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CONTENTS
October 2020 Volume 39 n Number 10
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Building Products Digest
OCTOBER 2020
THE VOICE OF THE LBM SUPPLY CHAIN — SINCE 1982
VIRTUAL LBM MEETINGS • PREVIEW: NAWLA EXCHANGE • HARDWOODS
GO BIG AND NATURAL WITH LIVE-EDGE HARDWOOD SLABS
14 MARGIN BUILDERS
WHAT TO STOCK IN POWER TOOL ACCESSORIES
16 COMPETITIVE INTELLIGENCE SUCCESS STORIES FROM AN INDIANA INDEPENDENT
18 OLSEN ON SALES 30 THINKING AHEAD
LEARNING FROM THE PAST, PREPARING FOR THE FUTURE
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ACROSS the Board By Patrick Adams
Things we’ve lived through B y now you’ve probably learned a common theme of my articles. Many begin in my backyard, or out in nature with a few men I’m fortunate enough to call friends—brothers in fact. People who you trust, have been through things with, and have learned through action that you can count on them. After pouring a good whiskey and having a cigar around a fire, the conversation usually gets interesting. The type of conversation that used to be considered “normal”—politics, world affairs, relationships and “what would you do” challenges. We started talking about how troubling the country’s extreme polarization is right now and then one comment started us off. He said, “We’ve lived through worse.” We began story telling of things we had each lived through in our lives, and things in our great country’s past. It was a humbling moment full of stories never told, and likely will never be told again. Tales that put a new perspective to the “shoes” that even your closest brothers had walked in at one point and by the end, we all looked at each other and had a good laugh, some with tears in their eyes that had come from the realization that we each are fortunate to still be alive. It was a stark and humbling reminder that if the path of even people you are the closest to is largely a mystery, what about everyone else? We are quick to make judgments about people—it’s what people do and in fact, it’s probably our greatest survival instinct. You see a huge cat with enormous teeth and fangs? Quick judgment would say, “Run!” I think that has carried on to modern day, but rarely do we dig and consider anything deeper. Oftentimes, a favorite sports team is enough to build a friendship on. But what about strangers? What about those we disagree with or in fact, consider our enemies? Are we really that different? Think back on your life in detail from childhood. I laugh at today’s parents who outfit their kids with safety gear better than our military bomb techs every time they go outside, when I consider my own childhood. I shake my head at the life my kids have and wonder how I will teach them the lessons that I learned the “hard way.” Being thankful for food because I’ve gone hungry. Being comfortable in extreme seasons because I’ve gone without heat or air. Feeling safe every day when I grew up never knowing what that feeling was. What about our adult lives? How many times can you look back on things that suddenly, the odds were stacked against you and somehow, you came out the other side? A health scare that reminded you how human you are. Driving down the road and suddenly you realize how vulnerable we all are. Or, per-
haps even stronger, bolder or more evident reminders that this life we all have in common is fragile, a gift and perhaps something we should spend more time celebrating our victories than our differences. We live in an interesting time that seems to working hard to be defined by our “differences.” Honestly ask yourself, what are those differences? Does everyone so passionately believe those differences are what define our lives? What we stand for and what we live for? Do we believe that everyone has so passionately always felt at odds and just now feels like voicing their discontent with our lives or perhaps, is this a more impulsive emotion that has been stirred up? There are a few things that I remain certain of. While I am a lost cause, there is a hope for the future because I see it in my children everyday. They are kind, curious and fearless. I know the country is made up mostly of hard-working Americans who do the right thing, love their family and community and will lend a hand if it’s needed to most anyone who asks. I also know just like the things that I’ve somehow lived through, this period too shall pass and for it, we will be wiser and perhaps, more humble and grateful for the simple things in our lives. Until then, spend a minute and consider all that you’ve lived through, what you’re most thankful for and in an honest moment, just how different you really think you are when it comes to what matters most. Every day, I have the gift of working in this great industry and serving each of you. Take care of yourselves, and each other and remember that first and foremost, we are AMERICANS, we have a lot in common, and we have a lot to be thankful for.
Patrick S. Adams Publisher/President padams@526mediagroup.com
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Building-Products.com
FEATURE Story By David Koenig
LIVE-EDGE slabs preserve the natural, barky edges of the log. (Photos by Advantage Lumber)
Go big and natural Live-edge hardwood slabs n an age of more sophisticated fakes, with faux wood veneers and wraps growing thinner, more durable, and even more realistic looking, interest is growing in at least one application for solid hardwoods—live-edge slabs.
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“Live edge” refers to the living edge of the tree, its outer rings. Logs are cut into slabs without finishing the outer edges, preserving a rustic, natural appearance. Live-edge slabs are in high demand for countertops, bartops, tabletops, benches, desks, headboards,
“RIVER TABLES” that incorporate a colored epoxy stream across the surface are among the hottest applications for hardwood slabs, including this ipe burl.
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shelving, cutting boards, and countless other applications. Recognizing the growing trend, Advantage Lumber, Sarasota, Fl., launched WoodSlabs.com in 2016, focused almost exclusively on liveedge wood slabs and accessories that complement the wood slab market. What they discovered was a market flooded with backyard sawmills selling wood that has not been properly dried, typically priced cheap on Facebook Danny Clark Reel Lumber Service, Anaheim, Ca. “We do carry walnut live edge slabs. We acquire our slabs from back east and they are already kiln dried. Customers are using them for boardroom desks, bar tables, and also in their homes for shelves.” Building-Products.com
WOOD-MIZER WM1000 sawmill breaks down large logs, such as this Indian rosewood, with a capacity center cut of 67”.
marketplace and Craigslist. As Advantage’s Dan Ivancic explained, “Most consumers do not understand that these slabs purchased from backyard weekend sawmills are going to warp, twist, cup and sometimes infest your home with insects such as the powder post beetle. These bug infestations can spread throughout your home up to a year after finishing a project. Even with a finish on, the bugs can infest any wood item in your home. It seems a large majority of consumers are more Louis Voorhees II Tidewater Lumber & Mouldings, Greer, S.C. “We search for the logs, saw them up, air dry for 10 months, then kiln dry them. We then surface them so the customer can see the grain. We have walnut, cypress, cherry, poplar, hickory and maple. We typically have 70 to choose from, for countertops, tabletops, bartops and so on.” Building-Products.com
SCMI planer/sander can plane wood slabs and sand two different grits, such as 80 and 120, in one pass. Shown above: tigerwood.
persuaded by cheap price versus quality hardwood slabs that have been kiln dried and stored properly.” Consequently, Advantage and others employ modern dry kilns, which help not only dry wood properly but also kill any bug larvae that’s living in the wood. “Investing in state-of theart kilns helps produce more stable slabs for customers that would rather buy quality from a company that cares about their reputation,” Ivancic said. “While you can never guarantee wood will not move, we do everything possible to deliver the highest quality slabs to our customers.” Eric Boer Mason’s Mill & Lumber Co., Houston, Tx. “We stock KD live edge slabs in several species. We don’t manufacture them in any way. They are mostly used for bartops and tables. Popular species include walnut, white oak, red oak, and maple.”
The company has found that thicker slabs and exotic species are generally harder to dry to a consistent moisture content, since the exterior of thicker timber will dry long before the center, which is why many 4x4’s and 6x6’s experience significant checking and splitting. “Inconsistencies in moisture content will give you more checking, splitting and movement, which leads to Ken Haines Hardwood & Plywood Specialty, Albany, Or. “We keep both western and eastern hardwoods in our showroom. Our company has the ability to saw our own hardwood logs into the sizes we need for our customers and kiln dry. At last count, customers can choose from about 80 different species. Some of our popular hardwoods from Oregon are bigleaf maple, black walnut, myrtlewood, white oak, and Pacific yew.”
October 2020 n Building Products Digest n
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EYE-POPPING APPLICATIONS for live-end hardwood slabs include (above) a bar’s Indian rosewood beer tap and (below) a one-of-a-kind angelim pedra dining room table.
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unhappy customers when they build a large dining table and two months later their drinks are sliding off their table because it’s warped so bad,” Ivancic said. Despite sawmills cutting perfectly flat, the grain of a slab frequently gets raised and muted after coming out of the kiln. This makes them harder to sell since it’s harder to see the grain and figure. Consequently, Advantage invested in large-capacity planers and sanders to help customers see the grain and figure clearly. It can take up to six employees to feed the larger slabs through the planer, but the company considers the investment in labor and machinery worthwhile, since it provides better results for the customer, which increases sales. The company has also invested in sawmills located in Brazil, but with the intention of supplying exotic hardwood decking and lumber to its four U.S. warehouses. Yet they noticed that some logs with extraordinary character did not meet their strict quality standards for their premium-grade decking. Rather than wasting these logs, Advantage started to cut and kiln dry them for live-edge slabs, to supply their U.S. warehouses. “The response from our customers has been excellent,” Ivancic noted. “These premium exotic hardwood slabs have beauty and durability that most domestics do not offer. Our customers go crazy over them and they are very price effective. In addition, these are species and large sizes that most backyard sawmills cannot offer.” From Central and South America the company has been producing tigerwood, cumaru, garapa and parota slabs that it sells either by the piece, bundle, or full container loads to table makers and lumber distributors. Additionally, its Florida sawmill produces species such as Indian rosewood, figured eucalyptus, live oak, Australian beefwood, and other hardto-niche specialties. To support its slab sales, Advantage now carries a full selection of accessories to help users finish their slab project, including finishes, glues, table legs, and epoxies—their most popular accessory. Live-edge slabs are not highquantity, mass-market sellers, but can provide a special niche for dealers, distributors and mills looking for a highly natural niche.
Building-Products.com
MARGIN Builders By Carlo Chatman
Power tool accessories The value in stocking a quality alternative to name brands
n the retailing and distribution of power tool accessories, what both consumers and the trade tend to refer to as “name brands” dominate the landscape. These brands have created significant consumer awareness through decades of advertising focused on their hand tools or power tools. They have then relied on the “branding halo” from those marketing dollars to indirectly translate to their power tool accessory offerings. However, when it comes to the power tool accessories (PTAs) that attach to those power tools, there seems to be more debate about retailing best practices. This debate challenges the prudence of relying solely on these hand tool and power tool brands to deliver a well-planned PTA merchandising strategy. Some industry professionals report great results from the inclusion of additional brands and product offerings beyond what these name brands offer. This debate is likely rooted in the reality that it is ultimately the power tool accessory itself, the item that attaches to those power tools that dictates performance. Meaning, it is the quality of the attached drill bit, sawblade, screwdriving tip, abrasive wheel or any number of other PTA products that determines the final speed, quality and number of cuts, turns, holes or grinds. Retailers’ most deployed strategy is simple: featuring name brands drives consumer traffic to the tool aisle which in turn drives PTA sales exclusively to those brands. However, this theory may rely on the flawed assumption that these brand equities translate to PTAs and that they are the con-
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sumers’ primary decision criteria for selections in this adjacent category. Still, many retailers report that they seek and stock alternatives to the power tool accessories (PTAs) that these power tool brands offer. Why? Because PTAs from these otherwise recognized power tool brands often have limited offerings and can be manufactured from lower grade steels using inferior manufacturing processes. Further, some of these more recognized brands have gained a reputation for “not the quality they used to be” or have had supply chain problems over recent years. Still other retailers report suppressed category margins when relying solely on these brands to carry the PTA segment. Eddie Flynn VP of sales for regional distributor Wallace Hardware, says, “We offer accessories from the major tool brands, but we also need another line that can keep us competitive… not all contractors want to use accessories from the big tool brands for reasons of quality perception or limited product mix. They are actively looking for better solutions.” When seeking alternatives, Flynn says hardware retailers and distributors want an option that provides a broad range of products and a reputation for quality. In short, a brand that customers can trust to perform as expected. Something that “stays sold” with limited returns associated with not meeting consumer performance expectations. “We have to make sure the power tool accessories are well made, well built. The contractor is going to use them, the DIYer is going to use Building-Products.com
them, and we don’t want to have any problems after a sale,” adds Flynn. Broken or dull drill bits or reciprocating sawblades can lead to angry customers, returns and warranty claims.
Focus on PTAs
Increasingly, the success of various brands can itself create drift from their core competence. Like movie sequels, leveraging brand equity or the lure to “bet on a sure thing” or create a “lifestyle brand” can actually dilute the brand’s meaning with consumers. Tool brand diversification into other lines such as compressors, work buckets, gloves and clothes can present problems. Decades ago, a leading brand lost much of its prominence in the tool category when it began using the brand to sell coffee makers, clothes irons, and other household appliances, which led to an identity crisis with consumers. “In my opinion, what happens is as major brands diversify into other product category offerings, the core focus can become watered down,” says John Vigezzi, a buyer at Farm King in Illinois, a six-store regional farm retailer. The power tool accessory is not the primary focus for many of these brands. As such, Vigezzi relies on considerable product research, analysis of the manufacturers and online customer reviews when finalizing his strategies. He reports, “I look at the quality of the accessory to make sure that it is going to meet our customers’ expectations. Second, I look at price because even if it is a really great item, if it is priced out of the income demographic of our customers, they won’t buy it.” While it can be hard to identify differences while standing in a store making selections, the quality of various brands of PTAs can differ dramatically. That quality is a function of the elemental “ingredients” used to make the accessory (composition), the method of manufacturing processes employed (e.g., fully ground vs. rolled forging), and the geom-
Building-Products.com
etry of the final product. The chemical composition is likely the most significant differentiator across the category and the easiest to test for using methods of chemical analysis. Inferior products when used in challenging applications can lead to premature failure and poor performance. Finally, packaging can also play a role in a strong PTA merchandising strategy. Packaging offers visual cues that help customers make quick, yet correct buying decisions. Cues include color coding to differentiate product quality levels, life span ratings to rationalize progressive pricing, illustrated target materials to highlight intended use, and added feature call-outs to drive further differentiation. “When a customer walks in for a power tool accessory, they should be able to find exactly what they need and the packaging should tell them what each one is used for, whether metal, wood, cement, etc.,” says Vigezzi.
The Bottom Line
Although retailers and distributors will always offer the recognized power tool brands, rounding out PTA offerings with alternatives from other suppliers dedicated to the category is beneficial. According to Steve Draeger, retired president of Midwest distributor United Hardware, adding an expanded line of PTAs can enhance retailers’ profits: “A (specialty) line like Century Drill & Tool is generally more complete than that offered by the power tool brands, and so there is usually additional margin in it for the retailer as they meet a broader range of needs that walk through their doors every day.” Many customers buying PTAs have history with the brands they choose and some indication of past performance. Draeger notes, “But if the consumer is asking for a recommendation, the retailer can present the alternative as a better value with superior quality, while also potentially offering a lower price.”
October 2020 n Building Products Digest n
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COMPETITIVE Intelligence By Carla Waldemar
Success tips from an Alpha male f you haven’t heard of Shipshewana, In., in the corner of the state where it meets South Michigan, well, that makes two of us. There’s not even a dot on my map to pin down the location of Alpha Building Center, Inc., which counts over a hundred locals among its staff. And no, it isn’t the town’s biggest employer, either. “The largest industry around here are the RV factories,” reports Darin Hochstetler, Alpha’s GM. “They produce 80% to 90% of all those manufactured in the U.S. Big plants that pay well. They drive our economy.” But if I’m guessing right, not many of the town’s locals own a model. Their traditional mode of transportation is horse & buggy. They’re Mennonites and Amish. And they’re local customers of Alpha. Here in what Darin calls the heart of Amish country, “60% of our clients are contractors, working on barns
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and commercial buildings, but mostly homes—new, remodels, re-roofing— and garage doors,” another strong Alpha niche. “We’re having a big year,” he divulges, pointing to an early spike in sales due to the coronavirus, which
INDIANA DEALER Alpha Building Center’s motivated sales staff.
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shut down those RV factories and gave folks time on their hands for home projects. For contractors, however, “it’s been more challenging—like, getting their inspections, etc.” The company was launched in 1985 by Henry Hershberger, whose kinsman Keith serves as today’s president and CEO, presiding over the financials and major buying. In 2008 the company built a branch in Nottawa, Mi., which today employs a staff of close to 20, who have engineered a loyal following. In December 2019, Alpha opened a third store—this one in Nappanee, staffed by another 20—still in its early stages, says Darin. Money was the driving factor for expansions, he explains, because of Alpha’s free delivery policy. The new locations lower transportation costs while adding welcome service to these outlying communities (neither of which merits a dot on the map, either). They serve to combat competition, too, for which Darin has one word: “Fierce! Both chains and independents. Building-Products.com
PROMOTIONS with Makita have made the dealer one of the power tool manufacturer’s top retailers in the state.
But what sets us apart is our small, mom-and-pop store feel. We build relationships. We’re not the cheapest; instead we offer quality and service,” thanks to primo employees. Finding and retaining these employees is an “interesting challenge,” he notes. “The Amish and Mennonites are very connected in their communities and get together often, so it’s a matter of word-of-mouth. In the past, if you didn’t know somebody, you just asked around. But as we grew, we began to rely on Facebook and such platforms, too. “We are the go-to place to be employed, rather than the RV facilities,” he allows. “We offer flexible schedules; we have an attitude and culture that attracts them and fits in with their values.” True to the maxim, “we hire for attitude and train for skills. We rotate them through the various departments for a couple of months so they can see what we have to offer, pairing them with a mentor to shadow. At first, we produced generalists, knowing just enough to be dangerous,” Darin jokes. “Now, we prefer them to specialize: doors, windows, decks…. “I’d say 50% of them are Amish, and until recently, almost all of them, spoke Dutch [called that, but what many designate as Low German].” Alpha can assist this community with items their way of life deters them from owning, lending them access to such business essentials as cellphones and computers. “Our outside salesman visits those contractors two or three times a week, face-to-face. They’re very friendly, very polite.” There’s even a Woodworking Supply Route set up to serve them. “It started as a tool and repair business,” Darin explain. “Then we started to hear, ‘Do you have….?’ Turns out, 80% of what they need is small stuff, like blades and rosin paper. So we put it on a truck and take it on a route, kind of like rural mail delivery. They get to know the driver, become friends. They build cabinetry and countertops for the RVs and other custom work. The Amish are known for craftsmanship, ingenuity; they’re good at working with their hands.” Alpha birthed another lucrative niche when it launched its Vinyl Exterior shop in 2007, when a former independent operator came on board. Why vinyl, anyway? Explains Building-Products.com
Darin, “Wood decks are very popular, but they present challenges: They rot, they need treating. Vinyl is unique. Different. And you can bend it to produce, say, gables. We offered mostly a stock assortment at first; now, it’s mostly custom, for uses such as a pergola.” Another specialty—garage door sales and installation— is far from a walk in the meadow, with five active competitors within 30 miles. To combat this crowd, he says, “We work hard at being professional. Our customer service draws folks back, and we provide all-authentic parts. People are willing to pay a little more for that kind of value,” he finds. The newest customer lure in this collection is a Design Center, which opened just months ago after Darin discovered space going to waste above the main floor. Nature abhors a vacuum and so does Darin. He got it cleaned up and outfitted it as a showroom with windows, doors, cabinets and more, including an area where contractors can leave their clients in Alpha’s capable hands to help the homeowners with design decisions. Thanks in part to town chatter (Darin is a devotee of marketing by word-of-mouth), business has mushroomed by 10% a year. This success also is driven by events such as Makita Day (Alpha boasts the largest single-store sales in the state), fueled by pricing specials, events and food. “And our Spring Open House draws 1,500 people—a huge community event that sets us up for the rest of the year.” Alpha’s biggest challenge ahead? Darin’s quick with an answer: “Growth. And getting our management team geared up for it. (Keim Lumber, of Charm, Oh., is his role model.) Like Keim, he figures that the town’s Amishinspired tourism could be tapped into—but how? Maybe,” he muses, “ways visitors could do stuff with their hands, like Design Your Own Sign.” Or…. This GM wasn’t always a small-town kind of guy by nature. He’s been born again. “I was part of a big corporation, when Alpha’s GM at the time—my cousin— approached me with ‘You know what?’ “I appreciated that it was a Christian-based business, very friendly. Plus it offered an opportunity for growth; doors were open. I started as an inside salesperson and fell in love with the challenge, and what it takes to be successful, such as ‘Keep your word.’ “You learn to ask customers (who are searching for an item), ‘What’s important to you? Performance? Value?’ Then help them find the best selection. “I became sales manager, then general manager. What do I like about my job?” he ponders. “Working with the owners—which can be challenging, at times. Their work ethic: They care about their employees. The opportunity to work with very talented people. To develop leadership within the company and help other people grow, to empower people to step up. (If you develop leaders, company growth will take care of itself,” he’s certain.) “Plus, develop them at a very young age. You can see their growth in front of your own eyes!” No better reward.
