"Design For Happi ness"

Retailers of lumber and other building rnaterials are going into the ne\,v year rvith confidence, confidence based on their opportunity to supplv a better kind of house to persons with moderate incomes. They have seen a new style of dwelling take its place on the construction horizon during the past fetv months, and knorv that it is an ansrver to their problem of trying to make a small residence more beautiful, convenient, cheerful, and appealing to the great mass market n,hich is ready to buy.

It is clear to all of these home suppliers that a nerv kind of house is desired bv, and can be built for, America today. It has a quality of beauty and charm rvhich is almost independent of price. These houses are literally designed for happiness rvith glass. Architects by skillful work have provided for glass features to be built into houses-a permanent asset of beauty and charm. Wide rvindorvs. built_ in polished plate glass mirrors, colorful glass u,ainscots above bathtubs, and decorative glass in kitchen cupboard doors combine to make a drvelling brighter, gaver, and more easily kept clean.

Costing purchasers less than a dollar a clay, this new style of house is quickly "catching hold', rvith the public because of its eye-arresting features hitherto found only in expensive houses, and the lorv price. Tabbed as ,,Design for Happiness" houses and approved by the Federal Hous_ ing Administration, the unusual attractiveness of the du,ellings, combined u'ith their low cost, has interested millions of people rvho are anxious to have a definite stake in Amer_ ica. These millions form the tremendous potential market which is expected to build 4,000,000 dwellings during the next five vears. Their interest in a better home that fits their budget is being held by: a campaign including a technicolor film rvhich has been shown in nearlv 5.000 theaters before approximately 15,000,000 patrons, a Sunday radio program on a national network of 79 stations, arti'cles in trade and consumer magazines, and national advertising reaching 20,000,000 readers.

By using modern, labor-saving construction methods possible when ten or more structures are built at a time on a site, by saving money through group buying of mirrors, structural and decoration glass, and by installing larger rvindows, lttmbermen and builders throughout the nation are putting up "Design for Happiness" homes which sell in many cases before their roofs are on.

Authorities on the matter of construction conceived the idea of developing a basic plan, rvhich could be varied in elevation and materials and whose room arrangement could be reversed. It was figured that by erecting at least ten such houses at a time the saving which would result could be put into the dwellings in the form o{' larger window areas, polished plate glass mirrors and other refinements not ordinarily in dwellings priced at less than $10,000, and the homes still profitably sold at a figure comparable to that attached to other houses of the same size.

The idea was tried out in Toledo last fallwith ten houses, and No. I in the group was sold before it was enclosed ! Work progressed lvithout interruption on the rvhole group. So much interest was indicated by the public rvhile construction tvas under way that the first one completed rvas furnished and opened for inspection. More than 10,000 people visited it, and were enthused about the larger arnount of sunshine, light and air admitted by the 119 per cent greater window areas, the mirrors in each room, the sparkling Vitrolite on the walls over the bathtub, and the clecorative glass in the kitchen Reaction of these thousands was pr'oof enough that an answer had been found to the problem of furnishing good looking residences at a cost within the means of the greatest majority of people.

In quick succession the other nine "Design for Happiness" houses in Toledo were sold-most of them from their

TRE.E 62 FEET AROUND

Lake Quinault, Wash., Jan. 1.-Residents of the Olympic peninsula believe thev have the biggest western cedar tree in the world. It is 62 feet, eight inches, in circumference' The trunk extends approximately 100 feet straight into the air rvith only a slight taper before branching out.

blueprints. Their buyers were quick to appreciate that something had been done at last to provide them with a place they could afford, but one that was not merely four walls and a roof.

The "glass transformation" in each house cost about $50, but it increased the apparent value of the structure more than twice that amount. People never had seen so much appeal in a house which they could purchase with its landscaped lot for $400 down and $26.60 a month under the FHA.

Word about the Toledo houses spread; lumber dealers and contractors all over the country became actively interested. Builders in Washington, D. C., Houston, Tex., Jacksonville, Fla., Philadelphia, Newport News, Dallas, Memphis and many other cities have "Design for Happiness" houses under way, or definite plans to start construction soon. In each of these cities, it is planned to erect 100 or more houses and every one of them will have a "package of glass" that averages $50 in cost.

Aiding lumbermen in the sale of this new style of residence is the advertising, FHA-sponsored technicolor movie, "Design for Happiness," a coast-to-coast radio program each Sunday, and stories in national consumer magazines. A inestimable amount of good is being done by the interviews during the radio ,program with contractors building the houses and with buyers living in them. These broadcasts have come from locations of "Happiness" homes in Toledo, Houston, and Jacksonville.

Information about these houses, which in reality are presold for lumber dealers by the broad campaign discussed above, is being dispensed to retailers of materials and builders at meetings conducted by Libby-Owens-Ford glass distributors. Included in the presentation is a sound movie which was made while the Toledo project was under way. It shows why "Design for Happiness" houses are superior to ordinary residences of similar size and price.

PLUMBING SALES SHO\ry GAIN

Spurred by the dual stimulus of large governmental expenditures for defense housing and a substantial increase in residential construction and modernization, plumbing and heating sales increased 13 per cent in 194O over 1939, according to the Plumbing and Heating Industries Bureau.

,.I{ELL"

They say sometimes "It's cold as Hell," Sometimes they say "It's hot as Hell," ft's also Hell when it is dry, When it rains hard "It's Hell" they cry; They hate like Hell to see it snow; It's a Hell of a wind when it $tarts to blow; Now how in Hell can anyone tell What in Hell they mean by this word "Hell?"

This married life is "Flell" they say; When they come home late, there's Hell to pay; It's Hell when the kid you have to tote; When he starts to bawl it's a Hell of a note. It's Hell when the doctor sends his bills; For a Hell of a lot of trips and pills; When you get this you'll know full well Just what is meant by this word "Hell."

