W ater Cur ed Su gar Pine

The Pine lumber formerly rafted down the Chippewa River from Wisconsin and delivered along the Mississippi is conceded to have been greatly improved in texture by reason of "water curingtt or the leaching out of the resin and gummy substances occurring while the lumber, or logs, were immersed. Such lumber brought a price premium.

Lumber cut from 'dead heads" or sinker logs ealvaged from river beds and reclaimed in cleaning out old mill pon& has always Gommanded a premium by reason of its water curing. Water cured lumber is whiter, softer, and more pliable. It is easily worked; takes paint better and holds it longer; it is the delight of the pattern maker and woodworlrer the world over.

The MADERA SUGAR PINE COMPANY both water cures and waches its lumber. Buy its famous

AIR DRIED-WATER CURED

MADERA SUGAR PINE

A True White Pine (Pinur l.ambertiana)

MADERA SUGAR PINE COMPANY, Madera, Calif., U.S.A.