Whatlumber Dealers in the SmallerTowns HaveDone withBALSAM.VOOL

fIY far the most startling facts that have come to light LD in connection with the sale of building insulation by lumber dealers are revealed in reports received recently from dealers in small towns.

Almost any lumb& dealer will admit that insulation will sell in the big cities. That's been proved very cooclusively with the striking sales record that BALSAMWOOL has made in the past two years in such places as Chicago, Milwaukee, Detroit, Madison, Minneapolis, St. Paul and Duluth.

But just glance over the sales records recently furnished by a number of small town dealers:

A Minnesota dealerinatownof 950population turned over his stock of BALSAM -wool- 13 times in 14 months. His &v€rage investment was $50.32 and his gross profit for this period was $195.36, making a gross profit percentage of 388%.

Another dealer in a town of 1,150 population with an aver. age i nvestment in BALSAM -WO O L of o nly $26.& made a gross profit of $112.36 in 14 months. The percentage here is42l%.

Still another dealer with an average stock of 1,780 feet made a gross profit of $255.42 in 14 months by turning his BALSAM-WOOL stock 13 times.

A Wisconsin dealer in a town of 40,000 population made a gross profit of $327 .25 in one year on afi average investment in gnlsnM.wool- of $101.25. This dealer made 11 stock turns on BALSAM-WOOL in 12 months.

$433.12 is the amount of gross profit made on BALSAM-WOOL in 16 months by another small.town dealer. The average investment in this case was $97.12. The stock turned 15 times 16 months. The percentage of gross profit was 445%.

These cases were picked at random from a long list. They demonstrate one fact very clearly. BALSAMwool- can be made a live-wire proposition and con. sistent profit maker in the small towns even though it has been on the market but a few years.