HowThe Lumber Merchant May Create Business

This is often a vital question to the lumber 'merchant, but for the past year or two a more vital que.stion for us 'has been, "How To Take Care of The Business." And this gives me my answer. If we can do our part to take the "grief" out of building we wil,l take a great big step in advance. Suppose we take Mr. and Mrs. Prospective Builder, show them a photograph o,f a house that pleases them, buy or make a plan to suit them, and build this house complete in a satisfactory manner at a price agreed upon in advance, then these pleased customers will immediately start a free advertising campaign among their friends, with the result that soon we wi,ll be so busy taking care of our customers that we haven't time to create business.

Our Creed

We believe in the goods we are selling and in our ability to succeed. We believe that honest goods can be sold by honest methods. We believe in giving value received, and we believe that we have done so only when we have given a man the full u'orth of his dollar in satisfaction and in service. We believe in working not waiting; in laughing, not weeping; and in the pleasure of selling our goods. We believe in the work we are doing, and in the sure reward which the future holds. We believe in courtesy, in generosity, and in good cheer.

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The California Lumber Merchant will be delighted to receive and publish news items from its readers: retail, wholesale, mill, personalanything of interest to the lumbermen-and ladies-of California. Send them along. Th.y will be welcome.