Selling Stuff That Makes People Money

Bg Jacft Dionne

At a retail lumber convention not.-long ago I- heard a speaker say that the finest thing in favor of merchandising-retail buildin[ miterial is that tiie builairig merchant sells only things that make money for the purchiser.

There is an idea worth mulling over, and giving some thought to.

Every man is naturally interested in buying things that will bring him direct returns.

And most of the things that are offered the average consumer today in return for his cash, are expenses and not investments.

So if it is true that the lumber merchant really does sell money-making things, and can show and prove it, he has a mighty talking point right at the Leginninlg.

What does the building merchant sell?

Check them over. Ffomes, barns, sheds, fences, and buildings and building things generally.

Does a home make a man money?

All wise men agree that it DOES. The interest on his home investment is no more than his rent would be were he leasing from someone else.

- -44 large part of the money that goes into the home is SAVED and therefore EARNED because it would be lost, spent-, or wasted, were it not invested in that direction.

We all know the- delightful _retutns on the home investment in sentimental and spirit- ual -things, b-ut it is also a fact that it brings financial profits. The home well selelted, well planned, well located, and well built, should in any worth-while community, grow in value.

So far as farm buildings a-re concerned, we know that they bring a profit. An investment in a barn, a cattle shed, an implement shed, a hay barn, or -stock buildings, brings a profit in the raising and growing oi that stock.

Building improvements are always an investment, when intelligently handled. A coat of att-ractive paint on the home you are offering for sale will idd rnuch more than the cost of the paint to the selling value of the buifting.

--. Rebuilt things about an old home will always add more than their cost to the actual selling value of the home. Same way with othei buildings.

The lumber and other materials that the dealer sells for general construction pur- poses,-all goes- to trelp the buyer make a profit and is purchasid for that purpose, and with that end in view.

It DOES look as though the statement the convention speaker made was very, very true. The building merchant DOES sell profitable investments.

- A"{-the.tuyer- gets -as_lagnrappe lhe sentimental profits that come with well plan- ned, well built, well used BUILDINGS.

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