II THEREVER a permanent watertight job is required in exterior !! construction specify Riverside Plastite Cement. Plastite con. tains all the chemical and physical properties of ordinary portland cementi in addition, its plasticity and waterproofing qualities make a mortar or concrete mix more workabler and assure a pemanent prro, tection from water penetration
Plaetite ls used ln the con structlon of wallr, baee. mente, flooro, tunnels, swim. mlng pools, reservoirs, and all exterlor workwhere per. manent rellEtance to watef is deeirable.
Concrete or stucco in which Plagtite ie used grows harder, more dense, and impenetrable with age. Plastite is especially adapted f& exterior plastering constryction in that its increased plasticity allows the plastering contractor to easily apply Plastite moftar without the addition of any other lubricating agenL Plastite is superior to other types of integral waterproofing because there is no material inPlastite to work outward to deterioratc ot discolor the surface under severest weather conditions.
Marnufacauasot"Plastitc'\aBeat"rf#";;Z:#,'PortbtdCenent,atvd 724b. Spring Street LOS ANGELES TRinitv 5951
Roy Stanton went to Flagstaff
OstenEibly to attend tfre
Arizona Lumberments Convention
He had thitty days' notice that ThiE advertisement went To Press June twenty-second but Took the copy with Him in place of his Golf glubs tfie gang he Left in charge can not Write anything Much less congrahrlatorY Mesrages.
We know he appreciates tfie Service the California Lumber Merchant Renders the Trade and wishes to Congrahrlate Jack Dionne that hard-yOld Warrior of the Golf Links and Storv Teller de Luxe on this the fifth Aruriversary of a live Lumber Paper and Hope you may celebrate Your f[i*v-nfth birthday and ttrat it will Afford you as much Pleasure aa ourt just Past.
E. J. STANTON & SON
P. S.
If you need any lumber-before Roy Stanton gets back Call AX 921r
P. P. S.
Sometimeg we rell a little Flooring
Sometimer a few Panelr
Alwa5ze. large quantitiee of Hardwoodr and carloads And trainloads of Sugar and White Pine.
For more than twenty years the John Johnson Flooring Co. has been serving the trade, rendering the highest g/pe of service, and delivering fooring materials of highest qn lity.
Such a record is indeed gratifying. It is only natural that we should have the satne degree of pride in our own succe$r as has Jack Dionne and his crgw of good fellows and ardent workers over the success of the California Lumber Merchant.
On this, the Fifth Anniversary of the founding of the California Lumber Merchant, we extend to Jack and his fellow-workens our heartiest congratulations! And to you retail lumber merchants we take this opportunity to pl"dg" again our continued service and cooperation.
With a convenient location, ample stocls and a big {feet of delivery rucks, plus a determined policy of protection to the dealer, you will find this organization well equipped to satisfactorily meet your every fooring need.
NE MAN valued his reputation at $1,000,ffi0. The reputation of your business is valuable, too. It depends on the materials you sell. Beautiful-enduring- economical-dependable . . . . Long-Bell Oak Flooring has gained for itself an enviable reputation and aided the dealers who sell it.
'!The maling of plywood it at pneleot a mort modert burinecs both in number of men and in the amount of cepital engaged in it, but the future opportuniti* are alluring and attractive.
ttVhat opportunity is gteater than a crafte' manrhip thaimeet the exacting world demands of ultimate ctrength, in combination with beau' ty on sound basir of economy, utility and al' most limiders durability?"
From Page 326"Veneers. and Plyzuood."
By E. Vernon Knight and Meinrad ll'ul1ti.In 1924,159,OO0,(DO square feet of Pacific Plywood were produced. In 1926, production incrcascd to 27O,(XX)'(XX) square feet. Here is a gain of over 1(X)'(XX)rOO0 square feet in two years, but that gain is insignificant in the light of the possibilities.
The future of the Plywood industry will be as great as the imagination and enterprise of its producers. It is an industry of potential development to stagger the imagination.
No one har yet made a lilt of all the user for Plywood. With strength, beauty, utility and economy ar itr virfires, Plywood has developmentc ahead'of it that are tremendour.
