Even The Eskimo

A nervs item of current issue reads as follorvs :-

"The dog sled that came into Edmonton, Alaska, the other dav. rvith in order for a $2,700 motor boat for Eskimos on the'Canadian Arctic Coast, ltrought also a nerv sense of Eskimo enterprise. Hitherto the Eskimos have done their voyaging in primitive kayaks and skin canoes. With the motoi boat these Eskimos of the new era rvill lle allle to cover a much rvider range in their rvork."

Think of that news, NIr. Ltttnber Dealer rvho hesitates to take a step out into the deeper u'ater of N'loclern Merchandising! -Let this story from the Arctics ,sin-k, 9l9ep into your-consciousness, for it must bear to all ttrinking men interested in merchanclising in better wavs, a direct and practical rnessage.

Ar,vay up there at the end of the rvorlcl is-a prirnitive people -rvho are turning right about face to all their past tr"dition., ancl going iir foi things that rvould hale t.nade their people a fJw yiars back, turn ancl flf irr fear as from the Devil himself.

And away dou'n here in Gocl's cottntr-l', thele are still hundreds of *.tt in the lumber bttsiness lvho are jttst as far behind the times-comparatively-as the olcl-tirne)' Eskirnos, but who have not 1-et been inducecl by the rn1'riad of "e*' ttt""gttts, icleas, serisations, e-xamples, and cletrt onstration surr5unding them, to forsake tl.reir time-clislionoretl methods of thin-king, acting, and doing business. antl are still sticking to theii kayaks and skin canoes'"

The old-fashioned lumber vard; the old-tinlel- lnrnber selling n.rethods; the old fogey lack-of publicitl';the o.ld hopelEss lack of service; correspond verv closelv to the rnethods of those Eskimos rvho do their hunting, their fishing, their trading, and their traveling, in their "kayaks and skin boats."

DON'T-for Heaven's sake-lumber friencl of ottrs. stay in the old-time Eskimo class. There are methods being dernonstratecl at your <loor every clay that clilTer from YOUR old methocls as the motor boat differs from the skin row boat. They rvill increase yottr efticiency and y.our usefulness to as great a clegree is the motor boat rvill help the little men of the Arctic.

You're not going to let the Eskimo stlrDass you in the modernizing of buiittess, are you, Mr. Dealer?

Cedar Siding Mills On Five Day Basis

The Red Cedar Siding Mills, oi Washington, B. C', have volrrntarily ptrt thernsefves on a fir'e day schedrrle. owing to the quiet^ business rvhich seems to be the result of the continuecl rvintry weather in the East and I\Iidclle West' It is expected t[rat this lvill have the effect of decreasing prodttction to the extent of 1,500,000 feet per clav.

Frank Nofziger Dies

Frank Nofziger, rvell knorvn California lumllernlan, died recently at Fresno from pneumonia. NIr. Nofziger \\'as associatecl rvith the lumbei bttsiness in California for many years and rvas employed by the Chqs. Nelson Co' At one iime he r'vas manager-of thL Sunset Lttrnber Co. at Fresno' He later representEd the Chas. Nelson Co. in the San Joaquin Valley territory.