3 minute read
CAN MAKE PROMPT SHIPMENT
Phonc or Whc Yorr lr$dlic. Hutchinson
Lumber Go.
OROVII.LE, CAL.
thirteenth roll when you bought a dozen. That was "Lagniappe." Something not,demanded, rtot expected, but given freely and purely as a gift-no part or parcel of the contract-is "I-angniappe."
It isn't a bad thing to use in the lumber business. That doesn't mean that if you sell a dozen boards you should throw in an extra one, or an extra bundle of shingles. Such would be bad business-very bad. But "LagniaPPe" as applied to the SERVICE that goes with the sale, is'mighty good business indeed. Trear the customer a little bit better than, he has a right to 'demand; serve him h l'ittle bit better than he has a right to expect; that's "Lagniappe," and the kind that pays.
The best "Lagniappe" story we ever heard' is one of Bible days, when the Master showed a Jew how to solve a serious problem by its use. In those days there was a Roman law that said whenever a Jew met a Roman soldier, the Jew must carry the soldier's baggage a mile. Of course, the Jew hated this law. He railed and he cursed, but do it he must, every time he met a Roman sotrdier. There is malice in the tone of the Roman ,as he commands, the Jew to take up the load, and there is concqntrated, hatred in the heart and mind of the victim of this unjust law. The law said that he must carry the burden, but put no restrictions on his tongue, and we can see them as they go down the road, the Rom,an taunting the Jew, and the Jew blazing his wrath at the Roman.
The Great Nazarene saw this one day, and beckoned dhe Jew to him. "I'11 tell you how to circumvent the law," said he; "Instead of carrying the load one mile, CARRY IT TWO."
The Jew sees the point. He meets another soldier, who promptly drops his load. The Jew picks it up with a smile, tells the Roman a cheerful "Howdy," and turns back dowtr-=' the road with the burden. The soldier rubs his eyes an'd is doubtful if his mind is working right. As they walk along the Jew speaks of the beauty of the day, of the goodness there is 'in the world if we will only look for it, and'the soldier's grimness melts, and they get acquainted. At the end of the mile, the soldier reaches for his burden.
"Oh, no," sad the Jew, "I'll carry it another mile'" The'
REDWOOD and FIR
WE CARRY A LARGE WHOLESAIT STOCK AT OUR OAKI.AND DIITTRIBUTTNG YARDS WHICH ENABI FCI US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMII IN BOTH REDW(X)D AND FIR.
soldier pulls the equivalent of "How do you get that wai?" and the Jew tells him of the advice of the gentle Nazarene.
They see each other in a new light. They talk over their families, the weather, the High Cost of Living, etc., and at the end of the second mile they have a new respect for each other, and shake hands when they part.
The first mile, Mr. Business Man, is the one you have to go to get past. T,he SECOND MILE,,is the "Lagniappe," the mile of SERVI'CE.
EARL CARLSON CHECKS rN AT HEADQUARTERS
Ea_rl Carlson, Santa Fe Lumber Company repiesentative in the Sacramento and San Joaquin Valley 'territories, was a recent visitor to the company's San Francisco office where he discussed business matters with Manager A. J. Russell.
Foreign Shipments Into California
Mr. Henry Riddiford, secretary of the Lumbermens Exchange, Los Angeles, has just completed a chart of interesting figures, showing the total footage of shipments into Southern California, for a period of twelve months.
This chart gives the footage received not only from Pacific Coast points, but shows the amounts from other countfles.
There is never need of apology or alibi for these products. They stand up!
GALIFOR]I IA WH ITE P;UL BUNYAN I.ATll, sheathing and lath combined in one piece. A per, fect bond for shrcco. A solid job of fieathing. One lec item of material to buy. Reducec c6t.
and sucAR PlllEs
BUNYAN, hcro of old-tlru lunbcr camp fablce. Illurtrrtcd bok nellcd fro. Mcntion Califonih Lumbcr Mcrcbant.
Building lumber and Finbh. Factory Lumber. Pattern Stock. Wi& clcan and upperr for &ainbor& and rhclving. Siding and Moldingr, Lath and Shook.
(Suggestion f or ailverlising copy)
The complete detailed building plans and specifications are available to our customers i .corne to the office and inspect actual photograph of this wonderlul:home, study carefully its unique details.
Photographic Busincgs Cardg.
Bungalow and Garage Booklets.
Creetive and Timcly.
If for any reason this particular home does not appeal or care for your requirements, you will, from our large assortment of several hundred pho-tographic plans, find just the arrangement you will want to adopt and build from.
This practical building service is a convenience and your new home constructed from our dependable materials will assure'complete satisfaction.
!iii.
WE WAI{T TO SERVE YOU.
Progressive Lumber Company
Lumbermentt Sewice Arocietion
Photoenphic Plan and Building Scrvicc
250 Home Avcnue - Phone Main 2O4
We crealc a neD' illustralion each weeft, pay big money f or art u.orh and you carl buy,the culs si,ngb at quantity prices. Cu& $3.00 eaCh, Mattix $2.00 each.
