The Unpardonable Sin

The unpardonable sin of the business world of the future will be-WASTE.

Waste of rnaterial or labor-of time or of money-and only less heinous in degree than the sin of COMMISSION will be the sin of OMISSION.

The world will judge with equal severity both the FAILURE TO DO WHAT IS RIGHT and the ACCOMPLISHMENT OF WHAT IS WRONG.

Swift and condign punishment will be visited upon him who commits the unpardonable sin.

Too bitter has been our experience with the destruction of war for us lightly to overlook and condone any similar action in times of peace.

The man whose life has depended on complete protection -ample supplies-full magazines-perfect arms-will not accept with equanimity any policy of "laisser aller."

When a farmer has to replace a machine, rusted through lack of shed shelter, of equal guilt is the building material merchant who failed to induce that farmer to build that ESSENTIAL STRUCTURE.

The accessory before the fact is not less guilty than he who actually strikes the fatal blow.

The roof that leaks and produces dampness, colds, pneumonia, death, BELONGS to the house owner, but the RESPONSIBILITY for that death must be shared by the building material merchant who neglected to insist on the repairing of that roof.

And the sin of "\MASTE" goes deep down to the very foundation of your business-on lines entirely apart from the mere question of MATERIALS.

You are guilty of the "unpardonable sin" every time you fAiI tO USE YOUR KNOWLEDGE OF BUILDING.

That knowledge is a motive force-a power meant to be used for IMPROVING STRUCTURAL CONDITIONS. Its value lies in its USE-not merely in its POSSESSION.

The farmer is guilty of WASTE when he owns a reaper but lets it lie idle and uses a cradle to gather the grain the world needs.

The retail building material merchant is equally guilty when he knows where his goods and services can PROFIT SOMEONE and then neglects to impart and impress that knowledge.

And if he does NOT HAVE THAT KNOWLEDGEthCN hC iS NOt fit tO BE IN HIS LINE OF BUSINESS.

It is in your OMISSION rather than in COMMISSION that your guilt will be made more manifest.

And it is also in the UTILIZATION OF YOUR KNOWLEDGE-in what we might call the NONWASTE OF YOUR POWERS-that you will be of the greatest benefit to yourself-the greatest builder of your prosperity-the greatest honor to your industry-and the greatest service to your Country.

ESTELLE M. LYDON TO WED HENRY WILLS

An announcement of much interest to the lumbermen of the state, is the coming marriage of Estelle M. Lydon of Carmel to Henry Wills of Gilroy on April 4. Miss Lydon is a popular member of the younger social set in Carmel and Monterey, while Mr. Wills is the manager of the Central Lumber Co. of Gilrov.

CHILOQUTN LUMBER CO. COMPLETE MrLL IMPROVEMENTS

The Chiloquin Lumber Co. of Klamath Falls have completed the construction of a new remanufacturing plant that will be used for manufacturing cut-up sash and door stock. They have also increased the capacity of their mill; the mill now has an output of 100 M per day. The Chiloquin Lumber Co. maintain offices in San Francisco; Bill Barwick is manager of their sales department.

W. D. DUNNING AND R. E. CALDWELL VISIT SACRAMENTO VALLEY

W. D. Dunning, Sales Manager, and R. E. Caldwell, Sacramento Valley and San Joaquin Valley representative, Little River Redwood Co., San Fiancisco, were Sacramento Valley visitors during the later part of the month where they ipent a few dayJ calling on ihe lumber trade. While "*iy ?tom headquirters, they also attended the meetin-g of t6e Sacramentd Valley Lumbermen's Club on March 21.

L. S. CASE VISITS CALIFORNIA

L. S. Case, General Sales Manager, Weyerhaeuser Sjrles Co., Spokane, Washington, is on 1 pleasure trip to California. 'After spending several days in San Francisco, he left for Los Angeles an? Pasade.ta for a few weeks' sojourn. Before his retrirn to Spokane, he will visit other points of interest in Southern California.

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