Peerless Kitchens Advertised to Consumers

Starting with a four color full page adv'irtisement in the April issue of Sunset, the home magazine which covers the entire country west of the great divide, with a circulation of almost 200,000, the Built-In Fixture Company of Berkeley has launched a consumer advertising campaign which will run for a year in this magazine with the purpose of making more sales of Peerless Built-In Furniture for Peerless dealers in this territory.

The campaign will include several full pages in color, as well as other advertisements in black and white.

The Built-In Fixture Company has worked steadily during the last 6ve years to build up dealer representation in the Pacific Coast and Southern States, and now feels that the time is ripe to spend the money necessary to create in the mind of the consumer the desire to have such a kitchen as the genuine Peerless kitchen depicted in the advertisements, and to make it easy for the women who. read the advertisements to find out how such a kitchen cah be ob. tained.

In the announcement of this campaign which has been sent to the dealers, it is requested that they send the Built- In Fixture Compan.v a list of prospects foi Peerless equip- ment. A copy of the magazine will be sent to these with the dealer's compliments, and copies of the first advertisement will be sent free to dealers on request for distribution. Dealers are also asked to run a "tie-r]p" advertisement in their local paper, and mats are offered free for the advertisement with a similar illustration to the one appearing in Sunset.

The first advertisement contains a beautiful illustration of a complete Peerless kitchen in four colors, with head_ lines destined to create desire to modernize the old home. which read "That Kitchen You've Wanted Can Be yours i -and in the old home you've learned to love',.

San Diego Hoo Hoo To Hold Golf Tournament and Dinner Dance

The San Diego.Hoo Hoo Club is going to hold a golf tournament and dinner dance at the Rancho Santa Fe- on Saturday, April 26. M. P. Bennett, president of the San Diego Hoo Hoo Club, extends an invitation to the Los Angeles Hoo Hoo to take part in the golf tournament and attend the dinner dance in-the evenin{. Many of the Los A^ngeles ltrmbermen are planning to attend this enjoyable affair.

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