Becoming

"Wood Conscious"

Largely Matter of Practice

Memphis, Tenn., March 31.-W. R. Scott, Vice-President of the Golf Shaft & Block Company, Memphis, has confessed to a state of mind which his associates in forest industries would like to see the whole world achieve. In the promotion of hickory and persimmon for beautiful golf clubs he has become "wood conscious", he says in a recent letter to the National Lumber Manufacturers Association. His letter 'contains a gospel worthy of preaching and practice by other lumbermen. It deals with the new booklet, "Beauty", which his ,company is distributing primarilv in the interest of wood in golf 'club shafts and heads, but in which they have found space to glorify the attractiveness of wood in its myriad other ornamental uses.

"During the time we have been trying to promote the use of hickory golf shafts and persimmoq golf heads", Mr. Scott writes, "we have become wood-conscious. We have also discovered that many people who directly or indire'ctly are vitally interested in wood are not themselves wood-consciou s."

The booklet is a splendid example of the results wood consciousness can a,ccomplish. Lumbermen should get a copy for their own satisfa'ction. And they will find that it not only appeals to their golfing friends for its golf interest, but that it is a booklet which will spread the consciousness of wood's beauty among such friends. Copies may be had from the company's Memphis office or from the Washington offi,ces of the National Lumber Manufacturers Association.