The California Lumber Merchant - April 1928

Why REDWOOD is Your best general stock !

DEPRECIATION is ls55HANDLING COSTS are lgsswhich, being interpreted, means NET PROFITS are greater.

REDWOOD can be turned over . a small stock; quick deliveries in mixed cars from the mills; a diversified market: farms, homes, industries . meaning MORE PROFIT TO YOU.

When you recommend Redwood, retain and build up your customers' confidence by recommending it only where it is the best wood for the putpose intended. We do not urge its use elsewhere. It is best for Exteriors, Painting Sutfaces,Ceilings, Panels, Mouldings, Cornice, Patterns, and any place where resistance to insects, decay and weather, ability to stay put or workability is a factor.

J. E" MARTIN

Manllnl Edtta

A.M.THACKABERR

Clrcul,atim Mua3cr

Adwrttring Murgcr

THE CALIFOR}.IIA "LUMBERMERCHANT

JackDiorrne,fublisher

Inccpatcd under tbc lawe of Callfonlr

J. C. DlmG, Pnr. rnd Tru; J. E. Muth, Vie-Prcr,; A. C. Mcnymu, Jr. Scy. Publchld thc 13t ud lsth of eech notb at 3lt-10-A CENTRAL BUILDING, LOS ANGELES. CAL. TELEPHONE. VAndtkc .sr5

Entcrcd as Sccmd-clas Dattcr ScptlEbcr'?5,, lfb,, at ttc potoificc at I-c Aagclcs, C.trfonf!, udar Act of Mirch !, fe79.

How Lumber Looks

Lumber production, shipments and ordera during the week ending-March 24 surpassed aII previous records for the year, according to the reports of tfie National Lumber Manufacturere Association fuom72O leading softwood and hardwood mills of the country. Production increased approximate- ly IS'OOO,OOO feet over ;the preceding weelq while orders reached the unprecedented total of 3591689,0OO feet, as compared with 34O'85O,OOO feet for the week before from 715 mills.

For the week ending March 31, in the coftwood gro.np, 345 mills reported: Production, 258,453,000 feetishipmentq 267,039,00O feet; Orders, 264,807,000 feet. The Association's figures show all three itemg far in advance of those of the corresponding week a year ago.

The total lurnber rnovement for the fint ttrirteen weeks in 1928 for all coftwood millr, according to the Association's report, shows: Prod'uction, 31049,4461692 feet; Shipmentq 3,2371727,189 feet; Orders.i 3,472,712,837 feet. As compared with the same period n 1927, orders for the first thirteen weeks in 1928 show a large increare oJer last yeaf,, when orders arnounted to 2185616361701 feet.

For the mills of the West Coast Lurnberments Association, the report for the first thirteen weeks of the year, ghows: Productio,n, 1145611201593 feet; Shipments, 1,391,637,393 feet ; Orders, 1,642,67 0,241 feet.

The report shows the following figures for California White and Sugar Pine for the sarne period: Production, 172,165,00O feet; Shipments, 3O3,389,OOO feet; Orderc, 3O6r837rO(X) feet. Orders continue far in advance. of production.

JAMES M. BROWN VTSTTS CALIFORNTA

James M. Brown, Spokane, Washington, prominent lumber operator of the Inland Empire and Hoo-Hoo Snark of the lJniverse, was a California visitor during the early part of the month lvhere he spent several days attending to business matters.While in I-os Angeles, Mr. Brown had a conference with B. W. Byrne, vicegerent snark of the Los Angeles district. On his way north, he planned to spend a few days in San Francisco to discuss Hoo-IIoo matters r,r'ith members of the Bay District. Mr. Brown will make a trip to California during the month of May in the interests of Hoo-Hoo, at which time the various districts will stage large Hoo-Hoo affairs.

Sen Frencirco OEcc

7lt sutr Muhr Bld3.

ll2 Mukct Sbet

Telaphw Darcnprt &l?t Southcrn

For Southern Yellow Pine, since the first of the year' the report shows: Production, 8991980,459 feet; Shipmentr, 92312521653 feet; Orders, 97013621924 feet.

The total hardwood figure for the first thirteen weekr of the year are as follows: Production, 513,210rofi) feet; Shipments, 513,567,000 feet; Orderc, 536,677,00O feet.

The California market continuer about the same. The volume has picked up, som€ in the last ten days and although prices are well stabilized they show v€ry little change. No. 3 Common fir is rcarce and the market on this item is alittlestronger. Lath is firmwith shingle prices showing no change. The rail market on fir is unchanged, the volurne and prices remaining about the sanre. There are about fourteen million feet of unsold lumber on the docks at San Pedro: approximately 4Wo of this stock contains readily saleable items. There are 34 boats off the Northwest and California run with six boats operating offshore.

Redwood operators report that the market continuee satisfactory. Com,rron stocks are moving well and the mills have a fair volurne of cutting business. Redwood oargo arrivalc at San Francisco d'uring the month of March totaled 24,O72.OOO f*t. Cargo receipts at San Pedro for March amounted to 619931000 feet.

California White and Sugar Pine. The recent rains have improved tfie prospects for boxand common grades in California. White Pine No. 2 Shop is rtronger, othern'ise prices femain tmchanged.

DOUGLAS LUMBER CO. PLAN YARD FOR PHOENIX

Announcement has been made that the Douglas Lumber Company, of Douglas, Arizona, rvill open a new yard at Phoenix. J. W. Tardy, formerly manager of the Douglas yard and for years secretary,and manager of the company, has been appointed general manager of the company and will be in charge of their new yard at Phoenix.R. E. Webster will succeed Mr. Tardy as manag'er of the yard at Douglas.

ELMORE KING VISITS SAN FRANCISCO

Elmore King, King Lumtrer Company, Bakersfield, recently spent a few days in San Francisco.

American Forest Week April 22-28, 1928

A. C. MERRYMAN

W. T. BLACK San Francicco Cmra Nrthern Calif. ud P*ific Norttrwect

Oficc bd Natiml Ban& BUt. Hruton' Tcn

Subreription Pricc, $Z.lXf pcr Year Singlc Copicr, 25 centr cich.

LOS ANGELES, CAL., APRIL 15, 1928

\T EARLY ten years have passed since The LongL\ Bell Lumber CompanSt began trade-marking its lumber. A pioneer in trade-marking of lumber, the company in that time has witnessed a steadily increasing acceptance of its trade-mark, a steadily increasing understanding of what the mark means. Buyers of lumber ever5rwhere now well realize that the name is a mark of quality, readily identifying the experience and care in manufacture which puts maximum construction value in lumber. It is for that reas this easy identificationthat lumber dealers find Long-Bell lumber a trade builder, an aid in satisfying customers so that they continue to buy not so much on price but for quality.

LoNc-BBt-r- LuvreER CoHaPANY

Duglas Fir Lumber, Timbers, Dm ud Windw FrmerWestem Hemlak lamba-Westem Red Cedu Siding and ShinglesSothem Pine Lrmbs ud Timbers - Sqthern Hrdwmd Luber and Timbers, Oak Flrying--{alifania White Pine Lumber, Ssh ud Drys, Bq Sboo&sCre@ted Luber, Tinbers, Pcts, Poles, Ties, Guard-Rail Pcts, Piling.

Random Editorial Ramblings

By Jack Dionne

You've heard men say, "Lumber is just lumber," but it isn't true" ,Not long since I attended a big retail lumber convention where there were wodds of exhibits of building materials. As vou entered the lumber exhibit, you had Lo go right through the exhibit of the Pickering Lumber Company, of California, and I don't remember-ever see ing -anything that impressed me more than the huge, wide, thick, clear.planks of Sugar Pine that confronted you. They gave you a real thrill. Not a soul passed through without stopping to examine, to feel, to admire the cleainess, softness, and beauty of that marvelous lumber. Two by fours may be two by fours, but cheese.like wooden planks four feet wide are something different again.

I said in this column recently that Redwood had the greatest future of any American wood.Why?A premium wo9q, a long future production, and rapidly lessening competition from its most direct rival. Think of tfffS. -There are today just four Cypress mills still iq operation in Louisiana, the lormer home of Cypress. In six-months the largest of these four will be gone. In twelve months a seiond will be gone. Then there will be just two Cypress mills left in that state; and their combined capacity -ijf U. less than half the capacity of a single California Redwood mill. Cypress production, will be almost confined to Florida. And Cypress is Redwood's natural competitor.

My personal opinion iJ trlt hedwooa should increase its trade promotion efforts right now. That's what Cypress would do. The Redwood effort so far has bein spl-e4did initsquality.But the next two years are going to be vitd ones in the history of Redwood. If the old Cypress gang-Downman, Williams, Ffewes, Watson et al were running the Redwood business they would make things hum the next couple of years. They raised the Cypress trade promotion ante from 10 cents to one dollar plr th-ousand. They were theonly people in lumber histiry who practiced the thought that if ten cents is good, onl dollar is at least ten times as good. In fact, they thought the ratio of value increased as they increased their effdrt, and that a dollar was more than ten times as good as ten cents. And the way they got their money back in direct returns is something that will always be blazoned in lumber history.

At the recent Southern Pine convention in New Orleans there was on display some very attractive Southern pine panneling showing how a library, or den, might be walled, in w_hic-h lhe panels were made of excepti6nglly knotty wood. And it was wonderfully attractive. Theie was i big knot in the middle of-each panel. Which brings to mind the fact that maybe we look at some of these so--called de fects the wrong way. Several years ago Dick putman, as Advertising Manager for Southern Pine, decided it would b_e a smart trick to print grading rules in Spanish, and send them to South American lumbermen, the gist of which was: "Just about the time I get all these people sold on the idea that a knot is a thing of beauty in-wobd, you come along and tell them it's a- defect, and you've ruined .my business". You see the,re's different ways of looking jt these things

One fundamental of -salesmanship is courage, and another is initiative, and they go handln hand. iom Dreier,

of Massachusetts, sales expert, tells of a nice young man in the Pullman, who sat and admired the young-lady-in the seat opposite. Ffe was dying to talk to her, but the more he looked at her cool beauty-and dignity, the more certain he becamc that she was unapproachable except in most lo*4 fashion, so he gave,up the idea of gettingacquainted. Just then a big, husky traveling man cam--e in, s-aw ihe loveIy lady at once, and without hesitation walked over to her seat, smiled a big, honest smile, and said: "Shove over, sister, and let's talk'. She shoved, and they talked, to the great regret of the uncourageous salesman.

Alot of business men are tike the bass they used to tell about. A man had a fish tank, with a glass partition between tho two sides. fn one side he put a lively bass. In the other a lot of bright minnows. At Grst the bass would try to grab the minnows, and bump his head. He soon got di; couraged, and gave up hope of getting the minnows. Then they took the glass partition out. Bu1 the minnows swam around the bass in perfect safety. He never attacked them HE HAD

BECOME SOLD ON THEIDEATHAT BUSINE:SS WAS BAD AND THERE WAS NOTHING HE COULD Do ABOUI IT.,r

The business of living is the business ofthinking. Our Iives are no bigger, better, broader, or more useful th-an our thoughts. We live exactly to the extent that we THINK. Wh9" you do something to make people think, you are con!9ying the greatest benefit within your power upon others. When- you a4vertise, you make people-think. iMhen you give -the l"lliq nenr thoughts you extend, enlarge, ind broaden its living. That is, if you really advertise something new and interesting about YOUR business that meaqs something to the other fellow.

There is one big problem that the lumber manufacturers, gpeaking nationally, have been scratching their ears over fo-r_t!e- p_ast two- years, and that is the continued surplus of finish lumber in standard lengths. For two years finish has, been in surplus, particularly in the South- and East, and it stays that way, and naturally keeps down the value of clear lumber. Why? In the olden days it was the other w1-y. It _was lhe loy grades that used to clutter up the mill yards and sheds, and norur, strange to relate, itk the finish lumber. Three first class sugge-tions have come to ottr ears, explaining this development. Many men think that there never will again be the automatii demand for the percenlage of finistr that there used to be, on account of changes in building- and manufacturing usage. First, hugo quantities of lumber are now being cut into knock down, cut to fit, frames. And this tendency is growing. In the old days-this- was all cut out of long nnistr. -Many 6ther things besides frames are qow being made out of clear shorts, and out of shop lumber, that used to be cut out of long finish. Third, in thousands upon thousands of cases the lumber using and consuming public has learned to substitute lower grade lumber, where they used to think only finish would do. In buildings and factories both, conimon lumber is now used in large volume where finish was once the thing. There may be other causes, but these three alone tell the story of why finish no longer sells itself.

Harnrnond lumber is ttsafett lurnber for you to stock. Redwood and Douglas Fir lumber manufactured by Hammond mills is of one standard. In manufacture and grading there is no alternative for guality.

Suddenly depleted lumber stocks mean a hurry'up call for rueh mill ehipments. Time then becomes an important factor with rhe retail yard. A definite form of Service ie needed to prevent an immediate lots of bueiness.

Over 60 million feet of lumber ie alwaye in etock in the Hammond dietributing yardt of Southern California. A great rererve ready for immediate ehipment. Theee etocks form a real insurance for theretaillumber dealer. They prove a protection for that emergency order.

Salet Ofrcee:

Portland. Ore.

'oBuild ol Wood,. , , the Shelter of Ages"

Tri-Annual Convention of Millwork Institute at San Jose

The tri-annual convention of the Millwork Institute of California was held in the Sainte Claire Hotel, San Jose, March 3O and 31.

Th,e four sessions were well attended and much discussion took place on subjects of importance to the industry.

Los Angeles was selected as the next meeting place, and the convention will be held on July 19 and n.'

The convention heartily endoised the Boulder Dam Proj9ct. They also endorsed the holding of the proposed conference by the millwork industry with the Federal Trade C_ommission, and the formation of the proposed National Millwork Association.

Another important step was the indorsement of Manag- ing Director Didesch's recommendation that local branchis oJ the l.nstitute supply the Domestic.Arts departments of the various schools and colleges with properly laid out

the Russ Building and the new Hudkins Hotel, have used wood sash, and Mr. Didesch said that the National Lumber Manufacturers' Association had done good work in seeing that wood sash were used in the Veterans' Hospitals all over the country.

Managing Director Didesch read a letter from the Boulder Dam Association appealing for the assistance of the Millwork Institute in obtaining needed legislation for the protection against floods of the 65,000 people living in the Imperial Valley. The action taken on this matter appears in a resolution endorsing the Boulder Dam Project.

George Cornwall was the next speaker, and-he characterized the building of the Boulder Dam as one of the most important undertakings for the betterment of all concerned that could be undertaken. He told of his trip to the Southwest, remarked on the growth of the merger idea in all

built-in kitchen equipment, and also samples of all woods.

available lines of business, and commended Mr. Didesch's idea of

It was also decided to prepare a complete plan for Plant Certification to come up foi adoption'lt ttte Los Angeles meeting.

installing built-in kitchens in domestic arts departments of schools and colleges. He assured members that if the Millwork Institute had done nothing more than issue "Standard Sash & Door Schedules No. 128," that act alone would

President Harry Gaetjen, who was the recipient of many have fully justified its existence. congratulations on being well enouglr after his recent illness

_ Telegrams were read from H. P. Dixon and Frank J. !! Preside _at the- convention, called the meeting to order Pal, L-os Angeles, regretting their inability to U. pt"r""i. 10_a. m., March 30.

-

In the course of his temarks the.president said he had Committee the following: Raiph Button, Button & Man- beenaccused-lastyearof beingan aristocratof themillwork njng, San Erancisco,, Cha"irmanl R. R. Smith, Eureka; J.G. industry, and since that time he had found that the diction- 5en'nedy,_Pacific Mig. Co.; H.'C. Trelf, I-os engeler,""nd ary- says an aristocrat is "one who works for pleasur.e only," George -M. Cornwall." so he hoped none of them would deserve that name in ihe /'Capt. E. L. Norberg, San Francisco, chairman of the future.