Carla Waldemar cwaldemar@comcast.net October 2020 n Building Products Digest n
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OLSEN on Sales By James Olsen
Beat-around-the-bush-itis work with many salespeople that are too tentative in their approach at every step of the sales process. This tentativeness is contagious. It infects the customer with a feeling of doubt, which causes them to hesitate and not buy. We, as salespeople, must accept our part in the process. We are the promoter, the yang, the straw that stirs the drink. We cannot expect our customer to do our job for us; we must sell them on our idea, not wait for them to do it themselves.
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Direct = Honest
The direct salesperson has nothing to hide. The direct salesperson knows that what they are promoting is a good deal for their customers and is proud to say it up front. There is no need to dilly-dally. “This is a good deal for you, let’s do this!” is their attitude. They speak directly and honestly asking for a commitment.
Prospecting
Everyone at our potential account is judging us, including the receptionist and/or anyone who answers the phone. Many sellers act like an intruder and thus are treated like one. The Master Seller has a clear and calm approach when calling a new account. Their pace is not hurried or jumpy. They are relaxed and natural. They speak slowly, clearly and in the lower register of their voice. Master Seller: “Good morning, this is Susan Johnson, with ABC Fantastic Lumber. I am calling you from Portland, Or. Could you tell me who does your lumber buying please?” There are no ums, uhs, actuallys (adverbs are weak), or any other filler words. Master Sellers state who they are, whom they are with, and where they are calling from. All of this the person who answers the phone (who is often the owner!) wants to know, even if they don’t know they want to know it. We have scratched itches they didn’t even know they had, which makes them trust us immediately and also helps us stand out from the crowd of nervous or too quick sellers. The nervous seller sends the message, “I am hiding something or I am not an expert,” while the too quick seller sends the message, “I don’t care about you, I am just here for the order,” neither of which is positive.
Inquiry
The Master Seller slows down the inquiry process and makes sure to get ALL the details necessary, and ALL possible options before going out to find what their customer needs. Many sellers rush this process which sends the message, “I just want to get the order.” The Master Seller asks the following questions and asks about options on each: (1) What is the item? (2x4 #3 WSPF) Can we use utility? Can we use ESPF? Can we use #3 SYP? (2) How much? (One truck) Is one going to be enough?
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(3) When do we need it to ship? (Two weeks or sooner) Would one week help? Could we live with three weeks? Can we stagger the shipments? (4) What is the tally? (Straight 16’s) Could we live with a load that is 80% 16’s balance 12’s? (5) What are we thinking pricewise on this load? The Master Seller makes price a “non-taboo” subject by brining it up in a natural, “no big deal” tone. (6) When are you going to buy this? This question is essential. Is our potential customer shopping this or are they ready to buy it? (7) Finally, the Master Seller asks for a commitment UP FRONT. “Will you buy this from me?” or “Will you talk to me before you buy this?” (Which I prefer to “Will you give me last look?” which invites/begs for a counter.) The Master Seller then sets a firm appointment to call back: “OK, John. It’s 2:00 now. How about I give you a call at 4:00 and we can put this together?”
Closing
Ninety percent of salespeople do not ask directly for the business. They present the product and wait for the customer to buy. The Master Seller is simple and matter of fact when asking: “OK, Samantha, there are the details, so how many of these do we want to put on?” “OK, Bob, this is a great deal, so can I have your P.O. on this?” Stop beating around the bush and sell more today. James Olsen Reality Sales Training (503) 544-3572 james@realitysalestraining.com Building-Products.com
THE REVENUE Growth Habit By Alex Goldfayn
Yes, you should leave a voicemail hould you leave a message when you get voicemail? The answer is yes. You should absolutely leave a message. Why? Leave a message because these aren’t cold calls. The person you are calling knows you, even if they are not a current customer. We are calling friendlies here. Even if you “only” leave a message, they will be happy to know you called. And using the language I’ll arm you with shortly, you are quite likely to get a call back. Leave a message because you want a call back. How will the customer call you back if they do not know you called? A message lets them know. I know it’s not rocket science. But there it is: without a message, there is no chance of a return call. Leave a message because the customer will hear your voice and your name. They’ll hear your voice, not the competition’s. They’ll hear your name, not the competition’s. They’ll hear your company’s name. It’s another demonstration of care. You’re demonstrating that you are thinking about them—and the competition is not. Leaving a message when you make a proactive call, like all of these actions, separates you from the competition, which is not as good as you are. Leave a message because it will help you sell more. Remember, these are happy customers you don’t talk to much. Or they are prospects who know you, and you know them. A voicemail is another touchpoint with somebody who values and appreciates you. Aren’t you happy to get a voice message from a friend or family member (who you like!) who you haven’t talked to in some time? I am. And so will your customers and prospects when you leave your message.
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What to Say in Your Voice Message
The language is quite similar to the opening you use when you make proactive calls that the customer answers: “Tom, it’s Alex Goldfayn calling. I hope all is well with you and your family. Listen, I was thinking about you and wondering what you’re up to. I’ve got an interesting update for you, too. If you have a quick minute, give me a call back at this number. Thanks, Tom, really looking forward to catching up.” I timed it as I read this out loud. It takes 15 seconds to say. Figure another 15 seconds for the phone ringing and
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outgoing message, and you have yourself a 30-second activity. Remember, many of your calls will result in a voicemail, so we’re not talking about 10 or 20 or 30 minutes. We’re talking about 30 seconds. And even if they pick up, I want you to practice doing the entire call in three to four minutes.
What Is “The Interesting Update”?
In the voicemail, I’d like you to tell the customer that you also have something of interest to share with him. You might focus on something personal. Tell your customer about one of your kid’s achievements, or maybe a vacation that you took. A new home? A new car? A development in a hobby you share with the customer? Use your judgment, and pick something interesting. Of course, you can also focus on the professional. Particularly powerful can be a success story with another customer, which could also help this customer. Share a product or service you provided another customer similar to this customer who returns your call. Recount a win. Or, if the person you left a message for is a prospect, tell him about a customer of yours who is similar, and the success they are experiencing. Frankly, it doesn’t matter what you share. Just give them something to react positively to. Why is this interesting share useful in your interaction? Because other suppliers aren’t sharing interesting things with this person. They’re sharing problems and frustrations! And you will be remembered for calling them without a fire to place on their desk. They will remember this. And they’re likely to call you back. And, before long, they’ll likely give you more business. – This is an excerpt from Alex Goldfayn’s new book, the Wall Street Journal bestseller 5-Minute Selling.
Alex Goldfayn Revenue Growth Consultancy alex@evangelistmktg.com (847) 459-6322 Building-Products.com
TRANSFORMING Teams By Claudia St. John
What I’ve learned in 10 years he year 2020 marks Affinity HR Group’s 10-year anniversary. As we prepare to celebrate the occasion, my team asked me to compile the top 10 things I’ve learned over that time. Surprisingly, this exercise was not easy. Here’s what I came up with:
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10. Our culture is a reflection of our personal biases. Over the years I have learned that, unintentionally, my personal values, perspective, strengths and even my weaknesses have created the culture we have today. For example, we don’t “sell” our services, we offer our expertise. Our reputation means more to us than money. We care personally about our clients—they are our friends. These are aspects of my own personality. For better and for worse, my personal biases are culturally embedded in everything we do. 9. Hire carefully and intentionally. If I’ve done one thing right over the years, it’s that I’ve hired amazing talent. I have always sought to hire those who are smarter and Q. We have an employee whose child’s school is starting out 50% virtual, so one week she’ll have to stay home three days a week, and the next she’ll have to stay home two days a week. How can we accommodate this?
A. This is a common challenge as we enter the school year. The Families First Coronavirus Response Act (FFCRA) provides a Paid Emergency Sick Leave (10 days at 2/3 pay up to $200/day) and a Paid Emergency Family Leave (10 weeks at 2/3 pay up to $200/day) to cover the salaries of employees who are home because their children are out from school. This leave can be taken intermittently so you’ll need to keep track of the time used in order to seek reimbursement for the pay from the federal government. You should also be having your employee complete a COVID FFCRA leave form. If she has used all of this leave already, unless the state has some additional provisions, the only leave left would be any vacation/PTO that you offer. Under the FFCRA, an employer must provide job and salary protection for the employee taking leave. We also encourage employers to work creatively with their employees in finding alternative solutions such as tutors and babysitters to help bridge the gap until school returns to normal.
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more knowledgeable than I am. And attitude has always trumped experience. I also hire for diversity of behavioral style and perspective. In the beginning, I hired people who were just like me. We had a lot of fun but were not very successful because we shared the same blind spots. Our team is now behaviorally diverse and that difference of perspectives results in more thought-out and successful decisions and outcomes time and time again.
8. Know your limitations and don’t be afraid to ask for help. Over the past 10 years, I have been fortunate to hire coaches and advisors to help teach me how to be a better leader. From helping with a pricing and marketing strategy when we were just starting out, to hiring a business coach to help us get to the next level of growth, I simply didn’t have the knowledge or experience to tackle those challenges on my own. Even coaches need coaches. I learned to recognize my limitations and ask for help when needed and, on occasion, to trust myself when that advice didn’t seem appropriate. 7. When in doubt, say “yes.” From the very beginning, when asked by a national trade association to put together a company to offer HR services to its members, I had no idea how to do it. I acknowledged my lack of experience in creating and running a company to satisfy the request, but I said yes anyway. Since that time, when asked by a client or an association to put together a new program or provide a unique service, we’ve always admitted that we were learning and experimenting but enthusiastically accepted the request. Saying yes and taking risks have been critical to our success. Building-Products.com
6. Choose your clients well. There is an ancient proverb that states, “The fish rots from the head down.” Boy is this true! Occasionally, we have worked with clients whose culture or character didn’t align with ours. We have never been shy about declining a client request or, in rare instances, firing a client if we feel they will not be a good partner or if I feel they will not treat my team with respect. 5. Shut up and listen. As an admitted and extreme extrovert, I know I have the capacity to talk more than I listen. Because of this, I have made mistakes in not listening for nuance or special needs. If you don’t listen, your solution may not solve your client’s actual needs, just as when all you have is a hammer, everything looks like a nail. Now I intentionally put my hammer down and listen. I’m not always successful, but whenever I can, I shut up and listen. 4. Don’t manage. Lead. I’ll admit it, I’m a terrible manager. I don’t have all the ideas. I struggle with setting clear expectations. And establishing and enforcing deadlines? Forget it. Fortunately, I have hired professionals who are competent and fully capable of managing themselves so I don’t need to. Instead, I provide the resources, guidance and vision and then get out of the way. My job description is simple: I lead people and manage situations. I leave the managing to those with the skills to do so effectively. 3 . Create a roadmap, be ready to change it at a moment’s notice, and embrace unforeseen opportunities. The current global pandemic has been a bitter lesson in learning that even the best laid plans can go awry in a moment’s notice. We’ve experienced numerous disruptive situations over our 10 years in business. Rather than trying to fight the change, we have looked for ways to adjust accordingly and have learned that, in the end, everything will be okay. Realistic optimism has helped us navigate turbulent waters and identify new opportunities at every turn. 2. Own your mistakes and say you’re sorry. We all make mistakes and over the past 10 years, we’ve made quite a few. Many of them are of my making. Some are mistakes my team has made. Whosever they are, I always own the mistakes, apologize and make amends wherever possible. My team knows that, even in severe situations, I have their backs and will do whatever I can to own and correct our errors. It’s a level of trust my team and clients can count on. 1. My employees matter more than my clients. I’m sorry but it’s true. There is no client, no project, no revenue stream more important than the incredibly talented people who honor me by working for me. Their happiness, safety and security matter more to me than any client or project. They reward me for this dedication by doing what they do, with me and for our clients, every day. There is nothing more important to me than them. One thing is certain. I still have so much to learn. My journey as a leader and business owner is in no way complete. That said, if I measure my success by the people I get to work with, my team, our clients, our partners, I can say I’ve been incredibly successful and plan to build on that success for many years to come! Claudia St. John, SPHR, SHRM-SCP, President, Affinity HR Group contact@affinityhrgroup.com Building-Products.com
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LUMBER 411 By Jeff Easterling
A Special Series from Northeastern Lumber Manufacturers Association
Let’s learn more about eastern spruce astern Spruce is the common name given to a grouping of spruces, to include red (picea rubens), white (picea glauca), and black (picea mariana). Trees within the Eastern Spruce grouping are evergreen, coniferous and grow in a pyramid-shape, with needle-like leaves arranged singly on all sides of its twigs and branches. Eastern spruce is graded under the National Grading Rule for structural use, classified for strength properties within the Spruce-Pine-Fir (SPFs) grouping. In the U.S., the lumber is stamped with the SPFs grade mark designation; in Canada, the mark is SPF. As we’ve discussed before, the SPFs grouping is made up of 10 species, of which the eastern spruces make up three. These three are also the strongest of the individual species in the group. How is it used? Eastern spruce is a valuable growing asset in the Northeastern U.S. as a top source of logs used in building construction. Lumber produced from the eastern spruces is light, strong, soft, and straight-grained, making it a preferable material for use by builders. How is it used? Wall studs, joists, and rafter applications lead the usages. How much is used? Annually, more than 550 million bd. ft. of lumber—most of which is 2” think and between 3” and 10” wide—is manufactured by lumber mills located in the Northeastern U.S. The most common grades of this lumber are No.1 and No. 2. Let’s dig a little deeper into each of the three species within the Eastern Spruce grouping. Red Spruce. Red spruce is one of the most important forest trees in the Northeast, and the most common of the three spruces manufactured into lumber in the U.S. The wood is light, soft, narrow-ringed, and tinted faintly with red. It has a fine, even texture, and a consistently straight grain. Red spruce is grown from Nova Scotia and New Brunswick in Canada down through New England and Eastern New York. Red spruce will reach about 115 ft. at its tallest (typical mature height is 60-75 ft.), rendering it a medium-sized tree. Of all three eastern spruces, red spruce grows a larg-
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er crown than the others. Its needles are a brighter, slightly yellow-green. How is it used? The term “tonewood” is used to delineate specific wood types that possess tonal properties, making them good choices for woodwinds (think: flutes, clarinets, etc.) and/or acoustic stringed instruments. Red spruce is a strong option for tonewood needs, and has been used in the construction of higher-end acoustic instruments (violins, guitars). Next time you grab a pack of spruce gum, chances are it was made from red spruce. Ditto spruce beer, which is made when spruce twigs are boiled with sugar and flavorings. Long ago, red spruce roots were pulled by native peoples and used for lacing garments. Holes and leaking seams were patched with pitch, and the fresh, green foliage was used to flavor fermenting beer. White Spruce and Black Spruce. White spruce and black spruce are remarkably similar in multiple aspects, to include growing range: the area in question for both covers vast areas of Alaska and across Canada, down to the Great Lakes and Northeastern U.S. regions. White spruce typically reaches an average of 80 ft. tall, while black spruce is slightly shorter. The white spruce is the state tree of South Dakota, and may be found in growing pockets throughout the state. White spruce is also called skunk spruce and cat spruce, due to the fact that, when the needles are crushed, they put off a distinct aroma. White spruce is the northernmost tree species in North America, reaching the treeline at the Arctic Circle! Lumber produced from both is a creamy white with a tinge of yellow. Both grains possess a fine, even texture, and a consistently straight grain. Lumber retailers that stock either SPFs or SPF-grade stamped lumber most likely have eastern spruce within their lumber supplies. Be sure to research and ask! – Jeff Easterling is president of Northeastern Lumber Manufacturers Association. Reach him at info@nelma.org.
Building-Products.com
Helping you find the elusive lumber customer.
Visit Nelma4Retailers.com for marketing tools designed to help you attract more customers. Download or order educational materials, brochures, and design tools that can help your sales team sell more Eastern White Pine and SPFs wood products. MARKETING BROCHURES DESIGN TOOLS POSTERS
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NORTHEASTERN LUMBER MANUFACTURERS ASSOCIATION
Builders FirstSource to Merge with BMC Stock Builders FirstSource, Dallas, Tx., and BMC Stock Holdings, Raleigh, N.C., are joining forces in an allstock merger transaction, creating an $11-billion-a-year supplier of building materials and services from 550 distribution and manufacturing operations in 42 states. Under the terms of the deal, which has been unanimously approved by the boards of directors of both companies, BMC shareholders will receive 1.3125 shares of Builders FirstSource common stock for each share of BMC common stock. Upon completion of the merger, existing BFS shareholders will own about 57% and existing BMC shareholders will own approximately 43% of the combined company. After a 90-day transition period following the completion of the merger, BFS CEO Chad Crow will retire as previously announced and will be succeeded as CEO of the combined
company by Dave Flitman, current CEO of BMC. BMC’s millwork capability, Ready-Frame offerings, and other manufactured products will complement BSF’s strengths in trusses and manufactured components. The combined company will operate under the name Builders FirstSource, Inc. and will be headquartered in Dallas, while maintaining key corporate centers in both Raleigh and Denver, Co. BSF chairman Paul S. Levy and chief financial officer Peter Jackson will continue their roles. The transition and integration will be led by Dave Rush, chief operating officer of BSF’s East Region, who led the integration team for Builders FirstSource in its ProBuild acquisition, and Jim Major, CFO of BMC. The deal is expected to close in late 2020 or early 2021.
DEALER Briefs Noble Ace Hardware has agreed to sell its Watertown, N.Y., branch to Clark Porter, owner of
Small Town Supply Ace Hardware , Gouverneur, N.Y., and DeKalb Building Supply ,
DeKalb Junction, N.Y. Current owner Ken Noble, who also has stores in Johnstown and South Glen Falls, N.Y., is easing towards retirement.
US LBM has opened a new Universal Supply roofing and
siding location in Manchester, Ct., as well as a new Hines Supply roofing and siding branch in West Chicago, Il.
Kodiak Building Partners
is purchasing 65-year-old component fabricator/installer Carpenter Contractors of America , Pompano Beach, Fl., with primary locations in Winter Haven, Fl.; Belvidere, Il.; and Fayetteville, N.C. As with most of Kodiak’s deals, CCA’s existing management team will continue to run the company, including president/vice chairman Ken Thiel.
Manchester Hardware, Easthampton, Ma., is permanently closing after 125 years in business, with the retirement of owner Carol A. Perman. Marty’s True Value Hardware , Schenectady, N.Y.,
closed Aug. 25. The owners have sold the property and will retire.
PITTSBURGH DEALER Busy Beaver is supplanting a former AMC movie theater as the site of its 25th location this spring in Delmont, Pa.
Busy Beaver Readying Store No. 25 Pittsburgh-based retailer Busy Beaver will open its 25th store in Delmont, Pa., in May 2021. At 55,000 sq. ft., it will be one of Busy Beaver’s largest stores among its locations across western Pennsylvania, eastern Ohio, and northern West Virginia. In addition to hardware, the Delmont store will feature a lumberyard, pet and farm departments, and a designated contractor service center. It will also feature an expanded outdoor garden center and seasonal department that will offer everything
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local residents need, from flowers, mulch, and stone to wicker furniture and grills.
