The Gospel of Sunshine and Work

By JACK DIONNE

Ilere's a dandy ! ft's an excerpt from a circular letter sent to his trade by a re tail lumber friend of mine, that is mighty pertinent right now. r.t reads:

"A man was in our office the other day all gloomed up over business conditions -he ivas wondering rivhether hard times or politics or prohibition was to blame. We did not have time to argue with trrim, and pretty soon hJ faded out, carrying his pessi- mism with him- Hard times, nothingt We had the blggest May business-in our his- tory-the biggest volume for any one month since we rtarted our retail lumber business, and neither politics, prohibition, nor pessimism had anything to do with it. We do business-good business-right along becausethis is a good town to do business in -our materials are always high grrad+our service is prompt, courteous, complete_ our customers stick to us and send thdir friends to us-and WE KEEP EVERLASTINGLY AT TT.''

There you are ! There's the sovereign remedy for hard times, the unfailing antidote for pessimism, the "Open Sesame" to the doors of good business in ANy kinJ of times.

That's the Gospel that I believe in.

It's the Gospel of Hard Work; the Gospel of the Square Deal; the Gospel of Good Faith; the Gospel of Service; the Gospel of the Golden Rule; in fact-it's tHn cos- PEL OF SUNSHINE.

The other day I picked up a bulletin to its members issued by a retail lumber Association. It was full of pessimisrn- It talked bad times, and hinted of worse to come. It suggested that bef'ore the gale was over the survival of the fittest rule would prob- ably wipe out lots of lumber dealers.

I don't like that Gospel. I don't believe in scattering pessimism. I am convinced that the best way to CREATE prosperity is to TALK prosperity, and ACT prosperity, and WORK prosperity.

The world hears too much from the fellow who always fears the worst, instead of hoping for the better; who always sees the darkness of the cloud, rather than the silver of the lining.

I love the sunshine that helps to bring into bloom every flower of hope, and of faith, and of enthusiasm, and of optimism that blesses the heart of mankind.

Pessimism and failure run hand in hand. Failures are always pessimists. pessimists are always failures.

These are times when we need to keep our optimism working. Magnifying the good never hurt anyone. Magnifying the bad never helped anybody.

Let's all follow the excellent example of the lumber dealer quoted above. Let's think straight, and work hard, and look at the best side all the t1me, and keep ever- lastingly at it. No one ever went to the poorhouse following that system.

Some folks will ship you SOME good lumber ALL of the time-

They'll ship you ^A,LL good lumber SOME of the time-

But if you want ALL good lumber ALL the time-