Sugar Pine Siding

PINE WITH A PEDIGREE.

Sugar Pine is true White Pine, botanically and physically, except that the trees are much larger than other members of the familv.

With A Service Record

Shake roofs and hand sawed window frames of Sugar Pine on the cabins of the '49ers in the Sierra Nevada Mountains stand today with no traces of decay. These were never painted and have been exposed to extremes of Winter and Summer weather for three-quarters of a century.

Discriminating Builders

who figure "cost" instead of "price" find that Sugar Pine Bungalow Siding assures distinctive appearance, harmony with many types of home architecture and lasting durability. In stock it commands attention and sells itself to those who appreciate quality.

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There never was a better time to recover our rightful place than now. Wood is coming back into its own."

He then cited several instances where wood was being used today instead of steel and concrete a few years ago.

"All along the line we never had a better chance to recover."

Touching upon the retail lumber business, Mr. Hogue said that the receptive attitude of the retailer was most encouragrng.

As to the permanency of the lumber supply, he said there were still two generations of cutting in the Pacific Northwest. "We are grorving now almost as much as we are cutting and in a few years, with the strides we are making in reforestation, we will be growing as much as we cut. We 'will be able to keep our promise about giving the world a permanent lumber supply."

Mr. Hogue then gave a brief outline of the educational campaign being conducted by the West Coast Lumber Trade Extension Bureau. -Summing up this campaign, it is to inform the public and retailer about the various West Coast woods, help the retailer sell these woods and to provide competent field men to work with the manufacturers and retailers. "All associations can join hands profitably," he said.

Concluding his talk, Mr. Hogue turned to Mr. Putman who represented the Southern Pine interests and said,

"At the tips of every Dougas Fir there are olive branches extending out to the South. Ours is a common cause."

Mr. Johnson gave some facts about wood which every lumberman could use to advantage. Ease of fabrication was one of the advantages he cited. Heat and cold insulation was another advantage, this insulation being due to the millions of wood cells filled with dead air. "The Bureau of Standards tests find wood to be one of the best materials for insulation," he said.

In speaking about strength as an advantage, It{r. Johnson said "Strength has various meanings. It is easy to misconstrue the meaning. Wood has some mighty good strength values." He then gave some comparisons between wood and other materials to illustrate his points.

"Durability"' was another term often misused, Mr. Johnson claimed. "Nothing is absolutely durable," he said, "but there are many cases where wood has been serving the life of the building and many of those buildings are all of a hundred years old."

Bending, beauty and the touch of wood were other advantages.

"Learn as much about wood as the substitute manufacturers know about their pro.ducts," Mr. Johnson concluded," and you will have no trouble holding your own."

Mr. Kimball spoke of city building ordinances. "Building ordinances exercise a direct control on the locations where your materials are to be used," 'he said.

"Many 'can'ts' and 'don'ts' for lumber, found in these ordinances, are due to lack of proper information about wood. Some of the arguments advanced against lumber are'green lumber,''dry rot,''termites,' tcombustibility' and 'forest depletion.' A good portion of the advertising ap-

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