Epicor Changing Hands
Epicor Software Corp. has been acquired by investment firm Clayton, Dubliner and Rice from another investment firm, KKR, for $4.7 billion. CD&R operating partner Jeff Hawn will become board chairman for Epicor, a leading enterprise software vendor delivering cloudenabled services to more than 20,000 customers globally.
n Building Products Digest n October 2020
Ace Hardware anticipates a December opening for a new 18,000sq. ft. location in Parma, Oh. Burggraf’s Ace Hardware, Grand Rapids, Mn., expects a December opening for store #10—a 10,000sq. ft. branch in Rochester, Mn. Turner Ace Hardware is taking over a 13,000-sq. ft. space in the Fort Caroline area of Jacksonville, Fl. Cotton’s Ace Hardware
opened its 13th store Aug. 31 in Union, Mo. (Bill Schwinn, mgr.).
Southeast Forest Products, Montgomery, Al., was honored as 84 Lumber’s 2020 Vendor of the Year. Building-Products.com
choice for our company. Many of our customers specify and choose to buy our product because the environmental and performance benefits attributable to the steam conditioning process that we have utilized for nearly 100 years. Combining our proven process with complementary benefits related to the UltraPole NXT DCOI preservative is going to be a winning formula for our company and will certainly be valued by our customer base.”
Cameron Ashley Expands in Indiana
SIMPSON STRONG-TIE is moving its Maryland warehouse operations to a larger facility.
Strong-Tie Relocates Maryland DC
Simpson Strong-Tie, the leader in engineered structural connectors and building solutions, is relocating its warehouse and annex facilities in Jessup, Md. The new facility is 35,000 sq. ft. larger than the previous location, allowing the company to better serve customers with faster product delivery and will call access, as well as room for future growth. The new location provides more dock and office space, a training center, more efficient order picking, and enhanced warehouse safety.
Austrian Firm Buys Idled Florida Mill
Austria-based Binderholz Group purchased all assets of Klausner Lumber One LLC, Live Oak, Fl., during an Aug. 21 auction. The company outbid Mercer Inc. and Mayr Melnhof Holz with its $61 million offer. The deal is set to close in early October. Although Binderholz opened a U.S. sales office last year—Binderholz Timber Inc., Atlanta, Ga.—the southern yellow pine mill will be its first manufacturing operation outside of Europe. “We see the American solid wood market as a strategic target and growth market for the Binderholz Group,” said CEO Reinhard Binder. “The purchase of our own production facility in what is by far the largest world market for solid wood was therefore the next logical step. We also want to further develop our successful business model in the USA.” Production at the Florida site is scheduled to resume by the end of 2020 at the latest.
Georgia Treater Moves to UltraPole NXT
Viance, Charlotte, N.C., has reached an agreement with A Meredith Schneider Co. and William C. Meredith Co., East Point, Ga., to produce and distribute UltraPole NXT poles treated with DCOI to most U.S. markets using southern yellow pine poles. Viance introduced UltraPole NXT in 2018, as an environmentally friendlier alternative to penta for wood utility poles. Scott Schneider, president of the Meredith companies, said, “As penta is exiting the market, we approached finding a replacement preservative as perhaps the most important decision of our generation. After doing our research and learning about the benefits of DCOI, it was the obvious
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Cameron Ashley Building Products, Greer, S.C., unveiled a new distribution center in Fort Wayne, In., on Sept. 1. The warehouse/office sits next to the headquarters of J&R Products, which Cameron Ashley acquired in January. The added warehouse and outside storage space increases inventory and sales support for customers. “Our customers will have quick access to our core insulation, roofing and drywall products in addition to J&R’s extensive line of building material and insulation accessories,” said regional VP Tom Gaffey.
NEWS Briefs Pike Lumber Co. has begun construction on a new 22,000-sq. ft. office at its corporate headquarters in Akron, In., anticipating a fall 2021 completion. BlueLinx is adding MoistureShield decking products at its Aitkin, Mn., distribution center, following the successful rollout of the line at its Minneapolis DC. Holbrook Lumber , Guilderland, N.Y., is now distributing AGS Stainless’ new Cascadia Bar Railing System throughout the Northeast. Coastal Forest Products , Bow, N.H., is now distributing INTEX Millwork Solutions’ full line of cellular PVC railing and millwork products in the Northeast. DW Distribution, DeSoto, Tx., is now distributing Boral Building Products’ Versetta Stone siding
panels throughout the South Central region.
Milwaukee Tool will open a new 150,000-sq. ft. service hub in March in Greenwood, In., housing tool repair and warehousing space. LIGNIA Wood Co. achieved a Class A flame spread rating extended to 30 minutes for its LIGNIA Fire modified wood product. Prince Building Systems , Neillsville, Wi., will distribute Green Bay Decking’s complete composite decking line throughout Wisconsin, upper Michigan, Minneapolis, Mn., and northern Illinois. Raymond Corp.’s plant in Muscatine, Ia., was named a recipient of the 2020 Manufacturing Leadership Award in the Operational Excellence Leadership Award category by the National Association of Manufacturers. Everwood Treatment Co., Spanish Fork, Al., has trademarked the slogan “Building Your Reputation®.” Building-Products.com
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THINKING Ahead By Morgan Wellens
Learning from the past, preparing for the future hen a fondness for carpentry and a knack for sales intersect, what do you get? (A) A lot of doors slammed in your face (B) Too many contacts in your “log” book (C) A career in lumber trading that allows you to leverage two of your interests Of course, the correct answer— at least in my case—is “C!” The story begins with my grandfather, a “weekend carpenter” who instilled in me a love for lumber and building from a young age. I took to it so much that friends in high school and university nicknamed me “Bob Vila.” Working part-time in the communications department of a Future Shop, a Best Buy subsidiary, I also discovered that I had a talent for sales. As I neared the end of my undergraduate studies and started thinking about the future, I knew that I could take those newfound sales skills—along with my economics and accounting background—with me to just about any industry. But I considered a professor’s wise words that have always stuck with me. To paraphrase, the message was: Follow your passion! If you do what you love, you will enjoy work, which will bring happiness and success. With that advice firmly rooted in my head, I chose a professional path in the
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building products industry. It didn’t hurt that I’d already had a taste of the sector, and liked it. For three years, I was hired on as a summer student with Nicholson and Cates Forest Products. I hadn’t necessarily been looking for interim work in the industry; I simply wanted something a little more polished to put on my resume than the sailing school job I usually worked during the summers. The position in Nicholson and Cates’s Specialty Building Products division fit the bill; so when it fell into my lap, I was happy and grateful for the opportunity. It was a humble and dusty introduction to the industry, spent visiting building product retailers to
n Building Products Digest n October 2020
stock shelves, train staff, and build or deliver displays. Yet I enjoyed it. Even back then, I appreciated the oldschool way of doing things and the welcoming atmosphere. And I still love that competitors may be your rivals when it comes to business, but don’t harbor hard feelings on a personal level. Someone at a company that you beat out for a sale, for example, still might invite you to dinner when they spot you at a convention. My favorable impression of the industry only deepened when, during the second summer with Nicholson and Cates, I found myself immersed in the sales environment. At the very first sales meeting, I boldly (and naively) announced plans for
Building-Products.com
A Special Series from North American Wholesale Lumber Association
a tenfold sales increase on our waterproofing product line. That was a pretty tall order to achieve in the span of four months and, of course, I fell short of the goal. I ended the summer with my head held high, though, and with sales up a respectable 7.5 times from where they had been. The company, perhaps recognizing some potential in me, brought me back for a third summer before making a full-time job offer once I graduated. I’ve been with the firm ever since.
My “Aha!” Moments
With the official title of lumber trader, I started from scratch. That meant I had no account base to speak of and spent much of my time cold calling to try to build one. That’s when I experienced one of my first “Aha!” moments. I wasn’t very busy in those early days, and it was rare to ever receive a voice message. Actually, I’d almost say it was rare to actually even have an incoming phone call—if I was talking to somebody on the phone, most likely that was because I had called them. But this particular day, I received a message from a customer who had a complaint about his lumber delivery. I returned the call within a couple of minutes, and he was FLOORED by the quick response time. “Look,” I told him, “I just want to assure you that if there’s a problem we stand behind it and we’re here to work with you to fix it.” The customer was so appreciative that he decided to see if he could just work with what he had. Although this was an isolated case—most problems don’t work themselves out quite so easily—it did teach me that it’s better to get out in front of an issue. Treat people the way you want to be treated, and when you do that to people, it
Building-Products.com
About NAWLA North American Wholesale Lumber Association is the association that delivers unparalleled access to relationships and resources that improve business strategy and performance through sales growth, cost savings, and operational efficiencies for wholesalers and manufacturers of forest products and other building materials that conduct business in North America. Learn more about how NAWLA can help your business at nawla.org.
almost takes their guard down. They become more flexible and more willing to work with you. Many more lessons would follow in the years to come. In fact, about a decade and a half into my career, I’m still learning. Some of the best gems have come from my participation on the Nicholson and Cates committee that sponsors and organizes the NAWLA regional meeting, which kicks off the Montreal Wood Convention (although not this past year, for obvious reasons). For the 2019 event, we featured a series of speakers who read to the audience letters they had penned to their younger selves. The musings from these seniorlevel managers touched on lessons they’ve learned while working in this industry, including stumbling blocks, mistakes, and relationships that have made a difference one way or the other. The inspiration came from a published collection of similar writings from celebrities ranging from Rod Stewart to Arianna Huffington. Although as an organizer I was not on that stage baring my soul to the crowd, I can certainly imagine, based on my experiences to date, how I might advise a 22-yearold Morgan Wellens.
The various words of wisdom I’ve garnered over the years probably transfer to any relationship-based business, but perhaps especially so in one where a $100,000 railcar of lumber can be purchased over the phone with very little legal paperwork. Perhaps they’re also highly applicable in a North American industry that exports a surprising amount of lumber to other countries, where trust is also at a premium. So guidance like— • be grateful to those who open doors for you, and don’t disappoint them • don’t burn bridges, and do everything you can to not lose a customer, and • a great reputation takes years to earn, but minutes to lose — are all solid pieces of advice whether you’re dealing with your North American counterparts or, say, someone representing a European sawmill. If you stick to these leadership directives, you’ll no doubt make the lasting connections you need to succeed. – Morgan Wellens is sales and marketing manager for the Lumber Trading Division of Nicholson and Cates Ltd., Burlington, Ont. (niccates.com).
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MOVERS & Shakers Scott Walter, ex-Huttig Building Products, has been named general mgr. of BlueLinx, Nashville, Tn. Jarrett Adams has been appointed director of the fencing category for Fortress Building Products, Garland, Tx. Michael Jones has been promoted to associate director, fencing category. Drew Sundholm, ex-PrimeSource, is now director, product & brand. Paul Johnson, ex-Gulf Eagle Supply, has joined Superior Plastics/Key Link Fence & Railing, New Holland, Pa., as territory mgr. for New York and New England. Mark Desgain, ex-Dyke Industries, has rejoined Massey Builders Supply, Richmond, Va., as GM/sales mgr. David Mogle has been appointed store mgr. of McCoy’s Building Supply, Cleburne, Tx. Chad Kelly, ex-BlueLinx, has been named plant mgr. of Louisiana-Pacific, Jasper, Tx. Brett Cossaboon, ex-Lowe’s, is a new project sales specialist with LaValley Building Supply, Concord, N.H. Nicholas Luchonok, ex-Capitol Building Supply, is new to inside sales at Steven Kempf Building Materials, King of Prussia, Pa. Ted Garrett, ex-84 Lumber, is now director of manufacturing for Gordon Components, Romulus, Mi. Zachery Westfall, ex-Hackmann Lumber, has been named distribution mgr. for Cameron Ashely Building Products, St. Louis, Mo. Whitner Mills has been promoted to co-mgr. at 84 Lumber, Greenville, S.C. Julio R. Leroux, ex-New England Building Supply, is new to inside sales at ABC Supply, Columbus, Oh. Curtis Rhodes, ex-Georgia-Pacific, has joined Hoover Treated Wood Products, Thomson, Ga., as director of operations. Melinda McLaughlin is a new millwork specialist at Ricci Lumber, Portsmouth, N.Y.
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n Building Products Digest n October 2020
Rod Bickford is now chief operating officer at Hammond Lumber Co., Belgrade, Me. Newly named VPs are Fred Perkins, senior VP of sales; Mitch Bickford, VP of business processes; Matt Masse, VP of purchasing; Bruce Pelletier, VP of safety & risk management; Jake Webb, VP of commercial sales; Rod Wiles, VP of HR; Dick Willard, regional VP of purchasing; and Lori Witham, VP of K/B & flooring. Six branch mgrs. have added responsibilities as regional VPs of operations: Al Feather, Central region; Dan Curtis, Downeast; Jason Gagnon and Steve Pray, Southern; Steve Hardy, Northern; and Ted Perkins, Midcoast. Sadie Hammond is director of organizational development. Kara Herron has joined Roseburg, Atlanta, Ga., as strategic marketing mgr. Matthew Sally was promoted to supply chain & logistics mgr. for the eastern region. Cherie Jacobs has been promoted to store development mgr. for Do it Best Corp., Fort Wayne, In. Kelly Dwire is new as associate merchandise mgr. in paint. Connor Smith, ex-SPEC Building Materials, is now assistant branch mgr. at Beacon Building Products, Houston, Tx. Regi Shelley, L&W Supply, has been promoted to district mgr. for Raleigh-Durham-Chapel Hill, N.C. Mark Power, ex-Conner Industries, is now assistant plant mgr. at American Lumber Co., Birmingham, Al. Jeff Maumus is now outside sales account mgr. for Moulding & Millwork Supply, New Orleans, La. Jeremy Ball has been named controller for Cardin Forest Products, Jasper, Tn. Philip Myers is new to outside sales for Heavin Woodworks, Charlotte, N.C. Jackson Morrill, ex-Composite Panel Association, has been named president and CEO of the American Wood Council. He succeeds Robert Glowinski, who is retiring at year’s end after 41 years in industry associations. Anna Graham is a new analyst at Mungus-Fungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.
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GOING VIRTUAL
Navigating a virtual event
WITH IN-PERSON industry gatherings suddenly vanishing under the weight of health concerns and travel restrictions, many organizations have chosen to go on with the show— virtually. Granted, digital events are at a disadvantage in trying to fully replicate the experience of live face-to-face networking. Yet they do offer unique advantages. No plane tickets or hotel reservations are required, nor time out of the office. No having to choose which seminar to attend—you can view them all, at your convenience, 24/7. And the “lower bar of entry” allows for more people than ever before to attend. But that lower investment can also lull attendees into putting less effort into their visit. Don’t. Here are a few tips for making the most of your virtual visits: Advance Plan. Treat your attendance at a virtual event as if you had traveled there in person and have committed to attending the educational sessions, networking events, and
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n Building Products Digest n October 2020
fun activities. Research who will be there, and pre-arrange private meetings. Minimize Distractions. When watching an online presentation, it’s tempting to multi-task—which will prevent you from fully engaging in the event. Set aside the space on your calendar—and carve out the mental space—to give your full attention. Watch Your Back. If you can be seen at the virtual show, make sure you are seated in front of a professional background. And if you can be heard, soundproof your surroundings as best as you can. No one wants to see or hear Rover during your virtual encounters. “Shop” Online. Make sure you visit the show’s exhibit hall to view product demos, get company reps’ contact information, and download handouts. There’s never been an easier, less intimidating way to make a first contact. Interact with Speakers. Use all the tech tools at your disposal to get full value out of the presentations by interacting directly with the expert presenters. Chat Away. With a live digital event, chat functions often allow you to converse with other attendees during a talk without interrupting or missing a minute of the presentation. Utilize On Demand. Within a full schedule of tightly edited presentations, it’s easy to forget key points that can directly impact your business. So not only view, but replay and relive the presentations that resonate with you. Be Seen. One downside of a virtual event is it makes it all too simple to lurk. Don’t be invisible. Virtual shows provide mechanisms for attendees to get to know fellow attendees and exhibitors. Use every opportunity to launch new professional contacts and friendships.
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THANK
YOU
Forest City Trading Group and our associated companies would like to sincerely thank all of our trade partners – both suppliers and customers, for working together in a challenging 2020! We look forward to continuing to work with you as we all adapt to new challenges and the opportunities ahead.
− MARKETING FOREST PRODUCTS SINCE 1964 −
10250 SW GREENBURG ROAD, SUITE 300 PORTLAND, OREGON 97223 1-800-767-3284
GOING VIRTUAL
High marks for industry’s first virtual events Trade shows have once again begun filling up industry calendars, though nearly all of them have been held online. Organizers are finding distinct advantages over their normal in-person events, including lower costs, more flexible schedules, and the ability to reach a larger audience. So far, most events have gone on with minimal hitches. Yet there is room for improvement. Some first-time virtual attendees and exhibitors aren’t immediately comfortable in the new environment, so planners of future events are devising ways to flatten the tech learning curve. As well, several organizers have reported that actual attendance at their events fell short of the number that registered. They’re going to have to work harder to ensure those who sign up also show up. Nonetheless, virtual shows are likely here to stay, either on their own or as a companion to in-person event.
UP NEXT: NBMDA VIRTUAL XPERIENCE NORTH AMERICAN Building Material Distribution Association is transforming its annual convention into an online event that promises to provide distributors access to the contacts and content they are accustomed to. Held in conjunction with the North American Association of Floor Covering Distributors, the NAFCD & NBMDA Virtual Xperience will go live Nov. 10-12, featuring powerful presentations, meetings and a Virtual Exhibit Hall. Distributor attendees can meet privately with exhibitors, join public meetings, request more information, download product data, watch videos, and reach out to fellow attendees. As a lead-in, the Emerging Distribution Leaders Program Nov. 5-6 will feature Alex Goldfayn, Sam Richter, and Alex Chausovsky.
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DO IT BEST announced its 2021 board during the annual shareholders’ meeting on Sept. 10. Left to right: Bob Vaughan, Alamo Lumber Co., San Antonio, Tx.; secretary Michael Cohen, Panama Do it Center, Panama; vice chairman Joe Taylor, Taylor’s Do it Center, Virginia Beach, Va.; Rob Gardiner, Damariscotta Hardware, Damariscotta, Me.; Eli Bliffert, Bliffert Lumber, Milwaukee, Wi.; Brad McDaniel, McDaniel’s Do it Center, Snohomish, Wa.; chairman Doug Mans, Mans Lumber & Millwork, Canton, Mi.; Scott Pesavento, Hemlock Hardware, Fairfield, Ct.; treasurer David Sturdivant, Russell Do it Center, Alexander City, Al.; Diana Newton, Bay Hardware, Seal Beach, Ca.; Jeff Pardini, Hills Flat Lumber, Grass Valley, Ca.; and Tim Post, T & M Hardware & Rental, Ellwood City, Pa.
DO IT BEST HOLDS FALL MARKET ONLINE AT THE VIRTUAL Do it Best Fall Market, member-owners discovered numerous opportunities to immediately increase their profitability while strengthening their businesses for 2021 and beyond. The semi-annual market, held online Sept. 13–18, featured thousands of new products, exclusive vendor programs, informative seminars, and more to help independent dealers compete and win in today’s dynamic marketplace. Do it Best also unveiled a host of innovative new features to its e-commerce platform designed to help members further grow their business and provide online customers with a streamlined shopping experience. “Our markets have always provided our members with a great opportunity to connect and collaborate while exploring the great new products and special deals available to them. That’s never been more important than this fall,” said Dan Starr, president and CEO. “With the many disruptions to our lives and business this year, we’ve worked hard to create an online market experience that
n Building Products Digest n October 2020
feels as close to the traditional event as possible. Now more than ever, and no matter where they connected, our members benefited greatly.” The fall market offered outstanding buys powered by the Market Savings Builder. Popular returning events included the Sneak Peek, Power Preview, and LBM Super Specials, along with tremendous deals tied to the company’s 75th anniversary. The robust market website allowed participants to visit vendors’ and Do it Best program booths, watch strategic buying presentations from Do it Best lumber, building materials, and merchandising experts, as well as educational training sessions from industry veterans. Do it Best also presented its 2020 Vendors of the Year. Among the winners: Simpson Strong-Tie, building materials; Milwaukee Tool, hand tools; Sherwin-Williams, paint; Diablo, power tools; National Gypsum, building materials-direct; Sinclar Group Forest Products, lumber; Atrium Windows, millwork; and Huber Engineered Woods, structural panels.