Reviewing the past year he said the mllwork industry

Xllri?:313:ii'"1d:#trt"T."?:J:: ,fl;ffi"lnJ1'"1t:l',fj was not the only one that has ha-d -a Quiet year, and rC- program of the afternoon s.ession, his subject f.i"g ,,Cio.., minded his hearers that there will be a buyers' market, Relitions Between the Millwork Industry and the Archi_ just as long as the-seller will. permit it to be so. He urged tects.,, In the course of this address he stressed the im_ them to help sell the new price guide to the trade, andls- portance of bringing the work they are doing to the at- sured them that this will correct many of the evils of the iention of the aichitects, and suggested supplying every sash and .door trade, and conclude.d by asking -m-embers to architect in california with a rist of Millwork Institute give free bent to their thought, as the_purpose of these meet- members in his vicinity, concluding wittr an assurance that ings was to have free discussion on all matters pertaining to his institute will be gtaa to ."_op.?"t. 1o th,e fullest extent '"ffi;:frffbttJ."i::*ii. T. Didesch then presented hi, ...*ith the millmen' report. rr H' '1" presented hiy"- Parson Simpkin was the. next.speaker, giving,an inspiring

This *as followed by the report of Treasurer E. A. Nich- twenty.minute -talk in which he told of conditions Ls hi orson, who urged derinqu.ent members t" i?l

President Gaetjen took the opportunity io iemark here Muscle Shoais. He predicted thatthe year lg2g would that it was gratifying to them to note that the two largest buildings erected in San Francisco in the last 18 monihs, (Continued on Page 10.)

Ilarry Gaetjen Presid.ent

H. T. Didesch Marwging Director

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There is no, waste in Eboncup even when lubricating for long periods at high temperatures.

Take Advanta{,e ot Thls Free Servlce

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Millwork Institute Convention

(Continued from Page 8)

be a twin brother to 1927, and said he believed the country to be on the verge of an era of normal business, and that the great speculative era of building is ov,er. "Value rather than volume must be the keynote of the millwork and all other industries in the future," said the Parson, in conclusion.

The convention unanimouslv endorsed the action of the IV-Ianaging Director in commiiting the entire membership of the institute to full co-operation in the movement for a trade conferenc€ as outlined in the letter addressed to him by S. F. D. Meffley, secretary of the Wholesale Sash & Door Association, Chicago. This letter asking for an immediate reply, which Mr. Didesch sent with the approval bf President Gaetjen and four directors and of the Los Angeles branch, outlined a plan by which the millwork industry of the country can obtain Government aid in the elimination of trade abuses or unethical practices.

The idea of the formation of a National Millwork Association was also endorsed unanimously.

MJ-g-L E. Fraser, secrelary of the California Retail LumbeFmen's Assoefitiorf, said the association was greatly interested in the new price schedule, which they regard as a wonderful forward step. This book will help lumber dealers in giving estimates, and will help to bring about better relations between lumber dealers and millmen.

After considerable discussion on the question of whether there should be two or three meetings of the Millwork Institute a year, it was decided to hold three meetings each year as heretofore.

Friday Evening, March 30.

Nearly 10O attended the Hoo Hoo stag banqqet in the ballroom of the Sainte Claire Hotel at 7 p.m. H. T. Didesch acted as toastmaster, and Parson Simpkin was the only speaker. The Parson in a strong selling talk for Hoo Hoo urged all those present who were not members to join the order. He said that Hoo Hoo was gaining 150 to 200 new members every month.

A splendid vaudeville entertainment was furnished during and after the banquet.

Following the banquet, a Concatenation was held and seven kittens passed through the odoriferous and verdant onion beds. The kittens initiated were as follows: Melford L. Doane, M. L. Doane Lumber Co., San Jose; Paul E. Overend, California Retail Lumbermen's Association; C. H. Arthur, Redwood Manufacturers Co., Pittsburg; George Martin, Merner Lumber Co., Palo Alto; Frank L. Anglemier, Tynan Lumber Co., San Jose, and H. R. Ward, Central Lumber Co., Gilroy.

Paul M. P. Merner, Palo Alto, Vicegerent Snark of the Peninsula district, and secretary-treasurer of the Peninsula

Hoo Hoo Club, was responsible for the suciess of the banquet and the Concatenation. Fred Roth and Bert Johnson came from San Francisco to attend the Concatenation. Saturday Morning, March 31.

The report of the Board of Directors, which met at noon on the previous day, was the first business.

It was announced that the next meeting will be held at Los Angeles, July 19 and 20.

Managing Director Didesch announced that the Standard Millwork Schedules will be compiled as soon as possible by a committee repiesentative of the following firms: Hammond Lumber Co.; Pacific Door & Sash Co.; Pacific l\{fg. Co.; Frank Graves Sash, Door & Mill Co.; Redwood Manufacturers Co.; Tilden T umber & Mill Co.; Fresno Planing Mill, and Boyd Lumber & Mill Co,, Santa Barbara. When the committee is appointed, a meeting rvill be called, and they will stay on the job until the work is completed.

Directors decided that as an inducement to obtain new members, these will only be charged the regular initiation fee of $10.00, and will be given a free copy of Standard Sash & Door Schedules, for which the old members paid $25.00. This action was discussed and approved.

The managing director was instructed to send each director a list of members in his district who are delinquent in their dues, asking him to make every effort to collect these as soon as possible.

It was decided that the committee which will attend the proposed Trade Conference u'ill consist of the Managing Director, and one man from the Bay district, and one from the Southern district.

On recommendation of 1\{r, Didesch it was decided to reprint in bulletin form the Glossary of Terms and Standard Trade Practices, and Standard Abbreviations from the Standard Price Schedules, and distribute these to all architects and contractors located within the markets of the Institute membership.

R. A. Nicolas tendered his resignation as auditor of the Institute, and announced that he was going into private practice.

On a motion by Clem Fraser, Oakland, it .rvas decided to send photographs of houses where wood has been used to-the best advantage, to the managing director, where they will be available for distribution to Manual Training departments of schools,

Saturday Afternoon

Mr. Didesch read a series of splendidly written advertisements prepared by Fred Callison of the Wisnom Lumber Co., San Mateo, using the insignia of the Institute, and telling the public what this insignia stands for. Mr. Callison toldhis story so wellthat he resold every member

Among Those Present

F. 5.. Slencer L. I. Wooilson E. A. Nicholson

Here is the rver. a l-anitrex one1):lnel (loor wou.lcl -look, if tltc ctttter l;rvers .,r'ere cLrr:l\\'ll\', cxposing the crjnstruction of penels, ltiles rn,l cfoss-rails. Reld ho$, this constructrtllr, r.r'el.ltJ tr).qclhcr l\erl)l.ttlentl\ \\'lth L;rrrrrrex \\'.rtcrl\rool cement, nrakes Letninex cloors ebsolutelv imrr)une to .l.rrnagc l'1 tttrrisrurr'.

are the inside facts

FIere 67\

JJ tNlPNESS makes ordinarv doors buckle , split and blister, b,ecause it isthe nature of woocl ttl swel I rvhen wet"

Bccause of thc scicntiflc constructi(>n ancl l-anrincr watcr proof ccmcnr, cl:tmpness cannot possiblv darnagc Lamincx pane ls, stilcs or rails. Even though aLaminex .loor is installe.l before the grlaster ts..lrv. the panels will not buckle or blister, and the cioor rvill nevcr warp or strck.

You can obtairr popular designs of Laminex cloors from ;rrogrcssive distributors at reasonable ;rriccs. If vou :rre unabie to,qetLatniner cloors fromyour jobber, rvrite tts ancl rvc rvill sivc vou thc nanre of a iobber rvho rvill sup;rlv l'ou. The success oltLaminer has temptetl other manufacturers to tlller rlrclinarl' veneercd doors, outwardlv resembl ing Lamincx doors, but lacking the lnoisture-resistatlce of genuinc Lamirre x \\'stcrlroof cetnent. Sucl-r doors cannot stancl thc fatnous Lanritrex soaking test. F-clr vour own l)rotccrion, insist rrn doclrs that bear thc ycliorv replacemcnt guarantee label and the natnc "LAMlNtrX."

ILAM[NEX,' lDOORS

WILL NO'T SHRINK, SWELL OR WARP

Trlr 1v\/rrsrr.rn, ()scooo Co. 'lecolre, \\'esh ingrorr.

Gent.letnen:

Please sencl nle \'our new book aborrt doors an,l a sernple of Larnrnex rvoocl .\isrtzt

AJJrest (tt1 \'tate

Larnine to rest.

Please send .lctarls of vour dceler hclp plan.

Frll in and IDarl tirc ar)LlJ)()lt t()i1.1\ 1()t ()Llr neq' book that explain. rhe aJ.artt;gcs ot L,aminex consrruction, and ior a sampie oi Laminex wood to tc'sr.

Who is blamed wlren ordinary doors,warp and stick? Usually the doois arc to blame, and not the men who install them, for moisture will make the ordinary door swell, werp or stick. Tell your trade , it costs rnore to rehang and refinish one warped door than any extra price they rnight have to pay for Laminex.doors throughout an entire house. That's why it pays to install trouble-proof doors in the first place.

Your trade will neverhave trouble with a T arqinex door, because no amount of moisture ' can damage it. They'll never have to refit one-it I must make good, or we will. Laminex doors are ' guaranteed trotrble-proof.

: The itiles and cross-rails of l-aminex doors are builr on cores of ilear, vertical grain blocks. Any tendency of one core block to shrink, swell oi warp is immediitely neutralized by opposing fores in adioining coie blocks. Lardinex waterproof i3ment] made by a iecret Tormula, holds all parts of a Laminex dooi togethei, even after days of soaking iri water.

Tht famous Laminexdoor soaking test, that retail deal. ers make publicly in all parts of the countr7,. p,roves that no amouot ot dampncss cm make a Gminer d6orwarp, sPlrt or come lPlrt.

Millwork Institute Convention

present on the benefits accruing to those belonging to the Millwork Institute of California. These advertisements will be run twice a week in the San Mateo paper.

The discussion on this matter brought upthe subject of "Plant Certification." Considerable discussion developed on this. Among those taking part being, A. W, Bernhauer, Fresno; Fred S. Spencer, San Francisco; Clem Fraser, Oakland; T. J. Bridgeford, Sebastapool, and Fred Callison. The following committee was appointed to prepare a draft for an application form for plant certification: A. W. Bernhauer, chairman, Clem Fraser, and Fred Callison.

fn view of thefactthatthe National Retail Lumber Dealers' Association have decided to use 8x4 ft. steel signs for roadside advertising, it was decided to send a letter to the secretary of the Association protesting against this decision to use steel instead of wood.

Ralph Button, chairman of the Resolutions Committee, then read the resolutions. These were all adopted, and were as follows:

Cooperation with Architects. The Conference was addressed by Captain E. L. Norberg, San Francisco architect, (Continued on Page 14)

Prominent Hoo Hoo Who Attended Concatenation

Ul{ItlN TUMBER C(l.

OFFICES:

SAN FRANCTSCO

CrocLcr Buildirg

Phorc Suttcr 6170

LOS ANGELES

Lrac Mortgegc Bld3.

Phonc TRinity 22t2

MILLS:

FORT BRA,GG Crlifornie

Adcquatc etoragc ttock et San Pcdro

A, B. Johnson President Son Francisco Hoo Hoo Clab

Fred Roth Bojum Supreme Nine

R. S. Gmnt Past Snarb San Franicsco District

PauI M. P. Mer*er Stnrh Peninsula District

Lumbertnen Suspend Operations to Help Park Authorities

Superintendent Le'wis in Washington Gathering Data Re*ardin'"P,,rivate":;:*"Y$::tSif*,ff.""daries-

Washington, D. C., March n,-All lumber companies Officials of the National Park Service have repeatedly ownilg timber land within the boundaries of Yosemite Na- pointed out that private lands within national park bountional Park have suspended operations pending the outcome daries cannot be preserved by the Park Service. "Private of the controversy regarding the acquisition by the govern- owners are legally entitled to do with their lands what they ment of privately owned lands in the park, W. B. Lewis, wish," Stephen T. Mather, Director of the Service says, and superintendent of Yosemite, now in Washington, stated only through prompt action by Congress or by private entoday. terprise, can these lands be made a part of the park.

Assurance from the lumber companies that not another tree will be cut on pri'"1" i""ar-irrir y."r gives officials of

No "Big Trees" Affected

the National Park Service adequate time t6 determine the Thro3S! a recent exchange of property between the Navaluation of the entire area of privately owned property in tional Park Service and lumber interests, the p_ark -acquired the park for presentation to Cbngress next wiriter, in-the the beautiful timber land along_the Wawona Road_leading hope that fifty per cent of the mon*ey necessary to purchase from Mariposa Grove into the Yosemite Valley. While the the land wili be appropriated, the other half to be raised cutting of the timber on the land which the lumber comby contribution.

Lewis came to washington to ascertain the exact area or

iffi::,:'t"*:S ;f$n-; ff,ttti

the privately owned land, which is approximately 10,000 highways, is-not as.scenic as most.portions of the park and acrei and is practically all held by lumber compdnies, and is so situated that it is seldom vislted by tourists. to compile the assessed valuation of this area. Contrary to the general impression, there is no intention,

How Problem Arose

whatever th€ outcome of the present controversy regarding

The present controversy has arisen, Lewis explains, over the p.rivate la14s within the boundaries, to cut any lequor.as, the cu[ting of timber on lands within the boirndaries of Lewis said. The timber 9n tlre private lands is yellow pine Yosemite which have been privately owned ever since the and sugar pine, all of the Sequoias being owned by the park was originally created from the public domain. Or- government. iginally some 20,000 acres within the boundaries were so The suggested boundary changes in Yosemite by which held, but the government has gradually been acquiring this 7,0@ acres of the privately owned lands would be eliminated land until now only approximately 10,000 acres of the total and a larger area on the east side of the park, in the region area of 753,000 acres are held by private interests. The known as Devils Post Pile, acquired, has not been approved essential problem, Lewis points out, is simply one of the by the President's Co-ordinating Committee. disposition of the remaining privately owned lands, which "The committee has definitely concluded not to recomwere heldiy private interests before Yosemite Park was mend any change in the bounadry for the present, the Dicreated. These lands were acquired by their owners be- rector of the Service said in a recent statement, "hoping that cause of their timber value and they are entitled to com- it will be possible to secure private lands within the park pensation just the same as if the lands did not happen to boundary 6y purchase or by exchange for government timbe located within the borders of a national park. ber outside the present boundary."

R. F. HAMTLTON ATTET$DrNG TEXAS CONVENTIdN

R. F. Hamilton, manager of western sales for the Pacific Lumber Company, is on a two weeks' trip to Texas. Mr. Hamilton attended the convention of the Lumbermen's Association of Texas, April 10 to 12.

E. E.

Chas.

H. MEYER VISITS CALIFORNIA

NATIONAL MILL & LUMBER COMPANY Dept. of TILDEN I,UMBER AND MILL COMPANY OAKI/AND LOS ANGELES - SAN FRANCISCO

Lumber Profits This Summer Vhere to took fo, Theln

Lumber sales can be divided into two kinds: Firsc sales to the builder who " just wants lumber," and who has no more reason to buy from you than from another. Second: sales to the builder who knows what he wants, and who will buy from the dealer who can supply him.

For the third consecutive year, California Redwood is being sold to architects and the general public. Scores of thousands of inquiries from evelT section of the country indicate the interest aroused. An investigation into L 1,000 random cases shows that 6LTo actually build within L8 months. Of these who build 66To use Redwood.

This is proof of the strength of the demand for Redwood. It pays to handle a product that the people know and like. Look to this source for profits this summ€r.

To dealers stocking Redwood, lists of prospects are regularly sent. Scores of dealers have written us saying these prospects buy,-increase their business.

\ilrite forr free copy of "California Redwood." Itgives valuable information about dozens of native woods.

HIIF A GEIITURY'S $UCGESSFUT (IPERATI(I]I

has made MADERA SERVICE AND QUALITY

a standard by which other lumber is gauged.

Millwork Institute Convention

(Continued from Page 11)

and Chairman of the Standardization Committee of the Northern California Chapter of the American Institute of Architects. Captain Norberg's suggestions were of a high- ly practical character, and resulted in a resolution calling for the appointment of a committee of members from the Bay District to work with his committee in the matter of preparing plans and specifications in such manner as will permit the millman to more intelligently estimate jobs. The work of this committee will be passed along to other districts. The same resolution instructs the central office to supply each architect in California with a list of members of the Institute.

