BEING A GENTLEMAN IS NOT ABOUT CARRYING CLEAN SHOES FOR VANITY, IT’S A GESTURE WHICH SHOWS US THAT IF SOMEONE CAN PAY ATTENTION TO

by JESÚS 4LONSO [ @STUDIO4ALONSO

MY NAME IS JESÚS 4LONSO, a Mexican designer, teacher, hospital entrepreneur and fashion enthusiast. For twenty years I have been able to dedicate my life to the concept of author’s design, where thanks to my service I have been allowed to express a perspective of life and create a whole particular rhetoric.

I will talk about how my perception of style is born within the culture of men.

The story begins one morning at the beginning of the 2000s, when I came across a Cuban music documentary. The sound of trumpets woke me up; sleepy, I could see a generation that no longer circulated in the streets and their ways of acting reminded me of customs that I could see during my childhood in small gestures that reminded me of my grandfather or my father.

They were simple but important things, of an authentic nature, like the use of fresh handkerchiefs to share or the good habit of wearing polished shoes.

The morning after watching that documentary, I was able to remember some of the melodies that the group of musicians performed and I went to a well-known record store to look for the record material. At that moment, I was able to connect with a lifestyle that spoke to me of a romantic Latin America full of emotional richness, but above all, one that valued love and invited people to proclaim it.

I was quite young at that time and the influence of the United States with its concept of comfort had us subjected to a generation that liked what MTV showed us; So I decided to put the sneakers and ripped jeans aside to experiment with tailored suits and I began to create personalized items.

This was the turning point of a personality within the world of Mexican design that today celebrates personal identity, but, on the other hand, acts as a spokesperson for good living and good human practices. That was my first real approach to fashion. In the romantic gentleman style I was able to experience something: MASCULINITY and with it, the importance of staying aligned. In this way I understood the sense of leadership that clothing gives us with an example of self-esteem and esteem for our environment.

The style is also a good way to encourage the world to carry on with dignity and practice virtues.

A loved one is not dragged down a dangerous path. It shields you from adverse odds. The same happens with our way of dressing, how much do we say with our appearance to the people in front of us?

I believe that style is a good way of living, since paying attention to a superfluous situation checks many basic aspects of the life of any individual.