Ask "Book"

When you ask a.Southern California lumberman anything about the wholesale lumber business that he is unable to answer, he is almost certain to give you this reply: ASK "BOOK!"

"Ask 'Book' he knows," could very well be this young man's vantage point in'the mind of the Southern California lumber business. For he sure knows his Firl

We are referring to Mr. B. W. Bookstaver, of Los Angeles, member of the Bookstaver-Burns Lumber Company, wholesalers. Telling a lot of details about this young man would be wasting the time of the California reader. He has been writing his name plainly on California lumber history for a good many years, and the record is an admirable one from every viewpoint.

"Book" probably started selling lumber on the road earlier than any other California lumberman we ,have heard of. He was just fifteen years old when he took the stock sheets and price lists of the late A. R. McCotlough, of San Francisco and began calling on the retail trade. He was so young and timid that every time he made a call on a retailer he used to utter a prayer that he would find the buyer out, and save him that hard selling effort.

But he got over that. Today he knows the trade of Southern California at least as well as any other man, and stands as well in the esteem of that trade, as any other man. He is a walking encyclopedia of information about everything that has to do with the retail and wholesale lumber business in Southern California, keeps closely in truch with the supply end up north, plays the transportation gam€ successfully, and is all around most remarkably equipped for the business he is in,

There is no keener judge of the market in the state, and his opinion is a good one to bank on. After being fifteen years with one concern, he started in business for himself last summer with L. G. Burns-who had been associated with him for a number of years -as a partner, and the Bookstaver-Burns Lumber Company is already well established with the trade, and building a fine name for itself in this territory for their service-giving ability, and their success in furnishing what the trade desires. It is a virile, enthusiastic, but extremely business-like organization.

Mr. Bookstaver rates high physicjrlly, mentally, morally, socialty, and generally. The trade likes and admires him, and when they don't know something, they generally "Ask 'Book'."