INDUSTRY Trends By Clara Tan
RECENT PINTEREST survey identified which themes, styles and colors are most popular for each room of the house.
Customers going vintage in home decor
W
ith Google search interest for “home decor styles” increasing by 50% in the past week, the experts at Uswitch.com/mortgages wanted to uncover which interior decor is the most popular, according to Pinterest. After analyzing over four million pins across the platform, Uswitch can now reveal which decor style is the most desired across each room of the house, as well as the most popular interior design trends on Pinterest to inspire your customers’ next decorating project.
Most popular decor style per room on Pinterest Room
Most pinned themes
Total number of pins
Kitchen
Vintage
391,131
Living room
Vintage
259,021
Bathroom
Contemporary
172,146
Bedroom
Shabby chic
119,961
Home office
Industrial
52,163
Basement
Rustic
24,400
Dining room
Shabby chic
22,122
Family room
Rustic
11,664
Attic
Vintage
7,841
Utility room
Rustic
166
14
n Building Products Digest n March 2022
Kitchen (Vintage, Scandinavian, Traditional) The most sought-after interior decor for the kitchen is vintage with a staggering 391,131 pins. A vintage kitchen can be easily infused with your own personality to make it distinctive, by tactically cluttering up the space with anything from aged kitchenware passed down through generations to great finds from flea markets. Falling 34.7% behind as the second most-loved kitchen theme is Scandinavian, with 255,235 pins, whilst a traditional style kitchen places third with 254,661 pins. Living Room (Vintage, Coastal, Minimalist) Pinned 259,021 times, vintage is once again the most popular interior design style for the living room area, with antique rugs and oversized couches emanating a warm, welcoming vibe. The second most wanted interior decor for the hub of our homes is coastal, with pins totalling 81,114— 68.7% less than vintage. From turquoise to sea green, play with your favourite ocean hues to achieve that laid back beach vibe, and decorate with driftwood accessories to capture the essence of a relaxed coastal interior. Bathroom (Contemporary, Vintage, Rustic) The most desired interior decor for the bathroom is contemporary with 172,146 pins. Neutral accents, clean lines and a no-frills approach have clearly appealed to many, as contemporary-themed bathrooms received about 50% more pins (Continued on page 40) Building-Products.com