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ORGILL’S e-VOLUTION BUYING SHOW
NELMA ANNUAL MEETING GOES VIRTUAL
ORGILL, INC. recently completed its first-ever e-Volution Online Buying Event, which brought nearly 10,000 retailers together with many of the industry’s top vendors and service providers in a completely virtual environment. The e-Volution Online Buying Event, which ran from Aug. 24-Sept. 4, was open to Orgill’s entire retail customer base, enabling them to take advantage of promotional buying opportunities, shop for seasonal merchandise, and browse through thousands of new products without ever having to leave their stores. “Because this is the first time we have ever held an event like this, we weren’t quite sure what to expect,” says Boyden Moore, Orgill’s president and CEO. “Now that it’s over, I can say that we couldn’t be more pleased with the results. While we knew this event could not replace the entire live Orgill Dealer Market experience, based on the results, it was clear that customers and vendors embraced the concept.” In fact, Orgill reports that buying activity during e-Volution far exceeded the results of any previous dealer market in the company’s history including last fall’s live event. “We knew going into the virtual event that it would offer an opportunity for even more of our retail customers to attend because we removed the requirement of them having to physically travel to the show,” says Greg Stine, Orgill’s executive VP of marketing & communications. “And that’s exactly what happened. The Online Buying Event engaged a much higher percentage of our customers than we’ve ever seen at a Dealer Market.” Expanding the event from three days to 12 allowed retailers to attend on their schedule. “Overall we had a good experience,” said Ohio retailer Dan Kauffman. “We really enjoyed the two-week time frame compared to other shows. I would say everything was easy, pretty self-explanatory, and the warehouse purchasing was super easy.” In addition to the ability to browse through and buy products from Orgill’s wide array of vendor partners, attendees of the Online Buying Event could also take advantage of special promotional offers, pre-season booking programs and even schedule live meetings with vendors and service providers. To help facilitate its meetings, Orgill partnered with Zoom. “The partnership with Zoom and our ability to integrate their state-of-the-art technology into our e-Volution platform went a long way toward helping us facilitate more interaction between our customers and our vendors and team members,” Moore said. “By now, everyone is familiar with how Zoom works and we think this helped build a more robust and interactive experience.” Based on positive feedback from both vendors and attendees, Moore said that this first online event will serve as a great launching pad and learning opportunity for the company. Orgill is scheduled to hold its Spring Dealer Market from Feb. 25-27 in Orlando.
THE 87th ANNUAL MEETING of the Northeastern Lumber Manufacturers Association was held as a virtual event on Sept. 17, preceded by golf scramble the day before at the Ledges Golf Club in York, Me. “Remaining Essential in the New Normal” was the focus of the one-day presentation session that mixed association and business essentials with light entertainment sessions. Participants heard the status of the association and the latest marketing successes in the morning, followed by a trio of presentations in the afternoon beginning with a casual conversation with the Maine Cabin Masters, the wildly popular television personalities and a NELMA marketing partner.
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NELMA annual meeting became the first conference held on the new 526 Virtual Events Platform.
Re-learning “Communication Etiquette and Protocol Intelligence in the Next Normal” with Jackie Dudley, and the “2021 Economic Forecast” by Paul Jannke rounded out the program. Virtual exhibits by providers of forest products equipment and services were available to participants at designated times during the day to complement the offerings. The event was the first to use 526 Media Group’s new Virtual Events Platform. “We were excited to partner with 526 Media to use such a well-rounded, simple yet intuitive virtual meeting format for this year’s meeting,” said Jeff Easterling, president of NELMA. “The platform gave us a professional online venue that allowed us to provide most of the signature services our members have come to expect in an annual meeting.” Other gatherings moving to the 526 Virtual Events Platform include North American Building Material Distribution Association annual convention Nov. 10-12, Huttig Building Products’ virtual buying event Nov. 1020, Southern Forest Products Association’s fall meeting Dec. 8, and the BC Wood Global Buyers Mission Jan. 18-22, 2021. October 2020 n Building Products Digest n
37
NAWLA EXCHANGE
NAWLA Exchange Action-Packed Virtual Experience FOR DECADES, the NAWLA Traders Market has been the leading industry event to sell lumber products, find new suppliers and expand your networks. The event also highlights the trending topics and insights from industry experts you need to excel in your role, whether you’re new to the lumber industry or looking to take your career to the next level. But, as with everything else in 2020, North American Wholesale Lumber Association is switching things up this year. In place of this year’s Traders Market, NAWLA will host the NAWLA Exchange—a fully virtual member experience Oct. 27-29, with relevant education by best-in-class
presenters, opportunities to connect with your customers and suppliers, and other elements of NAWLA events you have come to enjoy throughout the association’s history. NAWLA will also host Sales Advantage: The Virtual Experience, taking place prior to NAWLA Exchange on
Oct. 26 to help build your sales skills for the virtual environment (see page 42). NAWLA Exchange will not be your average online meeting. You will be able to network virtually with other attendees from across North America using personalized messaging features, schedule one-on-one and small-group meetings, network with sponsors, easily access all session recordings, and much more! Be transported to a lively conference all from the convenience of your office, couch or wherever you choose to log in. Contact registration@nawla.org or visit www.nawla.org.
DEFINING A HIGHER STANDARD® OF PRODUCT Western Forest Products® provides architectural appearance solutions that make your clients’ homes beautiful. As one of North America’s largest Western Red Cedar suppliers, we’re here to meet all your specialty lumber needs
sales@westernforest.com westernforest.com
©2020 Western Forest Products Inc.
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n Building Products Digest n October 2020
Building-Products.com
s 150
NAWLA EXCHANGE
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NAWLA Exchange Sessions
spec, density and appearance. WCLIB certified inspectors on staff ensure that grades and quality remain consistent. Green surfaced stock includesGeneral 3x6 thruSessions 12x12, with green full & standard sawnUnleash rough, up to 16x20. Units are anti-stain treated and Keynote: Your Potential 431] paper capped Tuesday, Oct. to 27 maintain appearance. ECFP has KilnFletcher Dried stock in surfaced dimension 2x4 thru Presenter: Molly ce 2x16. KD timber stock includes sawn rough, surfaced Potential is one of the mostfull dangerous words in the and ng: dictionary. If you3x4 achieve it, you’re capableare ofcarefully greatness. But re-sawn timbers to 24x24. KD timbers dried d missing means you stayinstagnant to <19%itmoisture content like-sizedand kilnfrustrated. charges forUsing consislessons from her career a top are sports agent, Molly tency and quality. All KD as timbers #1/Btr FOHC for gives maxiyou proven five-step process forisunleashing muma stability in every piece. Stock available toyour meetpotential specific and achieving performance. grade, density, peak appearance and finish requirements. Services: 2020 Insightssorting from Industry CEOsjust-in-time, prompt needs • Custom and grading, Thursday, Oct. 29 • Full sawn, fine band sawn, S4S and custom net sizes Executive discuss impactEnd of 2020 hap• T&G and leaders custom will pattern, PETthe Precision Trimming, penings on the industry and their company operations and, hand hewn, and corbels most importantly, what9/22/17 they’ve4:44 learned, how 44 they have TM 2017 layout.qxp_TM 2003 layout PM Page • Pressure and fire treat, double-ending stamp, end wax, reacted, and what they are planning for 2021. and barcoding
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Manufacturers of 6 million bd. ft. monthly of • 5/4 & 6/4 Ponderosa Pine Shop • 4/4 Premium Pine Board Programs State-of-the-Art Hewmill & Headrig Mill Contact Sheldon Howell
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www.yakama-forest.com 40 October n Building 2018 Products n NAWLA Digest Traders n October Market2020 Preview
n
Leading a Successful Remote Team Wednesday, Oct. 28 In this virtual world with a scattered team, how do you ensure your employees are remaining engaged and informed? Attend this expert panel discussion to learn tips and tricks for managing a remote staff. Crisis Management 2018 NAWLA Events Thursday, Oct. 29 (Dates subject to change) Speaker: Timothy Feddersen, professor, Northwestern Regional Meetings University Kellogg School of Management Providence, R.I. – February 2018 The coronavirus presents myriad crises for society, Portland, Or. – February 2018 government, your organization, and your family. Navigating Montreal, – March 20, 2018 uncertainty is Quebec challenging, and the cost of failure is high. In Vancouver, B.C. – April 26, 2018 this interactive session, Professor Tim Feddersen will share Birmingham, Al. –onMay 2018 the values that drive insight and guidance identifying Francisco, Ca.of– crisis June 26, 2018developing a business yourSan actions, the role teams, Minneapolis, Mn. – August communication 2018 crisis protocol, and stakeholder to help you lead your business through 2018 Leadership Summita crisis. Austin, Tx. – April 8-10, 2018 Sales and Marketing Wood Masters One Hammer, No Nails HyattOct. Regency, Tuesday, 27 Chicago, Il. – November 6-7, 2018 2018 Traders MarketFounder and CEO, Foerestel Design Speaker: Tom Foerestel, In this Regency, session, we will be Il. assembling a new Hyatt Chicago, – November 7-9,toolbox 2018 for attracting and retaining NextGen employees and customers.
Respecting the forest, honoring the past, building the future.
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Education Sessions Management Outlook for the North American Wood Products Market: An Assessment of the Short- and Long-Term Impacts of COVID-19 Tuesday Oct. 27 Speaker: Dustin Jalbert, senior economist, Fastmarkets RISI In this presentation, we will look back on 2020 and review the key developments in the wood products industry and quantify the market disruptions stemming from COVID-19. We will also assess which disruptions will likely fade once the virus has subsided and which could have a lasting effect on the market going forward.
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Marketing Your Brand – Not Your Product Wednesday, Oct. 28 Traders Market Mobile Appand Michael Speakers: Todd London, SVP-sales & marketing, An app to help you navigate NAWLA’s Traders Goodman, specialty products, Sherwood Lumber Corp. Market is back by popular demand. Use this convenientinresource find fellow attendees, view exhibitor Selling a Digitalto World details, Oct. get 29 detailed maps, check the schedule and Thursday, receiveJames updates throughout the show! Speaker: Olsen, owner, Reality Sales Training It is available via iTunes and Google Play app Filled with new challenges and opportunities, themarshift to kets for your smartage phone or tablet. Search “NAWLA” selling in the digital has been an adjustment for many. andprospecting download ittotoday to prepare this we year’s From closing, this newfor world live in has Traders Market! With this app update, you’ll also have access to future event apps, NAWLABuilding-Products.com resources, membership directory, news and more—now year-round!
caused us to reflect on how we need to change our sales style, process, and approach. In this session, James Olsen, Reality Sales Training, helps us navigate through how to reach and sell customers in the digital age. Wood Basics Intro to Forestry Tuesday, Oct. 27 Speaker: David Jones, PhD, director, Benchmark International During this session we will explore a brief introduction on how we manage forests to mimic what happens naturally in order to get a return on our investment. Engineered Wood Products Wednesday, Oct. 28 Speaker: Henry Quesada, PhD, professor, Virginia Tech This session will address a review of main wood composites and engineered wood products including technical, manufacturing and marketing aspects. Current Industry Issues: Green Building & Chain-of-Custody Thursday, Oct. 29 Speaker: Chris Knowles, director of marketing, Timber Products Company From forest certification and chain-of-custody (CoC) systems to green building challenges, lumber products have made a defining impact in this space. Join Chris Knowles as he walks through these different initiatives and issues surrounding green building projects.
NAWLA EXCHANGE SCHEDULE
Please note that all times listed below are in Central Time (CDT)
Tuesday, Oct. 27 1-2 p.m. General Session/Keynote 2-3 p.m. Virtual Exhibit Hall Open 2:30-3 p.m. Networking Pop Up 3-3:45 p.m. Concurrent Breakout Sessions Session 1: Management Session 2: Sales and Marketing Session 3: Wood Basics 3-4 p.m. Partner Sponsored Sessions Wednesday, Oct.28 1-3:15 p.m. Virtual Exhibit Hall Open 1:15-2 p.m. Concurrent Breakout Sessions Session 4: Management Session 5: Sales and Marketing Session 6: Wood Basics 2:15-3:15 p.m. Partner Sponsored Sessions 3:15-4 p.m. Networking Reception Thursday, Oct. 29 1-1:45 p.m. Concurrent Breakout Sessions Session 7: Management Session 8: Sales and Marketing Session 9: Wood Basics 1-2 p.m. Partner Sponsored Sessions 1-3 p.m. Virtual Exhibit Hall Open 1:45-2:15 p.m. Networking Pop Up 2:30-3:30 p.m. Networking Pop Up 3-4 p.m. General Session Executive Panel & Closing Remarks *All sessions subject to change. Building-Products.com
October 2020 n Building Products Digest n
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NAWLA EXCHANGE
Sales Advantage Pre-Show Workshop Is a Go Online JUST AS NAWLA is reimagining its signature fall show into a virtual event, the association is likewise transforming its pre-Traders Market Sales Advantage seminar into a pre-NAWLA Exchange online experience. Sales and training expert Rob Jolles will help attendees jumpstart their NAWLA Exchange experience by delivering his half-day forest products trading seminar virtually the morning of Oct. 26. Whether you’re a first-time attendee or an industry vet, you’ll benefit from this workshop, which will help you sharpen your sales skills and close more deals. Jolles will help you gain new insights, network with fellow traders, and leave ready to put your learnings to the test at NAWLA Exchange. The seminar: How to Change Minds in the Lumber Industry – The Art of Creating Trust and Urgency Without Manipulation: The Virtual Experience Surely you know plenty of customers who need to make a change, but despite your most well-intentioned efforts, they resist. Why? Because people fundamentally fear change, and Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background, and decades of research across industries he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. This workshop will:
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n Building Products Digest n October 2020
• Explore how lumber buyers make decisions, including the critical decision points they face, and a customer-centered approach to working within these points. • Teach a four-step approach to establishing trust. • Demonstrate a repeatable, predictable process for creating urgency within the minds of your buyers. • Equip you to skillfully handle objections and close intelligently. During the workshop, participants will: • Role-play to discover more about personal selling styles. • Examine interactive case studies to strategically apply tactics learned. • Participate in multiple small group activities, many conducted utilizing breakout rooms, to improve probing techniques. • Take part in Mental Agility exercises to speed up thought processes when speaking with customers. Immediately following the seminar will be an optional “after party,” giving participants the opportunity to apply what they’ve learned. They can: • Discuss specific scenarios or questions relating directly to their unique situation. • Engage in individual dialogue and receive personal feedback. • Receive a visual assessment of virtual setup. • Participate in a facilitated dialogue dealing with any and all sales situations that are brought to the conversation.
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STIMSON LUMBER CO. 624 SWANSON GROUP SALES 407 HOMPSON R403 IVER O. in 535 mills, aC large timber mill withlifecycle, cuttings upthe to Sof ODRA SPFTIMBER products fromTtwo facilities in LUMBER Expert the timber VENDOR 40’, and a hardboardboutique panel plant. bobj@xlcompany.com; (503) RIPP L855-3032; UMBER INC. 842 British Columbia, andTto begin milling owner-operated, firm sources, www.sodra.com SYP in the South in Q4 2017. selects, VAAGEN BROS. LUMBER , INCsorts, . 645mills, manufactures and marSkets TORA ENSO 325 Spruce and pine production. on grade WRC, yellow cedar, and DF. WESTERNInventory LUMBER CO. 400 mark.rose@storaenso.com; (904) 510locations: Canaveral. DAKERYNPhiladelphia INDUSTRIES and LTDPort . [821] WEYERHAEUSER 706 5115; www.storaenso.com/buildingandliving DIEBOLD brad_taylor@dakeryn.com; (604) 986LUMBER CO. [311] A global leader since 1288, Stora (503) Enso S0323; OFTWOOD FOREST PRODUCTS UYER 705 LUMBER 310 www.dakeryn.comWBOODGRAIN shellyp@dieboldlumber.com; develops and produces solutions based on terry@millerwoodtradepub.com; (901) Y AKAMA F OREST P RODUCTS 841 Dakeryn is a leading Canadian supplier 669-8226; www.dieboldlumber.com wood and biomass range ofreman industries 372-8280; www.millerwoodtradepub.com of western SPF lumber Zproducts for M both Diebold Lumberforis aa custom and IP-O-LOG ILLS INC. 737 and applications worldwide. The Softwood Buyer targets wholesalers,
ELITE
million acres of timberland in California and Washington. It is one of the largest lumber producers in North America and millwork producers in the world. OLLINS [431] SCINCLAR GROUP FOREST PRODUCTS 806 gphillips@collinsco.com; dave.bartsch@sinclar.com; (503) (250) 8265615255; www.collinswood.com 4546; www.sinclar.com Headquartered in Oregon and familyding softSinclar Group Forest Products Ltd. is the since 1855, Collins produces high ed wood owned exclusive sales outlet for three premier W-SPF North America and export markets, spekiln-drying facility. Our facilty consists of quality products including, softstud millswood (Apollo, Lakeland, Nechako) locatlumberyards and industrial markets throughcializing in premium building products. 17 acres GofROUP paved of woods, hardwoods, pine particleboard, S UNDHER , THEtarmac, 80,000 sq. ft.738 ed in the Central Interior of British Columbia. out North America. d since storage, and modern, top-of-the-line engineered wood siding and trim. Collins munis@coastclearwood.com; (604) Bennett LumberdryProducts [Booth 600] 513processing equipment. ANCIK INTERNATIONAL [213] ment to theirPlong-standing 4493 Supholds KANA FOREST RODUCTS LTD. commitment 626 SDOLUTIONS 21 1121 abarts@dancik.com; (919) 379-3800; to land and resource (604) stewardship on www. more s of FSC Conglomerate of lumber manufacgary@skana.com; 207-8132; tpalko@solutions-21.com; solutions21.com BENNETT LUMBER PRODUCTS’ production of quality DIGGERand www.dancik.com SPECIALTIES , INC . [318] based in than 311,000 acres. Divisions are located turing marketing companies skana.com on in the dimension lumber—Douglas white fir, Engelmann spruce, SPRUCELAND MCommercial ILLWORKS INC. Systems (KCS) 813 Kerridge mkittrell@diggerspecialties.com; (800) in: Skana Chester, Kane, Pa.; fir, Richwood, Vancouver, B.C. is aCa.; lumber wholesaler of SPF, lodgepole Idaho white pine, inland cedar, and greg@spruceland.ab.ca; (780) 962-6333; fully integrated business manage446-7659, Ext. 318; www.diggerspecialW.V.; Lakeview Klamath Or. Douglas fir,pine, pine,and plywood andFalls, western red red provides Douglas fir, ponderosa 150with million board feet annually. www.spruceland.ca Sties.com UNSET MOULDING 518 ment software and services focused on the cedar, and apine—reaches remanufacturer, several Spruceland Millworks, a division of Millar sales@sunsetmoulding.com; (530) 790distributive trades. Available either onDigger Specialties, Inc. manufactures Based in Princeton, Id., the company has approximately C OLUMBIA C EDAR [500] facilities producing a wide range of products. is employer, supplier and cus2777; www.sunsetmoulding.com premises or an in the K-Cloud. low-maintenance vinyl and aluminum rail60,000 acres of forestland in northern and eastern todd.f@columbiacedar.com; (503) 828-IdahoWestern, k, white tomer of first choice. Its on-site drying and S Remanufacturer of lumber and millwork LIDING S YSTEMS 642 ing and fencing systems. 8557; www.columbiacedar.com Washington. ch moulder linesand ensure precision surfacing products in solid, F/J and Suntrim MDF. jbaker@slidingsystems.com; (218) 393-industrial WRC siding, trim & paneling specialist. A producer of dimensional lumber, lumber .; and outstanding quality in a wide variety of Pakari modified decking, siding and paneling. 4504; Handwww.slidingsystems.com graded for quality, packaged & ship-to providing lumber patterns, Bennett is committed quality appearance and specialty products. SunXP exterior trim boards and fascia. Curtainside technology. ped with care to distributors nationwide. products and sound environmental practicesDevery day. ASSO.XTR [703] STARBORN 837 The family-owned company has two mills—one in INDUSTRIES finance@dassousa.com; (404) 691-6872; COMBILIFT [133] th 411] spavleska@starbornindustries.com; (732) Princeton, Id., and one in Clarkston, Wa., both designed for www.dassousa.com eleanor.mcdermott@combilift.com; 669-2858; efficiency, safety and production. DMSI SOFTWARE [702] Dassostarbornindustries.com USA is the exclusive North (353) 478-0500; www.combilift.com Deck screws, drilling tools, construction ort Orford American representative of Dasso Group, bdegeorge@dmsi.com; (402) 330-6620, Dimensional lumber, lumber Combilift offers a wideindustrial range of lumber, fork- and fasteners. SNIDER INDUSTRIES, LLP 934 the global leader in the development and Ext. 142; www.dmsi.com rough patterns are offered. lifts, engineered to save space, increase dhanson@sniderindustries.com; (903) SWANSON ROUP SALES ofCinnovative bamboo buildDMSiGprovides business software to407 the storage handleworks long loads safely. high-quality The and company to provide lumber ny’s Smanufacture TIMSON LUMBER O. 624 938-9221; www.sniderindustries.com greg.johnson@swansongroup.biz; (800) ing products. building materials industry. Their Agility LUMBER IS SHIPPED by truck or rail. Units may be wrapped at the products while practicing sustainable land management mmitchell@stimsonlumber.com; (503) ing. The Snider Industries produces over 50 mil331-0831; www.swansongroup.com Bennett Lumber Products’ production of quality dimension ERPsafe, handles the entire product cycle. CONIFEX TIMBER INCmain . [334] customer’s request to ensure clean delivery. 295 0951; www.stimsonlumber.com with its forestry goal that aims to meet lion BF of the finest 1” southern yellow pine West Coast softwood lumber and stud ee deck- principles lumber—Douglas fir, white fir, Engelmann spruce, lodgepole D Their Building Results CRM integrates ELTA C EDAR S PECIALTIES [414] ryan.lepp@conifex.com; (866) 301Continuing a “Tradition of Quality,” present without compromising the abilityeang@wshore.ca; of future boards in needs the industry. producer. Fir plywood (sheathing/UL/sanded/ eciate. with any red system. 589-9006; pine, Idaho white inland cedar, and ponderosa pine— 2949; www.conifex.com Stimson Lumber operates(604) five western stud pine,siding/concrete to meet their needs. form/sign/industrial). www.wshore.ca rafted Port generations Producing 540 million bd. ft. annually reaches 150 MMBF annually. Based in Princeton, Id., the com-
Bennett Lumber Products Providing Superior Lumber Products Since 1939
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pany has approximately 60,000 acres of forestland in northern Idaho and eastern Washington. A producer of dimensional lumber, industrial lumber and lumber patterns, Bennett is committed to providing quality products and sound environmental practices every day. The family-owned company has two mills—one in Princeton, Id., and one in Clarkston, Wa., both designed for efficiency, safety
Quality Lumber Sustainable Forests
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At Bennett Lumber, we take pride in producing quality lumber products and managing sustainable forests for the next generation.