We know that carloads of Plywood go east regularly to automobile maker, Ve &now it 6ts into a thousand hourehold and furniture use!. But ar yet Plywood ic not half appreciated nor understood by the people.
The world can use Plywood in innumerable ways. Thin!,-it is used in making the perambulator that talec baby out for itc airing-it is a part of the airplane that carries Lindbergh acrors the Atlantic. A west coect factory in one mail receivcs an order from a motion picture studio in China and from a ship buil&ng concern in Germany. Plywood needs a Columbur to dircover iti continent of uses and apocdes to carry to all nations the gospel of its virtues.
ft is estimated that if one-fourth of the retail lumber dealers of the United States were to stock Pacif,c Plywoods it would teep I{ere is an oudet un- every west coast plant up to capacity. I{ere developed that should by all naturd dghtr be aII be opened for the smooth fow of a lumber product from producer tirough the re- tailer to the consumer. This one oudet, propetly developed. this propetly would- insure the stability of the plywood indu*ryjnd this -outIet is but one of the many.
If all the virtues and uses of Paci6c Plywood weje made lnown the result would be a flow of wealth to the pacif,c Coact outrival- ing every year all the goid of Alaska since Alaske rv." di* covered.
The backbone of Pacific Coast plywood panels is Lauxein gl re.- Selection and rigid testing of our raw materials togethet witft controlled plant practice insures uniformity for every batch. Lauxein is waterproof-*oft on saws and-kniveseasily spread-stands all climatic conditions. Panels glued with Lauxein meet all industrial re-
On and after Jrly l, 1927, West Coast Lumbermen's Association will give mill inspection on shipments of special purpose lumber, railroad material and car material. Like service will be effective on general yard stock whenever inspectors are available
This service is for Association mills only. it *ill also be confined to orders placed on current official grading rules of West Coast Lumbermen's Association. (American Lumber Standards-governmentally sponsored. )
The serviee is designed to guarantee that buyers will receive that which their orders call for; to if possible eliminate complaints at destination; to save both time and money for buyer and seller.
Membership in West Coast Lumbermen's Association is limited to mills whose grades stand the monthly test of grading efficiency established by the Governing Board of West Coast I umbermen's Association. The membership, at the present time, is averaging better than 96% on grade.
Write for list of members.
E'RE all in the same boat. 'We can't help ourselves without helping you.
The quality we put into Weaver Roofing today means business, health and prospeity for you and for us ten years from today.
It costs us more to deliver that kind of merchandisebut it pays bigger dividends in the long run. Time te[[s.
In the glue room, the machine room and the finishing room the superior smoothness of LOUISVILLE VD NEERS lowers the cost of production.
A more beautiful and faster selling finished product is the inevitable re-sult of such unusual smoothness.
We have spent thirty-eight years developing and perfecting our cutting prosesses. The benefits are immediately available to you; For we carry a complete stock in all foreign and domestic woods, crated for prompt shipment.
Agk about our monthly combination carload cervice.
THE LOUISVILTE VENEER MILIS Incapnfrd
LOUFVILLE KENTUCKY
J. E" MARTIN
Mmadng Edit6
A.M.THACKABERRY Cirolatim Muager A. C. MERRYMAN Advertlrlng Muager w. H. WOODS, Mgr. Su Frucicco Ofrle W. T. BLACK Mgr. Pathnd Offle' Incoquated uder the lawr of Callfomia
J. C. Dime, Pres. and Treu.; J. E. Mrtin, Vie-Pres.; A, C. Merrymm, Jr., Say. Publighed the lst md 15tt of each moth at 3lE-r9-20 CENTRAL BUILDING, LOS ANGELES, CAL, TELEPHONE, VAndike ,r5d5 Entered u Secmd-cls mtter September 25, lgt2, at the Pctoffie at Lc Angelea, Cslifdnnr' mder Act of Much t, 1t?9.
Subrcription Price, $2.1X) pcr Ycar Single Copicr, 25 centr each.
Lumber looka a little better rhan it did two weeks ego, in ttre Loo Angeles distrlct erpecially. The rtocks on hand at the Loc Angeles dookr have been reduced to jut about normaln and there h evidenced a dightly improved derire to buy in thir dirtrict. There is no price change in any wood invading Southern Cdifornia.