Boulder Dam. The organization endorsed the Boulder Dam project and pledged-the individual support of members and of the Institute collectively in furthering the accomplishment of the project. It was further resolved that notice of of our action be forwarded to the Congressional Delegation of California, and to the Press of the State, and that individual members of the Institute communicate with

Parson Sim|hin

Hoo Hoo Chaplaht

Addressed the Conaentiot on busin,ess conditions in the East. He was the principal speaker at the Hoo Hoo banquet on Friday evening.

MADERA SUGAR PINE is cut from the finest stand of timber in the Sierra Nevada Mountaine.

MADERA SUGAR PINE is manufactured by procerues which have stood tAe test of time.

MADERA SUGAR PINE is water cued and scientif,cally air dried and io ooftet, whiter and more easily worked.

MADERA SUGAR PINE ic uniforurly dry and well Cradd.

@PIONEERPRODUCERS

LET US SERVE YOU WITH MADERA AIR DRIED, WATER CURED SUGAR PINE

iIIIIERA SUGAR PI]IE G(l.

MADERA, CALIFORNIA, Lr. S. A.

their Eastern friends, or business connections, and ask them to urge adoption of the Swing-Johnson Bill upon their Senators and Congressmen.

J. Arthur Farnsworth, Jr. The high esteem for his sterling worth and noble character, which endeared him to every member, was set forth in a resolution of sympathy to Arthur's bereaved familv. "With a cheerv smile and a wave of his hand" Arthur "has passed to that unknown land," but his memory will linger long and kindly with us.

National Millwork Association. The Conference reaffirmed our stand in favor of a National Millwork organization, and instructed the Managing Director to so inform Mr. Henry T. Lumb, of Poughkeepsie, N. Y., who has worked long and earnestly for this objective. It was voted, however, that the Institute be not officially represented at the organization meeting, scheduled for Chicago on April 18, l9n, unless it is possible to attend it on the same trip as that for the Trade Conference, to be called by the Federal Trade Commission, which our committee is to attend. Federal Trade Commission Conference. Looking to a solution of the unsatisfactory conditions now prevailing in the millwork industry, the Institute endorsed a proposed Trade Conference, to be called by the Federal Trade Commission, at which all regional millwork associations are to be represented, and authorized the appointment of a committee, consisting of the Managing Director, one member

(Continued on Page 22)

Ventilateil Sugar Pine Lumber.

GEilTRIT G(l[t & G(IITE C(l.

Vernonia, Oregon

Manufacture 600,000 Feet of Fir Daily and Kiln Dry the Entire Product With lhe Exception of the Timbers.

Three years of constant experimenting with this huge kiln drying project har brought about a perfection of operation tfiat has reduced degradec to a formerly unheard of minimum, and grven the trade the best dry Fir in history, with a Iarge and dependable supply in all sizes and grades.

SANTA FE LUI,|BER Ct|.

lncorporeted Feb. 14, 1908

A. J. "Gus" Russellts Outfit

Exclurive Rail Repreeentativec in California and Arizona for Central Coal & Coke Co.

Oregon-American Lumber Co., Vernonia, Ore.

So. Calif. Officc

LOS ANGELES

397 Pacific Electric BIdg.

Bruce L. Burlingame

Phonc TUcker 5771

General Officc SAN FRANCISCO

St. Clair Bldg.

16 California St.

John M. Gibbs Addresses Special Meeting of San Francisco Hoo Hoo Club

Iohn M. Gibbs

John M. Gibbs, manager of the trade extension department of the National Lumber Manufacturers' Association, addressed a meeting of the San Francisco Hoo Hoo Club, specially called for the purpose of hearing Mr. Gibbs, on pril 5, at the Palace Hotel, San Francisco.

President Bert Johnson presided, and George M. Cornwall introduced the speaker.

Mr. Gibbs sketched briefly the history of the trade extension movement of the National Lumber Manufacturers' Association, telling of the difficulties experienced in getting enough manufacturers signed up to guarantee the $1.000'000 a year for five years, which was the objective, and then of the progress up to date when they have a field force of 38 men. He asked for the cooperation of wholesale and retail distributors with these men, and also for their assistance in the association's campaign for trade-marking and gradernarking of lumber. The speaker in referring to the future of the lumber industry declared that he was optimistic, that he felt sure they had reached the bottom, and that the pendulum is now swinging back. When they all get together and attack their problems in the right way, they will recover lost markets and increase existing markets for lumber, he said.

Fred Roth, J. H. McCallum Lumber Co., in commending the association's proposal to grade-mark and trade-mark lumber, said that the greatest curse of the retail business today is the substitution of grades by unscrupulous dealers.

Guests at the luncheon included Mrs. J. E. Fraser, secretary of the California Retail Lumbermen's Association; Professor R. R. Fenska, of the West Coast Lumber Bureau, Longview, Wash., andGain Robinson, sales manager, Owen-Oregon Lumber Co., Medford, Oregon.

REDWOOD ASSOCIATION INSTALLS TEST SEATS IN CALIFORNIAMEMORIAL STADIUM

The California Redwood Association recently completed the installation of test seats in the California MemorriaJ Stadium at Berkeley.

W. R. CHAMBERLIN & CO. ARE NORTHERN CALIFORNIA AGENTS FOR OREGON DOOR CO.'S PRODUCTS

W. R. Chamberlin & Co., San Francisco, are now Northern California agents for the Oregon Door Company, Portland, Oregon, manufacturers of Fir finish.

_ Speaking of the produets of this company recently, J. E. 9.99., of W. R. Chamberlin & Co. said that the Oregon Door Company h.as the reputation over a period of a gieat rnany years for shipping ornly the highest quality of Soft Old Growth Yellow Fir Finish, manufacturered with pre- cision. They are also in position to get out cut-to-lengttr trim, and so equipped that they can give immediate shipmgnt, and are able as well to get out mixed cars of flooring, cgiling, etc.

I / WHITE BROTHERS HAVE FINE DOWNTOWN I sxHrBrr rN sAN FRANcrsco

6 Wnit. Brothers, "Ilardwood Headquarters." have.an attractive exhibit in the Machinery Exchange, 533 Market St., San Francisco. in connection with Better Homes Week. The exhibit occupies one of the large display windows of the Machinery Exchange, and it consists of "'Wybro" veneered panels in Aromatic Red Cedar, Quartered Figured Gum, Quartered Oak, Plain Oak, Jenisero, Birch, Walnut and Oregon Pine. Also Veneers of Quartered Gum, Quartered Oak, Mahogany, WhiteHolly, Koa, Brazilian Ro-sewood, Jenisero and Walnut. There is also a display of Maple and Oak flooring, and Ceda' Line; and sections of logs of African Ebony, Mexican Rosewood, Central American Lignum Vitae and Balsa.

The feature of the exhibit is a "Wybro" Koa panel taken from regular stock, with only a simple varnish finish, which is described as, "natural picture of the crater of the volcano of Kiluea, Hawaii. Note the flame at the bottom and the sparks and iridescent vapors as the fire rushes towards the heavens."

A. E. ADELSPERGER VISITS SAN FRANCISCO

A. E. Adelsperger, president of the'Western White Cedar Co., Marshfield, Oregon, large producers of Port Orford Cedar, spent about a week in San Francisco at the end of I\[arch, during which time he conferred with the Dimmick Lumber Company.

J. E. COOL VTSTTS CALTFORNTA

J. E. Cool, Western Sales Manager, Central Coal & Coke Co., returned to Portland recently from a week's visit to California.Mr. Cool made his hiadquarters while in San Francisco at the offices of the Santa Fe Lumber Co.. exclusive rail representatives in California and Arizona for 4C Brand, Kiln Dried Old Growth Yellow Fir.

co.

Penrl Srocx.o,aVrNEER in OAK

Quartmdwhite Plain whilc

WalnutBIRCH

Philippinu ilolwgry

prnn&nrsy a White ?dar

RED GUM

QuqaadFwd UnselectedonEb oN

And when we say "Service" we are not imposing on that very much abused word. We are strictly Plywood specialists. We have enormous stocks. You tell us whatyouwant or what you want it for. We shoot-quick. When you order from us-get ready to receive goods.

'7hr o tstanding develop-ent

P$CO AficfrSHINGLES

\p{VEN greater beauty....

ll-{' even greater color vmia.'

J-{

h1?1,;;,rJitffi:::

even gr?:rtrar architectural charm is now made possible for homes everywhe rcby these two distincr tive PABCO Thatch SHINGLES. TheThatch0n Shingle is used to

obtain the charming Old World thatch effect... with graceful curving lines. These curyes ciln be made as irregular and as ac, centuated as is desired,due to the design of the shingles and the patentedlock.

thetah.On thtaglcr

Tbere ohioglea are a dietinccive contribnrtion to indi' viduality io roofe. They are a varietion of tbe thatch design and likewise af,ord unsurpaseed oppornrnitier for creating bett€r, more tnrly artistic and eerviceable roofs. Red, Maroon, Purple, Bufl Green, Green 3, Tone, Red 4,Tone. $ire ro r r8 in. Weight r4y lbe Zg Shingles per fundle, z Bundle! per Sguara

Oct$ tcdfffidrr

and tbey are panio. larly suited to rcoe typcc of arcbitecture. Red, Gren, Marm, Blact. 3in7ox!48/tit. w€igbt 2o0lb!, pcr fuurc. 54 6bi4lo per Bundle' 2 Bqdler Fr Sgwq

The Drop;Tharch Shingle is de, signed to do away with the checkerboard or geometrically exactshingle design. A tapestry effect is carried out, as the tabs are of different widths and colors

tdect EcrSoo ttdP.t[lnffrr

Tbcc are thc mpular rhincls tbat were erablirhed ar imtant favoritic iJben tbey-were 6rrt introdued. Tbcy erry atripleappeal, moely, refnementin color and de, rign,qulity,and low initialc6t and @t of appli€tion. Red, Maron, Purplc, Buf, Gren, Blacl, Jade, Gra 3.Tone, Red tTone. Sinl2/t r!4in, Weight 1501b.. perSqwe. 42 ShinglesperBundle' 2Budlerperfuurc.

of the SHINGLE IndustrY

andasyetem of lapping, instead ofbutting the ends oftheshingles takes away the usualflatness of composition shingle roofs. These two thatch shingles are adaptable to practicallY every typeof home. Dozensofdiflerent tone effects can be obtained, so that in a row of houses roofed with these shingles, no two roofs need look anywhere near alike. Easyand quickto lay... possessing permanent colors. .fire'retardant ...and beautiful beyond anyother shingles that can be used. . .PAB' CO Thatch SnINGLE$ canbe featured by every roofing dealer to his advantage and profit. Use the coupon to obtain com' plete information regarding our dealer plan. Don't delay; this is the time of the year when you can sell plmty of shingles!

The PARAFFINE CODIPAITIIEST Inc.

Manufacturers

of imporing bomo and owner! iiiuJ Uo*.-p*f"r Pabco Giantr-. !ed, Maron, Pur "L. nun Greti. sl""t, Wbite, Jade, Green 3'Tme' Red i,tw, Ganite +'Tone. Sizg l0 r 15 in. Weight-24O

Dro'1p1'5"*h Stdp thh8|cl

Distinctive color harmonies, emall contraeting ahader here and there, variations inthe sizeg of erposed tabe' Dennanence and durability all are noteworthy iharacteri"tics of theee ehinglee. Maroon, Greer4 Black, Green t,Tone, Red t,Tbne. Size ro: r4x 36 in. Weight zSo,z4olbs.per equare. 56 Sbingles per - Bundle, a Bundlee perSquare.

X.tdv. Eorelo 3erff Sflnglcr

Hcrcieunuulattnctivenesof design, euof applie' tion and eomy' Thee are double tbicl lhingles tbat give a oropondingly gr6t€r degre.otPlotechon' and wbe cbam i! rc@ntut€d by ltrtkrngly o@p lBqow tins. Red, Buf, Gren, Blach, Wbitc' Jade' Gnnite + Torc. Siip I 3 7e in. x 34 in. Weight I 72 lbs.JEr $qure. {2 Shogls xr Budle' 2 Bundla per \ure.

ltall thL Goupon Now torGomlilctcDetrllrol

Profttsblc Deeler PLtl

California Building Permits for March

The residence of Mr. C. E. Utt, located in Lemon Heights near Santa Ana, California, is a striking example of the results secured in terms of unsurpassed beauty and permanence by the use of concrete in home building.

IO,OOO SA.CKS OF VICTOR PORTLAND CEMENT FURNISHED BY THE BARR LUMBER COMPA,NY OF SANTA ANA were used in the heavily reinforced concrete walls and foundation.

Thus the dignity and beauty of the old Spanish era of Southern California are perpetuated into the future by a productwhich defies the ravages of time and the elements for centuries.

605 H. W. HELLMAN BUILDING LOSANGELES, CALIF.

Clifford Truesdell, Los Angeles, Calif. Architect

Bowman and Preble, Santa Ana, Calif. General Contractors

Millwork Institute Convention

(Continued from Page 14)

from the Northern section of the State, and one member from thte Southern section of the State, which committee shall have full power to act for the Institute.

Model School Kitchens. Recognizing the beneficial influence in the training of young womln attending high schools, and institutes of higher learning, through becoming familiar with designs of model kitchtns furnished witf, "Architectural Woodwoik," and labor-saving kitchen conveniences, the Conference endorsed the instaliltion of model

Fixture & Cabinet manufacturers, and instructed the Managing Director to enter into negotiations to this end, having in view, ultimately, either a Store Fixture & Cabinet division of the Instiute, or associate membership. Such further action as may be deemed advisable is to be reported to thc Board of Directors.

Certification of Plants and Products. This subject occupied the better part of the Saturday session, and resulted in a resolution, declaring the plan entirely practical, and for the best interests of the industry. It called for the appointment of a special committee to prepare a final draft of thc form of application required for certification and submission of the complete plan for adoption by the next conference. Mr. A. W. Bernhauer, Fresno, was appointed Chairman of the Committee.

Mrl L E. Fraser

S e cretary, Colif ornia Retail Lumbermen's A s s o ciation Addresed the Conztention

kitchens in the domestic arts departments of such schools, and pledged the various local groups to cooperate with architects and school boards in the furtherance of this plan.

Proposed Store Fixture & Cabinet Division. The organization went on record as favoring affiliation in matters of common interest between theInstitute and the Store

PILES UP PR,OFITS!

No other reuo cold explaln why westem smills harepur- chud ud ue wing appu- lmately l0O Hilke Pilrg. Savinga ln labc, tine ud grgund are but a part of tte savings that sm Iny the cort of thc HILKE.

"Don't knw ho* wc got along without it,' writee Plckering Lunber Co. o{ Studard, Callfornia

HILKE PILER

Patented U. S. and Canad.a Gar r Electrlc drlvc. Car whels r buck whceb. Only piler *ir:h "irck hrlfe', unlcd- ing ma Ncw rollu drlva- chain. Reccnt purchucn: Laro Lbr. Co, Modc Polnt, Orc.; Springer Mill Co., Olyn- pia, Wuh.; Ewaua Bq Co- Kl'mrh Falft Orc.; Intarnatimal Wood Prod. Co., Ncw We*himter. B. C.

Send for literature, ilURRY pAC0BS C0.

Dietributan

69 Columbia St. - Ssettlc

Portl,and SmFrancdro

Loa Angeler Nery Orbau

Mfd. by Johm Mfg. Co., Seattla, Warh-

Appreciation. A vote of appreciation was expressed to Parson Peter Simpkins, Hoo-Hoo Chaplain, for his very able address; to the California Retail Lumbermen's Association, for its cooperation and endorsement of the Standard Sash & Door Schedules; to the California Lumber Merchant, for its splendid publicity; to L. J. Pierce, Manager, Pacific Manufacturing Company, Santa Clara; and Will Goddard, upon whom devolved the local arrangement for tlre Convention.

Appreciation was also expressed to George M. Cornwall, Publisher of the Timberman, for his untiring services to the organization. A special expression of deep gratification was tendered our esteemed President, Harry W. Gaetjen, lvho had recovered sufificiently from his recent operation to be able to preside in his usual happy and diplomatic manner.

NEW YARD AT WESTLEY

The Westley Lumber Company has started business at Westley, Stanislaus County. Charles Peterman is manager.

