Optional Slogans Available With New Window Display

Optional slogans which may be placed at the bottom of window display No. 37 are a new adjunct to the No. 37 window display, which, with three optional strips, any one of which may be used to replace rvor<ling now shown on the bottom of the display, are illustrated, with the display, above. This nerv feature has been arranged in order to give a wide choice of appeals to the users of the display. It will be obvious that users of the display who are selling on the Deferred Payment Painting Plan may select the strip reading "PAINT NOWPAY I\{ONTHLY OUT OF INCOME-ASK US !" for replacing the lettering shown on the bottom of the display. Building material dealers who sell other construction materials, as rvell as paint, may select the strip reading "THIS IS THE YEAR TO BUILD !" and paint and varnish dealers or contracting painters rnay select the strip reading "PAINT YOUIT PROPERTY NOW !"

The No. 37 display is approximately 35 inches high l-ry 42 inches wide, is made in 12 brilliant colors, with real paint, die cut to shape, and planned to increase sales of paint, varnish, lumber, hardware and building materials. In addition to the optional strips, the usual opportunity for imprinting brand names on displays ordered in lots of 25 or more is offered.

The displays are being sold at cost as a service to the Industry. A colored illustration and description with prices of the strips and imprinting, either with or without an optional strip, may be obtained by sending a request to the National Clean Up and Paint Up Campaign Bureau, 2201 Nerv York Avenue N.W., Washington, D. C.