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Princeton, ID Clarkston, WA 208-875-1321 www.blpi.com
Jim Vandegrift Sales Manager
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CMPC CMPC Completes 100 Years as a World Leader in the Wood and Pulp Industry in markets such as Europe, North America, and Oceania. These include: • Thermo Solutions, a thermally-modified wood product for indoor and outdoor projects, • Plywood MCA, a sustainable impregnated board resistant to fungal and termite attack, and • T&G Plastic Tongue, a constructive solution designed for the Australian market, among others.
SUSTAINABLE OPERATIONS has been a hallmark of Chile-based CMPC through its century of service.
IN 2020, CMPC celebrates 100 years of history, becoming one of the most influential companies in the pulp, paper and wood industry globally. Currently the company is one of three leading global players in the pulp market, and the top producer of tissue products in all of Latin America, as well as one of the biggest names in the wood industry regionally. Based in Chile, with offices in the U.S., Europe, and China, CMPC has become a world-class company with more than 1,100,000 hectares (more than 2.7 million acres) of its own forests. This forestry asset allows us to manage every part of the process, from the seed to the final product, achieving high quality and versatile results, as well as offering a committed and reliable service. Something that only a company of this level can offer. The history of CMPC stems from the development of a family business, which was built on long-term relationships with clients around the world, achieving growth in the hands of many of its suppliers, buyers and collaborators. Over the years, CMPC has demonstrated a strong commitment to people, to the development of communities where CMPC operates, and to sustainable operations—a hallmark of CMPC through its first century of life.
New Ways to Communicate and Contact Customers CMPC Maderas has recently launched a new website that offers customers relevant information about products, trends and news. The website also consists of a section dedicated to CMPC’s Selex brand, where you will find talks, videos, inspirational ideas, and training tools to shape the projects consumers have in mind. In addition, CMPC has developed a Customer Platform that allows real-time access to information pertaining to sales orders, as well as order tracking and billing. These efforts aim at bringing CMPC closer to its customers and their needs.
Where Does CMPC Want to Go in the Next 100 Years? Today CMPC is committed to continue as a major global player in the forestry industry, leading a process of change, focused on innovation, sustainability, and responsible growth. With this in mind, CMPC hopes that these 100 years reflect only the first step of a long journey ahead. Product Development CMPC Maderas has led the launching of new initiatives for the industry, generating new developments that are focused on meeting the demand for value-added materials
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SELEX RADIATA PINE Plywood Panels come with high visual quality, strength and excellent versatility. The product is both free of knots and open defects. Building-Products.com
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Elk Creek Forest Products Continuing to Grow McMINNVILLE, OR.-based Elk Creek Forest Products (ECFP) is a full-service lumber processor, remanufacturer and volume distributor of premium Douglas-fir. Since its founding in 2001, Elk Creek has grown exponentially in both its remanufacturing capabilities and its scope of national distribution. The company started with just two employees, growing to 12 by 2007. Today, the company employs over 90 people. “I think our people are the biggest part of the Elk Creek story,” stated company founder and president Brett Slaughter, “we are a people company that sells lumber and many of our suppliers and customers sincerely value our person-to-person level of relationship and service.” With vendors from British Columbia to Northern California, ECFP draws on the entire Douglas-fir region, sourcing raw material from many of the region’s finest sawmills and most sought-after fiber. Slaughter notes that the ability to diversify this primary fiber resource from its initial log breakdown through its production cycle is the foundation for their business model and sustained 20 years of growth.
Elk Creek markets 85 million bd. ft. of lumber per year with an extensive array of products all from a single species of fiber. Slaughter estimates that in Douglas-fir, Elk Creek stocks more kiln-dried, on-the-ground premium timbers than anyone else in the U.S. Product diversity and intentional vendor support have been key factors to sustaining growth through the various downturns and market challenges. During the recent pandemic, in regular all-staff Zoom meetings, Slaughter reminded the ECFP team of the early days where a willingness to embrace uncertainty, smart decision making, and hard work during adversity were the hallmarks of what established the company. “It’s no different today,” Slaughter said. “Elk Creek is ready for this. Our structure is built for these types of challenges and we are well prepared to adjust and adapt to continue to remain successful.” As Elk Creek continues to grow, “Our goal is to gain market share through unmatched service and by becoming the low-cost producer of certain segments,” Slaughter noted. “As we strategically add and upgrade the equipment and personnel to accomplish that, we can’t help but grow.”
elkcreekforest.com (503) 474-4446
Over 17 million BF inventory Kiln Dried stock 2"x4" - 16"x16" up to 40' Custom Timbers - Green and Dry Outstanding Customer Service
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Building-Products.com
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CT Darnell Construction Over a Quarter Century of Supporting LBM general contractor and has provided more rack systems and pre-engineered steel buildings in more lumberyards across the United states than any other supplier.
To learn more about CT Darnell Construction and Sunbelt Rack storage systems, please call (800) 353-0892 or visit CT-Darnell.com and Sunbelt-Rack.com.
50' wide shed designed to allow enclosing in the future
FOR SOUTHERN Lumber & Millwork, Charleston, S.C., CT Darnell provided seven new structures, including a cantilever rack drive-thru building.
ANYONE WHO HAS shopped at a big-box home center or worked in lumber and building materials has likely been to a location that CT Darnell Construction designed, built, or equipped. The family-owned business started in Atlanta in 1987, supplying its Sunbelt Rack storage systems to bigbox retailers. Soon after, it expanded its offerings to the lumber and building materials market and other industries. Early on, the big-box format presented a challenge: how to merge warehouse and retail space while protecting products from damage and making self-service easy. Sunbelt Rack storage systems and fixtures met this need, and the company recognized that they could also serve the lumber and building material (LBM) industry. Over the years, the company expanded its offerings to include site planning, design, and construction of both LBM facilities and retail buildings, as well as site renovations. CT Darnell introduced a full line of steel buildings and integrated rack-supported building systems that optimized inventory, protected product, and made picking product more efficient for both distribution centers and lumberyards. Today, CT Darnell works as a Building-Products.com
The easiest way to manage your complex storage and handling needs is to leave them to us. For over 30 years, we’ve designed and built complex, comprehensive solutions for large lumberyards and wholesalers like you. We understand the scope of your business and will build solutions for you on time and on budget. What could be easier? If you’re thinking of expanding or improving your yard, just give us a call to find out how easy we can make it for you.
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© WTD Holdings, Inc., 2020. All rights reserved.
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DMSi Business Software for the Lumber and Building Materials Industry
DMSi SOFTWARE helps lumber businesses run more efficiently and profitably through industry-specific solutions. The company’s Agility ERP is tailor-made for the unique challenges of buying, selling, and distributing building materials. It handles every possible unit of measurement and uses advanced tagging to easily identify the piece count, length, grade, and age of every unit. Cost allocations reveal true profit from inbound shipping through production to distribution, while Reload/Public warehouse management lets you cost, price, sell, and ship inventory from third-party warehouses. DMSi continues to advance Agility with integrated solutions such as Mobile Warehouse Tools. The app allows staff to perform full physical inventories and cycle counts directly from the yard or warehouse floor. Staff members can view counting assignments, calculate quantities, and enter counts on their mobile devices. Once the device connects to a WiFi network, data instantly uploads for
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managers to review. The company also offers a standalone sales tool: Building Results CRM. Developed in partnership with leading sales coach Rick Davis, the platform includes industry-specific features and meaningful reporting tools sales reps embrace. A glance at their phones shows reps where an account stands, including vital client growth, lagging sales, and cross-selling opportunities. Shared customer data helps inside and outside sales teams collaborate more effectively. Managers get meaningful reporting on performance, including pipeline status, prospecting data, and calendar activity so they can develop action plans In everything it does, DMSi is focused on the business of building materials. It has spent decades getting to know you, understanding your business, anticipating your needs, designing its software around you. DMSi understands the world you live in every day. Think of it as four decades of experience put to work for you— making your business better so you
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can inspire confidence with your own customers. DMSi can also provide better service because of deep experience in your industry. It can help you anticipate opportunities because we understand your goals. A relationship like that only comes when you know your customer’s business and care for it as your own. DMSi knows you need a partner that will roll up their sleeves and help you get the job done. Whether it’s tools to manage your assets, track inventory and orders, or gather business intelligence, at the end of the day it’s all about helping you run your business. They’re tools designed to make you more efficient, streamline your process, and help you gain confidence in your inventory. DMSi knows you depend on your software to run your business. So it’s always improving and updating software when you need it and when it will bring the most value. You always want to be one step ahead—so that’s where DMSi devotes the majority of its development efforts.
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On the same path. Your journey to streamlined operations begins and ends with DMSi. Because we build software solely for the lumber and building materials industry, we understand your day-to-day needs and long-term goals. Our unmatched knowledge and personal service mean weâ&#x20AC;&#x2122;ll be there, helping you navigate the road to profitability. Always by your side.
Visit DMSi.com
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Durgin and Crowell We are Pine Passionate OFFERING CUSTOMERS FULLY sustainable eastern white pine on time and with a personal touch is what Durgin and Crowell thrives to do. With over 30 million board feet of production and a modern manufacturing facility in Springfield, N.H., the company is one of the largest eastern white pine manufacturers in New England and supplies a wide range of patterns and grades standardized by the Northeastern Lumber Manufacturers Association. Wanting to design a line of precoated, UV-cured eastern white pine paneling products that make the warmth of wood easy, safe, practical and affordable, the company manufactured Enhance by Durgin and Crowell. Panels come into a room ready to go, reducing installation time by days, and allowing their customers to enjoy the site sooner with less mess, assuring volatile compounds from toxic chemicals never enter the home. The company has manufactured eastern white pine since day one in 1976. Durgin and Crowell operates specialized dry-kilns, customizable moisture detection, and a Waco/Weinig 30 XL moulder. Its success has come in the consistency and the quality of the wood that it supplies, exemplified by the passion it holds for eastern white pine. With a modern manufacturing facility, a dedicated team, and a commitment to the environment, the company is looking towards the future. As its slogan says, “We Are Pine Passionate.”
TOP PHOTO: Customers examine Durgin and Crowell’s eastern white pine boards up close. BOTTOM PHOTO: Enhance is Durgin and Crowell’s line of prefinished, UV-cured eastern white pine paneling.
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Everwood Treatment Company Building Your Reputation® with Quality Pressure Treated Lumber EVERWOOD TREATMENT COMPANY continues to position itself on trajectory for positive expansion and evolution as the year 2020 comes to an end. Over the last year, the company has made strategic decisions to modernize operations, expand product offerings, and enhance internal company culture to better serve their business partners and customers. A History of Service Everwood Treatment Company started its business in 1982 with one treating plant on five acres in Irvington, Alabama. Its founder, Cary Thigpen, saw the need for treated lumber in the area through his hardware business he had at the time and decided to start a treated lumber business as well. He eventually sold his hardware store and focused on growing Everwood Treatment Company. In 1991 Everwood moved to Spanish Fort, Alabama, and the facility has grown to over 100 acres, including multiple treating plants, warehouses, dry kilns and its remanufacturing facility. Everwood remains a family-owned business. After Cary Thigpen’s retirement, his daughter and son-in-law, Cheryl and Jay Hudson, took ownership of the company and remain active in the business. Steve Cheatham, Everwood’s sales and operations manager, joined the company in 2001. Steve has been an integral part of the company and continues to help Everwood expand its footprint. Treating, Remanufacturing & More Everwood offers a full line of Southern Yellow Pine products from #2 common to C grade boards, to timbers. The company’s KDAT, wet treated pine and pattern stock
NAVARRE FISHING PIER is an example of Everwood’s extensive quality control process.
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EVERWOOD TREATMENT COMPANY, located in Spanish Fort, Al., supplies pressure treated southern yellow pine lumber and pattern stock. Give them a call at 1-800-226-3444.
can be found from Maryland to Texas and throughout the Caribbean. Over the years, Everwood Treatment Company has become known for its service and quality one stop shop. Everwood’s remanufacturing facility operates multiple stateof-the-art moulders, saws and custom packaging equipment, which includes shrinkwrapping capabilities. Everwood currently produces MCA-C treated lumber as well as Borate treated lumber at its location and provide CCA timbers from outside sources. Everwood’s track record of producing a higher quality product, strict QC conformance and the synergy of Lonza’s dual Azole cobiocides ensures problem free performance in the field. Everwood’s LCL continues to rank well above the industry average with Southern Pine Inspection Bureau, their thirdparty inspection agency giving the end user confidence in the products they produce. Everwood services its customers within a 200-mile radius with its own fleet of trucks and delivers outside this radius using a network of transportation partners to be able to offer prompt delivery service. Priority One It has always been Everwood Treatment Company’s priority to provide a quality product that its customers can feel confident will perform and exceed their expectations. If you would like more information about Building Your Reputation® with its products, please give Everwood a call or visit them at www.everwoodtreatment.com.
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BUILDING YOUR
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With Wood Treated Right
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Flexpak Corp. U.S. Packaging Manufacturer Specializing in: CUSTOM COVERS, LUMBER WRAP, RAILCAR COVERS FLEXPAK CORPORATION has been making custom packaging products for lumber and engineered wood products in the U.S. for over 25 years. With one of the largest woven bag plants in the U.S., Flexpak continues to make strides in a variety of innovative new package types that support mills and plants in North America and globally. Flexpak works in both printed lumber wrap and pre-fit covers of 1-4 colors, but also in high graphic printed packaging for unit covers, plastics that are coextruded, more breathable unit designs, and stronger resin blends.
With the largest printed railcar covers in the industry, Flexpak makes full printed railcar covers (moving billboards) for protecting and branding while in transit. Flexpak has a variety of solutions that cannot be found anywhere else in world. The companyâ&#x20AC;&#x2122;s packaging products can be found in every major retailer in the U.S. and Canada. Flexpakâ&#x20AC;&#x2122;s future efforts and growth will be in more sustainable packaging.
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Building-Products.com
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Hardel Mutual Plywood Corporation Offering More than 1,000 Different Plywood Products
HARDEL MUTUAL PLYWOOD CORPORATION is preparing to celebrate 70 years as a cooperative in the plywood industry—the only cooperative plywood mill in the U.S. Since opening in 1952, Hardel has grown from the capability of making 12 different types of panels to now carrying over 1,000 different plywood products. Its production is more than eight times of what it was then, and has more than doubled in the last seven years.
Building-Products.com
The company recently installed a new state-of-the-art press for Medium Density and High Density Overlays. The chrome platen overlay press is capable of producing the smoothest possible finishes in MDO and HDO, helping Hardel to maximize its product line. Offering such a vast product line of over 1,000 different plywood product makes it easier for customers to mix loads. This saves them time and money by being able to buy all their plywood needs in one place. The company is like a “Super Market” for plywood. It also has the capability to build and customize panels specific to a customer’s needs. As the country’s only cooperative plywood mill, Hardel has 124 working shareholders and consequently experiences very little turnover. Most employees have more than 15 to 20 years of experience. Hardel employees are highly experienced in the mill and have a strong sense of pride in the work they perform. They literally take ownership in their work. Hardel continues to look to future growth and adapt where there is need in the plywood industry. That’s why Hardel has grown and evolved into one of the most diverse and state-of-the-art plywood mills in the U.S.
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Great Southern Wood With 50 Years of Experience, Great Southern Has Learned a Thing or Two that survive a downturn and those that don’t is often defined by your actions in the good times. Investing in wise strategic growth opportunities, reinvesting profits into the company and establishing a strong brand when things are going well enable the company to endure difficulties while also minimizing long-term effects. These are strategies we’ve certainly put in place at Great Southern and ones that have paid dividends for our company.
Family is everything.
JAMES W. RANE
OVER 50 YEARS of operation, Great Southern Wood Preserving, parent company of YellaWood brand pressure treated pine, has experienced its share of ups and downs and learned a few things along the way. Founder, chairman, president and CEO Jimmy Rane shares a few of his time-tested tips to keep your business going strong:
Nothing is permanent. When Great Southern Wood was established in 1970, I never dreamed our 50th year in business would look like this. In the early 1970’s the economy was struggling with inflation so we had to learn how to operate during trying times. In looking back, had we not learned some tough lessons then, we probably wouldn’t have survived the late ‘70s and early ‘80s when interest rates for the financing of our receivables and inventory exceeded 20%. In today’s low interest rate environment, it’s almost impossible to appreciate how challenging it was to survive during that time. Since then, there have been numerous micro recessions, the Great Recession and we’re now facing a global pandemic. And while all of these challenges were momentous, one lesson I’ve learned is when things seem to be at their worst, there is always a turnaround and the LBM industry has proven its resilience time and again. The difference between companies
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A lot of companies talk about family, but at Great Southern we mean it. Our business began with two employees— me and Lawson Curry. As our company advanced in the early days Lawson and his wife, Alice, opened their home to me for more meals than I can count. I was part of their family and they were part of mine. There’s nothing I wouldn’t have done for Lawson and he felt the same way about me. That sense of family has never waned even as we’ve grown to more than 1,500 employees. One of the essential tenets of family is trust. You have to hire people you trust and let them do their jobs. You have to trust in their ability, in their judgment and in their potential. And at Great Southern we demonstrate trust by investing in employees’ continuing education with programs such as YellaWood University. This program identifies promising talent across our locations and brings them together at corporate headquarters where they learn from key leaders about operations, our customer-first philosophy and how that founding principle is the cornerstone from which our culture is built. At the end of their term they leave with a broader network of teammates, a clearer view of what we’re about and new skills that help them accelerate in their chosen role. Investing in people is investing in the business. We’ve worked hard to build an environment of mutual trust and respect for one another. One of our foundational principles is “Duty. Honor. Country.” We believe that by treating others the way we want to be treated, by doing
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our duty to others and conducting ourselves in honorable ways, that our communities will prosper, our company will prosper and our nation will be made stronger.
