What Advertising Has Done For Adenoids

BY JACK DIONNE

We all know wonderful things that advertising has done for certain commodities. We know what it has done for Victrolas, for Sunmaid raisins, for Sunkist Oranges, for Wrigley's Chewing Gum, etc., etc., and many of us may differ regarding what particular thing, in our opinion, has profited most from the power of advertising.

I would lifte to offer a suggestion regarding the thing, which, in my iudgment, has shown the powerful force of advertising and publicity more than anything else.

I speak of ADENOIDS.

Adenoids with TONSILS on the side.

It was only a few years ago that no one ever heard of adenoids. From the beginning of the era of man up to almost the present day, men were born, and lived, and died, without knowing there were such things.

But we have come to know through the propaganda that has been so fearfully and wonderfully distributed that removal of these useless incumbrances is absolutely essential to the wellb.ing of this age. That unless their throats be properly tended to, our children will not reach the fullest development of their bodies, or of their mentdities.

And to furnish this most neceEsary relief from puerility and inanity, olipping bureaus throughout this land are reaping a marvelous harvest of adenoidsr tonsils-and dollars.

When you meet a man on the street today with his child by the hand, the chances are he has just had the kid's adenoids removed, or is iust going to.

And while I rejoice at this great blessing and saving grace'thatscience has brought to us in such copious quantities in this generationr s 8 thinking man I cannot but look back over lhe past with feelings of sadness and regret, for those who have lived and gone, without having their tlrroats properly tended to.

Sometimes I think with gloomy sadness, what mighty men the past agea rnight have known, what wondrdrrs things they might have done, whet splendid examples they might have given us, had science and the knowledge of adenoids only reached them in time.

What a humanitarian Abraham Lincoln might have become, had he had his adenoids nemoved, allowing him untrammeled development.

What a patriot George Washington could have been, had his throat been properly trimmed in his youth.

What a wondrous document the Declaration of independence could have been, hd it been written by nl"r whose physical and mental development had been unrestricted by those vicious adenoids.-

Think of what music Mozart might have given uE; what a soldier Napoleon might have been; how strong Samson could have grown; how wige Solomon might have become; to what a ripe old age Methusaleh might have lived, had their adenoi& bben removed like OUR children.

Whv-if Pharoah's daughter had had in her household a modern nhroat specialist, who lmows but what Moses might have handed down to us fifteen or twenty, instead of a pdtry TEN COMMANDMENTS.

But no! It was NOT to b'e. Science came too late to save them; to deliver them from their bondage. Th"y had to live and die, iust as God made them.

"Of all sad words of tongue or pen, the saddest are these-IT MIGHT HAVE BEEN."

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T. E. WHITMER ENTERTAINS AT THE JONA. THAN CLUB

On Friday night, March 2, o:ur good friend T. E. Whitmer of Albuquerque, New Mexico, gave a big blow out to fourteen of the Los Angeles Sash and Door crowd, ,at the Jonathan Club in Los Angeles.

We only regret that this account is being given from facts given us by participants. Said participants being: J. A. Farnsworth, E. A. Nich,olson, H. W. Brow,n, H. P. Dixon, Mark Lillard, Ollie Toph.am, E. R. Maule, J'ack Williams, W. L. Leishman, H. S. Terrill, A. J. Todhunter, A. D. Squires, L. E. Gates and the host.

The dinner, according to all accounts was perfect, there was no speechmaking, the gang just warmed up for a general good time, in fact the guests were so pleased with the spirit of Mr. Whitmers hospitality that they taught him to play a game that ris much in vogue now, golf. Not the daytime outside variety, but the African style. The rest of the evening was a riot. Beginners luck held good vre understand, the guests managed to retain their clothes and their determin,ation, but that was about all. One heavy set gentleman informed us that he lost steadily until he got down to a twenty dollar gold piece, his "lucky charm," that he had carried for years, when he lost this he decided that Lady Luck had plumb deserted him for the nright at l,east and he quit. T. E. will no doubt give another affair on the proceeds of this one.

Mr. Whitmer will be in Los Angeles for some time, completing some arrangements in connection with the enlargetnent of their plant.

Holmes Eureka In New Offices

Bill Hamilton pulled up the other day and moved the Los Angeles Holmes Eureka offices from the Central Bldg. to 1025 Van Nuys Bldg. New telephone and everything, 821752.

San Francisco Salesmen Meet

At the .regular noon luncheon of the Lumber Salesmen Club of San Francisco, held at the Palace Hotel on February 26, Jack Rademan of the San Francisco Lumber Co. was admitted to membership. President Richard C. Jones announced that he had been notified by Ben Reed, Secretary of the San Francisco Lumber Association, tliat the special prize of $50.@ to be given to the salesman making the most original sale, would be awarded on March 8. Joseph Rolando, an honorary member of the club and formerly connected with the Hart-Wood Lumber Co. of San Francisco, but ,now located in Los Angeles for the same concern, was a guest of the day and spoke to the club members on the wh,olesale lumber business in Los Angeles.

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Lerch And Lawrence Visit Valley Territories

Theodore Lerch, Sales Manager, and W. J. Lawrence, Assistant Sales Manager, of the Albion Lu'mber Co. of San Francisco, have returned from a weeks business trip in the Sacramento and San Joaquin Valley districts where they were calling on some of their'customers.

J. H. HO'LMES REACHES SOUTH AMERTCA

A ca'blegram to the San Francisco ofifrce of the Hol'mesEureka Lumber Company, announce the arrival of J' H. Holmes, president of the Holmes-Eureka Lumber Co. and Mrs. Holmes, at Rio De Janerio. They report that they are in excellent health and enjoyed an excellent trip to South Amer.ica.

Clyde Frost Appointed Sales Manager

The Edgecumbe-Newham Co. Limited, Vancouver, B. C., announie the appointment of Clyde L' Frost, forme-rly a member of the fiim of Frost-Caruthers Lumber Co., Seattle, Washington, as manager of their Sales Department. The Edgecum,be-Newham Co. are large manufacturers of British eolumbia Inspected Red Cedar Shingles, and it is their intention to further extend their operations during the present year.

Pedrini Visits Headquarters

A. Pedrini, of the Pedri'ni Lumber Co. at Lagunitas, and well known Marin County retail lumberman' was 'a San Francisco visitor during ttre past week. During his stay in San Francisco. he called at the ofifices of the Califor'nia Retail Association, where he d,iscussed business matters.

Ferger And Prescott Return From Spokane Convention

J. C. Ferger, president of the San Joaquin Valley Lumbermen's Club and ex-president of the Western Retailers Association, together with F'. Dean Prescott, returned to Fresno last week after attending the Western Retailers Association at Spokane. Mr. Ferger is the retiring president of the Western Retailers Association, while Mr. Prescott was one of the official delegates of the San Joaquin Valley Lumbermen's Club to the convention.

Macomber Injures Ankle

F. B. Macomber of San Francisco, California representative of the Chicago Lumber Company of Washington, has been confined to his home for the past two weeks with an injured ankle. His injury is showing continued improvement and it is expected that he will be back at his desk around the middle of the month.

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