Fir Plywood Manufacturers to Launch Trade Promotion Campaign

With the avowed object of making the public "Douglas 6r plywood conscious," the Douglas fir plywood industry of Washington and Oregon recently signed up on a 100 per cent basis to launch a trade promotion campaign, to start at once.

The industry as a group has signed a contract rvith the McCann-Erickson Company, nationally knorvn advertising agency, to conduct the trade promotion campaign, and they will be assisted in the work by an executive commitlee of the manufacturers. This committee consists of Phil Garland, Oregon-Washington Plywood Co.; A. R. Wuest, Harbord Plywood Corporation; Huntington Malarkey, M. & M. Plywood Corporation; T. A. Peterman, Peterman Manufacturing Company, and E. A. Wright, Aberdeen Plywood Company.

A survey of the production and marketing methocls of the industry and analysis of the present and potential markets for Douglas fir plywood, initiated by Burt Cochran, manag'er of the Seattle ofrfice of the McCann-Erickson Company. was a great factor in the decision of the industry to embark on this campaign.

An assessment based on the volume of production will provide the funds for the campaign, and it is expected that the total sum to be raised will eventually total several hundred thousand dollars annually. Features of the campaign to be rvorked out are research, field rvork, advertising, publicity, standardization of grades, and the establishment of a laboratory. Field men and research engineers lvill be emploved.

The firms participating in the campaign have a daily capacity of 1,800,000 square feet on a s/s-inch,3-ply basis. These are as follows: Oregon-Washington Plywood Corporation, Portland, Ore., Tacoma, Seattle and Everett; Harbor Plyrvood Co., Hoquiam, Wash.; M. & M. Plywood Corp., Longview, Wash.; Aberdeen Plywood Co., Aberdeen. Wash.; Washington Veneer Co., two plants, Olympia, Wash.; Henry McCleary Timber Co., Shelton, Wash.; Peterman I\{anufacturing Co., Tacoma, Wash.; The Wheeler C)sgood Co., Tacoma, Wash.; Robinson Manufacturing Co., Everett, Wash.; Aircraft Plywood Corporation, Seattle, Wash., and Buffelen Lumber & Mfg. Co., Tacoma, Wash.

British Columbia 1930 Water Shipments Under 1929

Lumber shipments by u,'ater from British Columbia during 193O. according to preliminary figures, amounted to 811,100,O0O board feet compared rvith 937,588,000 in 1929, about a 14 per cent decline, statgs reports from.Consul T. T. Goodier and Trade Commissioner E. G. Babbitt at Vancouver and made public by the Lumber Division of the Department of Commerce.

Shipments from the principal ports during 1930, in board feet, rvere as follor.vs : Vancouver, 337,266,M; Fraser River, 118O32,00O; Port Alberni, 83;192,00O; Victoria, 71,5O2,W; Chamainus, 68,948,000; Nanoose, 32,100,000; Englewood, 30,064,000. Prince Rupert 1930 figures are not yet available but were 447,W in 19D.

With the exception of Nanoose and Victoria, which showed slight increases, all other ports showed appreciable decreases. Vancouver shipments decreased 82,430,000 feet or about 20 per cent under 1929.