A Lumber Sales Story

tbat is soh,ing tbe problern of dernand

A year ago we said, "\fhen the public knows the story of Redwood, demand will take car.e of itself."

\7e said this because we knew that California Redwood had a story that could not fail toremove it from competirion, once that story had firmly gripped the public mind.

It's the most interesting story in the lumber selling business. It tells of Redwood trees buried a thousand years, and still sound and free fromrot; of cabins built by wandering Russians in 18L1., strong and sturdy today; of a wood impregnated by nature with an acid that makes it an unsuitable food for rot-producing fungi; of great towering trees ten feet in diameter producing the finest widths of clerarest lumber; of the strongest native wood for its weight on the market; of a wood that needs no paint or tre,rtment, does not split or check, stays put, makes up without wasre, is difficulttoignite ; and yet, with all these features, zi not cxpensiae.

In 2gmagazines with a totil circulation of over 2,707,000 this story of Redwood is going out to the consumer. Inquiries pour in at the rate of over 2OOO a. month. Literally tons of material are being distributed to an interested public.

This campaign will continue indefi nitely. It includes you, as a Redwood lumber deeler. Let us send you plan books, our agricultural service, job and yard signs, letter insefts, and other material on Redwood and its uses. NTewillsend you a list of prospects in your neighborhood, and refer theseprospecrsro you. Scores of deahrs haae anritten us recently sa/ng tbat tbis ltas inmeased tbeir business.

Send for your copy of the Redwood Sales Manual. It is full of interesting facts about dozens of native woods. You need it for reference.