J. E. HIGGINS LUMBER

co.

SAN FR^A.NCI!iCO

PHILIPPINE H^ARDWOOD SPECIAT TSTS

Kiln and Air Dricd Uppen

Redwood

Grecn Clcarr and C,omnonr f6 C,alif. St" San Fnncirco

E. J. DODCE GO.

So. Cdf. Repracntetivc

Twohy Lurnber Co.

I"or Angcla

Ad"d to your l,urnber biLL

Every house or apartment bill that you figure today should include built, in fixtures: breakfast nooks, ironing boards, medicine cabinets, foldinl wall tables, kirchen cabinets. rcfrig& ator units, etc.

Peerless fixtures-a line of more than 8o articles--.-offers you a whole new department of profits. Many dealers now making big money. Write for exclusive proposition for your city.

Burrr,rN Frxrunt Co., 2608 Sew Perlo Awrvw, Benrlr.lr, Ceur. Hoo$tn, hnnr,rss Drsrrrnurong r6ry Eru $r., D.a,r,r.es, Trxes

DEERLESS .f Swilt-in FwrYiture

(Continued finm Page 43)

KNOW that she is the mother of EFFORT among a large majority of the people of this world, because it always seerns io us that a large majority of people only make a REAL EFFORT when actual NECESSITY forces them to do so.

NECESSITY is going to take a stronger hand every day in helping us preach BETTER MERCHANDISING to the retail dealer of lumber.

A new day has been dawning in the lumber industry,.,as we have so often shown. The old day in which the retailer built a rough roof covering, Put under it a stock of lumber, and then sit down and waited for the wagons to drive up and BIJY, is fast passing. There still remain a certain number of such yards, but they will grow fewer with every month that passes.

The world old "survival of the fittest" has read their death warrant. "WAKE UP OR GET OUT" is the rude sign that greets the mental vision of the reactionary.Times .are ihanging, things are changing, competition is changing, humanity is changing, and the man who d9pe1!s for his livelihood on some form of SERVICE to his fellow man, must develop his business and his business methods, to keep in step with-the onward march of progress.

No man of business intelligence can look around him, and t"tl:ttl?ii?'ht.' of the ruture-not the far distant future but the IMMEDIATE future-must develop mightily -is developing mightily in fact, from the dealer of only a few years ago.

W-e alwayl advise the retailer in this r.9gard, just as_ the wise preacher advised his parishioner,-"It isn't enough to accepl religion-you've got to live it." And we say that it is not enough for the dealer to declare in favor of trlettet merchandising, HE MUST PRACTICE IT-MUST LIVE IT.

The dealer who has the respect of his community both personally and for his buildingopinions; who runs live advertisements in his local papers; writes occasional circular letters to his trade WHEX gp REALLY HAS SOMETHING TO SAY; who keeps in touch with the needs of his community; who watches his buildin-g opportunities and suggests needs for building material that hi"s prospective cuEiomer himself has not yet thought of ; who takes a live interest in the development upbuilding of his 99m-munity; who realizes that the town he lives in is HIS TOWN and therefore tries to better it and its conditions; who equips himself for giving real SERVICE to his trade; who is'abie to furnish plcturel, plans, specifications, etc', of anything in reason thai his townsfolk migh-t-{Tire to. buy; who preiches and works for BETTER HOMES and better buildings generally in his territory;-THIS man will succeed an-yw"hete yol put him, will never feel nor heed mail order competition (nor any other sor-t-of -com-petition for that mattei) and the name I,UMBERMAN r'vill be a term of honor in HIS town.

Satan disguised, T-r-r-ain Num-ber Tia Tuana-and all calling trains in Thir-r-rty ! for points South !" station : 'qAll aboard ! Pur-r-r-gatory-Hell-