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George E. Ream

When you enter the office of George E. Ream of the KerckhoffCuzner Mill & Lumber Co,, T.6s 4ngeles, one of the first things that greets the eye is the slogan hung on the wall, "The Friendly Dealers' Service." And on his memorartdum desk pad, you will also notice the same slogan. That's his business philosophy.

George is manager of the company's miscellaneous department which includes building materials and specialties. He originated "The Friendly Dealers' Service" slogan for their wholesale department to assist retail lumber dealers in availing themselves of the many new materials now being introduced in the building and construction field. He believes the logical place to sell building materials is through the retail lumber dealers.

Gcorgc E. Rcan

When you speak of merchandising, you are right down George's alley, and he is one of the top men in the lumber business when it comes to the successful handling of building materials.

"Before we can successfully merchandise building materials today, or allied commodities along with (or without) lumber, we must learn and practice the fundamentals of selling," he says, and classifies these fundamentals as follows: Economic Selling; Scientific Selling; Active Selliog.

George was born in Johnstown, Pa., and after completing his high school and college studies, he went to work for W. J. Rose & Son, who operated a large contracting and lumber business there. First he was estimating in their construction department, and later worked in the lumber and mill end of the business.

He came to California in 1921, locating in Los Angeles. He joined the ranks of the Kerckhoff-Cuzner Mill & Lumber Co. and has been with this firm in an executive capacity for the past sixteen years. After developing their sash and door department, and seeing the possibilities of the retail lumber dealers carrying building materials, he started their wholesale miscellaneous department, which branch of the business he now handles.

He plays golf and badminton. Referring to his golf g'ame, George says: "I play at it," but he shoots in the nineties and his game is showing steady improvement. He is a football fan, and als'o a swimming and horseback riding enthusiast.

George is married and has one son, Bill, who has just recently completed his studies at the University of Notre Dame, where he played on the varsity football team.

He has always begn active in association affairs, having served on many committees for both the lumber and building material industlies.