Lumber By-Products, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

BOHLSSEN HARDWOOD STOCK IS SPECIALLY STEAMED-SPECIAL WIDTHS SHIPPED

The H. G. Bohlssen Manufacturing Company, o{ Ewing, Texas, who are shipping hardwoods into the Califo'rnia ma"rket, announce that all of their pro'duct rece'ives a special steam drying process at the plant that gives the 'lumber an unusually bright color that is very pleasing to the buyer.

This ,concern manufacturi:s Red and White Oak and Gum making a specialty of % inch, sf iinch, and /+ inch thicknesses, ar.rd thev ship stock in special widths when so orclered, in addition to making all the regular stock widths.

Frank Curran Goes East

Mr. Frank Curran, Manager for E,. K. Wood Lumber Company in Los Angeles, has gone east for a month. He will visit at various olaces.

Nelson Calls At Headquarters

A. O. Nelson, Southern California representative of the Santa Fe Lumrber Co., has returned to Los Angeles after spending a few days in San Francisco. While in the B'ay District, he called at the offices of the Santa Fe Lumber Co., and discussed business matters with A. J. Russell, Manager of the Santa Fe Lumber Co. Mr. Nelson made the trip by motor and rvas accompanied by Mrs. Nelson.

GHAS. IUI. ROSE & GO.

WHOLESALE LUMBER

607 FLATIRON BLDG. . SAN FRANCISCO

WHEN YOU NEEDDOUGL^A,S FIR REDWOOD WHITE PINE SUGAR PINE

SEE US!

California Representatives of the YAUGHAN LUMBIR CO.-P()RTIAND ORE.

Telephone Douglas 6166

Hill Looks Over Montague Mill

H. L. H'ill, of Hill and \{orton, Inc., together with A. G. Lewis of Portland, visited the white and sugar pine mill operated by Hudson, Strickland and Hill, at N{ontague recently and report lots of snow in that locality. Mr. Morton says that the mill is not operating at the present time, as there is about two feet of snow on the ground, but he thinks that conditions will permit them to resume operations ,in about a month.

ARE YOU PUSIIIIIG?

Redwood Boards

We

ADVE.RTISING AND CHEWING GUM

Talk about what advertising has done for "Sunkist" oranges, and for "Sunm'aid" raisins-yet and for adenoids 'and for puss-pocke.ts at tooth-roots, e,t.c.-but when you get to.talking about what advertising has done for an inclustry, take a look at chewing gum.

The Department of Commerce of these United States reprcrted just the other day that the consumption of chewing gum in the United States during the good year 1922 was FORTY ONE MILLION DOLLARS WORTH. Something in the near neighborhood of FOUR BILLION CHEWS.

The year 1914-the year the war started-is often taken as a good criterion for before the war statistics. In 1914 the con'sumption of chewing gum in this free and unafraid land of ours was about SEVENTEEN MILLION DOLLARS WORTH.

SOME increase in nine years. whv?

Is th'ere need .to ask?

ihere are two words in the answer, and they should be separated. They are-ADVER-fISING and WRIGLEY.

It was Wrigley who put cheiving gum advertising on the map. It was he who made this nation take up the gum chewing h,abit two and one rthird tirres as strong as tl-rey had ever done. And he did it entirely by advertising.

It wasn't the <lirect result of making better gum,, because he went out ancl created a demand before he actually made an.'r gum. I,t was \\'riglev advertising that people bou3ht 6rst-not GUM.

C)f course, others followed in his footsteps to some extent and there has been strong advertising besides Wrigley's. Gum competition became active. And gum chewing in'creased.

'And some folks say that i,t's hard to trace results from advertising. Not from Wrigley's. Watch their jaws.

Plan For 1923

Plan in advance your work for 1923.

Don't leave it to chance.

Don't trust fo luck.

Don't wait for "something to turn up."

Success never came that way to anyone but a fool, and few of us want success badly enough to be willing to qualify in that class.