For Smooth, Faster Cutting

If you have not triedthe Planer Saw -that new smoothcutting saw f o r woodworkers - you are missing an opportunity. This saw cuts almost as smoothly as a planer knife, rips and cross-cutE equally well onhard or softwood and stands fast hand feed.

Specify tfie Planer Saw when you want better eervice"

SIMONDS S^A,W AND

416 E. Third St" Lor Angclcr

STEEL

CO.

220-ZIA Firrt Sto San Francirco, 6lif.

.3YOUR PrC'tlPsrt

All Grades and Dirnensions

REDIVOOTD REQUTREDTENTS May be Obtained at The Following Points

Friend ELTerr,y Lumber Co., Sacramento The Litde River Redwood Co. Madera

The Little River Redwood Go.

General Sales Ofice: Financial Center Building' San Francisco

Los Angeles: V. R. Chamberlin & Co.

Sdes Ofrces:

New York City

Ffavana, Cuba

Amsterdam, Holland

. Mills at:

Crannell, Calif.

Fairhaven, Calif.

Cargoand rail shipments

XEXBERS.-. GALITONNIA REDWOOD .ASAOCTATION

o'Certified by Centuries of Service"

First Prize of $5,000 in National Lumber Slogan Contest

Goes to James E. Noble of Little Mississippi Village

National Lumber Slogans are Announced

Second Prize of $2,000 Won by New York City Professor, Dora Davis Farrington-Third Prize of $1,0fi) to Mrs. Maud Burt, Marshalltown, fowa.

Washington, April 6.-Coincident with the publication of thrs dispatch, fifty-seven persons in as many places of the United States, Canal Zone and Canada are opening momentous telegrams from the National Lumber Manufacturers Association informing them that they have been adjudged the successful participants in the $15,00O national Sloganfor-Wood Contest.

To James E. Noble, Jr., of Sanatorium, Miss., a hamlet of less than 100 persons, goes the first prize'of $5,000 for the slogan-"Certified by Centuries of Service." This phrase was selected from a list of about 40O,000 as best expressing a quality of lumber and a claim for lumber that will reach and impress the public mind.

To Dora Davis Farrington, in colossal New York City, for "Wood: Use It; Nature Renews It," goes $2,000. The other capital prize winners are:

Mrs. Maud Burt, Marshalltown, Iowa; "Use It-Nature Renews It"-$1,000.

Lawrence O. Nichols, Boise, Idaho-"Build Better with Better Lumber"-$500.

C. Stanley Garrison, Indianapolis, Ind., "\Mood Answers the Material Question," $500.

Matthew Taplinger, Philadelphix, Pa.,-"\4;ood Answers the Material Question," $50O.

Lawrdnce J. Fuka, Madison, Wis., "There's a Wood for Every Material Problem," $50O.

Data regarding Mr. Noble and most of the other successful contestants have not yet been received. The biographical sketches at present available follow:

Dora Davis Farrington (Mrs. Harry Webb Farrington) the winner of the second prize, is a professor of English at Hunter College, New York City, the largest women's college in the world. She is the wife of a clergyman, lecturer and poet and is herself an author and frequent contributor to magazines. Mrs. Farrington writes:

"I am interested in slogans as an advertising medium, and would welcome access to the best slogans you have received as a basis of a talk on slogans.

Lives in Home of Wood

"I am happy if a slogan of mine has won. My husband and I became enthusiastic about the beauty of ttre difierent varieties of wood when building, a few years ago, what is considered one of the most beautiful small houses on the

Jersey Coast. Our wonderful birch doors in natural finish, our white oak floors, our old chestnut half-timbered ceiling, our cypress windou' frames and comb-grain pine, each was a joy to us over which we grew eloquent. We feel wood is the most beautiful of Nature's gifts."

C. Stanley Garrison, of Indianapolis, one of the $50O prize winners, is assistant editor of the United Mine Workers Journal and a newspaper man of long standing in that city. He was born a Hoosier and earned his first real "folding money wheeling sawdust, at six-bits a day, at a hardwood lumber mill of the portable kind." In his early manhood he hauled logs and lumber, taught school, took up the study of law and finally drifted into newspaper work.

"I have always loved the forests of Indiana," rvrites Mr. Garrison, "and spent much of my earlier youth almost within a stone's throw of them. To my mind lumber is the most fascinating product in the commercial world because of the rau' material from rvhich it is fashioned."

Lawrence O. Nichols, of Boise, Idaho, another of the $500 prize winners, is a printer. His hobbies are verse writing and sloganizing. Mr. Nichols used his craft to advantage in filing his slogans, submitting them in printed form-I400 in all-and demonstrating the efficacy of perseverance.

In reaching their decision the committee found the same difficulty experienced by many of the contestants; that it was hard to find a phrase or sentence that combined and condensed the several most important things that should be said about lumber. The slogans selected were thought best to convey the greatest part of the message lumbermen have to tell the public.

The great volume .of slogans submitted had to be examined three times before they could be reduced to a group from which the winner could be picked. The committee felt every slogan submitted was entitled to consideration. At the final committee meeting the better part of three days was given to discussing the merits of each slogan in the selected list.

It is estimated that at least two million people took an interest in the slogan-for-wood contest. It tvas advertised in 50,000,000 pages of periodicals reaching national circulation, including lumber, agricultural, religious, fraternal, manufacturing, home, architectural, scientific, construction, irrdustrial, commercial and general magazines. Slogans were

submitted by mail, by special delivery and air mail, by telegraph and even by cable and came from every state in the Union, each of the Canadian provinces, outlying American possessions and from at least eight European countries.

The slogan contest inaugurated the 1927 advertising of the National Lumber Trade Extension Campaign. As the outcotne of the contest is being announced, the Trade Extension Committee is firing its second advertising salvo. The current issue of The Country Gentleman carries a reminder that has taken the advertising offensive in the flight of materials in the building field. Trade extension is appearing now in 23 iarm journals and,25 professional, technical and business magazines.

Simultaneous with the appearance of this copy, the association is distributing a booklet-('IJse of Lumber on the p416"-qTlich describes methods and practices in construction and remodeling of buildings on the farm.

An especially valuable by-product of the slogan-forwood was the distribution, largely through the trade, of more than half a million copies of "The Story of Wood," the speciaily prepared booklet telling wood's own story. The slogan publicity made it known to the public that those booklets could be obtained through lumber manufacturers, wholesalers and retailers, and it is apparent many new friends were attracted to offices and yards through this medium. Requests from the trade for this booklet are still being received in great numbers.

The fifty regional prize winners, one in each state, one in Canada and one for the outlying possessions, were also awarded.

ALABAMA-Growing Trees for Growing Needs-Miss Lila Kille- ' brew, Newton, Alabama.

ARIZONA-A Growing Supply for a Growing Demand-Clarence A. Crosby, Phoenix, Arizona.

ARKANSAS-Always Growing-Mrs. C. W. Thomas, Walnut Ridge, Ark.

CALIFORNIA-Trees Without Number-Make it With LumberMilton C. Armstrong, Los Angeles, Cal.

COLORADO-Once Used from Necessity, Now Used from Choice -Mrs. Edward Fair, Romeo, Colo.

CONNECTICUT-Every Age is the Wood Age-W. Stewart Gocher, Fairfield, Conn.

DELAWARE-The Growing Material-Richard S. Moore, Laurel, Delaware.

FLORIDA-Forever Growing, Forever Serving-Eugene M. Kelcy, Fort Lauderdale, Fla.

GEORGIA-Us'e Wood. More's Growing-Roswell H. Akin, Georgia.

IDAHO-Your Judgment is Good-When You Build With WoodEdward Smith, Boise, Idaho.

ILLINOIS-The More You Use It, The Better You Like itCharles Kreidt, Chicago, Ill.

INDIANA-The Only Building Material That Grows-Bernard Nix, Huntington, Ind.

IOWA-It Grows as it Serves-Alma Koepke, Waterloo, Iowa.

KANSAS-Why Not Make It With Wood-Leslie F. Ciark, Sedg- wick, Kansas.

KENTUCKY-Wood Will Solve Your Building Problems-Edgar B. Stephens, Pikeville, Ky.

LOUISIANA-If It's As Good As Wood, It's Wood-Clarence W. Gray, New Orleans, La.

MAINE-II Serves IJs Right-Mrs. W. V. Larrabee, Phillips, Maine.

MARYLAND AND DISTRICT OF COLUMBIA-Material Satisfaction-Miss Janet W. Meetze, Washington, D. C.

MASSACHUSETTS-Wood Solves the Material Question-W. F. Foley, Worchester, Mass.

MICHIGAN-Always in Demand-Always at Hand-Wm. Crosby, East Jordan, Mich.

MINNESOTA-Wood-A Growing Necessity of Material Import. ans6-tril1s. C. W. Buhse, Min-neapolis, Minn.

MISSISSIPPI-Ever Growing in Forest and in Favor-Mrs. Alma Logan Burkett, Columbia, Miss.

MISSOURl-Growing Forever-It's Uses and Source-Harry Woodhead, St. Louis, Mo.

MONTANA-Wood-Growing in Usefulness-Gordon Vallandig- ham, Glasgow, Mont.

NEBRASKA-Wood Ways Are Wise Ways-Mrs. O. F. Vinzant, Grand Island, Neb.

NEW HAMPSHIRE-The Stuft True Homes Are Made Of-Miss N. M. Johnson, Keene, N. H.

NEW JERSEY-Wood Makes a House a Home-Cajetan Morsack, West Orange, N. J.

NEW MEXICO-Wood Grows for our Growing Needs-Vernon A. Wilson, Albuquerque, N. M.

NEW YORK-For Building Needs, Lumber Leads-Mrs. D. V. Nash, New York, N. Y.

NEVADA-It's Better, Built of Wood-Lorena Green, Reno, Nevada.

NORTH CAROLINA-For Building Needs, Lumber Leads-Mrs. W. L. Peace, Laurinburg, N. C.

NORTH DAKOTA-Materially Speaking, You'll Choose WoodH. O. Holm, Ryder, N. D.

OHIO-Wood-When You're Materially Concerned-Paul E. Russell, Fremont, Ohio.

OKLAHOMA-Use Wood, More Will Grow-Miss Agnes Russell, Vinita, Okla.

OREGON-Use Wood-It Grows-Ruth M. Currie, Portland, Oregon.

FENNSYLVANIA-Wood and Its Uses Blair, Eddystone, Pa.

RHODE ISLAND-Wood is so Good

Keep Growing-Robert They Imitate It-Anita Bryant Chase, Newport, R. I.

SOUTH CAROLINA-There's Individuality in Wood-C. M. Lane, Parris Island, S. C.

SOUTH DAKOTA-Materialize Your Ideas in Wood-Harold At2. Rutland, S. D.

TENNESSEE-A Growing Necessity-Mrs. Betty Prince, Knox. ville, Tenn.

TEXAS-Wood for Satisfaction-Beatrice Alderson, Bonham, Tex.

UTAH-Every Age an Age of Wood-Gustive O. Larson, Cedar City, Utah.

VERMONT-Imagine A World Without Wood-LaVerne Thayer, Brattleboro, Vt.

ViRGINIA-Make it of Wood-You'll Like it Better-Mrs. C. C. Bly, Leesburg, Va.'

WASHINGTON-AIways at Hand for Every Demand-L. H. Hough, Tacoma, W'ash.

WEST VIRGINIA*Wood, Ever Ready, Always Growing-Mrs. Zenada Wellman, Huntington, W. Va.

WISCONSIN-Wood Serves, Survives and Satisfies-H. P. Siswalt, Milwaukee, Wis.

WYOMING-Wood of Ages, Still Ages of Wood-James R. Brown Sheridan, Wyo.

Outlying Possessions

CANAL ZONE-Use Wood for Material Economy-Kathleen McGuigan, Balboa Heights, Canal Zone.

CANADA-There's Nothing so Good as Durable Wood-W. A. Gordon, Port Dover, Canada.

Mutke ts Righft, tt rc rJ o u selling nFoi theru?

6ZHiERE should be no dull season forthe-Pio- (L7 neer Dealer.....there is no time of year when he can't make sales. Because the complete line of Pioneer Products gives the dealer something for every day in the year.....a specificproduct fpr every type of construction. Pioneer Super-Quality Roll Roofings for office buildings, warehouses, hotels, apartment houses and all flat-roofed structures.

Pioneer Yosemite Rock Surfaced Shingles for new homes of steep roof pitch..,..and for re-roofing right over the old wood the year 'round! Pioneer building papers and felts, Plastic Cemenq Asbestos Roof Coating, Pioneer House Lining as a perfect backing for stucco.....these are only a few of the items that open markets for the Pioneer dealer.

And back of this complete assortment he has the added assurance of the finest quality and value obtainable.i...the prompt and consistent support and cooperation of the Pioneer Engineering Department and the certainty of ample stocks to fill his every need immediately. No wonder Pioneer Dealers make more sales and more money!

Pionrrr Yosemite Roclc Slr.

tsced Shingl€s

Super Hexagonal Strip

Super Jumbo Individual

Stsndard Individual

Standard Cut C,orner and Square Butt

Strips

Pioneer Lock Shingle

Ploneer Shingle Design Roll Rooflng

Supu Quality Roo/tngs

New Method Roofing

Flaxine Roofing

Heavy Dr"rty Yosemite Rock Surfaced

Waterft oofing anil huulating

Pioneer Glazed Building Paper

No. 8 Insulating Paper

Pioneer House Llning

Pioneer Membrane Damp-Course

Asphalt Saturated Felt

Sheathlng Papers

Deadenlng Felt

Pioneer Wall Fett

Ploneer Asbestqs Roof Coatlng

Pioneer Plastic Cerncnt

Pioneer Ptimcc

Pioneer Plast€r Bond

Ptoneer Flsrhtng Compotrnd

MONOLITH

In Growtng Denand

Plarterer chooce

Dlonoltth Plastlc TYaterproof Port' land Gerncnt lor ltr tastert eatler coverc age. Gontractorc know that lor the sarne cost they can do a better fob.

Ownerc pref€r Mon, oltth becauce lt ac. surea abcolute waterprootnecS. Motto' tlth lc uncquetted tor ctucco wallc, foundatloor, retaln. lng wallc, recer' Yolrir cwlrnntngpools]r condults, dams end clloc. Are you taktngadvantage of the growlng denand lor thlc truty ptartlcwaterproof ce. ment?

lf,onoltth Portland Gernent Gompany

Los Angeles, Calif.

Ptrone - TRinity 7036

I tt. N. Wheeler /

H. N. Wheeler Addreses Los Angeles Hoo Hoo Club

f One of the largest gatherings of the year attended-the il resular Hoo HoJlutcleo.t of-the Los Angeles Hoo Hoo ' Ci;b on Thursday, April 5, at the Commercial Club, Los Angeles. H. N. Wheeier. Washington, D. C.,.chief lecturer for-the United States Forest Service, was the speaker of the day.Mr. Wheeler gave an interesting and very.. instructive talk which wai illustrated with some excellent slides. Mr. Wheeler spoke of the work and activities of the Forest Service and he discussed the forests from the four phases: economic, watershed protection, protection of wild game and the human use.

- H. S. Ryerson, Los Angeles, secretary of the Southern California -Conservation Association, was a guest of the club. Harry V. Hanson reported that the night meeting: "4 Night in a- Logging camp," was a financial success. Jack Th-omas made i rep-ort on the recent golf tournament at the Brentwood Countiy Club, and B. W. Byrne, vicegerent snark of the Los Angeles district, announced that there will be a Hoo-Hoo dinne.r dance on Saturday evening, April 28'

The next Club meeting will be held at the Commercial Club on'Thursday, April 26, when American Forest Week will be observed.

President J. E. Martin presided over the business session of the meeting.

PACIFIC LUMBER COMPANY FILM TO BE SHOWN AT HAYWARD APRIL 16

A m6ving pigture of the Pacific Lumber Co-mpany's sawrnill plant ind logging operations, showing the production of Redwood from-the itee to the car, will be shown at Hayu'ard, April 16, ttnder the auspices of Quist Bros.

Thisi1 a two-reel film requiring about 30 minutes to shorv, and is made available to the retail lumber trade for shclrving at service clubs or lumbermen's clubs, and b an educati6nal feature calculated to make the people "Redwood-minded."

