Do you think Jack means Masonite?

We want your opinion with Jack Dionne on dealer papers.

on a hot argument we've been having the question of advertising in lumber

And-because our ears burn -we suspect he refers to Masonite Structural Insulation and Masonite Presdwood in the editorial reprinted here.

We admit that Masonite and Presdwood -like Jack's anonymous product-are wonderful. So we advertise their uses-nationally-to help our dealers sell more Masonite and Pr0sdwood. That's where the rub comes. It's the place the argument startg -the point where we need good umpires.

Should we devote all our advertising effort and dollars to help our dealers sell their stocks, trusting that we in turn will be benefited by their success? Or should we divert part of our national appropriation, to sell Masonite m lumber dealers?

Your opinion on this question will be read with interest. Will you write and let us have it? MASONITE

Dept. S-3, 111 W. Washington St.,