Customers are family, too. In 1970, Great Southern focused strictly on treating lumber. We worked every day to be the best in the industry and we’re still committed to that goal today. We’ve always believed if we stay laser focused on being the best we can be that everything else will take care of itself. To do so, we sought dealers that shared this mindset and those with whom we could—and continue to have—frank conversations about areas of improvement for our products and ways to help them grow their businesses. Through strong dealer relationships and by paying close attention to market trends, we’ve built a portfolio filled with products demanded by both homeowners and contractors. Today, our offerings include not only a full array of treated lumber but also fasteners, siding, alternative decking, trim, railing systems—basically, anything you need for a five-star backyard. We’re a long way from the days of simply delivering treated lumber but continue to serve as a resource for dealers to help them grow sales.
Giving back is as important as growing. One of the lessons I learned from my father was the importance of giving back. He firmly believed in the saying “To whom much is given, much is expected,” and both of my parents modeled this behavior daily. Which is why, in 2000, we established the Jimmy Rane Foundation to provide college scholarships to deserving students across our distribution footprint. To date we have awarded 422 scholarships to help students chase their dreams of a college education. Past recipients have gone on to become teachers, lawyers, nurses, doctors and financial advisors. “To whom much is given, much is expected.” Think about how your business can go beyond sales to create a legacy. Building-Products.com
FIFTY YEARS OF
FIVE-STAR BACKYARDS. We’ve thrived for 50 years thanks to your support and trust. It only makes us more determined to continue striving to be the best for 50 more.
YellaWood® brand pressure treated products are treated with preservatives (the “Preservatives”) and preservative methods, and technologies of unrelated third parties. For details regarding the Preservatives, methods, and technologies used by Great Southern Wood Preserving, Incorporated, see www.yellawood.com/preservative or write us at P.O. Box 610, Abbeville, AL 36310. Ask dealer for warranty details. For warranty or for important handling and other information concerning our products including the appropriate Safety Data Sheet (SDS), please visit us at www.yellawood.com/warranties or write us at P.O. Box 610, Abbeville, AL 36310. YellaWood and the yellow tag are federally registered trademarks of Great Southern Wood Preserving, Incorporated. All other marks are trademarks of their respective owners and are used with their permission.
To learn more, visit frtw.com or call 1-800-531-5558.
Hoover Treated Wood Products, Inc. Improving Building and Life Safety Since 1955 to ensure their satisfaction with its products and services. The company also offers convenient, complimentary product-knowledge (PK) classes. Hoover encourages you to take advantage of their help to become an FRTW sales leader!
HOOVER’S PYRO-GUARD® is used extensively in many building construction applications.
WITH HOOVER TREATED WOOD PRODUCTS’ decades of fire-retardanttreated wood (FRTW) manufacturing expertise, combined with its experienced sales representatives and wood construction technologists, you’re buying more than just treated wood. You’re buying a product backed by a dedicated staff of professionals to support you before, during, and after the sale. The Hoover Advantage Hoover’s 10 strategically located industrial treating plants and a select group of licensees service an international network of over 100 stocking distributors. This network of manufacturers and distributors ensures a global reach. Whether by ship, rail, truck, LTL, containers, or any other mode—with Hoover’s logistics— Pyro-Guard® and Exterior Fire-X® are transported to where you need it, when you need it. As the world’s leading producer of FRTW, Hoover is also a multi-site SmartWood Chain-of-Custody company, with each of its manufacturing facilities capable of processing and shipping Forest Stewardship Council (FSC)certified wood. Their FSC-certified wood Building-Products.com
is manufactured and distributed under the Chain-of-Custody certification in accordance with FSC guidelines. Sales Support Hoover’s experienced sales representatives can help you identify the latest market trends and sales opportunities. Hoover frequently visits its customers
Market Support Hoover’s professional staff of building code experts and wood construction technologists are also highly trained educators. As an International Code Council Preferred Education Provider, Hoover offers complimentary FRTW courses to local code officials. The company also conducts American Institute of Architects-approved (HSW credit) FRTW seminars to architects and specifiers. Hoover’s respected experts also lead the development of product standards and participate in building and fire code hearings. Know that when you sell Hoover’s FRTW, you are selling the most specified, widely recognized, and readily accepted products on the market. – For more information, visit www. frtw.com.
HOOVER’S EXTERIOR FIRE-X® is used in the wildland-urban interface to reduce wildfire risks. October 2020 n Building Products Digest n
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Humboldt Sawmill Your Dedicated Partner for Premium-Quality Redwood and Douglas-fir Redwood Redwood uppers are available in 1”, 2” and 4” dimensions in lengths from 6–20 ft. Available rough, surfaced, and S1S2E in a variety of grades. Redwood timbers are available in 6” and larger dimensions, up to 12” x 24”, and lengths up to 24 ft., rough and surfaced. Humboldt Sawmill Redwood timbers are available in Construction Heart and Heart B grades and can also be structurally graded and stamped. An excellent alternative to cedar timbers, Redwood timbers are well-suited for applications including arbors, barns, entryways, pergolas, and shade structures. Redwood timbers have been used commercially in hospitality venues including Sonoma Raceway and ZO Wines Estate, as well as in countless residential applications. HUMBOLDT SAWMILL offers a full line of Douglas-fir joists, planks, posts, and beams in lengths up to 24 ft.
WITH A COMMITMENT to expanding the footprint of sustainably grown and harvested Redwood and Douglasfir lumber and timbers, Humboldt Sawmill announces new branding. “I cannot think of a better place to announce our new branding than the NAWLA Traders Mart,” said Mike Thelen, Executive VP - Mill & Specialty Sales. “We have long been known for our Redwood product lines, but Douglas-fir is a very important part of what we do. With our updated Humboldt Sawmill branding, our commitment to both product lines is apparent.” Humboldt Sawmill is the leading supplier of Forest Stewardship Council (FSC C013133) certified Redwood and Douglas-fir products; logs are sourced from 440,000 acres of company-owned timberlands in Northern California. An additional 400,000 acres are available under a long-term log purchase agreement.
Manufacturing Capabilities Redwood and Douglas-fir logs are manufactured at company-owned sawmills in Scotia and Ukiah, California. Total mill capacity is 400 million bd. ft. annually. The Scotia mill processes large and small logs up to 60” in diameter and 24 ft. in length. The Scotia property also contains an airyard, dry kilns, and planer, as well as a co-generation plant that accepts byproducts from the mill operations. The Ukiah mill processes small logs up to 28” in diameter and 20 ft. in length. The Ukiah property also contains an airyard, dry kilns, planer, fenceline, and remanufacturing plant. Finished goods are available direct from the mills, as well as through additional company-owned distribution locations in Northern and Southern California, Colorado, Oregon, and Washington. Customer orders ship via truck and rail.
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Douglas-fir Douglas-fir joists and planks are available in 3” and 4” dimensions in lengths up to 24 ft. in a variety of grades. Douglas-fir posts and beams are available in 6” and larger dimensions, up to 12” x 24”, and lengths up to 24 ft. in a variety of grades. Humboldt Sawmill Douglas-fir products are structurally graded and stamped.
Sales The Humboldt Sawmill sales team is led by Mike Thelen. Don Dye Jr. leads Mill Direct Sales and Distribution Sales outside of California. Veteran industry salespeople including Mike Cameron, Julie Wright, Mary Bower, and Lee Iorg round out the Humboldt Sawmill mill sales team. – For more information, visit www.MendoCo.com. ZO WINES ESTATE, Healdsburg, Ca., utilized a mix of Humboldt Sawmill lumber and timbers to create a one-of-a-kind tasting pagoda in Dry Creek Valley.
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Idaho Timber In the Face of Adversity By Ted Ellis, President and CEO of Idaho Timber IN EACH MARKET we are always faced with the unknowns inherent in the commodity wood products business. However, in 2020 we have all been presented with something we have never seen before. No matter where you operate, there are unique new circumstances and hurdles to clear. At Idaho Timber, our #1 objective is to create an environment in which we can protect our employees while remaining fully functional in order to continue to serve our suppliers, customers and communities. We strive in any market to “do what we say we will do,” which this year has required us to develop procedures and protocols to ensure we stay open for business and viable for our stakeholders. Normally we find ways to have fun and to celebrate our accomplishments, but in 2020 we comprehend the magnitude and implications of each decision and how the unknowns cause a constant distraction from normal business practice. Clearly, each employee understands that our management, sales and all support staff continued to come into our offices to work every day, just as each employee was expected to come into our plants and mills to do their jobs, each of which plays a crucial role in our success. We all faced adversity together and had the same high regard for the role of the other, therefore together we have had more success than we would have imagined. Through difficulty, trials and strat-
IDAHO TIMBER offers Just-In-Time delivery from its 10 regional manufacturing facilities across the U.S.
egy we bound our hearts together to ensure we all continued to work while we looked out for one another. We don’t know the future but through faith and good actions we are working to find the best way through this unprecedented time, while we take care of the needs of all those whom we serve. Time and time again as we visited our teams at our facilities across the nation we heard “thank you for leading from the front.” As we continue to navigate these dreadful waters, we are realizing the benefits created through facing and overcoming trials together. As our industry contends with the ongoing threat to health and the economic consequences of shelter-in-place orders, we at Idaho Timber are striving to advance our customers’ prosperity and safety. If you are familiar with our
FAST, MIXED TRUCKS from Idaho Timber improve turns, and reduce carrying costs and market risks.
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company, you know that a hallmark of our service is improving our customers’ profitability through Just-In-Time delivery from our 10 regional production facilities. Our inventory of several million bd. ft. per location serves as their personal reload, allowing them to bring in just what they want right when they want it, receiving highly specified loads of dimension and studs, or boards and pattern stock, in 24 – 48 hours. Compared to bringing lumber in by railcar, this service vastly improves key inventory metrics, quadrupling turns and GMROI, and cutting customers’ capital and space requirements by 80%. Reducing inventory and accelerating turns also trims carrying costs and cull losses, frees up yard space for higher margin products and can even enable them to get all lumber under roof where it will yard better and sell better. During the present climate of uncertainty this sourcing model becomes all the more valuable because it provides safety in falling markets. Customers can have a truckload of our stock sold and posted to their A/R before a market move can significantly impact its value—often even before the invoice is due, which does wonders for cash flow. If you’re not familiar with Idaho Timber, I invite you to call our people and let them show you how our wide range of lumber products and unique services can significantly improve your results. Building-Products.com
Lumber Price Direction:
Uncertainty Makes It Hard to Know When to Buy Idaho Timber’s Just-In-Time Service Makes it Easy: n Get just what you want right when you want it, in highly mixed trucks of
dimension, studs and special trims delivered in 24-48 hours so you can profitably sell each load before a market move impacts its value. n Your inventory turns 4 times faster with our just-in-time truck service than if
you buy railcars. Reload costs are eliminated and you can have a truckload sold and on your A/R before payment is even due. This all does wonders for cash flow. And fast, mixed trucks make it easy to keep stock in balance. n Lumber metered in by truck takes 80% less space and capital than when
supplied by car. With all that space and cash freed up, your wood may all fit under roof where it will yard better and sell better, and you’ll have room and funds for higher margin products to further improve your bottom line.
Idaho Timber’s just-in-time service accelerates inventory turns and shrinks carrying costs. When your lumber is turning this quickly and profitably, your risk from market moves is so minimal you can order as needed without concern for price direction.
Maximum Performance. Minimum Risk.
800-654-8110 Building-Products.com
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International Wood Products Specialty Wood Products Get Special Treatment IN TODAY’S ENVIRONMENT, we’ve all been working hard to survive. As we turn the corner, it’s time to thrive! IWP is here to help with a wide selection of high-quality Specialty Wood Products. Whether you are looking for patterns, profiles, boards, or timbers IWP has you covered. In addition to specializing in cedar, fir, pine, hemlock, alder and Ipe, IWP welcomes the opportunity to quote a wide variety of species and custom patterns utilizing our network of supplier and manufacturing partners. IWP’s Specialty Wood Products experts in Washington, Oregon and California have extensive contacts, long-term relationships, and innovative solutions. With a network of external and internal milling partners, IWP will find the manufacturer tailor-made for your project! IWP understands the value and importance of your order, so Specialty Wood Products get special treatment! They call it Premium Plus Protection; you’ll call it a life-saver. Each order is processed by trained and dedicated personnel who treat it as finish material. The system enables IWP to deliver well-protected
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IWP SPECIALTY WOOD TEAM (l–r): Allan Hurd, John Schweinsberg, Bill Bone, and Addison Schmitz. (Not pictured: Mike Herrema and Charlie Bone)
material to you, and saves you time and money getting the products to your customers in perfect shape every time. That’s quality, start to finish.
Building-Products.com
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Interfor Western Red Cedar Elite Sound Tight Knot Redefined INTERFOR’S ELITE Sound Tight Knot Cedar is the “gold standard” for projects around the world. The reason is simple—it is the perfect material. The Elite family of Western Red Cedar products enables the homeowner to revision wood design by bringing together the classic charm of Cedar and the quality of its B.C. Interior wet-belt fiber. The rich and consistent brown hues create timeless building solutions, transforming homes into the space that sustains us. Its spectacular look, ease of working, natural durability, and ultimate stability make Elite Cedar the top choice for builders. Whether as a standalone or in combination with rock, metal or stone, Elite products infuse our lives with a piece of the natural world. After a busy day in our modern world, come home to the beauty and reverence of Interfor’s Elite Cedar. For more information, visit www. interfor.com.
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LINX Simplified Pergola System Perfect Solution for Residential or Commercial Projects
THE LINX SIMPLIFIED Pergola System makes building your personal oasis a snap! Installers are bound only by their imaginations. The component-based LINX Pergola line allows for endless possibilities of pergola designs, while keeping the installation simple. Professional contractors and DIYers alike can also use the versatile LINX brackets to create an unlimited number of specialty projects for residential or commercial customers, including: • Bar Tops • Tables • Garden Grow Walls • Trellises • Lattice
• Children’s Play Structures • Garage/Business Storage Shelves • Bunk Beds • Privacy Shade Panels • Stand-alone Hammock Structures Crafted from galvanized steel, more than 50% thicker than similar products, and featuring a gorgeous, rich black powder-coat finish, the LINX Pergola Kit delivers a stunning backyard pergola with incredible structural strength and durability for years of enjoyment. Specially designed to accommodate standard 4x4 or 6x6 lumber, the LINX brackets are laser cut and precision welded to provide the user with an easy-to-assemble project. The LINX
GALVANIZED STEEL BRACKETS with powder coat finish link 4x4 or 6x6 posts to form beautiful shaded yard structures.
Pergola Kit comes with all the brackets and necessary hardware, including matching powder-coated screws, installers will need—and is immediately ready for installation. DIYers or professional contractors can create a personal paradise for their home in no time with the LINX Pergola Kit from Wild Hog Products!
LINX BRACKETS aren’t just for pergolas–they can be used to create other outdoor structures, such as play equipment, hammocks and garden grow walls.
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Lonza Wood Protection Dedication to the Industry that Goes Beyond Preservation Innovation LONZA WOOD PROTECTION is known in our industry as a leader in innovation and as a producer of quality wood preservatives. Lonza’s history of technical prowess, commerce-changing marketing campaigns, and involvement in the industry can be seen throughout its decades of dedication to the wood industry. It was Lonza who invited the 1970s homeowner to view outdoor living differently, introducing Wolmanized® Outdoor® Wood as the first ever DIY solution to extend indoor living outdoors. This bold move revolutionized the treated wood industry. Since, Wolmanized® Outdoor® Wood has been used to create luxurious deck spaces, raised garden beds, retaining walls, and more. More important than being on the forefront of this revolution, we believe in serving our treaters and providing them with the tools and quality products they need to thrive. That goal continues to drive Lonza to innovate the new products and technologies that are advancing our industry. So why not align yourself with Lonza, a company whose name is synonymous with growth and innovation? Matt Roughen, Lonza Wood Protection’s Director of Marketing for North America, says, “Our history is full of industry firsts because we truly want to continue to ensure treated wood is a valued commodity to the entire supply chain, especially consumers. “Of course,” Matt continues, “what really makes aligning your business with Lonza unique is our people. Our Lonza team has decades of industry experience as well as a pioneering mindset. We dedicate ourselves to helping our customers and the industry as a whole.” Lonza has taken a strategic approach in the roles that we’ve added to our team, fulfilling untapped needs we have seen in the industry. Brian Delbrueck, another newer member of the Lonza Wood Protection team, is Head of Business Development for Wood Specialties. Brian covers North America promoting engineered wood and surface applied treatments. Brian is part of a team focusing on whole-house protection, including use of products such as FrameGuard® and Wolman® AG to preserve windows, doors, exterior trim, Brian Delbrueck and fascia. Brian brings to Lonza more than 30 years of experience in the wood protection industry. He was previously North American Sales Director for Viance, LLC. Brian currently serves as a Technical Committee member of WDMA and Wood Preservation Canada and is an active member in the WWPI. brian.delbrueck@lonza.com. Scott Skinner has joined the Lonza team as Business Development Manager in our Wood Specialties group, where he focuses on bringing opportunities for growth and cre-
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ating new markets to customers using Engineered Wood Glueline and Surface Applied technologies in the Eastern and Southern United States. Using products like FrameGuard®, Scott is showing the market the opportunities to protect a home’s structural components from wood’s natural enemies. Scott joined Lonza most recently from AkzoNobel Wood Adhesives, where he served as a Technical Sales Representative. scott.skinner@lonza.com.
Scott Skinner
Chris Leslie serves as Lonza’s Retail Marketing Manager for North America. In his role, Chris focuses his efforts to strengthen retail relationships within the industry and serves as a liaison between our treater customers and retailers, helping bridge any gaps between the channels. Chris also stays up to date with market trends and uses information and forecasts to gain insight on markets, Chris Leslie products, and the competitive landscape. Chris has nearly a decade of experience with wood products and with managing various other product categories through the big box channel. chris.leslie@ lonza.com. Josh Roth joined Lonza as Manager of Building Codes and Product Standards. He is heavily involved on Lonza’s behalf with industry organizations and helping promote the use of preserved wood products across the building industry. Josh has applied his knowledge to advocate for changes to building codes and product approvals that will benefit the wood industry. Josh offers educational workshops for Josh Roth building officials, architects, contractors, and other industry members to familiarize those groups with building codes, including one that reviews the changes to the deck code in the 2018 IRC Chapter 507. Other workshops include an explanation of ICC ES Reports and a three-part series titled Building Code Basics. Josh is a state licensed general contractor, private developer, building official and a planning director. joshua.roth@ lonza.com. “We are pleased with our expanding team, including these newest members, and our efforts to make Lonza Wood Protection the company that others choose to do business with,” says Matt. “Our goal is to provide world class, full service to our customers—from our products and technologies to our innovations and people.” Building-Products.com
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Maze Nails Now Distributing U2 Fastener Screws
UNIVERSAL SCREW head’s Tight Star Recess is a patented driving system designed to grasp the U-Bit tightly, allowing the fastener to be installed with one hand.