Jim Farley, Pacific Lumber Co. rvill be the ope.rator, and Llovd Harris. Holmes-Eureka Lumber Co., will be the rpeik... As a result of their association in work of this kind, these two are becoming known as "the Siamese trvins of Redr'vood."

sAN FRAN"tt"o"BR"#riltsHow TNCREASE

San Francisco building permits reached a total of $4,240,494 lor March, as against $4,685,162 for the corresponding month a year ago and $2,398,450 for February this year' Out of the 856 permits issued during the month every class of building with the exception of "public" and "State" was represented. Following are the segregated amounts given; Class A, 4, $550,000; clrass B, 2, $62,400; class C, 15, $265,050; frames , 347, $1,854,638; alterations, 487, $598,4O6 ; harbor, 1, $900.000; total, $4,244,494.

13th Floor A. G. Bartlett Bldg.

HOO HOO INTERNATIONAL URGES CLUBS TO OBSERVE FOREST WEEK

Hoo Hoo International has issued an appeal to its 70 clubs in the United States and Canada to begin preparations for the staging of Friends of the Forests in observance of Forest Week, April 22 to 28.

As already announced, the United States and Canada will observe the week jointly-as American Forest Week under proclamation of President Coolidge, and as Save the Forest Week in Canada, under designation by the Premier of the Dominion.

The Hoo Hoo clubs have done outstanding work in past observances of Forest Week, and will respond this year with constructive programs over the Continent, according toH. R. Isheru'ood, international secretary-treasurer.

The Hoo Hoo clubs have been asked to initiate programs for their communities and to invitecivic organizations, schools and churches to participate. Several Hoo Hoo clubs will be hosts to Canadians who will appear on this side of the border in an exchange of speakers between Canada and the United States, arranged by the American Forest Week Committee.

OAKLANDBUILDING PERMITS SHOW GAIN

Oakland building permits for March totaled $1,925,578, compared with a total of $1,547,613 in March, 1927, an increase f.or 1928 of. $377,965.

NOVEL REDWOOD BUSINESS CARD

The business card made of two-ply Redwood with a core of tough paper, being used by Holmes-Eureka Lumber Company's salesmen, is something new in this line. It illustrltes the fact that Redwood can be cut or sliced as thin as possibly any other wood. This card is so thin as to be transparent, and is so pliable that it can be wrapped around a lead pencil.

COOS BAY TUMBER CO.

Manufacturers of Douglas Fir and Port Orford Cedar Sawmills,Marshfield, Oregon

Distributing Plant - Bay Point

Annual Production 200,000,000 Feet

GENERAL SALES OFFICE

Bay Point, Cal.

San Francisco Sales Oftce

1208 Balfour Btds.

Los Anseler Ofrce, ttt"llfttJ:BTil.

TRADE EXTENSION MANAGER ON WESTERN TOUR

Washington, D. C., March 28.-In the interests of grademarking and trade-marking John M. Gibbs, trade extension manager of the National Lumber Manufacturers Association, Ieft here March 26th on a month's trip rvhich will bring him in contact with the principal lumber manufacturers in the South and on the West Coast.

The purpose of I!Ir. Gibbs' trip is to obtain definite information as to the reaction of the industry to grade-marking and trade-marking to present to the Trade Extension Committee at the meeting to be held prior to the annttal meeting of the National Lumber Manttfacturers Association May 1-2.

Mr. Gibbs and Wilson Compton, secretary and manager of the National Lumber Manufacturers Association, will speak on grade-marking and trade-marking at the annual meeting of the Southern Pine Association in Nerv Orleans today. From Nerv Orleans Mr. Gibbs will go to Los Angeles, A. C. Horner, Western Division managert joining him inTexas. California subscribers to the Trade Extension Campaign rvill be visited by Mr. Gibbs and Mr. Horner, who will be joined by S. V. Fullaway, manag'er of the Portland District office in that city. Before returning to headquarters Mr. Gibbs, with the aid of Mr. Horner and Mr. F-ullaway, hopes to have called on all of the trade extension subscribers in California, Oregon, Washington, Idaho and Montana.

LUMBERMAN JOINS IN RESCUE WORK AT RIPON

Manager Duval of the Ripon Lumber Company is reported to have done some fine rescue work during the recent serious flood situation, which just shorvs that lumbermen can turn their hands to any job that the occasion demands.

Four reasons why you rhould rtock Browntr Supercedar Cloret Lining.

| -Demand-greater every day because architects are specifying it.

2-Cost-about the same as lath and plaeter.

3-Easily Handledpaclced in fibre-board, dampproof boxes. No depreciation. No broken tongues and grooves.

4-Pro6t-lt speaks for itself.

PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE.

I*t us send you f urlhar inf ormation antl quole you prices. J.

E. HIGGINS LUMBER co.

SAN FRANCISCO

Northern California Dirtributorr

Another \{byerhaeuser

mmed square q,t both ends --

How {,Square packaged lumber takes the waste and guesswork out of the lumber business

HE significance of 4-Square lumber extends to the property owner, the architec{ the contractor' the carpenter-to every bank that loans on mortgages' to every building and loan associa. tion.The label,with species and grade plainlyprinted on itridentl fies it as the finest lumber it is possible to produce. The perfectly squared ends make for better construction They eliminate a lot of tedious hand trimming on the job and this saving in labor buys better quality lumber. 4,Square lumber gets its name from the fact that, unlike ordinary lumber, 4-Square lumber is made true and square at both ends.

achievmtWlumber!

packaged .. . . readY to use ' r' <l '

Noco -,fo, the first time-lumber you can successfully merchandise on a quality basis

.fLfRf, in fifty,one words, is the 4,fuuare Idea announced in this advertisement.

Improved lumberproperly seasonedmilted to preciee dirnensions-cut to exact lengths-perfecdy equarpdat both ends-packaged for protection of face and ends and for ease in handling-labeledwith species.and grade:guar' anteed-nationally advertised and backed by the most effective plan of co-operation ever ofiered the retail dealen

As a lumber dealer you will be quick to realize what thie means to the retail lumber trade.

Lumber ceases to be simply so manyfeet of such kind and gradeand becomee merchandise of known money's worth, known origin, known responsibility.

To the dealer, 4.Square lumber means an assurance of -legitimate profits-satisfi.ed customers-larger volume and quicker turnover. An opportunity, at last, to apply to lumber the tested methods of modern merchandising that have proven successful in nearly every other line of business.

Only the bettq grades of f.nest manufacture

Each pachage labeled and guaranteed

SQUARE EDGE FINISHING LUMBER

BEVEL SIDING

COLONIAL SIDING

DROP SIDING

SOFTWOOD FLOORING

BND MATCHED SOFTWOOD FLOORING CBILING and PARTITION SHELVING

STEPPING

CASING. BASE MOULDINGS

Now available under the 4-Square label in -ixed cars with standard items of or, dinary yard etock.

It tikes waste and guesswork orrt of the lunrber business. It intro' ducesorderandcertainty.Itenab1esthedealerwhoidentifieshfule.elf with it, to step out as a rnerch.ant-to operate his business as do good merchants in other lines-and to operate it at abettet profit-

It has taken a long time. Mill methods had to be changed, new machinery designed, made and installed, plans thoroughly worked out. Noou it is here. The irnprooed 4-square'quolity linefor quality ' buyers. And, in addition, the same items and same grades put up in tlrre ordinary way where price is the governing consideration.

The 4.Square program will be brought to progressive retailers throughout theentireterritory served by Weyerhaeuser mills as rapidly as they can be reached and the necessary re'manufactur' ing facilities installed to take carg of their 4,Square requirements. In the meantime, dealers who wish further information may secure ; it by addressing our nearest branch office or by inquiry of our dis' trict representative.

WEST COAST LUMBER BUREAU GETS BIG RESPONSE FROM ADVERTISING

Longvierv, Wn., April 3.-A total of more than 11,000 requests for a booklet showing the 12 prize-rvinning designs developed in the West Coast Woods Architectural Competition have been received by the West Coast l-umber Bureau as a result of a four-color, two-page advertisement placed by the Bureau in the March 17 issue of the Saturday Evening Post. The advertisement featured the Otho McCrackin design, rvhich rvon first prize in the competition. Requests for the literature offered in this ad-

More than one-half of the inquirers designated themselves as prospective home builders, many of them stating that they were planning to build immediately. Architects, lumbermen, realtors, carpenters and contractors, engineers, farmers, and home owners account for the remainder of the requests.

Bureau advertisements carried in various publications since the latter part oI 1927 have resulted in the sale of more than 25 sets of lvorking drawings for the Otho McCrackin design. The Bur.eau is making working plans oi all 12 of the prize-winning designs available at a price of $25 per set. Further Bnreau advertisements during the 1928 building season will show some of the other home designs rvhich won prizes in the architectural competition.

M. W. PERRY A CALIFORNIA VISITOR

M. W. Perry, Algoma Panel Co., Algoma, Wisconsin, was a recent, Southern California visitor where he spent a few weeks /ojourning in Los Angeles. Mr. Perry was a visitor at the/office of the California Panel & Veneer Co., who are the fclusive representatives of the Algoma Panel Co in Sou/hern California. Mr. Perry was accompanied by Mrs. P"fv.

I L. MINER APPOINTED GENERAL MANAGER OF WHITING.MEAD COMPANY

Pqrt of the Bureau's stenographic force oltening anil classifling one day's mail, u'hich brought in more than 1700requests, vertisement are still coming in, at the rate of about 200 per day.

Over 3000 requests for the same literature came to the Bureau last month as the result of advertisements inserted in a number of other publications.

Announcement of the promotion of H. I-. Miner, former general manager of the Whiting-Mead Company of San Diego, as general manager of the entire Whiting-l\{ead Comoanv ooerations. was recentlv made bv Perrv Whitins. n8'

Company operations, recently by Perry president of the Whitins-Mead Companv. of'Los president Whiting-Mead of'Los Angeles. A native of Nebraska. Mr. Miner has been connected with A the lumber business and building material business for 35 years. He has been with the Whiting-Mead Companv for the past 13 years, joining the organization in 1913.

We suggest youuse the Advertising Columns of The G ulf^$

9,11J""1$berman Hourton, Texat

Its prestige, popularity and circulation in the territory named far surpasses amv other

IVIY FAVORITE

Age not guaranteed-s"*ii';'l#'ilro STORIES for 20 years-Some less

A Truly Modern Wedding

Just about the time the wedding party reached the foot of the aisle in the very forrnal church wedding recently, a baby in the crowd began cryrng aloud, a\d at frequent intervals throughout the ceremony the child raised its voice and blatted, much to the chagrin of the crowd attending the cefemony.

After the wedding, when the folks were gathered round

J. H. LAUSMANN VTSTTS CALTFORNIA

J. H. Lausmann, manager of the Oregon Door Co., Portland, returned recently from a business trip to California, in the course of which he visited San Francisco, Los Angeles and San Diego.

While in San Francisco Mr. Lausmann made his headquarters at the office of W. R. Chamberlin & Co., Northern California representatives of his companl, aFd in Los Angrles conferred with Fletcher & Frambes who sell Oregon Door Co. products in Southern California.

for the wedding reception, someone spoke indignantly of the way the baby had interfered with the wedding ceremony, and very caustic remarks were passed around about anyone being silly enough to take a baby to a wedding. The flapper bridesmaid spoke up: "I think it was awful, myseU, and I made up my mind right thern that whenever I get married I am going to have ptainly written across the bottom of the wedding invitatio'n-.lNo babies expected'""

AL MORLEY TO REPRESENT CHAS. NELSON CO. IN LOS ANGELES

Al Morley, former San Francisco lumberman, is now located in Los Angeles where he is acting as manager of the Los Angeles office of the Chas. Nelson Co. Mr. Morlgy is well known in the Northern California territory where he was associated with the wholesale lumber business for many years. His office is located in the Central Building.

Ed. Ivory, San Francisco, manag'er of the company's pine department, was a Los Angeles visitor during the latter part of the month and spent several days conferring with Mr. Morley.

hdHRE ftehfriluyilitl,

ft's a matter of shame to every thinking American that we should suffer an annual fire loss of over tt00,000,000, but FIRE gets away with it evety year and will continue to get away with it so long as we permit carelessness to have such free play in our property. Probably t400,000,000 could be saved every yeer, if we would just give enough thought and care to 6re prevention.

The Associated Lumber Mutuals preach and practise prevention as the first consideration of insurance protection. We give to our policy-holders the cooperation of experts to eliminate 6re hazards, to keep fire out, to prevent loss. ff prevention fails, our resources and reputation guarantee fair adjustments and prompt Payment of losses. Through our dividends, this highest quality of protection is furnished to our policy-holders at a substantial saving in insurance cost.

Asft any of our co4anies for iletaileil information as to the proteclive mil fmancial ailvanlages of Lumber Mutual Insurance.

ASSoCIATED LUMBER MUTUALS

Northwcetern Mqtual Firc Aarociation, of Scettlc, Warh.

The Lumbcr Mutual Fire Incurance Co., of Borton, Mar.

Lunbermcnr Mutual Inrurancc Co., of Menr6eld, Ohio

Pcnuylvania Lumbcrmenr Mutual Firc Inturancc Co., of Philadclphia, Pr.

Central Menufacturen Mutuel Inrurancc Co, of Van Werb Ohio

lndiana Lumbcrncnr Mutual Ineurenco Co- of Indianapolir, Ind.

Hoo Hoo News

10 KITTENS INITIATED AT FRESNO

The San Joaquin \ralley Hoo-Hoo staged a very successful concatenation on March 24. W. P. Johnson, vicegerent snark of the district, assisted by the following members of the Nine, had charge of the initiation: Senior Hoo-Hoo, Forrest Piel; Junior Hoo-Hoo, M. D. Johnson; Bojum, James J. Chase; Scrivenoter, L. L. Walker; Jabberwock, Cecel L, Bingham; Custocatian, R. G. Chalfant; Arcanoper, Andrew 'P. Dron, Jr.; Gurdon, Hal Baldwin.

The concatenation was held in the large banquet room of the Commercial Club and opened with a splendid banquet and some very lively and high class entertainment which was enjoyed by some 75 Hoo-Hoo members. The principal speaker of the evening lvas our good brother, Parson Simpkins, r.ho added the usual necessary spirit and enthusiasm to make this concatenation a success. Supreme Bojum Fred W. Roth of San Francisco also attended and gave a very interesting talk, outlining some of the constructive work done at the last Annual held in Miami, Florida. There were ten kittens initiated and three reinstatements as follows:

Los Angeles Hoo Hoo Stage Successful Party

arry V. Hanson

bout 150 members of Hoo-Hoo attended the "Night in Kittens

Bain, Lyle M., Sugar Pine Lumber Co., Pinedale, Calif.

Bush, C. J., Maisler Bros. Lbr. Co., Box 2278, Fresno.

Byles, Robert H., Sugar Pine Lbr. Co., Pinedale, Calif.

Ford, Harold James, Sugar Pine Lbr. Co., 550 Simpson Ave., Fresno.

Heathorn, Norman Victor, Routt Lumber Co., care Routt Lumber Co,, Fresno.

Horton, Rae Gilbert, Sugar Pine L,umbet Co., 2616 Harvey Ave,, Fresno.

Johnston, Bernard Cecil, Sugar Pine f,umber Co., 3833 Verrue Ave.. Fresno.

Lewis, Joseph Ginham, Sugar Pine Lurnber Co., 1390 Roosevelt Ave.. Fresno.

Sanford, Burnett, Sugar Pine Lumber Co., Pinedale, Cal.

Stevens, John Wilson, Madera Sugar Pine Co., 200 N. Lake St., Madera.

Reinstatements

Bingham, Cecil W., Bingham-Wenks Planing N[ill, P. O. Box ll0, Fresno.

Dron, Andrer,r' P., Jr., Dolan Wrecking & Const. Co., 104 Van Ness Ave., Fresno.

Prescott, Edwin Merritt, Prescott Brick & Lbr Co., 414 Rowell Bldg., Fresno.

A very interesting program has been outlined for the next twoor three months in the Fresno Hoo Hoo Club, headed by Ben Maisler, President, and L. L. Walker, Secfetarv.

