Lumber is Distinctly L He-Man Industry

From standing timber to finished product, it is a clean-cut, outspoken, masculine business.

Within this firm we have certain definite policies and principles. First among them is absolute Fairness - both to customers and competitors. We want our product and our methods to stand out as honest value, giving LOO% satisfaction always. It is easy to talk about high ideals in business. It is often hard to live up to them from day to day. But we are so sincere in our determination that we have adopted the trade-mark H E-the initials of our firm name-and a pledge of Fairness.

Our,record is the answer. Our success in living up to all the H E stands for will prove that we put into practice the same princip I es that we put into print.