Contents
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- Introduction .............................................................. 3 1. The Identity Explained ............................................. 4 2. Official Logos ............................................... 5 2.1 Official Logos 2.2 Wrong Uses Of Logo 2.3 Black & White Logos 2.4 Inverted Logos 3. 4. 5. 6. 7. 8. 9.
PowerPoint Presentation Template ............................. 9 Official Documents ................................................. 10 Business Cards ....................................................... 11 Certificates ............................................................ 12 T-Shirts .................................................................. 13 Standing Committees .............................................. 14 Fonts .................................................................... 15
10. Colours Settings ......................................... 16 10.1 CI Specific Colours 11. Email Signature .................................................... 17
Introduction
SSS
Welcome the Benha Students’ Scientific Society (BSSS)’s Corporate Identity Manual! The purpose of this manual is to provide guidance and assistance when commissioning or producing visual communications materials for BSSS, across all media, including various forms of print and screen-based delivery. It’s essential that the identity of BSSS is used in consistent manner. Therefore the requirements in this manual should be adhered to at all times. This Manual covers a wide range of applications; including stationery, PowerPoint Presentations, email communications and the Standing Committees’ Logos. We also offer guidance on the correct use of the BSSS Logo and advice on the corporate colour schemes and fonts. If, after consulting the manual, you require additional information, please do not hesitate to contact the BSSS Board Members. See the contact details page.
www.bsssbenha.com
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1. The Identity Explained
The corporate logo is the distinctive symbol designed to be easily recognized and remembered Nationally and Internationally. It consists of two elements:
1. BSSS Monogram which consists of: - The Winged Bird gull : Symbolize our Ancient Pharaonic Culture - The Red & black colors reflect colors of the Egyptian flag.
2. BSSS Logotype. - This element form the BSSS Corporate Signature or Logo.
- The colours and proportions of the corporate signature and the monogram must not be altered. Consistent usage of the images builds the organisation identity.
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2. Official Logos
2.1 Official Logos
Vertical English Version
Horizontal English Version
www.bsssbenha.com
Vertical Arabic Version
Horizontal Arabic Version
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2. Official Logos
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2.2 Wrong Uses
Without Typographical part
Old Logo
Incomplete Typographical part (without Students’ Scientific Society)
Dimensions
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2. Official Logos
SSS
2.3 Black & White Logos
Horizontal English Version
www.bsssbenha.com
Vertical English Version
Horizontal Arabic Version
Vertical Arabic Version
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2. Official Logos
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2.4 Inverted Logos
BSSS BSSS
BENHA
Students’ Scientific Society
BENHA
Students’ Scientific Society Horizontal English Version
Vertical English Version
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3. PowerPoint Presentation Template
SSS
Preview of the BSSS powerpoint template.
www.bsssbenha.com
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4. Official documents
BSSS letterhead in Arabic & in English
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SSS
5. Membership & Business Card
Membership Card for BSSS Members (In the example BSSS PSDD)
ID back
ID front
BC back
BC back
Business Card for BSSS Board Members (In the example BSSS PSDD)
www.bsssbenha.com
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6. Certificates
Official Certificate for BSSS Trainings, 1st Aid Courses, Events, conferences .. etc
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SSS 7. T-Shirts
BSSS Members T-shirt
www.bsssbenha.com
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8. Standing Committees Logos
All BSSS Standing Committees logos should be used by this way , BSSS logo vertically beside SC logo vertically .
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SSS 9. Fonts
Used Fonts:
Arabic Fonts
English Fonts For titles: - Dolphin
Dolphin - Century Gothic
Century Gothic Choice is made according to the title level, higher levels use “Dolphin” and downgrade to “Century Gothic” and according to the type of the document
www.bsssbenha.com
Normal text: - Serif font: Futura-Book
Futura Book
For titles: - GE SS Two
ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﻄﻼﺑﻴﺔ ﺑﻄﺐ ﺑﻨﻬﺎ Normal text: - Serif font: Times New Roman
- Sans-Serif font: Calibri
Calibri Serif fonts are better suitable for small text and paragraphs with small space between lines.
ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﻄﻼﺑﻴﺔ ﺑﻄﺐ ﺑﻨﻬﺎ For titles we use GE SS Two and in our publications materials ,letterhead ... etc For normal text in arabic we use Times New Roman.
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10. Color settings
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11.1 CI Specific Colours These Colours used in Designs programs such as Adobe Suite .
R: 255 G: 255 B: 255
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R: 0 G: 0 B: 0
R:174 G: 0 B: 0
R: 165 G:165 B: 165
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11. E-mail Signature
SSS
The Signatures used by BSSS Board Members Font : Sans serif ( calibri ) Bold for the name Georgia for the position Sans serif (calibri) regular for the organization Verdana (sans serif 3) for contact details size : 10 for all & 8 for contact details Plus BSSS Horizontal Logo & Official BSSS Slogan
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www.bsssbenha.com
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