STOCKTON HOO HOO TOHEAR FORESTRY SPEAKER

Members of the Rotary Club of Stockton will have as their guests, members of the Hoo-Hoo Club of Stockton at a luncheon on April 25th, at rvhich time H. N. Wheeler, chief lecturer of the U. S. Forest Service, a Rotarian and a member of Hoo-Hoo, rvill address the gathering.

ercial Club, Los Angeies. Music was furnished by a

ar/ Logging Camp" party, sponsored by the Los Angeles f{oo H-oo Club, on Fridiy evening, March 30, at the Comthree piece orchestra and during the evening the large tttrnout enjoyed many special entertainment features.

A buffet supper was served. Harry V' Hanson and his committee deseive a lot of credit for staging this successful Los Angeles Hoo-Hoo Club: B. W. B Lloyd Cole, Max Landram, Russell Er

affair. He was assisted by the follorving members of the and I. E. Martin.

y mer Lub: Byrne, Don PhiliPs, m. Edmonson, Mel Coe

MORE THAN HALF OF HOO HOO CLUBS TOAID FOREST WEEKACTIVITIES

The Hoo-Hoo Headquarters in St. Louis have received word from more than half of the seventy-two Hoo-Hoo Clubs signifying their intention to aid and sponsor the Friends of the Forest programs during Forest Week which is from April 22 to Z8th.

The assistance in these programs will take various forms. In.twenty-five cities the Junior Chamber of Commerce and thc Hoo-Hoo will unite their cooperation as agreed by the International Hoo-Hoo and the United States Junior Chamber. Public speakers from the Forestry division will be available for speeches before business, civic and school organizations.

TOM A. MC CANN HOO HOO CLUB TO ERECT CABIN FOR BOY SCOUTS

At a meeting of the Tom A. McCann Hoo Hoo Club of McCloud, California, held on March 7, arrangements rvere made to finance the building of a cabin for the Boy Scouts' The cabin u'ill be erected in the stlmmer camp of the Boy Scouts near McCloud. The meeting rvas largely attended, there being 54 members and 11 guests in attendance. President C. B. Daveney presided.

PHOENIX HOOHOO INITIATE TWENTY.EIGHT KITTENS-ORGANIZE HOO HOO CLUB

Twenty-eight kittens were enrolled, six delinquent members reinstated, and a lfoo Hoo Club was formed at Phoenix, Ariz., March 16.

The meeting' was the feature event of the first night of the convention of the Lumbermen's Club of Arizona. Dinner ivas served in. the Hotel Adams, and afterward thire was a program of short talks. W. G. Ramshaw of Albuquerque, Counselor for New Mexico; Frank Curran, former vicegerent at Los Angeles; Ed Culnan and Ted Lawrence both of Los Angeles; John A. Johnson and N. H. "Hawk" Huey were the speakers.

tact, Maris, Huey and Dolan; advisory, Hays, Wilcox and Taylor; entertainment, Reed, Engstrom and Donaldson; program, Halloran, Baker and Henry; attendance, Light, Pearson and Hughes I music, O'Malley, Shoup and Johnson; publicity, Seligman, Ernshaw and IlfcFarland; traffic, Pierce, Eubank and Finnell; arbitration, McCalla, Pride and Shrigley; res,earch, Robertson, Hamman and Pool; publig afiaiis, Howell, Loy and O'Malley; sports, Beach, Sanford and Gibson.

Vicegerent Snark Percy I. Merithew conducted the initiatory work, which was impressively done by an able degree team.

A telegram of congratulation was received from Arthur A. Hood, president of the Southwest Lu.mber Sales Corporation, Albuquetq,re, past snark of 'the universe.

PENINSULA HOO HOO CLUB

The Peninsula Hoo Hoo Club held their regular meeting at the Commercial Club, San Jose, March 26.

Secretary Paul M. P. Merner addressed the meeting on the subject of the Concatenation to be held in connection with the Millmen's banquet.

President Al Hubbard introduced Reuben W. Smith, of the National Lumber Manufacturers' Association, who gave a talk on wood shingles. He spoke of the fire-resistant qualities of both Cedar and Redwood shingles. He quoted some interesting statistics regarding house fires, stating that 96% of these fires start inside the house, and of the remaining 4%,2% to 3/o are caused by burning brands.

Brother Huey was nominated for state counselor; Francis W. Pool of Phoenix, for vicegerent snark of the Valle-v District; Albert W. Stacy of Douglas for reappointment as vicegerent for the Border District; W. A. Lamprey for vicegerent of the Tucson District; and L.H. De Mund for vicegerent of the Yuma District.

M. H. McCalla of the Foxworth-McCalla Lumber Company was elected president of the Hoo FIoo Club, which is No. 72. E. V. O'Malley of the O'Malley Lumber Company was named vice-president, and R. V. Baker, secretary of the Lumbermen's Club of Arizona, secretary-treasurer.

The directors are: L. M. Hamrnan, Hamman Lumber Company, representing the retailers; John A. Johnson. John ,d. Johnson Lumber Company, for the wholesalers; N. C. Pierce, Southwestern Sash & Door Company, for the sash and door branch; J. C. Dolan, Dolan Box Company, box manufacturers; and C. P. Henry, Charles R. McCormick Company, representing the salesmen.

The following committees were appointed: Nominations, Brothers Shoup, O'Malley and Halstead; association con-

Rod Hendrickson, Oakland, also talked on this subject, and just escaped a fine for advertising the fire resisting qualities of Black Bear Paint.

MILTON CROSS VISITSBAY DISTRICT

Milton Cross, manager of the Cross Lumber Company, Merced, paid a visit to the Bay district around the first of the month.

F..DEAN PRESCOTT IS SAN FRANCISCO VISITOR

F. Dean Prescott, general manager'of the Valley Lumber Company, Fresno, was a business visitor to San Fran. cisco at the end of March.

SAN DIEGO LUMBERMAN DIES

William J. Hudner, for eighteen years estimator fo' the Lurnbermen's Association of San Diego, California, died on March 3fth at the age of 66 years. He had been a member of Hoo-Hoo since 1920. His widow zurvives him.

L. 'W'. BLINN LUMBER COMPANY

N. H. "Hautk" Huey Nominated, f or Hoo Hoo State Counselor for Arizona

Dlrdbutlng Yardr ud tVhrrer, Foot of McFarlud Ava.' tr Angclcr H.rb6' Wlhhgto' CeL

THE NETV\I COMPETITION

Mr. Spendix: "Any installments due today?',

Mrs. Spendix: "No, dear, I think nol',

Mr. Spendix: "Any paJrm€nts due on the house, the radio, the furniture, the rugs, or the books?"

Mrs. Spendix: "No".

Mr. Spendix: "ThEn I have ten dolla,rs we don't need. What do you say if we buy a netr/ car?"

PIED ADVERTISING COPY

The following, from The New York World, is entitledn "W.ren the Advertising Copy Writer Becarnp Cuckoo":

SOMEBODY

Somebody did a golden deed; Somebody prwed a friend in need; Somebody sang a beautiful song; Somebody smiled a whole day tong; Somebody thought, "'Tis sweet tolive"; Somebody said" "I'm glad to grve'l; Somebody fought a valiant fight, Somebody lived to shield the rightWas that sornebody you?

NOT ACCORDIN .,TO DIRECTION

adding merely a little lerrtron juice you ggf most distant ofablank,asolid he crurnpled up in stations. Ttre first exhilirating &augh1/aLone rells the story. For they are made to fit snug!/ around ttre hips, the directo,r shouted, and wilt leave the stiffest beard ootf and, soothing. Your to fdll when you're shot t" taste and refinement will strong$ 1[rge you to orrn these beautiful rugs. A fEvt' minutes factice each day rqeans

"So gossamer-like these dainty French under-things, so mild'and mellow-Gone are "breaking-in" torturest By greater personality, nlore money, healthier drildren ! Simply mail the coupon to the left and we will send you a sample tube, profusely illustrated,

IT WON'T.BE LONG

"Doctot'', he murmured, "What are my chances?" ' 'Nbt so bad, not so bad. But don't start read,ing dny long co,ntinued storiest'.

SOME PRINTER

"May I printa kiss on your lips?" I asked, She nodded her sweet pernrission, So we w,ent to press, and I rather guess, We printed a large editi

"One edition is hardly 1{nough?" Said she with a ng pout, So again or! the pn he form was laid, And we got somc er&as out.

loading of a pistol to be used accident occurred, and, instead into the body of the actor, and heap on the floor-Whereat , you poor sap, that's not the way

Dr. W, S. Adams, who directs the great observatory for the Governrnpnt on Mount Wilson, states that modern astronomy counts billions and billions of stars in the cosmic galexy to which our sun betongq many of whiclr are a.rnillion times as big as our sun, which in turn ie a million times as big as our earth. He says that they count about thirty billion suns in our "urliversd', and that the're are probably a million suctr "spiral nebulae", or constellatio,ns tike this one. Dr. Adams thinks those spaces are occupied by thinking beings. Ma.kes our little world seem rnighty small doesn't it? And. think of the Porrrer that made and managea dl of that !

NO B,ULLING EITHER

An old gentleman tumbled ovrer a high fence just in tirne to save himself from an angqf bull that had rushed hina in the pasture: "You brute!" he spluttere4 sba;king his fist at the bellowing animal,' and I've been a vegetarian all my 'life."

We cater to the small yard-----

E. K. WOOD LUMBEB CO.

And the smaller dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building trade by car or truck makeg it possible for the small dealer to give tip-top service to his trade, and yet keep down his investment, his insurancc and his overhead.

47Ol Santa Fe Ave.

CEMENT PRODUCTION INCREASING

Reports from the United States Bureau of Mines, received by T. R. Larson, salesmanager of the Monolith Portland Cement Company, show that the portland cement mills of the United States produced 171,908,000 barrels, or 687,632,' 000 sacks, of cement during 1927. This is more than the production of all the rest of the world combined.

Shipments lor 1927 totaled I70,922,0N barrels, or 683,688,000 sacks, showing, as Larson pointed out, that cement consumption was close on the heels of production despite the fact that the productive capacity of the more than 150 plants in this country had been materially increased during the year.

"One of the chief reasons for the cement leadership attained by the United. States is the rvide distribution of cement making materials," said Larson.. "Every populous section is now within reasonable hauling distance of a cement plant."

"Portland cement is now made in 31 states, the largest producers being Pennsylvania, Indiana, California, Michigan, Missouri, New York and Illinois. Wyoming has just been added to the list of cement producing states by the building of our Monolith Midwest plant near Laramie. This plant will be completed and in production this summer, and will supply the inter-mountain region and extend its shipments as far East as Omaha.

"The aggregate investment represented by the plants of the United States is more than $600,000,000, and top production at full capacity would total something over 200,000,000 barrels, it is estimated.

"Cement consumption is growing rapidly, however. No other building material is used in as great a variety of projects. The same demand for speed and efficiency which has placed the United States at the top as an industrial nation has likewise affected, to a great degree, the volume of construction in which cement is used."

..W.D.M.A.'' IS TRADE MARKOF'NEWLY FORMED WESTERN DOOR MANUFACTURTRS' ASSOCIATION

Western Door Manufacturers' A,ssociation is the name of the recently formed association of Fir door manufacturers. The headquarters gf the new association are in 'lacoma, and William L. Rawn is manager.

The association is planning an extensive advertising campaign, and all doors made by member mills will be branded with the letters, "\M.D.M.4."

cr-pN oar-p trl rr-r. g unNs

The Glendale Lumber Company reports that on March 30th their planing mill and all its contents were completely destroyed by fire of undetermined origin. The loss was estimated at $6000 and the mill was located at San Fernando Road and California street, Glendale.

INQUIRY FOR PIECE OF STRAIGHT GRAINED REDWOOD

We are in receipt of the following communication from the Hawthorne Lumber Yard of Hawthorne, California. Any redwood mills who are interested in this inquiry can communicate direct with Mr. S. Y. Keith of Jefferson Barracks, Missouri.

Jefferson Barracks, Mo. Rt. 10, Box 134, March 19. Pn. Hawthorne Lumber Co., Hawthorne, Calif.

Gentlemen: I would like to get a piece of redwood lumber, size lx1ox16 inches as near straight grained as possible. If you will send it by parcel post, also bill for same, I will remit by return mail. Yours trulY'

s. Y. KEITH.

In "Robbins" Flooring you are assured of the very finest that hae ever been, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the type of men who make .eur flooring, all go to m6,ke this stitement possible. "Robbins" Maple and Birch Flooring is the best.

Southcrn Californir:

C. J. I.AUGHUN

535-6 Pctrolcun Sccuriticr Bldgo

WErtmorc 9055

Northcrn Califorair:

GEORGE C. CORMTruS, Ancricrn BenL Bld3.

Srn Francitco Jr4[&ommuxs]FuoolsuNrc

Weyerhaeuser Makes Important Innovation in the Merchandising of Lumber

To give the lumber merchants a quality line with which to meet the competition of dealers in building specialties, and to give the building public clear-through-to-the-consumer guarantee of lumber quality, the Weyerhaeuser mills in the Pacific Northwest as well as in Idaho and Minnesota will shortly begin to ship lumber in packages.

The gist of this innovation is just this: The better grades of square-edge finishing lumber will be shipped and sold in packages. The stock for this line is reprocessed so that the ends of every piece are absolutely smooth and foursquare, eliminating one of the most costly wastes in building-the time the mechanic takes to square up each piece by hand. Each package bears a label on which is printed, in plain English and not in a code understood only by experts, the kind, species and grade of its contents; this label is the first consumer-guarantee the lumber industry ever has had.

Among the chief advantages of this new departure, to the lumber merchant, are these:

1. The retailer who is permitted to handle this new line will be listed as a "4-Square Dealer."

2. He will receive the benefits of the great advertising campaign being launched behind the line.

3. He will be given protection against unfair competition.

4. He will have the backing of the finest manufacturing plants in the country.

5. He will have the inside track on all future developments of the quality line.

6. He will receive the higher profits of this line and, if it wins the public acceptance that is anticipated, he will benefit by more rapid turnover.

7. He will get the reputation of handling the finest lumber it is possible to make.

To begin with, the items being shipped in this manner include all finishing grades of squire-edge stock-bevel and

Colonial siding, drop siding, rustic siding, softwood flooring, ceiling, end-matched West Coast hemlock flooring, casing, base and a wide variety of mouldings.

Excepting the smaller mouldings, these boards are packed in from three to twelve thicknesses. of a standard length. The container consists of a heavy sulphate fibre end-cap which fits over each extremity of the package, working on a combination of the sleeve and hinge principles, to accommodate the flexure of the lumber as it goes through the various' movements of handling.

Each cap is attractively labeled with bright clean reds and yellows. On each label is printed inblack-notin a code, understandable onlyby lumbermen, but in plain English which any layman, can understand-the kind, species and grade of the package's contents, together with the name of the particular Weyerhaeuser mill which shipped it.

This description isa guarantee of quality, not only to the dealer, but to every interested member of the public. Items which are sold in broken lots bear corresponding piece-labels, so that no single board of inferior lumber maf be substituted for a piece of the quality-line. The customary percentage of shorts is included in each package of such items as siding, and these shorts are all re-butted and of first quality.

Presumably the first question that the lumber merchant will ask is, "Is the plan practical?-is it possible to package boards as long as 16 feet so that they will hold together during the whole process of shipment and handling?" The answer is contained in the fact that the Weyerhaeuser organization spent l8 months in developing the package and is satisfied that it will hold together perfectly during transcontinental shipment and all of the ordinary hazards of handling and loading.

The question, whether the package causes any defects in the lumber, is out of order, for, as a matter of fact, it improves the condition in u'hich the commodity is delivered

The neu "4-square" line of quality lumber, shozuing the differe:nt sizes of pachages used for different item.s of lumber, Each 2ackage carries a guarantee tabet ercept the smatter moutdings.whi'*"':{'!;,"u::rl,;";::f:r:::f:r,ilf,!}(';,,"f,i1,!il"if,i[,!f iiil,.items u'hich ntav be sotd' o't of the

to the ultimate consumer. The fibre caps are fastened to the top and bottom boards in the package and these outside wrap pieces have only the reverse or low grade sides exposed. The faces of all the boards are protected. Likewise the ends.

Here the contractor and the carpenter are likely to ask about the time required to r'emove the stapled caps. It is negligible, for a quick jerk releases the cap and the lumber is ready for instant use.

