American Forest Week April 22-28, 1928

\T EARLY ten years have passed since The LongL\ Bell Lumber CompanSt began trade-marking its lumber. A pioneer in trade-marking of lumber, the company in that time has witnessed a steadily increasing acceptance of its trade-mark, a steadily increasing understanding of what the mark means. Buyers of lumber ever5rwhere now well realize that the name is a mark of quality, readily identifying the experience and care in manufacture which puts maximum construction value in lumber. It is for that reas this easy identificationthat lumber dealers find Long-Bell lumber a trade builder, an aid in satisfying customers so that they continue to buy not so much on price but for quality.