Hell yes! Hell no! And Oh Hell! too;

The Hell you don'tt The Hell you do!

What in the Hell? The Hell it is?

The Hell with yours! The Hell with his!

Now who in the Hell? and Oh Hell where?

And what in the Hell do you think I care?

But the Hell of it is it sure is Hell

To find out what in Hell.is Hell?

Dependability

Dependability is one of the choicest of human virtues, and the man or woman who is without it is a good person to let alone. He may have many minor faults that can be laughed off and overlooked, but by the great horned spoon if he is not to be depended on, he can take one side of the street and we'll take the other. If you have a boy, and you find-as you sometimes do-that you can't get him to learn everything you would like him to know, for the love that you bear him teach him one thing and it will atone for many other shortcomings; teach him DEPENDABILITY.

Income

An income, of course, is a thing that nobody can live without, and few people can live within. It was the famous humorist of two generations back, Artemus Ward, who said he was going to live within his means if he had to borrow money to do it.

'THE ONLY PATENT

The only patent on possession is MERIT.

If you are the better man, the lesser will give way to you. Fears are worse handicaps than years.

If you're down, it's probably because you're downhearted.

If you're hanging back it's probably because you show a disposition to hold BACK rather than hold FAST. Hope lies beyond the NEXT hill-not the LAST one.

Home

Some day I'll be asked to move, So you bet it doth behoove, Me to heed the "OWN HOME" sign, Cop a place that's mine-all mine. Pay the derned rent to myself, IJse a little of my pelf, Buying things I like-and needEre I really go to seed. Gosh! I'd like to own some loam. On which I could build my home, And I can, too, ifI try, Long fore forty-one slides by.

No Reformation

Little Sallie was addicted to cussing, and her worried mother, using every means of trying to reform her, finally told her that the next time she used a bad word she would have to leave home. An hour later it happened, so, in apparent seriousness, the mother packed a toy suitcase, handed it to her, and told her to go. The little girl took her suitcase and went out on the porch, just as a lady came calling. The lady said:

"Sallie, is your mother home?"

"Dam fino," Sallie said. "I don't live here no more."

Different

The colored woman was walking along through the "quarters" when she passed another young woman sitting on the front porch and rocking a very happy looking dusky youngster. She stopped and admired the baby.

"He sho is a cute rascal," she said. "Do he take afteh his pappy?"

"'Well, he do an'he don't," said the young mother. "His pappy ain't nigh so cute, but he am a heap site mo' of a rascal."

Ten Years Ago Today

From January 15,1931 lssue

Eagle Rock Lumber Company of Eagle an attractive calendar for 1931. The scene u.as photographed by Emil F. Srvanson in Lake Tahoe, in the High Sierra.

Rock, sent out on the calendar the vicinitl' of

"A Mile of Lumber" lvas the caption for a photograph showing a caravan of 101 trucks containing over 6OO,00O feet of lumber passing over Cahuenga Pass enroute to the Universal Picture Sttrdios at Universal City. The lumber rvas furnished by Hammond Lumber Company, Lounsberry & Harris, and E. K. Wood Lumber Co. of Los Angeles. While passing through the streets of Los Angeles an<l Hollywood, the caravan was a mile in length.

Western Door & Francisco office at charge.

Sash Company, Oakland, opened a San 112 Market Street with R. S. Grant in

Schafer Bros. Lumber & Shingle Co., Montesano, announced the opening of a Los Angeles office. Wash.,

Utilizing the front portion of their main office building, the Sun Lumber Company of Beverly Hills installed a building material display as an aid to home orvners and builders. An attractive rustic corner, a portion of a kitchen, a breakfast nook, and other rooms were reconstructed in such a way as to display the products handled by the company.

Ross Hostetler, manager of the Company, announced the purchase Lumber Company at Costa Mesa.

The Pacific Lumber cisco offices to the 24th Bush Street.

Costa Mesa Lumber of the Independent

Companv moved floor of the Shell their San FranBuilding at 100

Atlantic Lumber Companv, Bell, announces the addition of a roofing department to their business with Ralph J. Starkey as manager of the nelv department.

A new American Legion Post, I-umbermen's Post, was organized trict. The first meeting rvas held to be known as The in the Los Angeles disJanuary 20,1931. home of C. C. Stibich, San the arrival ofa baby boy, January 2 at the Children's

There was rejoicing in the Francisco lumberman, over Donald Clinton Stibich, born Hospital, San Francisco.

Reproduced in this issue is the Building Bulletin of the Corona Lumber Company at Corona which is one of a series of advertisements that appeared in The Corona Daily lndependent.

Whether h's Hams, W Haberdashery, or Home Cooking-

PIENTY 0F "$EL["

r1{ cttoTEx n{TERt0Rs

-And o Pleosonl Prolit for Dealers Who Promote Them!

\aou'RE a merchant. You know other mer. r chants. You meet them here and there. You buy from them in their stores.Vhat about selling them new, business-building interiors for those stores? Or restaurants? Or theatres?

Grayslake, Illinois, is not a metropolis. But the Grayslake Super Market is loud in its praise of this beautiful Celotex l(eyJoint Unit interior."It's got plenty of 'sell'," says the proud owner. And the dealer who sold this profitable order now has a fine sample with which to sell other profitable commercial interiors!

This is the big selling season for Celotex fnterior Finish Products.V'ith a complete line -including a wide range of tints and textures, matching moldings, and the new blind nailing ioint-you have plenty of features to sell! Go prospecting for profits on Main Street, and build yourself a business boom! The time is right. Celotex Interior Finish Produ cts arc rigbt!