Why L927 Witl Be a Redwood Year

FIRST- This ie going to be a year where itwill not be so easy for the conscienceless builder, whose main aim is to put up as cheap'a construction as possible to pass on his inferior work to the public. Quality construction by more of the responsible builders is going to count more, because it is more of a buyers' market and the public is more critical as to what it wants. The more quality constructioir is appreciated the more Redwood will be used, as Redwood makes towards better building.

SECOND- The California Redwood Association is now working on its full program for helping retail lumber merchants to sell more Redwood for purposes wheie it should be sold. Retailers have been quick to use this cooperation to their advantage. In fact, it has been said that there have been more than a million feet of Redwood already sold'in the laet thirty days in California that would not have been sold if it had not been for the Association help. The national Redwood advertising that is now in effect will help retailers to bring about better construction.

THIRD- The growing appreciation of Redwood in the export markets will be a big factor in making thie a Redwood year. In countries where the white ant is a real problem, we are getting reports as to the wonderful immunity of Redwood against termite attack. Redwood ig more and more going to be a favorite wood whcre the white ant is a real problem.

FOURTH- The paint industry has developed some wonderful new finish eflects for Redwood. Thia, together with the new sand blasting efiecte, is going to make Redwood very much more popular for interior work. In fact, many architects are saying that they notice an increasing demand for Redwood for this purpose.

FIFTH- Weather conditions over a period of time is the real test as to the difierence in quality of outside finish. It is bringing out the fact that Redwood Siding is much more durable and very much morc satisfactory than the cheap stucco that has been used in some territories. Redwood Siding ie going to be more appreciated as the teet of time and weather brings out its real merits.

SIXTH- The public does not probably realize that they are getting Redwood now at bargain prices. The fact that thie quality wood can be bought at such reasonable figures should help make this a Redwood year. (Some day this will be more realized than now).

May we, with good uniform quality of stocks, with satisfactory shipments, help you make 1927 your beat Redwood year)