Pacific Coast Hardwood Dealers Hold Annual at Del Monte

Co-ordination with other branches of the industry was the keynote of the sixth annual convention of the Pacific Coast Hardwood Dealers' Association held at the Hotel Del Monte, Del Monte, Calif., March 2l and 22.

Decision to co-operate with the Millwork Institute of California in. their program of trade promotion, and to give financial support to this program, after addresses were heard from Arthur W. Bernhauer of Fresno. president of the Institute, and L,ester G. Sterett, manager of the Institute's Servf\e Bureau, was one of the features of thc meeting.

The conve\rtion went on record as being in favor of co- operation wi increase the' Roger president; C. q. was elected vi Smith Co., Ltd. treasurer of the retail lumber yards as part of the program to e of hardwoods.

Co., San Diego, called the meeting to order at 10:15 a.m. Secretary-Treasurer C. R. Taenzer, American Hardwood Co., Los Angeles, read the minutes'of the last annual meeting, which were approved. Mr. Taenzer also read the treasurer's report, which was adopted.

President Sullivan, addressing the convention, gave it as his opinion that the two principal problems confronting the hardwood industry are elimination of waste in the costs of distribution, and promotion of a greater per capita consumption.

"Solution'of these problems," he said, "requires co-ordination among all branches of the industry so that a practical workable plan may be evolved which will give all concerned an adequate return on capital invested, and which will enable progress to be maintained in the effort to secure a fair proportion of the consumer's dollar."

He stated that it rvill be necessary in future for the manufacturer to give more thought and study to the problem of how he can best serve the eight to ten million people of the Pacific Coast territories.

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C. R. Taenzer, Los Angeles; W. T. pco, and Jerry Sullivan. Jr., San Diego. s chosen as the convention citv for

Elrich-Harrison Co., Seattle, was elected White, White Brothers, San Francisco. -president, and Norman Sawers, J. Fyfe Vancouver. B. C.. was elected secretarvsociation for the coming year., The following were elected directors: J. Fyfe Smith, Vancouver, B. E. E. Hall, Portland, Ore.; Geo. H. Brown, Oakland; White, San Franc Victoria, B. C., 1931.

Friday Morning

President Jerry Su\livan, Jr., Sullivan Hardrvood Lumber

"Co-operation of the retailer with the wholesaler and manufacturer in a well-directed trade prombtion campaign is also necessary," said the president. He concluded by expressing appreciation of the fact that Arthur W. Bernhauer, president, and Lester G. Sterett, manager of the Service

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