The Function of A Trade paper

87" TACK DIONNE

The function of a trade newrpaper-it's duty to' ward the trade it repre' sents-is to tell the truth -the things the trade has a right to know-to tell the truth optimistically and looking always on the best sidebut nevertfieless to tell it. The paper that tells the newa when tfiings are one way and fails to tell it when things are the o*rer wayr is a delusion and a tnare. The Dionne Iumber publications have always told the plain truth about lumber and always will. Withholding important newt is just as bad as falsifying facts. We are convinced through many years experience that in the long run it pays to tell tfie truth about lumber-optimistically but straightforwardly.

Let's Make Som,e Moneg Together.

You can see that the business force of advertising is fully appreciated by the men behind. "Weaaer" Roofing.

You are getting from them advertising support that you've never had before. This vigorous campaign is of immenee value to you because it is creating new business.

The man who has been spending money for years on repairs is now more than half-persuaded to re-roof. He's sold. on