A PROT/ED PLAN TO GET MORtr ROOF'ING BUSINESS

IME and again the Richardson Re-Sale Plan has demonstrated its soundness. It has r,','on increased roofing profits for lumber dealers everywhere.

This plan works so well it is basecl pn sound rrrerchandising. You can profit by it !

Under the Re-Sale Plan, in your town, Richardson's extensive national advertising campaign becomes local advertising-working for 1'orz.

This advertising runs regularly in The Saturday Evening Post, and other magazines read in your cornmunity.

And as for the product itself, here is what a prominent architectural organization wrote us recently :

"We wish to thank you for the finest shingle samples we have ever seen. We will - - take pleasnre in showing then.r to our clients, and rvill also gladly distribute the literature you included with them."

Take advantage of this typical enthusiasnr in your selling. The Re-Sale Plan makes it easy. Just drop us a line on your letter-head and rve'Il give you all the facts.

The Richardson Company

Dept. 45-C, Lockland (Cincinnati), Ol-rio

Chicago - New York City (1008 Fisk Bldg.)

Atlanta - New Orleans - Dallas 63 Albany St., Cambridge (Boston)