NELMA Presents Online Retailer Resources (Continued from page 32)
our members’ product a variety of interior and exterior applications. Housed both on the new website and on our YouTube channel (nelmaTV), topics and projects include installing wood wainscotting; building a barrel ceiling; attaching exterior siding, and so much more. You can take a sneak peek at a few house projects we have been part of, as well as see what Magnolia Network TV stars the Maine Cabin Masters have to say about working with eastern white pine (hint: they love it!). Use and refer to these video offerings to educate your team or yourself, or to illustrate an installation technique to one of your customers. Publication Store. Looking for the perfect piece of literature to help sell more wood? Chances are, you will find it here. From product knowledge information on eastern white pine—to include grade-specific photo sheets to help you identify the perfect stick for any project—to an attractive eastern white pine pattern poster that makes choosing the correct pattern a breeze, there is something in the Publication Store for everyone. Interested in a few good case studies? Check out Profiles in Pine, our newest brochure focusing on multiple design challenges and how they were solved with eastern
white pine. Delightful stories, wonderful projects, and inspirational photos: this might be the most gorgeous brochure you’ve ever seen! Let the history buff in you run free with a DVD detailing the Story of Wood in the Northeast. Learn the facts about SPFs stamped lumber (and why it is much preferred to SPF lumber). Our Buyers’ Guide and Membership Directory can connect you with the people who sell the products you need. Be sure to pick up the ever-popular Eastern White Pine Grade Photo Swatch. This tool is a perennial favorite, and we cannot keep it in stock at trade shows. Think of a painter’s swatch book but swap out photographs of lumber grades for paint colors. This is the perfect solution for the customer who wants “knotty, but not too knotty” with their wood. There is even a delightfully scented pine air freshener for your car, or the car of someone you love! No matter your need, if you are a lumber retailer, there’s something under nelma.org’s Retailers tab just for you. Take some time to poke around and check things out; and please reach out to us if there is something you would like to see us add to help you do your job easier! Happy (lumber) selling!
Customers Going Vintage in Home Decor (Continued from page 14)
than both vintage (88,440 pins) and rustic (81,838) themes, which finished in second and third place respectively. Bedroom and Home Office A shabby chic decor takes the lead for bedroom interiors with a total of 119,961 pins. Dress your room in your favorite prints—florals or polka dots—and pile your bed up high with ruffled pillows for a nostalgic touch and extra coziness to boot. 11% behind is the bohemian decor which received 106,793 pins in total. For the home office, an industrial design style is most ontrend, with it being pinned 52,163 times by those that are seeking to spruce up their home workspace by adding a bold touch of wood and metal. Across the 10 rooms analyzed, pins for vintage decor totalled a whopping 876,238, which is almost 40% more than contemporary in second (530,883 pins). The vintage interior managed to remain a firm favorite with the unique charm it adds to homes, while a contemporary design keeps the house sleek and modern which will never go out of style.
40
n Building Products Digest n March 2022
Most popular interior design styles overall on Pinterest Theme
Total pins across all rooms
Vintage
876,238
Contemporary
530,883
Rustic
412,313
Traditional
385,012
Scandinavian
375,020
Coastal
359,365
Bohemian
316,009
Minimalist
300,242
Industrial
290,444
Shabby chic
215,687 Building-Products.com