MAZE NAILS, America’s largest manufacturer of specialty nails, is now distributing U2 Fasteners’ line of U-Gold-coated screws and stainless steel screws. U2’s U-Gold Coating is a patented, multi-layered golden top coating with a silver base coat. The coating material does not contain any Chrome 6 or other chemical amounts listed on Proposition 65. The proprietary coating is AC257 compliant and 75% more versatile in its application usage. U2 Fasteners tested the coating in Heavy Duty Ground Contact ACQ 0.6pcf according to the code. All other fastener companies only tested to 0.4pcf ACQ. U2 Fasteners offers a limited lifetime guarantee on screws not rusting.
U2 screws are good for all the applications on the Treated Wood guide. Stainless Steel 316 is preferred if it is a salt water application. Among those offered in the line are the Universal Screw, ideal for replacing those old deck screws; the CS Construction Screw, the next generation of construction screws that are replacing lag screws; the Fine Screw, designed especially for carpenters who do fine professional work; and the Cap Screw, the perfect light duty interior and exterior fastener. All U2 products are sold in either plastic pails or plastic boxes. The shelf-friendly boxes are packed either four or six units per master—depending on the length of the screw. Customers can use the screws to fill out orders for better Maze quantity breaks. Additional advantages: • U2 screws “grip” on the U-bits for one handed application. • The burrow pockets (under the heads) on U2 fasteners have cutting edges while other screws have nips with no edge. This allows easier countersinking of the U2 screws. • Engineering evaluation for code compliance for structural and corrosion-resistance.
CONSTRUCTION SCREW’S Tapper Point consists of the Cork Screw Start and Blade Cutting Thread for easy piercing and alleviating strain on the material.
• 316 grade stainless steel screws available from Maze warehouse. • U2 added 40+ types and sizes in 2018 while other suppliers are shrinking assortments. • U2 screws have unique “tapper points” for a quicker bite into wood. JAN 2019 (Rev.1) – For more information, visit www. mazenails.com or call (800) 435-5949.
SCREWS ARE sold in packages, buckets and bulk boxes.
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Pennsylvania Lumbermens Mutual Insurance Company By Steve Firko, Senior VP-Business Development, Loss Control & Customer Service AROUND THIS TIME last year, I was standing in the PLM Booth at the NAWLA Traders Market catching up with old friends, talking with customers, and meeting new people in the industry. Today, we all find ourselves in a strange and new existence. We at PLM enjoy the many interactions we have with our customers, people in the wood industry, and brokers through the 200+ wood and insurance-related shows we attend and exhibit each year. To date, 111 of these shows have canceled, and 29 of them have transitioned to virtual events. Like many other things that have changed due to the pandemic, we have had to adjust and adapt in the ways we do business and connect with each other. As of mid-March, PLM employees have all been working remotely from their homes. We have answered questions, issued insurance policies, resolved billing issues, and settled claims from our kitchen tables or improvised workspaces in our basements. Where physical visits were not possible due to COVID-19 restrictions, we expanded options
for our Business Development and Loss Control Representatives to visit your premises virtually to provide loss prevention and safety recommendations. We also created new safety and loss prevention materials such as Shutdown and Reopening checklists and COVID-19 signage to help you navigate the increased risks from the pandemic. We broadened our marketing efforts using video and a stronger presence on social media to reach our customers in new ways. Our hope is that throughout these adjustments, our customers felt the continuity of quality service and strength in relationships with their trusted contacts at PLM. In addition to the risks associated with the pandemic, there are several other areas of concern that have emerged. With the increase of workforces at home on personal computers and networks, there is an increase in risk of cyberattacks and data breaches. Now more than ever, getting comprehensive cyber protection in place is critical for any business.
PLM EMPLOYEES were highlighted in a video to celebrate the company’s 125th anniversary, and to share how PLM is “With You”.
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COVID-19 SAFETY SIGNS were produced for PLM customers to use in their operations.
Another area to consider is adequate insurance for your operations. Since the start of the pandemic, lumber prices have increased significantly as demand for lumber continues to grow. With the increase in lumber prices, there is also an increase in inventory values. It is essential to ensure that with the rise in value of inventory, the insurance coverage limits match the highervalued inventory. If policy limits are not adjusted, products in inventory that are damaged or destroyed may not be adequately covered by your insurance. Finally, we have seen an increase in frequency and severity of natural disasters from hurricanes to wildfires. A few years ago at the NAWLA Traders Market, I was having dinner with a customer who was on the phone with his staff anxiously waiting to hear if his business would survive a nearby wildfire. Today, I am reminded of that dinner with our customer as we see the news about the devastating wildfires throughout California, Washington, and Oregon. If you do not have a disaster recovery plan in place, you need to have one now. Being Building-Products.com
prepared for the unexpected is the best way to manage your losses in the face of disaster and quickly get back to business. If you need any assistance in these areas, please reach out to your local PLM Business Development or Loss Control Representative. You can also find risk management resources in the Loss Control Center at www.plmins.com. This year also happened to be our 125th Anniversary. Our celebration had to be curtailed due to the pandemic, but our mission has never been clearer. PLM was formed by lumber dealers searching for a company that understood the unique risks and insurance needs of lumber operations. We have been with you since 1895, protecting the wood products and building materials industries throughout the U.S. We are here with you today, to adapt and grow with your evolving needs, through a pandemic and beyond. As Iâ&#x20AC;&#x2122;m sure many of you will agree, nothing beats a face-to-face interaction. However, I am excited to see how NAWLA will adapt to an all-new virtual member experience this fall in lieu of the in-person Traders Market. Until then, I am always available by phone, e-mail or videoconference and look forward to seeing you in person next year at the NAWLA Traders Market! Sincerely, Steve Firko Senior VP-Business Development, Loss Control & Customer Service Pennsylvania Lumbermens Mutual Insurance Company (267) 825-9184 sfirko@plmins.com
STEVE FIRKO, PLM Senior Vice PresidentBusiness Development, Loss Control & Customer Service. Building-Products.com
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Robbins Lumber Prefinishing Operation Enters Prime Time
PRE-COATED LINES include Aqua Clear, Aqua White, Antique, Golden Oak, Honey Pine, Barn Board, White Barn Board, and Weathered Wood. Primed lines: Primed Premium, Primed Select, and Monhegan.
AQUA CLEAR COATING enriches the natural beauty of this 2x8 Premium Shiplap ceiling with 1/8” gap.
ROBBINS LUMBER, Searsmont, Me., has been one of the nation’s premier manufacturers of eastern white pine since 1881. Yet a tremendous area of recent growth has been in primed and pre-coated products. Its Searsmont coatings operation recently installed a Cefla CVS Vacuum UV finishing line, the only moulding finishing system that incorporates sanding, coating and curing in a single machine. The facility also houses its traditional floodand-brush system, profile sander, and spray line. The wide range of equipment allows Robbins to prime and coat a limitless number of interior and exterior products with priming, paints, solid and transparent stains, in numerous colors. “Interior clears for paneling are very big for us, but having all these machines provides vast versatility,” says Robbins’ James Webb. “In addition to mass-produced interior and exterior products, we also have the flexibility to do custom work. It’s about 15% to 20% of our business. If you are looking for a prefinished pine floor, we can help you with that. If you want tung oil on your flooring or paneling, we can help you with that.” He occasionally has customers email him shots from magazines, so Robbins can custom-match the color of their paneling to the cabinets they just purchased. He even had one customer bring him a piece of aged pine from a 300-year-old house that he wanted his new paneling to look like. The finished product? “They loved it—and they bought more for the rest of their house afterwards,” Webb recalls. “A lot of finishing companies only operate a certain type of line. They have restrictions on the products they can produce. We can produce any sort of product our customers are looking for. We don’t have to say no.” Robbins entered the priming and prefinishing business about 14 years ago, when it partnered with Massachusetts’ Churchill Coatings. At the time, Churchill was operating just
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the flood-and-brush machine. Wishing to increase quality and expand capabilities, Robbins bought out its partner four years later. “The facility has approximately 60,000 ft. of production space—at the time the finishing operation maybe incorporated 15,000 of it,” says Webb, an equipment operator at the time who would rise through the ranks to manage the plant. “Shortly after the purchase, we installed a spray line. The goal was to increase the overall quality of the products we were producing, to really set ourselves apart.” The operation has grown steadily, now processing about 3 million ft. a year of product. This spring, Webb was moved from operations to sales. His background—and his continuing to work closely with the production team—has proven invaluable to his new role. “It has been a huge advantage to fully understand what our capabilities are,” he says. “Talking with customers, I learn what their expectations are and exactly what it would take to meet them, and to make sure they get the product they’re paying for.”
PRODUCTION EXPERT James Webb’s new role in sales gives customers access to a wealth of product information. Building-Products.com
Thank You for Supporting Us Then and Now
A Proud Heritage Since 1881 Searsmont, Maine | www.rlco.com
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Royal Building Products Zuri® Decking Delivers the Beauty of Hardwood with the Durability of Composite
HICKORY, a rich mid-tone brown, is the newest color option for Zuri Decking.
HOMEOWNERS ARE LOOKING for the beauty and look of exotic hardwood without the maintenance and upkeep, but unfortunately many composite decking brands do not deliver on the authentic look of real wood. Meet Zuri® Premium Decking by Royal® Building Products. Combining the natural beauty and warmth of exotic hardwood with the durability of PVC, Zuri gives homeowners the luxurious outdoor living space they desire, minus the upkeep and cost of real hardwood. Zuri uses state-of-the-art printing technology to replicate the look and grain of exotic wood on PVC boards. Unlike competing composite decking products that do not look like wood, Zuri’s PVC substrate is capped with the photo-realistic woodgrain print and a clear acrylic that resists stains, scratches, fading and moisture. Minimal grain repetition in the printing authentically captures the look of exotic hardwood— the proof is in the photos.
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Unsurpassed in durability and performance, Zuri is resistant to staining from salt, chlorine and organic debris, as well as spills from food and drink. Zuri’s cellular PVC core and acrylic topcoat provide exceptional resistance to UV light and color fade. Zuri has a surface that is 30% harder than conventional non-wood decking products and a coating thickness three times that of the interior flooring industry standard. Test data proves that Zuri’s protective acrylic finish has wear resistance that exceeds that of the interior flooring. Simply stated, Zuri has been engineered to provide and maintain its aesthetics for many years. Zuri is available in six on-trend colors: Walnut, Chestnut, Pecan, Brazilia, Weathered Gray, and Hickory. Each decking shade will retain its just-installed look with minimal color shifting and is backed by Royal’s industry leading 25-year Color Fastness Warranty. Zuri is available in two profiles,
n Building Products Digest n October 2020
grooved and square board, inspiring endless design possibilities. Zuri square boards exhibit classic wood beauty, with no painting, staining or resealing, while the grooved boards owe their sophisticated presence to a simple and aesthetically pleasing hidden-fastener installation. Also available is Zuri fascia, an ideal accent that can be used below the deck or on a stair riser in a variety of perfectly complementary colors. With its distinctive inlay patterns, authentic hardwood grain and color options, Zuri decking makes a lasting style impression. Zuri’s distinctive inlay design, style and color options add a dramatic visual draw to long runs of diagonal decking. Homeowner’s can make an even bigger personal statement by working with a Zuri designer to create their own detail—the ultimate in luxury decking. By investing in a premium cellular composite deck like Zuri, homeowners will preserve the beauty of their deck in any type of climate without the time and maintenance costs. Visit royalbuildingproducts.com/zuri.
ZURI uses state-of-the-art printing technology to replicate the look and grain of exotic wood. Building-Products.com
Between its easy maintenance and gorgeous looks, Zuri® Premium Decking by Royal® is a game-changer from any angle. But it’s upon close inspection that Zuri really separates itself from the competition. That’s where homeowners get to see how beautifully it recreates the aura of exotic hardwood. InspiredByZuri.com 1.855.ROYAL85
For product warranty details, please visit ZuriWarranty.com
© 2020 ROYAL BUILDING PRODUCTS
NOTHING COMES CLOSE TO ZURI. ESPECIALLY THIS CLOSE.
Sabra International Decades of Global Lumber Importing
JAPANESE RED CEDAR/SUGI is taking off in U.S. decking markets.
FOR THREE DECADES, Sabra International (‘SA’ South America ‘BRA’ Brazil) has been globally exporting and importing wood products, sourcing direct to the wholesale distribution and OEM markets, not down-channel. Early on, Sabra’s wood basket had been sourced from South America, primarily Brazil, but also Guyana, Peru, Bolivia, Colombia and Paraguay. Its focus is DECKING, heavy to Ipe’, but also Cumaru, Garapa, Tigerwood, Jatoba and other species. Sabra is the importer of record for PAU LOPE® Brand decking, the highest of quality choices in hardwood decking. Also imported from South America is HARDWOOD FLOORING, as well as PINE FENCE BOARDS and a variety of INDUSTRIAL SPECIES AND ITEMS. In short, for any WOOD PRODUCTS from South America, it’s most likely Sabra has a manufacturing source. Within the last decade, Sabra has branched out to importing from Asia, primarily Japan, Indonesia and Malaysia. Focus here has been on JAPANESE RED CEDAR/SUGI and RED BALAU DECKING. In particular, given the challenges with North American Western Red Cedar and Redwood, JAPANESE RED CEDAR/SUGI has been gaining popularity in U.S. markets. JRC/SUGI (Cryptomeria Japonica) is in the same family Cupressaceae, and is an attractively priced, naturally oiled, decay resistant alternative. JRC/SUGI is available in KD & AD forms of timber, lumber, decking, boards, patterns and fence products… a full array of shapes and sizes, from big to small. Sabra’s compelling advantage has been its Global Footprint with “boots on the ground” in these South American and Asian producing regions. Payrolled employees and field agents inspect the manufacturers and lumber at point of production and prior to shipment. Efficient worldwide shipping logistics is a core value that Sabra, a member of the International Wood Products Association (IWPA), extends to its clients. All of Sabra’s imports are from manufacturers legally harvesting logs in compliance with international and domestics laws. This harvesting is from sustainable and verified timberland, and all importing is Lacey Act compliant. Sabra is FSC certified. Sabra’s sales to NAWLA members are spearheaded by Jim VanPelt of LTG, Inc., also a NAWLA member. Many know JVP; he can be contacted by email at Jim@LBRtimber or Toll Free (866) 811-7318.
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Building-Products.com
Siskiyou Forest Products
IN THIS BUSINESS, millions of dollars are exchanged on a handshake. It is the goal of Siskiyou Forest Products to uphold the values and ideals of QUALITY to support every product they manufacture. Pride of craftmanship, matched with performance of their products is what makes Siskiyou unique. Siskiyou’s Story Born and raised in Siskiyou County, Ca., Fred Duchi worked in a box factory in Weed making everything from fruit to ammunition boxes. Both Fred and his brother, Bill worked nights in lumber mills while getting their education at Sac State. Through the 1980s and ’90s the family owned and operated Siskiyou Forest Products as a commercial sawmill and lumber distribution center out of Sacramento. Siskiyou’s Facility With state-of-the-art equipment, inventory and decades of experience, the company is focused on success, efficiency and production. Its 35-acre manufacturing plant in Anderson, Ca., is fortified with a wide range of production machinery Including: • Scanner Optimizing Cross-cut • Multiple Moulding machine centers • Multiple Vertical and Horizontal Resaws • Edge glue Machine Centers • Timber processing Center • Multiple Dry Kilns • Two-Coat Prime line Products include finish lumber, specializing in high quality grainspecific KD lumber, and its Reserve line of engineered siding and trim. – For more information, visit www. siskiyouforestproducts.com Building-Products.com
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Timber Products Company Expansion & Evolution Transportation Expansion Beyond manufacturing operations, Timber’s transportation division, TP Trucking, is expanding their breadth of services and reach. A recent expansion plan came to reality with the creation of a logistics branch, known as TP Logistics. This branch ties into TP Trucking’s brokerage capability, allowing them to offer 3PL services to all customers. “Changes in the market have opened up opportunity for us to grow our business,” said Tom Gennarelli, VP of TP Trucking and Logistics. “The creation of TP Logistics enables TP Trucking to become a one-stop shop for all our customers’ needs in the future.” TP Logistics covers truck, rail and marine movement of products. It will offer warehousing locations in the future.
TIMBER PRODUCTS COMPANY continues to position itself on a trajectory for positive expansion and evolution as the year 2020 comes to an end. Over the last year, the company made strategic decisions to modernize operations, expand product offerings, and enhance internal company culture to better serve their business partners and customers. “Moving forward, our strategic efforts are about respecting our past while insuring relevance to our current markets and customers,” said Steve Killgore, CEO of Timber Products. “We are focused on creating an atmosphere of superior customer centricity to progress beyond just quality products and competitive pricing.” The growing list of plans for future growth remain true to Timber Products’ mission to be the most vertically integrated company in the industry. Now, they are building upon this foundation to provide even better solutions and services to their customers. Manufacturing Modernization There are two manufacturing modernizations planned for the end of 2020 and start of 2021. The first being the installation of the Meinan Lathe in Timber’s Yreka, Ca., facility. With the new lathe, the veneer and plywood production in Yreka will be greatly improved. The lathe will be the first machine with 10-foot production capability in North America. It will enable Timber Products to offer high quality veneer at 10-ft. length. The install remains on track for late 2020. In the East, Timber’s Corinth, Ms., facility will be installing a 10-ft. press to its lineup. The press will enable the facility to service customers with a new product line and move beyond its traditional 8-ft. panel capability. It will involve improving their patch and sanding line to ensure better efficiency and safety. The install of the 10-ft. press is scheduled for the start of 2021. The additions of both the 10-ft. lathe and press will solidify Timber Products’ position as a leader in the market for 10-ft. plywood.
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n Building Products Digest n October 2020
Product Line Expansion Expansion of products continues to be a main focus as Timber rolls into the new year. In Summer 2020, Timber introduced a new softwood plywood marine panel line to customers called BarracudaPly. There are three grades currently available including: BarracudaPly Marine Grade (AB), BarracudaPly Marine Guard (B) and BarracudaPly BB. Each panel is commercial and industrial grade and suited for a variety of different applications. The panels are produced with all Douglas-fir veneers, giving way for a flatter panel. “We will be able to provide marine panels to the industrial markets that need plywood for their applications,” said Kevin Smith, softwood plywood sales manager at Timber Products. “We are excited to work with the industrial segment of the plywood sector to service their needs.” BarracudaPly marine panels can be used for boat building, shelving, boat houses, docks, and flooring for pontoon boats, ambulances, buses, and RVs. All panels are APA certified and available as FSC certified. – For more information, visit timberproducts.com.
BARRACUDAPLY softwood plywood marine panel line is latest introduction. Building-Products.com
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Versatex Building Products Maintenance-Free Premium Millwork, Crafted from Cellular PVC Defies Anything Nature Can Throw at It IT STARTED WITH A CHALLENGE: Homeowners love the look of traditional millwork, but hate all the maintenance. Versatex Building Products has led the industry’s response with innovative products that have made high-quality PVC trim the go-to solution for builders, architects and fabricators. A team of veteran building-industry professionals founded Versatex in 2004, to bring PVC into the mainstream of high-end construction and restoration. Guided by input from contractors and vendors, they began to produce exceptionally high-quality PVC, processed into long-lasting architectural trim. PVC was ideal for exterior applications—unaffected by moisture, impervious to insects, easily worked with conventional tools. But early manufacturers faced resistance from luxury homebuilders, who insisted on the familiar performance and authentic appearance of wood. Key Innovations Versatex overrode that resistance with three innovations: outstanding material; extraordinary attention to finished products; and never-ending outreach to contractors and distributors. Innovation One—the material. At the Versatex plant near Pittsburgh, Pa., state-of-the-art systems and superior ingredients produced perfectly balanced
PIAZZA BLUE color-through beadboard is the new 6” Versatex Stealth profile, designed for porch ceilings. It’s a shade typically seen in historic or farmhouse projects, and long popular in the Carolinas. Piazza Blue started reaching distributors this summer.