It is obvious that lumber, in order to be packed this way, must be finished better than is customary. The cap makes the ends of the board of primary importance, and it is surprising, really, that the average lumber manufacturer has not before done more to improve the ends of his product. AII lumber merchandised in this way isre-butted. It is made absolutely smooth and four-square-which gives the line its brand name, "4-Square."

The re-butting process is the result of some six or eight months of work on the part of the Weyerhaeuser developmenfengineers. It rvas found impossibie to inspect, grade, re-butt and re-inspect the pieces selected for this line without slowing up the lvhole mill-process. So these refinements were included in a separate operation. The seleeted lumber is brought from the sheds of the planing millto a special re-manufacturing plant where the electrically operated re-butting saws are located. These sarvs are built into newly invented re-trim benches, pneumaticallv operated, with rubber-faced clamps to hold the lumber against the guides. At this point the lumber is re-inspected so that it meets the highest specifications as to manufacture and finish. Then it is shunted onto a trttck, r.vhere it is packaged and labeled, a{ter which it is ready for loading.

Now, the additional price of the 4-Square line is barely enough to cover the cost of re-manufacture. It requires that the dealer sell it on a distinctly higher level from that

on which he disposes of his ordinary stock. But this higher price is not enough to prevent acceptance of the improved product by the building-owner. For the additional material-cost is believed to be offset by the economy in labor-cost. Tests conducted by Weyerhaeuser have determined that there is a substantial saving in the application of this improved material.

While the distribution of the 4-Square line will be handled entirely through lumber dealers and while these dealers will be given the special rating of "4-Square Dealers," they will not be expected to carry thisline exclusively. Nor will they be required to stock the packaged goods heavily. They rvill be asked to carry a small but as- ' sorted stock of 4-Square as a supplement 'or adjunct to their regular stock. They will be able to get the two linbs in the same mixed carload. And they will be protected by' the producer's absolute refusal to place the line with any retailer whose price-policies are known to be detrimental to the lumber industry.

Aside from this, the dealer will be able to command his price by pointing out that the buyer is getting the finest lumber it is possible to produce-he gets the highest qual- ity at the start, which is the cheapest in the end. The packaged line is better looking than ordinary lumber and produces better buildings at a substantial saving in cost, since it eliminates one of the most costly wastes in building-the time the mechanic takes to square up every board by hand before he uses it.

This assurance of high quality is not based on intangibles. Grade of 4-Square lumber will, of course, be the standar{ association grades of the several regional producin! districts. But manufacture has been refined and improved and rigid standards of size, width and dressing and seasoning will be rigidly adhered to.

(Continued on Page 44)

Pachaged lumber is easy to ltondle, sinceeach bun,dle constitutcs a unit, From the mill to lhe building-lot the same meth'ods of handlittg which ol,crate in. tlte cose of ordinary lumber are applicable to tlte ltachage product.

HPNRY W. RIDDIFORD DIES

Henry W. Riddiford, prominent figure in Southern California lumber circles, died at Glendale on March 31. For many years, he was secretary of the Los Angeles Lumbermen's Exchange. A ferv years ago, he retired from active association work. He was one of the best informed men in the Los Angeles district on lumber and building affairs and to those interested in lumber things, he was well knorvn. He was a sage, statesman, historian, and statistician. He was a mem,ber of Hoo-Hoo for many years, his number being 9327.

Mr. Riddiford built himself into the lum.ber life of Los Angeles in a

FRANKPARKLEAVES FOR TOUR OF EUROPE

Frank Park, Park Lumber Co., La Mesa, was a Los Angeles visitor the last week in March, where he was completing arrangements for his tour of Europe. His boat left Wilmington on April l. His first stop will be in Italy, from where he will start a tour of the continent that will consume several months. Mrs. Park accompanies him on the trip.

J.E. NETGHBOR BACK AT OFFICE

J. E. Neighbor, Neighbor's Lumber Yard, Oakland, is back at his desk after being confined to his home by illness fora short time.

HENRY HINK A SOUTHERN CALIFORNIA VISITOR

most constructive fashion. He rvas genial, keen, kindly, Henry Hink, l)olbeer & Carson Lumber Co., San Frandependable, honorable, and a philospher both at home and cisco, was a Los Angeles visitor the first part of the month. abroad. His passing is regretted very much by his num- He spent several days at their Los Angeles office conferberless lumbermen friends. ring with Ed. Seward, their Southern California repre-

Funeral services rvere held at Glendale on Thursday, sentative. Accompanied by Mr. Seward, he called upon the April 5. retail trade in'the Los Angeles and San Diego districts.

ALLEY BROTHERS TO HAVE YARDS AT NORTH HOLLYWOOD AND VAN NUYS

Alley Brothers Lumber Company of North Hollyu'ood have been granted permission by the North Hollywood and Van Nuys City Councils to erect trvo nerv lumber yardsone at 14423 Calvert Street, Van Nuys, and the other at the northeast corner of Chandler and Tujunga Boulevards, North Hollywood. The Alley Company yard in Bell is also undergoing a remodeling.

FF.H.BROWN

Yards and Offices: 1044 47th Ave. at E. 12th St.

OAKLAND CATIF'ORNIA

HARDWOOD LUMBER AND FLOORING, PANFLS, etc.

G. H. BROWN, President

NEW YARD AT LIVERMORE

O. H. Shoemaker, formerll' manager of the Independent Lumber Co., Livermore, and E. E. Rose are starting in business at Livermore as the Shoemaker Cash Lumber Co.

R. O. WILSON A LOS ANGELES VISITOR

R. O. Wilson, R. O. Wilson Lumber Co., left San Francisco April 10, for a business tripto Los Angeles. He expected to be away about a week.

SKILSAW

Eleccic Hand Saw

The saw you ake to the lumber instead of the lumber to the saw.

Built in sizes for all classes of work where a pottable hand saw can be used.

Operates from ordinary light socket. Veight 10 to 26 lbs.

The 10Jb. saw ideal for cutting veneer.

$Vhy not investigate'the many places you can use a SKILSAMn yout business?

Syntron motodess electrio hammers for concrete ddlling and chipping. For erecting machin. ery and remodeling jobs.

Electric Drills - All Sizes

Tools Sold - Rented - Repaired

M. N. THACKABERRY

308 East Third Street . Los Angeles MUtuat 7508

Henry W. Rid,diford.

Weyerhaeuser Makes Important Innovation in the Merchandising of Lumber

(Continued from Page 41)

The Weyerhaeuser executives believe, and hope, that this effort to improve selling conditions in the lumber trade will result in a widespread movement toward improved manufacturing throughout the entire industry. In a sense, they welcome competition to excel their own advances in manufacture, because they are confident that such competition will bring the whole industry to a higher level of manufacturing and merchandising, which will give it effective resistance to the encroachments of the specialties industries.

So the retailer will be helped to meet competition by the fact that this line of lumber is distinguished by its quality. Also, the quality will be stated clearly and attractively to

ing papers in the principal trading centers out of which these dealers operate-in short, allof the legitimate merchandising helps which specialties manufacturers have used successfully to induce lumber merchants to run department stores of building materials.

"This is the beginning of a new era in lumber merchandising," said Mr. I. N. Tate, of Spokane, General Manager of Weyerhaeuser Sales Company, in announcing the new project. "The lumber industry is cutting its merchandising eye-teeth. This, we think, is the first of these teeth which-has actually come through to date.

"What has been happening in our industry is that, although lumber is and always has been the dealer's biggestvolum.e itemand his longest-profit one, the aggressive merchandising methods of competitive manufacturers have absorbed an undue share of the dealer's promotion-energy.

"Yet the lumber merchant has been lorced to take bn these specialties simply because the producer hasn't, before now, come to his rescue. He has been content to see lumber remain only lumber and to have it sold on a price-basis alone. This has subjected it to the severest kind of pricecompetition.

"We are trying to rectify this condition by giving the dealer, in addition to the ordinary run of lumber, a line of lumber products that are improved, distinctive, identified, packaged, advertised and guaranteed clear through to the consumer. The progressive dealer cannot but respond. It will mean a return to a reasonable balance in the distribution of sales-effort, for here is a line of lumber products that he can merchandise successfully on a quality-basis.

whomever is interested. A truckload of lumber going down a street with the brightly colored caps shining on the tailbutts of the packages, is sure to attract attention. It will enable the public to get interested in lumber, and will create the impression that lumber is as carefully manufactured, selecled, graded and handled as any of tie packaged goods that are used in a household. It will identify the dealer whose truck hauls this new and attractive kind of material, as the proprietor of an interesting business conducted on a high plane. Again, the package will enable the dealer to display lumber to advantage, and to advertise it more effectively.

Of course, it will assure him that he will participate in the benefits of the producer's advertising. The Weyerhaeusers regard this development as of national significance, and therefore are preparing to advertise it nationally. They plan to support their 4-Square dealers with all sorts of local advertising and merchandising helps, including campaigns to architects and contractors, plates and matrices for local advertising, advertising by the manufacturer in the lead-

"This lumber industry of ours has taken some stiff jolts from outside competition during recent years. There is no reason for expecting that this competition will decrease in the future. The only way to meet it, that we know, is to improve the product, give it distinction and put some display value into it. We believe we have done this in packaging lumber, and we believe this is bound to help take lumber off the auction block."

Summarizing the anticipated benefits of the project, to others in the building industry besides the retailer, Mr. Tate brought out these points:

For the contractor:

1. It means absolute protection against unscrupulous competition which substitutes different species and inferior grades for those specified.

2. It means protection against any dealer who might be temoted to substitute.

3. It means a saving in the cost of application, which may result in finer construction-practices, or higher profits on the job, or both.

4. It gives the contractor new help and new salesarguments with which to promote the wood house.

5. It helps him win a reputation for fine rvork.

To the architect, the new project means:

1. Absolute assurance that lumber of the quality, species and grade he has specified will be used.

2. Freedom from the many abuses of lumber construc-

JONES HARDWOOD COMPANY

I. N. TATE, General Manager, Weyerhaeuser Sales Cornpany

tion against which he has had to contend in recent ]€?rs;

To the owner, it assures the use of quality products if he iswilling to pay for them. Against the higher price, it balances a substantial saving in labor-cost. Above all, lumber thatis made right assures the owner that it will be used right.

. OAKLAND HAS NEW BUSINESS

The Star Lumber Companv has been organized in Oakiand to engage in general lumber business and articles of incorporation have been filed with the Secretary of the State at Sacramento. Capital stock is in the amount of $50,000 and directors are as follows: W. E. Bruce, Stockton; S. E. Dalton, Oakland, and G. N. Whiteside, San Francisco.

BOOTH-KELLY COMPANY PLANTS PINE AND REDWOOD SEEDLINGS

First among Oregon fjr lumber manufacturers to adopt forestry. methods to keep their lands permanently produi- tive,the Booth-Kelly Lumber Co., of Eugene, his just finished an experimental planting of over 10,000 pine and redwood seedlings to supplement its policy. of leiving fir seed trees when logging. The seedlings were supplied by the nursery maintained cooperatively bythe State forest school at Corvallis and the Federal Government, under the Clarke-McNary law. The planting was directed by Norman G. JacobSon, of the Western" Forestry & Conservation Association's research and forest land management department.

Desirous of working up a constructive forestry policy for the Eooth-Kelly Company, Manager A. C. Dixon and Logging Superintendent Faye Abrams arranged in 1924 for continuing study by the association's experts of the capacity of cut-over lands to produce another crop and steps to that end that were practical under existing conditions. The chief aim has been natural reproduction of the original species by the adoption of a seed-tree policy and skillful handling of slash $sposal. This promises -to be highly successful but the company has decided to check against it further, also to contribute to public forestry knowledge in the region, by some planting of other species.

GEO. W. MOORE RETURNS

Geo. W. Moore,.Moore Mill & his San Francisco headquarters the company's mill and camp at

TO SAN FRANCISCO

Lumber Co., returned April 2,from a visit Bandon. Ore.

GRITZMACHER & GUNTON Wholerders

112 Market St - San Francicco

Telephone Suttcr 71199

Douglar Fir - Sprucc - Redwood

Redwood and Cedar Shinglcr

Fir Piling Cedar Poetr

Split Rcdwood Productr

A"."o' in.l-J;,.&.HEb". co.

HILKE PILER SALES ALSO PILING UP

"We have long been using the slogan 'Piles up profits as well as lumber,' in our advertising of the Hilke Lumber Piler,"writes the Murry Jacobs Company, distributors of this device, "and we are sure you will be interested to know that this spendid machine is also piling up a very satisfacory sales record."

At present, they advise us further, there are approximately one-hundred Hilke Pilers in use in the sawmills of the Pacific Coast and a very pleasing feature of many recent sales is that they are reorders from previous purchasers. -

Among those who have thus expressed in the most convincing possible way their satisfaction in the machine and its operation, is the Ewauna Box Co., of Klamath Falls, Oregon. This concern became Hilke users and enthusiasts last year when they purchased two machines. Their recent re-order was for two additional pilers.

Others l'vho have made Hilke purchases since the first of the year are the Lamm Lumber Co., of Modoc Point, Oregon; Springer Mill Co., of Olympia, Washingtoh, and International Wood Products Co., of New Westminster, B. C.

A recent improvent in the Hilke Piler is a roller drivechain in place of the riveted mill-type chain formerly used. The Hilke is supplied with either gasoline engine or electric motor drive and with car wheels for operating on tracks or with broad truck wheels for use on planked runways. A special feature of exceptional value in this machine is the automatic unloading arms, which take the lumber off the nroving brackets or "flights." These hold several boards so that the machine need not be stopped if the stacker is not able to take off every board the moment it reaches him.

Some of the larger users of Hilke Lumber Pilers are the Sugar Pine Lumber Co. of Pinedale, who operate 11 Hilke Pilers, and the Seattle Cedar Lumber Mfg. Co. of Seattle, Washington, who have 18 Hilkes in their yards. This latter company build their piles to a height of 6O feetten feet below the raised runways on which the pilers operate, and 50 feet above these.runways.

THERE IS A REASON

Why the largest millc are in: stalling our IMPROVED AIR COOLED REFT,.ISE BURNERS.

WE ARE ABLE to care for your requhements for air cooled and brick lined refure burnerrnew and used boilerr of all sizes and typer.

SEATTLE BOILER

woRr$

Seattle, Warh.

A. B. Grit-mbcr Hwud M. Gutc

Wrltc fc Cataloeuct

WILLIAM H. BRADFORD PASSES ON

Owing to the serious illness of her father, Mr. William H. Bradford, Mrs. A. J. Russell was called to Portland, Oregon, on March 22. Mr. Bradford died on March 3O and funeral services were held on April 2.

Mr. Bradford was a native of Massachusetts and was a pioneer of Portland, Oregon, where he resided for many years. , He was a prominent figure in the lumber industry of the Northwest where he was connected with the timber business.

EDWARD LARSEN SUCCEEDS EDGALPIN AS MANAGER OF TILDEN LUMBER & MILL co.'s YARD AT SAN JOSE

Edward Larsen, formerly with the Hubbard Lumber Co., 9akland, has succeeded Ed Galpin who recently resigned his position as manager of the Tilden Lumber & Mill Company's yard at San Jose. Mr. Galpin plans to go into busin'ess for himself at an earlv date.

wM. B. JoNEs """33f,BoolJoNes HARDwooD

__Wm. B. I,ones, who was formerly an officer of the Batrgh Hardwood Lumber Co. of Los Angeles, is now located -in San Francisco where he is managing the Jones Hardwood Company. Nelson Jones, former manager-of the company, is now connected with the Breese Flying Service of San Francisco and has turned the active control of the business over to his brother.

NATIONAL ASSOCIATION OFWOODEN BOX MANUFACTURERS MEET AT SACRAMENTO APRIL 27 AND 28

A meeting of the Pacific Coast Group of the National Association of Wooden Box Manufacturirs will be held in Sacramento April 27 and, 8, at the Hotel Senator. Invitations to attend this meeting have been sent toall manufacturers of wooden boxes on the Pacific Coast.

E. C. PITCHER OF TILDEN LUMBER & MILL CO. GOING ON EUROPEAN TRTP

E. C. Pitcher, connected with the Tilden Lumber &Mill Co,, Oakland, for many years, is taking a year's leave of absence, and intends making a trip to Europe this summer.

