They Decided the Old flome Place Must Do I

A few yeers ago under a smoky coal oil lamp in fatttt hon.e a lumber dealer despaired of selling a farmer and his wife the material for a new home and a new barn. It cost too much to build, they said; and anywey, the old place would do. So the dealer'drole baclcto town, certain that he had done all in his power to make a sale. And perhaps under the circumstences' he had.

IIThe old home plece held its outwerd charms, but some changes were taking place now and then" The washboard, almost a tradition around the house was put away in the loft of the smoke-house the day a new washing machine arrived and went into service. Later, the cross.cut saw was taken awsv from the woodpile after a gesoline engine and power saw had been unloaded and set up. The old buggy' getting pretty rickety, lasted a little while, until one day it wal pulled out from the shed and left under ihe big walnut tree to make room for en automobile. Mule end horee prices bef,an to skyrocket right at e time sthen tei*s *ere needcd badly; and the upshot of that was that e tractor made its appearence on the farm. A few months after that the coal oil lamps disappeared; a lighting plant had been installed. All of thesc improvements were necessary; but the old home itself "would do."

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Slx ot eevcn years ago on almost any farm the washboard "would do"-and so would the cross.cut saw, thc buggy, the horse and mule teems, the coEl oil lamp.

Why this changel

Pege after page of reading mattet and a& vertisements in national publicetions, farm journals and newspapers began telling the farmer and his wife about these new things. The old-fashioned appliances were aban done& Praiseworthy, yes; but the constent persuasion of national advertising sent the i"rmer on down the street past the retail lumber yard to spend his money with another merchant. And the old home place on meny farms was not rebuilt.

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Long8ell advertising has been helpingto combat this tendency in your community to spend money for other things for over six iears. It has put before your people with bank eccounts the suggestion' rnonttr in and month out, thet money spent on building activity is money well spent; that you, the lumber dealer in their town, are the man to be consulted on this investment.

You can make it work for yout-a service is at your disposal to tie up with this advertising-we'll gladly tell you about it.