Los Angeles to Observd 150th Birthday

Few movements initiated in Los Angeles have received the whole hearted support of the community at large that !s- bging accorded La Fiesta de Los Angeles, ltre cityt tsOttr birthday celebration, Septem,ber 4 to 13.

Designed as one of the major events of this, California's Fiesta year, La Fiesta is expected to attract to Los Angeles visitors from far and near, many from foreign lands. Building and construction interests are directly interested in the staging of this great community celebration. One of the outltanding features will be a World's Congress of Rough Riders and Rodeo, to be staged at Olympic Stadium. This event alone is expected to draw to Los Angeles the largest number of horses and rodeo stock ever assembled in the city. Their housing will be a ,considerable item.

Special grandstands will be erected at various points of vantage in widely separated sections of the city. A series of historical parades will ,demand ,construction of one hundred or more floats, the Transportation day parade alone calling for 58 floats representing California'i 58 counties.

The atmosphere of old Mexico and Spain will hang heavily over Los Angeles during La Fiesta. From \4exico, ac,cording to present plans, will come Estado Mayor's Mexi'can band or the famous Mexico Police band, with a large troupe of Mexican entertainers, in,cluding several celebrated soloists.

The opening event on the ten-days' prog'ram will be a pageant at the Plaza and Olvera street illustrative of the lctual founding ceremony a century and a half ago when Don Felipe de Neve and his ,10-odd followers -formally established El Pueblo de Nuestra Senora la Reina de Los Angeles.

Following this will be a luncheon in Olvera street, one oi the first streets in Los Angeles, and selection of a Fairy Princess from some orphanage who will be Lady in Waiting for the Fiesta Queen. The identity of the Queen will be a carefully guarded secret until the hour of her coronation at Olympic Stadium on the afternoon of the opening day.

Water carnivals at Venice and Ocean Park. fireworks, fanda fandangos, street dancing and general merrymaking will mark the fiesta celebration. The parades are expected to parades be a liberal education in history. Special tours to nearby points of interest are being arranged. The century old Pico mansion on Whittier Boulevard, the Verdugo Adobe in Glendale, the old Plaza Church and Avila Adobe on Olvera street where Commodore Stockton made his headquarters when California was taken over by the Ameri,cans in 1846, these and many other historic spois will come in for their share of attention.

The concluding feature of La Fiesta will be a two-day air fete at Municipal airport, with more than 600 flyers and 350 ships participating in what is declared will be one of the greatest air carnivals staged in this ,country. The new Pitcairn autogiro and the latest type gliders will be shown. An effort is being made to have the great dirigible "Los Angeles" present.

La Fiesta is expected to stimulate business of all sorts appreciably, in and around Los Angeles. These gratifying results were obtained through fiestas staged by the city back in the '9Os, and promoters of this year's anniversary fiesta expect history to repeat itself in this respect.

All indications point to a memorable celebration and one worthy in every way of Los Angeles.