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cellular PVC, essential to the longevity that made Versatex ideal for seacoasts and other humid applications. Innovation Two—extruded into products like trimboards, Versatex PVC out-performed competing formulations. Builders could depend on it to match traditional lumber dimensions, and behave without surprises in fabrication and installation. That’s why Versatex now offers a fully transferable limited lifetime warranty. Innovation Three—listening harder than other manufacturers, Versatex ensured customer-driven products and responsive service. Today, more than 40 field reps and engineers continuously interact with builders, installers, dealers and distributors. Practical Resources Versatex shares an unmatched array of resources: • A Contractor Handbook app for onthe-job reference • A Builder app that converts purchases to rewards • The best-practices Contractor College • The Versatex Roadshow, bringing inspiration and demonstrations to dealers across the U.S. • Tech bulletins packed with installer tips Versatex Products Here’s an overview of the current product line. Trimboard: Versatex trimboards come in two finishes: Smooth Matte or natural-textured Timber Ridge. Builders can rely on sealed, clean, dimensionally accurate edges, with true 90° angles. An optional 11/2” thickness makes it easy to create hefty rafters, mouldings and window casings. Sheet: To help fabricators reduce lamination costs, Versatex sheet maintains +/-1/32” tolerances and strict core consistency. That means higher yield, less scrap and better quality. Tongue-and-Groove: The industry’s widest range of tongue-and-groove (T&G) profiles includes standard bead-
n Building Products Digest n October 2020
TWO NEW CANVAS SHADES, both matte-finished like the popular Weathered Grey, will debut this fall. Kitami is a charred look that simulates the traditional Japanese shou sugi ban heat treatment. Turner Oak is a shade lighter than the current Walnut finish, and complements the current “greige” trend.
board, T&G sheets, beaded sheets, and WP4. Proprietary Stealth beadboards feature extended nailing flanges that speed installation, minimize damage and meet the UL580 Class 90 wind-gust standard. Full 51/2” widths provide 7% more coverage, in both 1/2” and 3/4” thicknesses. Canvas Series: With the beauty of wood and the durability of PVC, the Canvas Series adds warmth to porch ceilings and interior projects. Exterior-grade woodgrain laminates are permanently bonded to maintenancefree Versatex profiles. No more knots, checks or labor-intensive re-staining. Wood-tones include Macore, Black Cherry, Walnut, Amber, Weathered Grey, Kitami and Turner Oak. Soffit, Fascia and Freize: An industry first, Versatex’s vented soffit system features ten square inches of airspace per linear foot, with vents that exclude nesting insects. Notched fascias require no flashing or cover, and, like Versatex frieze boards, have a 9/16” plowed pocket to accept 1/2” solid or vented soffit. So that’s the Versatex story. By focusing solely on the cellular PVC market, Versatex is ideally positioned to help builders, homeowners, contractors and designers “Trim Smarter,” for low-maintenance homes that can withstand the elements through a lifetime of elegance. Building-Products.com
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The Westervelt Company Quality Counts THE WESTERVELT COMPANY produces 1” southern pine boards, dimension lumber, RED and timbers, and runs 1” and 2” patterns on its moulder, all from their Moundville, Al., facility. In order to continue to meet customers’ needs, Westervelt is expanding with a new facility in Thomasville, Al., which will offer sustainably sourced, high-quality products. A family-owned company with more than 136 years of environmental stewardship, Westervelt strives to deliver exceptional value and service to customers. With more than 50 years of lumber manufacturing experience, the company produces a wide variety of high-performance products made from southern yellow pine, and is committed to providing the highest-quality, environmentally-responsible products and services. Services include paper wrap, half packs, NS rail service and extended shipping hours. Its company-owned timberland is certified to both Forest Stewardship Council® (FSC) FSC-C106338 and Sustainable Forestry Initiative® (SFI) standards, and the Company holds FSC® (FSC-C106188) Chain of Custody certification to ensure wood fiber is responsibly sourced at the mill. Westervelt is
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n Building Products Digest n October 2020
one of the few SYP producers offering FSC® certifications on all its products. “At Westervelt Lumber, we understand that you’re not just building, you’re building your future. Start with our lumber—high quality and sustainably produced, it’s the most dependable product available. Our family of employees works hard to bring you a quality product so you can spend quality time with your family and friends.”
Building-Products.com
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Pacific Lumber Inspection Bureau
ding softed wood
Now Stronger Than Ever
d since ment to s of FSC on in the
FOUNDED IN 1903, Pacific Lumber Inspection Bureau (PLIB) is a member-driven, not-for-profit, accredited lumber and wood products inspection agency. Douglas fir, In 2019, PLIB completed a merger with the West Coast Lumber Inspection Bureau (WCLIB), adding the members and k, white programs of both WCLIB and the American Institute of Timber Construction (AITC). Together, these three well-respected ch agencies have combined to create a single organization with .; a robust member roster and directory of services. PLIB’s service coverage area includes the U.S West, U.S. South, western Canada, and the primary wood-producing regions of Europe. th 411] With one of the most knowledgeable and experienced technical and inspector staffs in the industry, PLIB is accredort Orford ited by ALSC, CLSAB and IAS, providing inspection and certifirough cation services for a wide range of wood products including, but not limited to, dimension and appearance lumber, glulam ny’s ing. The and cross laminated timber, and ISPM-15 certified wood ee deck- packaging. Additionally, PLIB draws on the broad experience and eciate. deep industry knowledge of its staff to offer customized rafted Port training for members, as well as market development suppecies is g it decay
n instrue of the owth ht-after
port both domestically and abroad along with participation in important regulatory spaces such as building codes and manufacturing standards. To join PLIB or learn more, visit www.plib.org/join-plib or email info@plib.org.
PACIFIC LUMBER INSPECTION BUREAU A Trusted Industry Partner for Over 110 Years
Accredited. Experienced. Member-driven. • Rules & Standards Writing • WCLIB Standard No. 17 Grading Rules • PLIB Export R List • AITC 200-2009
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• Development of Structural Design Values • ISPM 15 Wood Packaging • Heat Treatment Certification • CE marking • Wildland Urban Interface (WUI) Certification • Grader Training, Technical Support & Consulting Services
Contact PLIB today 253.835.3344 | info@plib.org | plib.org Building-Products.com
October 2020 n Building Products Digest n
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NEW Products
Mess-Free Wall Patch Whether the damage is small from a picture frame nail or anchor or as large as doorknob damage, DAP’s new Eclipse Rapid Wall Repair Patches make completing repairs so easy and fast, anyone can repair drywall damage in minutes. The specially formulated all-in-one drywall repair solution requires no spackling, sanding or additional tools for a completely mess-free repair— simply patch the damage and it’s ready to paint immediately, allowing projects to be finished in minutes, not hours or days. Patches come in 2”, 4” and 6” sizes. n DAP.COM (888) 327-8477
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Curved Elegance Cabot has recently introduced their new Australian Timber Oil Aerosol can, available in four popular oil colors, which allows consumers and pros to finish staining projects faster. The aerosol can is great for smaller projects such as spindles, fences, furniture, planters, lattice and hard-to-reach spots. It comes in four popular Australian Timber Oil colors: Natural, Honey Teak, Mahogany Flame, and Jarrah Brown.
Digger Specialties has added the elegant Montego II design to its Westbury Aluminum Railing product line. The new railing combines the distinctive curved baluster of the Montego design with the addition of a third rail. The line comes in 12 standard colors in smooth and textured finishes. Custom colors are available by special order. The system is available in 36” and 42” heights, in both straight and stair section lengths from 4 to 8 ft.
n CABOTSTAIN.COM (800) 877-8246
n DIGGERSPECIALTIES.COM (800) 446-7659
Spray to Stain
n Building Products Digest n October 2020
Building-Products.com
DATE Book Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend. World Millwork Alliance – Oct. 5-7, virtual conference; www. worldmillworkalliance.com. National Lumber & Building Materials Dealers Association – Oct. 6-9, virtual Industry Summit; www.dealer.org. National Hardware Show – Oct. 12-15, virtual National Hardware Show; www.nationalhardwareshow.com.
Black Locust Glulams Robi Glulams, reportedly the first hardwood glulams constructed out of black locust, have been introduced by Robi Decking. Combining the durability, strength and natural Class A fire rating of black locust with glulam technology, the product enables Robi to produce wider and longer pieces of wood than is possible with standard solid lumber. Currently in production is 2” thick material that is 12” wide and up to 12 ft. long. Soon to be added is 2” thick by 12” wide by 16 ft. long material. The glulams can be cut and processed to smaller dimensions and are great for structural framing, in-ground applications, benches, handrails, stair treads, fascia board, and more. n ROBIDECKING.COM (336) 365-2850
Construction Suppliers Association – Oct. 14, virtual education event in conjunction with Western Building Material Association; www.gocsa.com. Northwestern Lumber Association – Oct. 15, clay shoot, Heartland Shooting Park, Grand Island, Ne.; Oct. 19-20, Estimating 2 & 3, Urbandale, Ia.; Oct. 21-22, Estimating 2 & 3, Omaha, Ne.; www. nlassn.org. Ace Hardware Corp. – Oct. 19-22, fall convention, Orange County Convention Center, Orlando, Fl.; www.acehardware.com. Green Industry & Equipment Expo/Hardscape North America – Oct. 21-23, Kentucky Exposition Center, Louisville, Ky.; www. gie-expo.com. Massachusetts Retail Lumber Dealers Association – Oct. 21-23, roundtable, Beauport Hotel, Gloucester, Ma.; www.nrla.org. Sustainable Forestry Initiative – Oct. 22-23, SFI E-Summit; www. sfiprogram.org. North American Wholesale Lumber Association – Oct. 26, virtual Sales Advantage workshop; Oct. 27-30, NAWLA Exchange virtual experience; www.nawla.org. International Woodworking Fair – Oct. 26-30, IWF Connect virtual trade show; www.iwfconnect.com. House-Hasson Hardware Co. – Oct. 29-30, fall virtual market; www. househasson.com. Florida Building Material Association – Nov. 4, TopGolf, Orlando, Fl.; www.fbma.org. Mid-America Lumbermens Assn. – Nov. 10, OSHA Bootcamp, Kansas City, Mo.; www.themla.com. Greenbuild – Nov. 10-12, virtual international conference & expo; www.greenbuildexpo.org. North American Building Material Distribution Association – Nov. 10-12, Virtual Xperience annual convention in conjunction with North American Association of Floor Covering Distributors; www. distributorconvention.org.
Stone Faced STONEfaçade from CertainTeed is a stylish, easyto-install product that faithfully replicates the look and feel of real stone with screw-in-place installation (no mortar necessary). Suitable for indoor and outdoor applications, the stone veneer features the industry’s first fully-integrated 3/8” rainscreen, for outstanding moisture management and home protection. It has beveled perimeter edges for a more attractive appearance and comes in a variety of low-maintenance, nature-inspired colors. It comes in 8”x10”, 8”x14”, and 8”x24” panels for a wide variety of configurations and offers a 20-year limited warranty. n CERTAINTEED.COM (800) 233-8990 Building-Products.com
Northwestern Lumber Association – Nov. 10-12, Estimating 1-2-3, Waukesha, Wi.; Nov. 12, LBM Financials: Improving Your Profits seminar, Sioux Falls, S.D.; www.nlassn.org. Deck Expo/International Pool Spa Patio Expo – Nov. 11-13, virtual PSP/DeckExpo; www.poolspapatio.com. LMC – Nov. 11-13, LMC Expo, Philadelphia, Pa.; www.lmc.net. Remodeling Show – Nov. 16-18, virtual Remodeling Show; www. theremodelingshow.com. Rhode Island Lumber & Building Materials Dealers Retail Assn. – Nov. 16-18, Women in the Lumber Industry roundtable, Providence, R.I.; www.nrla.org. Northwestern Lumber Association – Dec. 1, contractor sales seminar, Urbandale, Ia.; Dec. 8-10, Estimating 1-2-3, Twin Cities, Mn.; www.nlassn.org. Mid-America Lumbermens Association – Dec. 1-2, yard & delivery workshop, Wichita, Ks.; Dec. 3, special order & margin management bootcamp, Forest Products Supply, Brentwood, Mo.; www. themla.com. Industrialized Wood-Based Construction Conference – Dec. 2-3, virtual conference & trade show; www.iwbcc.com. October 2020 n Building Products Digest n
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IN Memoriam Harold Eugene “Red” Thomas, 94, co-founder of Trus Joist Corp., Boise, Id., died Aug. 21. After one semester at the University of Idaho, he left school to join the Navy during World War II, earning a Victory Medal. He returned to the University of Idaho to graduate in 1951 with a degree in forestry. He started in lumber sales for a firm in Minneapolis. In 1958, he was selling glulam beams for Weyerhaeuser in Boise when he met inventor Art Troutner. In 1960, the partners founded engineered wood pioneer Trussdeck Corp. They initially sold franchises, only to buy them back and in 1969 merge them into Trus Joist Corp. In 1991, TJ merged with MacMillan Bloedel’s engineered operations as Trus Joist MacMillan, which was purchased by Weyerhaeuser in 2000. Nine years later, Harold and other former TJ executives purchased Trus Joist’s commercial operations from Weyerhaeuser and called the new company “RedBuilt,” as a tribute to Thomas. Sidney John “Sid” Ward, Jr., 78, retired co-owner of Ward Lumber Co., Jay, N.Y., died Aug. 24 in Jay. Sid grew up in his grandfather’s mill. A graduate of Babson College, he became co-owner of Ward Lumber, along with his brother and mother, when his father passed in 1970. He retired at the end of 1997 and passed the business to his sons. He had served as a board member
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of LBM Advantage (ENAP); honorary lifetime member of the Northeastern Lumber Manufacturers Association; 1992 Northern New York Lumber Dealers Lumberperson of the Year; and longtime board member, president, chairman and honorary life member of the Northern Loggers’ Association. Gerald E. Harms, 96, Toledo, Oh., lumber broker, died Sept. 4. An Army veteran of World War II, he spent two years at Waterville Lumber Co., before joining his uncle Edmund Vanderhoff at Detwiler Lumber. The company later became Vanderhoff Lumber Co. He retired in 1994. Mark Duane Huffstickler, 61, owner of Triple M Lumber Co., Wheatley, Ar., died Sept. 4. He spent 15 years as a lumber inspector before buying the mill in 2002. Charles William “Chick” Evans, Jr., co-owner of Chicks Lumber Co., Chattanooga, Tn., died July 15. Lynn Sherwood Downey, 82, owner and operator of manufacturer Sherwood Forest Products, Waverly, Oh., died Aug. 10. Wellington R. “Toby” Burt II, 72, second-generation owner of Burt Forest Products, Ann Arbor, Mi., passed away Aug. 20 after a two-anda-half-year battle with cancer. After graduating from Michigan State University in 1970, he spent four years working in San Francisco before moving home to Ann Arbor to join and eventually buy the family business.
n Building Products Digest n October 2020
Plastics To Take Bigger Bite of Construction
Demand for plastic continues to rise in the construction industry due to its physical properties, low cost, and recyclability, according to a new report by Coherent Market Insights. Growth could be hindered by the fluctuating price of crude oil. Polyethylene, polypropylene, polystyrene, PVC and polyurethane are all derived from petroleum products. The global building and construction plastics market exceeded $57.5 billion in 2019 and is forecast to surpass $99 billion by 2027, climbing 7.1% annually. Pipes and ducts account for 34.9% of the total, followed by insulation and door fitting segments. North America emerged as the dominant region, accounting for 37% of revenue in 2019, due to growing residential construction industry. Increasing use of expanded polystyrene (EPS) plastics in construction is a growing trend. EPS is a lightweight insulation material that offers resistance to humidity, shock absorption, and resistance to chemicals. The plastics are widely used across the construction of roads, railway lines, bridges, and public buildings. EPS is an ideal material for use as a lightweight filler in the road to facilitate land drainage. About 33% of the U.S. demand for building materials is imported from China, resulting in tight supply following first quarter shutdowns of Chinese factories. Building-Products.com
Page
ADVERTISERS Index
34
Amerhart www.amerhart.com
5
Norbord www.norbord.com
15
American Wood Technology www.americanwoodtechnology.com
33
North American Wholesale Lumber Assn. www.nawla.org
43
Bennett Lumber Products www.blpi.com
25
Northeastern Lumber Manufacturers Assn. www.nelma.org
9
Boozer Laminated Beam Co. www.boozerbeam.com
13
Overseas Hardwoods Co. www.ohc.net
41
Capital Lumber www.capital-lumber.com
85
Pacific Lumber Inspection Bureau www.plib.org
45
CMPC USA Inc. www.cmpcmaderas.com
7
Pacific Woodtech www.pacificwoodtech.com
42
Coastal Plywood Co. www.coastalplywood.com
73
Pennsylvania Lumbermens Mutual Insurance www.plmins.com
23
Crumpler Plastic Pipe www.cpp-pipe.com
Cover II, 29
Redwood Empire www.buyredwood.com
47
CT Darnell www.ct-darnell.com
75
Robbins Lumber www.rlco.com
49
DMSi www.dmsi.com
77
Royal Building Products www.inspiredbyzuri.com
51
Durgin & Crowell Lumber Co. www.durginandcrowell.com
78
Sabra International www.lbrtimber.com
46
Elk Creek Forest Products www.elkcreekforest.com
Cover IV
Simpson Strong-Tie www.strongtie.com
53
Everwood Treatment Co. www.everwoodtreatment.com
79
Siskiyou Forest Products www.siskiyouforestproducts.com
54
Flexpak Corp. www.polycovers.com
32
Snider Industries www.sniderindustries.com
35
Forest City Trading Group www.fctg.com
86
Southern Forest Products Association www.sfpa.org
3
Fortress Wood Products www.fortresswood.com
27
Swanson Group Sales Co. www.swansongroup.biz
57
Great Southern Wood Preserving www.yellawood.com
81
Timber Products Co. www.timberproducts.com
55
Hardel Mutual Plywood Corp. www.hardel.com
83
Versatex www.versatex.com
58
Hoover Treated Wood Products www.frtw.com
38
Western Forest Products www.westernforest.com
61
Humboldt Sawmill www.mendoco.com
Cover III
Western Lumber Co. www.westernlumber.com
63
Idaho Timber Corp. www.idahotimber.com
84
Westervelt Co., The www.westerveltlumber.com
65
Interfor www.interfor.com
19, 21
Weyerhaeuser Co. www.weyerhaeuser.com
64
International Wood Products www.iwpllc.com
67
Wild Hog Products www.linxpergola.com
23
Jordan Lumber www.jordanlumber.com
39
Wildwood Trading Group www.wildwoodtg.com
Cover I, 69
Lonza Wood Protection www.wolmanizedwood.com
40
Yakama Forest Products www.yakama-forest.com
71
Maze Nails www.mazenails.com
57
Yellawood www.yellawood.com
Building-Products.com
October 2020 n Building Products Digest n
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FLASHBack 50 Years Ago This Month
F ifty years ago this month, in October of 1970,
advertisers in BPD’s sister publication, The Western Lumber & Building Materials Merchant, embraced the Groovy Seventies head on, from promoting hardboard paneling (upper right) and in-home cedar saunas (lower right) to incorporating trippy fonts (lower left). In lumber industry news of October 1970... • The Ford Motor Co. announced plans to develop a “super-cheapie car” for Asian markets that sported a plywood body. Anticipated sticker price: $800 to $900. • The newly formed Federal Timber Purchasers Association held its first annual meeting, issuing a call for “the creation of sound economic methods of appraising and selling federal timber, thus, in the public interest, fostering a healthy forest products industry capable of contributing to the nation’s housing goals.” The group also encouraged establishment of a transferrable quota system in timber sales products that would ensure “security and continuity of supply to federally dependent operators.” • Lane-Stanton Lumber Co. unveiled its new sevenacre lumber complex in City of Industry, Ca., merging E.J. Stanton & Son and Lane Lumber. At the new site, Lane-Stanton would operate alongside Custom Mills Inc. and Vance Lumber.
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n Building Products Digest n October 2020
THE OCTOBER 1970 cover introduced American Forest Products’ new Am-Ply prefinished wall paneling.
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Building Products Digest 151 Kalmus Dr. Ste. E200 Costa Mesa, CA 92626-5959
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