PROF'ESSOR R. R. FENSKA MAKING PACIFIC COAST TOUR

R. R. Fenska, Professor of Forest Engineering at the New York State College of Forestry, is on a tour of the Pacific Coast making an inspection of lumber manufacturing plants and logging operations. Professor Fenska is associated temporarily with the West Coast Lumber Trade Extension Bureau, while on sabbatical leave from the university. He has been six years in his present position at Syracuie, and before that was in the U. S. Forest Service, at Missoula, Mont.

CONFER ON REGIONAL ANDNATIONAL PUBLICITY

Washington, D.C., March %-J. B. Fitzgerald, manager of the publicity departrnent of theWest Coast Lumber Trade Extension Bureau, arrived in Washington Monday to confer with Theodore M. Knappen, director of publicity of the National Lumber Manufacturers Association, on regional and national publicity and advertising.

Both the regional trade extension campaign of the West Coast Bureau which is national in scope, and the National Trade Extension Campaign of the National Lumber Manufacturers Association will be more effective if there is a coordination of publicity and advertising in accordance with the established program of the National Lumber Manufacturers Association, Mr. Fitzgerald believes.

From Washington Mr. Fitzgerald will go to Boston for a week in the interests of West Coast woods.

W. I. WILSON A LOS ANGELES VISITOR

W. I. Wilson, Diamond Springs, California, president of the California Door Company, is spending a few weeks in Los Angeles on company business matters. He is maklng his headquarters at the company's Los Angeles ofiice. Mr. Wilson will remain in Los Angeles until the first of Mav.

SELLS OUT TO THE SUNKIST LUMBER CO.

A. F. Neinke, Temecula Valley Lumber Co., Temecula, has sold his interests to the Sunkist Lumber Co. of Monrovia.Mr. S. J. Hathaway is the owner of the Sunkist Lumber Co.

Goodyear Produces Ten Million Tires in Los Angeles, Starting on Second Ten Million

Officials of the Western Goodyear plant of Los Angeles, owned and operated by the Goodyear Tire & Rubber Company of California, Incorporated, u'ere interested spectators recently, as tire-maker Harry Griffin built the 10,000,000th tire to be produced in the Los Angeles plants since the factory first opened.

This event was celebrated in traditional Goodyear fashion by ten long siren blasts f rom thef actory whistle, thus commemorating anotheroutstanding achievment that very favorably compares with the all time complete Goodyear production of 110,000,000 tires recently reached, states C. W. Bradbury, of the Truck Tire Service Company, local Goodyear distributors.

It isnot quite eight years ago since Goodyear built its first Western tire; says Mr.

000,000 tires is reflected in some of the figures released, showing the value of this Western Goodyear plant to the West.

Over 41,000 long tons of rubberhave been brought into Los Angeles, most of it through Paciftc Ports, from the Far East.

Over 79,000 bales of cotton, almost all from Arizona and California cotton fields, have come to the plant and have been f abricated in Goodyear's own textile mills adjacent to the tire factorv.

Over $1o,0oo,oo0.0o has been paid out for miscellaneous material and supplies.

mercial and professional life of the West. Other rnillions of dollars have poured out through all arteries of Western business and agriculture for the Western materials built into Bradbury. This epochmaking event occurred June 14, l9n, and in less than eight years 10,000,000 tires have rolled out of this plant and is a Itriking evidence o{ the productive resources and energies centered in this Western development of Goodyear's.

Older residents of the Southwest section of Los Angeles still recall the mammoth cauliflower field, where is now located Goodyear's activities. Very few of the old-timers, however, wbuld recognize the locality today, for not only is it teeming with Goodyear's activities, but also other industries have located adjacent to the Goodyear plant and south and west are miles of homes.

Millions of dollars have poured out of the Goodyear pay envelope into the local industries, real estate and the com-

The Goodyear plant today represents an original investment of approximately $15,000,000.00 in plants and equipment, plus another million for subsequent additions in 7926 and'1927 and there is in contemplation an investment of another half million for additional plant facilities this year.

It has meant steady employment to approximately 3000 people, over a period of almost eight years.

A pay-roll of $26,000,000.00 has been distributed since the plant building operations were first started,

Goodyear is now celebrating the building of its first 10,000,000, and pausing only to cheer, for the second 10,000,000 are on their way.

C.

OF STOCK-

C. E. McFarland has been appointed manager of the Tilden Lumber & Mill Company's yard at Stockton, succeeding O. D. Ruse who. has resigned from that position.

and RAIL

G. F. HOFF ILL AT SAN DIEGO

G. F. Hoff, attorney ahd treasurer of the Lumbermen's Service Bureau, San Diego, and formerly a director of the California Retail Lumbermen's Association, is seriouslv ill in Mercy Hospital, San Diego. He is suffering from a heart attack.

E. McFARLAND ISNEW MANAGER

TON YARD OF TILDEN LUMBER & MILL CO.

t . [n submrbtrpg thrs pte?nrq horne plan or modernlzed Enf rsh desrgln Fo. your cotsr{eratron vo-,r cannol help bu[-admire [he marn, pradrcit Feat,.rres rncluded in b"th btte extenor a Floor plan arltandements and rn additron the"r,e rs suFFrcient space rn al[rc For t*o or mofe rooflTs.

LUMBER DEALERS ASSOCIATION HOLD SPECIAL MEETING

The Lumber Dealers Association of Los Angeles held a special meeting on Friday evening, March 9, at Patriotic Hall, Los Angeles. Practically all the retail lumber concerns in the Los Angeles district were represented by sales forces. Several hundred lumber salesmen were in attendance. Kenneth Smith, secretary of the association, had charge of the meeting.

OIy\/EN,OREGON LUMBER COMPANY'S SALES MANAGER WILL VISIT SOUTHWEST

Gain Robinson, sales manag'er, Owen-Oregon Lumber Company, Medford, Oregon, visited San Francisco early in April on his way to the Southwest. He will visit Houston, Galveston, Beaumont, Dallas and Fort Worth, returning to Oregon by way of Kansas City. Mr. Robinson expects to be away from headquarters five or six weeks.

E. A. GOODRICH SPENDS FEW DAYS IN

I / sAN FRANCTSCO

ANGELEfo/ E. A. Goodrich, Los Angeles manager for the Union ' Lumber Co., spent several days in San Francisco during - G._ O._Fqgelman has been appointed District Manager the early part of the month. During his stay in the Eay for the California Door Company with headquarters at ihe District, he made his headquarters at the cornpany's San company's Los Angeles office. Mr. Fagelman succeeds Francisco office where he conferred with officials of the J. A. Farnsworth, Jr., who died on March 13. company.

G. O. FAGELMANAPPOINTED LOS DISTRICT MANAGER

LOS ANGELES LUMBERMEN TO HOLD DINNER DANCE

B. W. Byrne, vicegerent snark of the Los Angeles District, announces that there rvill be a dinner dance at the Commercial Club, Los Angeles, on Saturday evening, April ?4. All lumbermen and members of Hoo Hoo and tlieir guests are invited to attend. The dinner dance will be sponsored by the Los Angeles Hoo Hoo.

In completing the arrangements for the dance, Mr. Byrne will be assisted by the following: Art Penberthy, Gene DeArmond, A. B. Mc-{lpine and J. E. Martin. Announcements will be in the mail in a few days.

REDWOOD MANUFACTURERS COMPANY FIELD MAN RETURNS TO CALIFORNIA FROM TRADE PROMOTION TRIP TO TEXAS

A. S. McKinney, field representative of the Redwood Manufacturers Co., large producers of Redwood with plants at Pittsburg, Cal., has recently returned to headqrrirters from a three months' tripto Texas, during which time he was engaged in doing field work for his company in that territory.

The Vaughan Lumber Company are sales representatives in Texas for the Redwood l\fanufacturers Co.

R. A. JOHNSON FOUND DEAD

R. A. Johnson, manager of the J.D. Halstead Lumber Co., Fresno, was found dead at the company office on March 27. Mr. Iohnson is survived bv his wife. Mrs. Cynthia Johnson, and a son, Arthur Johnson. Mr. Johnson was president of the Fresno Optimists Club.

HERMANHERWIG GIVES DINNER AT '... I WATSONVILLE

Herman Herwig, manag'er of the Watsonville Lumber Co., was host at a dinner at the Hotel Appleton in that city, March 3O, to a number of contractors and others engaged in the building trades in Watsonville and vicinity.

GEORGE GROUND RESIGNS

George E. Ground, manager of the Modesto Lumber Co., Nfodesto, has resigned, but has not made a definite decision as to his future plans.

CHAIN.BELT COMPANY HAVE NEW LOCATION IN SAN FRANCISCO

Chain Belt Company, San Francisco, are now located in their new building at 909 Harrison Street, where thev are in a position to carry larger stocks and give better sirvice than ever before. They retain the same telephone number, Garfield2826.

The

Who Wants to Hire

The Fellow Who 'Wantg to Be Hired

LUMBERMAN EXPERIENCED IN SALES WANTS POSITION IN SOUTHERN CALIFORNIA

Experienced lumberman would like to become connected with sales organization of wholesale or retail lumber company in Southern California. Has d thorough knowledge of the lumber business from the manufacturing and sales ends of the business and has been connected with some of the large mill operations of the Northwest. Familiar with the trade requirements of the Southern California trade. Can furnish excellent references. Address Box C-190, care California Lumber Merchant.

YOUNG LADY WANTS GENERAL OFFICE WORK

Young lady with seven years' steady experience in large corporation general office work and meeting public, wants position in office. Experienced in credit work; can deal with public tactfully; has thorough knowledge of filing and all details of office work; assist in bookkeeping and do stenographic work. For information call office of Calif. Lumber Merchant, VA 4565.

DINNER DANCE

Sponrored by the Loe Angeleo Hoo Hoo

SATURDAY EVENING, APRIL 28, 1928

Commercial Club

I lth and Broadway, 'Los Angeles

Watch for Special Announcement

All Lumbermen are invited to ettend. Committee

PLANING MILL F'OREMAN WANTED

Foreman: Planing Mill, 20 machine, handling 2 million feet per month, one hour's ride from Bay Region. State age, experience, references and wage exPected. Address Box C-189, care California Lumber Merchant.

WANTED-WHOLESALE SALESMAN

Must know something of Redrvood and know Los Angeles and vicinity. Make application in own handwriting. State previous experience. Will furnish automobile. Address Box C-191. Care California Lumber Merchant.

LUMBER YARD SITE FOR RENT

Fine lumber yard site for rent, $150 per month. Mill, lumber racks and spur track on the ground ready-to go. Located in Los Angeles. Address Box C-185 care California Lumber Merchant.

WANTED_EXPERIENCED LUMBERMAN

Combination office and yard rvork. Sprague Lumber Company, 8700 South Western Ave. Phone: YOtk 24L3.

STATEMENT OF THE OWNERSHIP, UANACEUEIT' CIRCULATION' Dfc., REoUTRED BY THE AcT oF CoNGRESS oF AUGUST 24. 7912,

Of The California Lumber Mcrchant, published Semi'monthly at Ill Angeles, Cal., for April r' 1928.

Steic of California I cr. County of las Angclcs, f ---Eilori ;;: t Noi;;'v n btic ia and for the 9tatc end countv rfotc' said, personaliy appcarid J. E. Martin, who' bavils be€n duly sw.ortr .ccirdinq to iaw."deposei and ravr that hi ir th-.-MsnrginS Editot of The California Ltrnber Merchant' and that thc tollowing rs' to .tne ocst of his knowledge and belicf' e true stetement ol thc- oltncrlnlp' EenaEcllctrt (aad if o daily DaDcr, thc-circ-uletion)' ctc.' ol tnc rlgrrc' raid bublication for the datc shown in thc above caPtlg!' a.cturr4 li-ttri-Aii of August 24, 1912, cmbodied in-rcct-ion 4ll, Poltal Laws and Rclulations. printcd on the rcverle of tbir torm' t9 wlt:

b.:f.?#"*t""J$i,;31'T;J'S;,oull"iia'i3"3:i'r"r-""tr;.?i"ill; Cal.; Business Manager, None. ---i. -ttrii-1UJ-oii"ii'iJ: (If owacd bv a corporation,,its namc and address murt,be stated and also immediatgly thercundcr the namca and addrcrscs of stockholdcrc owning or holding one pc! ccnt- or morc of total amount of stock. If rot owncd by a corporatiglr' thc .namca and sddresser of the individual ownerl must be given. rI owncd,.Dy s 6rm. comoany. or othcr unincorporated cmcern, lts namc and ad(Ircll' ai riell ai thbie of each individual mcmbcr, must bc given.) J. C. Dionne. 318 Central Bldg', Los Angeles, Cal. i.' itr"t the' known bondholdlrs, mortgagccr, and other egcurity holdersowning or holding I Dcr ccnt or. more of total amount oI b-o-ndt, i"oitq"cis. oi-oitr.i secuiitiei arc: (If thcre src none' so statc.) !o4c. +.- Thai the two oaragraDhr next above, giving thc lamcr ot thc ownirs. it-ociitrotairs,- and- cicurity holdcrr,- iI ani, contain not oa-ly thc lisi of rtockholders and security holders as thell appcar -uponthc books of the comoanv but also, in celcr $hcre ttrc Etockholdcr ot securitv holder apbeais upon the books of the @mpany e. tru3tea or in irry othcr fiduciary rclation, the namc of thc perlon -or co-qPora' tion for -whom cuch trustcc is scti-ng, i3 8iv.c-tr; 3l3o- that thc laid two i"r"diiotti i6ntain stailmcntr cmbrCcinS-efiaot's full knowldgc- 1nd belicf ai to thc circumstanccs and conditiong undcr which ltoclholdcra ind sciuritv holdcrswhodo not eppcarupon thc books of the compa-ny astrustces. hold gtock and sccurities in a capacity othcr than that oI a l6nii n<ii oivnJi; ina tni" afiiant has no reaso-n to'believe that.any othcr pirson, association, or corpo-ration has -any -iftercat direct or indirect in iti-iaia-iio.t, toritr, or 6ther securities-than as.so statcd. by.him-... - -S.-flit thc evcrise number of copicr of cach issuc of tbir pub!; cation sold or distributed, through tbe mail! or- othervilc' !o DaiS rubscribcrs dfliiTg-tle six.monthc pqece.diPg thc.datc show! .bovc ir ...::......; (Tt ii iitormation is rcq:uired fi "fi

(The Clatlng Houn)

Thir Column of "Wanto" end 'Don't'Wants" is fon

Fellow Who Wante to Buy The Fellow \ilho Wants to Sell The Fellow

p*coturnn tnch

B. W. B5rme, Chairman

Gene DeArmund

Art Penberthy J. E. Martin

A. B. MacAlpine

Quolity Counfs In the LOnp J Run

California Pine Doors are preferred because:

l. Their light weight and easy-worked texture reduces cost of hanging.

2. The surface is an ideal base for stains, lacquers, paintsand enamels. Cost less to finish. Make a handsome job. Will not "grain raise."

3. Light weight saves freight.

4. Bright color and attractive faces enhance the dealer's resale acceptance.

RED RIVER CALIFORNIA PINE DOORS

Are made of kiln dried stock. Laminated core construction of best design and workmanship. Will not warp, shrink, check or twist. Will withstand any boiling or soaking test and the more severe test of time and weather.

CALIFORNIA WHITE AND SUGAR PINE

Sash - Doors - Moulding - Plywood - Veneers

Pattern Stocks - Box Shook - Cut Stocks

Shop Lumber - Specials to Order.

Door Stock for Manufacturers in l,aminated and Solid Stocks

Trade Mark

"Producers of White Pine f or Over HaIf a Cenlury"

PefII}arrence econoffiJr be alatyfire safety fair profits from everyviewpoint, this is thel"gi.al roof.

It's customer satisfaction that countsin the roof business-both fromyour standpoint as a retailerandours as manufacturers. And the more friends you make as 3 1s1ails1-the more money we make, for our profits are determined by your sales. This is one of the reasons we make 'Weaver Roofs so good your customers tell others about them.

\TEAVER.HENRY MFG. CO. Successors to Veaver Roof Company 3275 East Slauson Ave. Los Angeles Telephone Mldland 2l4t