American Forest Week

A Proclamation

By the President of the United States

In proclaiming American Forest Week, I desire to brins to the attention of all our people the danger that comei from the neglect of our foresis. -

For several years the nation has observed Forest Protection Week. It is fitting that this observance be enlarged. We hav-e too fre_ely spent the rich and magnificent gift lhat nature bestowed on us.- In our eagerness to use ihat giit we have stripqed our forests ; we have permitted fires- to lay waste and devour them; we have all too often destroyed the young growth and the seed from which new forists might spring. And though we already feel the first grip <if timber shortage, we have barely begun to save and ristbre.

W.e. ha-ve passed the pioneer-stage and are no longer excusable for continuing this unwise dissipation of J great resource. To the nation it means the lact of an elemental necessity and the waste of keeping idle or only partly pro- ductive nearly one-fourth of our soil. To ouf forest-usine industries it means unstable investments, the depletion o-i forest capital, the disbanding of enterprises, and the decline of one of our most important industrial groups.

_ 9ut forests ought tb be put to work'"and'kept at work. I do not minimize the obstacles that have been riret. nor the difficulty of changing old ideas and practices. We must all p-ut our hands-to this common task. It is not enough that the Federal, State, and local governments take thl lead.

When You Bug

There must be'a change in our national attitude. Our industries, our landowneis, our farmers, all our citizens must learn to treat our forests as crops, to be used but also to be renewed. We must ltarn to tind our woodlands as care- fully as we tend our farms..

Let us apply to this creative task the boundless enersv and skill we have so long spent in harvesting the free eilti of nature. The forests oT ttre future must fe'sia;;d iJd";. Our children are dependent on our course. We are bound by a solemn obligation from which no evasion and no sub- terfuge will relieve us. Unless we fulfill our sacred re- sponsibility to unborn generations, unless we use with Cltilu-de and with restriint the generous and kindly gifts of Divine Providence, we shall piove unworthy guardTans of a heritage we hold in trust.__\o*r Therefore, I, Calvin Coolidge, president of the United States, do recommend to the"governments of the various States to designate and set apait the week of Aoril 27 to May 3, inclusive, 1925, as American Forest Wiek. and, wherever practicable and not in conflict with State law or accepted customs, to celebrate Arbor Dav within this week. And I urge public officials, public bus-iness associations, industri4l leaders, forest owners, editors, educators, and all patriotic citizens.to unite in the task of forest conservation and renewal.

In Witness Whereof, I have hereunder set my hand and S?u1"4 the seal of the United t,1:._ to_be affix-ed. CALVIN COOLIDGE.

/ruisf on Getting " K L D" Brcnd

Costs no more than inferior brands. It is band' sawn, always up to grade and of proper thicknesses.

Our woods are all'manufacturcd ia Our Osn Brnd Mlllr frm Our Own Tlnbcr in the philippine Islaadr.

Findlay lllillar Tinber Co.

Kolambugan Lbr. & Dev. Co.

MANILA, P. I.

2r Broedway, Now york, ^Y i: Xi,itf.iL Brds., r..or Anrcrc, cdrr. W. G. SCRIM, U. S. Rcprcrcntrdvc

We have a wood for almost every conceivable purpose for which wood can be used_. -Informaiion regarding-"iiFfiiflp: qr3_e^_yqo_ds^ -will be gladly given. Wiite to- our LdS ANGELES Office.

Longview At Night

Above is a night view of the Long-Bell Fir manufacturing plants at -T-ongview, Washington, as they appear from th.e Oregon side of the ColumbifRiver, appioxiiiately one mile away.

The various units of the plants are lighted with the equivalent of. 7,300 100-watt hmps.

Common sense is all right, but remember that there are several kinds of common sense, and some of them are too d-d common.

tfirt* why MODERN MERa whole lot of men: if

There i, or,. formidable reason CHANDISING is objectionable to means WORK.

, (Continued from page 10) work hard, an<i has some naturai aptitude for selling, will make a success. The average course in salesmanship has little value to the average man and I would not encourage my employees to spend their monev in this way, but I would encourage therir to read business articles published in Trade Journals and the popular magazines and weeklies.

I would stress the fact however, that more and better salesmanship is needed in the retail lumber business. The men who have to do with selling should know more about their products and should endeavor to secure business on the basis of what thev have to ofier of value, in the form of ma-- terials and service-not as is so often done now-on the basis of price.

What I have said heie applies in the sale of lumber, but it applies even more to the sale of other lines. A regular course of training should be undertaken to familiarize the men with the various products and their uses, and where possible, the services of factory representatives should be secured to help in this work. Most manufacturers would gladly assist through their local rep- resentatives. A course of training given the men along.these lines covering a period of a year would do wonders for you in increas- ing your sales and in getting-your business on a mcre satisfactory basis.

Sundry Suggestions

Many other matters mieht be taken uo but there is not time for-their discussion. The following occur to me, or.have been suggested as matters worthy of mention be- fore this body:

Membership in and co-operation with this association will hetp you and your l)usrncss lrvery bus_iness should have a definite pol_ icy on which it is operated, and this poiicy should not be changed with every turn of the wind. Moreover, every employee should be thoroughly grounded-should ihorouehlv understand, and believe in this policy.

Prompt adjustment of compllints.

Frequent meetings of men engaged in the Duslness.

Meetings with your competitors-not as a matter- of fixing prices but to promote good fellowship and confidence in each other.

The ^ members of your organization who come in contact with the public should be thoroughly informed as covering everv fea- ture of the business so that tfiey miv be able to give reliable information tir proipec- trve customers.

More consideration should be given to the financial and moral standing o'f the. contractor.

Teach your customers to be economical in the-ir. purchases; Where a cheaper ma- terial will serve the purpose satisiactorilv. this could be explained to him.

Farmers should be encouraged to Dursue lines of activity which will b-ring thim an assured incoms every month of the vear- such as poultry raising-butter miking, cheese making, etc.

When prices are.high, carry small stocke.

Lonnne your buslness to an area that can be handled economically and where you can give Service.

Watch the small details of your business as well as the large ones.

Avoid waste as much as you possibly can, both as to merchandise and unnecessaiy ex-pense.

Re^ad carefully, information sent you re- garding prices, market conditions, ind the goods you are handling.

Supply information regarding items such as hog feeders, chicken coops, etc., which