Buitding in all of Southern California ie good. The building permits of Lor Angeles will pasr ten million for June, there will be fully 135'fiD,O(X) feet of lumber from the North unloaded at the Loc Angeles dockq and the rtockr on hand there have been reduced, ro ltere is nothing wrong witih the building rituation.
Southern Hardwoodr are holding the rarne pricet as huo weeks ago. In the Northern part of the flood dLtrictr rhipmentr have picked up, the mills being ensaged in warh' ing and drying their lumber stocks. It ir reported that the increare in production ir very rlight. Loggihg and milling conditionr are not yet back to norrnal
Hardwood buying ir very light, eveqnvhce. The trade ir holding back, waiting for the pricer to come down, and the millr are holding to their rtocks, waiting to get their pricer. Which will win remainr to be reen Of courre, the pricer are going to drop rome day, the question ir, when? The millr reem to believe that lumber will be rcarcer in another month than it il now, and ttat food pricer will last for rome time. The trade ir going without hardwood and waiting. That's the rituation.
The Sou'thenr Pine millr of the South have produced a slight fraction more than they rold since the firrt of the year. The Douglar Fir milb of tfie North have rold a little more tfian they have cut !o far trhis year. California Pine and Redwood have both eold more than they have cut up to now.
The rituation in Northern Califomia rhowc no definite change io at y wood in the part two weekr.
It's a pleasure to drop in on a California cement manufacturer and have him tell you how business is.
He will tell you that the cement industry in California is enjoying its biggest year, and that the volume of business is getting bigger all the time.
He will tell you that he is getting the price he asks for his product, that it is a fair price based on cost and a fair margin of profit, and that he does not allow anyone to cut that price.
And he will tell you that he has no collection troubles. If you buy cement you must pay cash for it within fifteen days, and when you do you get a generous discount. If
you DON'T take your discount, you can't buy cement. ' How does that sound to you, Mr. California lumberman?
And it is interesting to note that on June 27th the Board of Supervisors of the Los Angeles Flood Control District opened bids on the biggest single order of cement ever written in the history of the world, bigger than the Panama Canal order. It is for the San Gabriel Dam, and calls for 2,600,000 barrels of cement. Think of it, nearly 11,000,000 sacks. The bids had to be accompanied by checks for $200,000.
Think what this order will do to'the already good cement business in California !
Doing someone for something_ may make more 1fgqey than dolng something for someone. But which method, think Vour brings real Euccess?
It is no longer nece$ary to put up with the inconvenience of buying lumber as it was sold in the
Our direct-mill-to-dealer Service offers you so much in the way of modern merchandising,
For the Fifth time we are making our Birthday borv, and saying "ffowdy," and likewise "Thank You," to our good lumbe; friends in California.
This Birthday Issue we submit to our readers strictly on its merits. We have striven to make it practical, comprehensive, attractive, and in every way to refect the great lumber industry of California. In this effort we have received the'assistance of many of the best thinkers and doers ameng the lumbermen and lumber ladies, not only of California but of other Coast territories, and to say that we are grateful for all the interest that has been taken, the friendliness that has been manifested, and the good will that has been demonstrated, is stating the case but mildly. It is this continued cooperation from these fine lumber people that keeps us on our toes and going strong, regardless of conditions, markets, or business tides.
We have tried for five years to be a continual benefit to the lumber industry and the lumber people of California, a mouthpiece for the industry, an assembler and distributor of information and ideas-a signboard along the lumber roadway, pointing toward better things.
Our hope and our ambition is simply to make the lumber industry of California a better and more useful industry, to the end that both the lumbermen and the public may benefit by such improved prosperity and service.
We have seen better times in the lumber industry of California than we are seeing now, and we have seen the lumber people of California happier and more optimistic than they are at present. But the lumber business has ever been an industry of ups and downs. and the downs only serve to prove the mettle of men and institutions alike. Anyone can be up and doing when business is good, and things come easy. But we havi found always that when times get hard, an:l business gets tough, that men, and institutions that have merit, always show their true colors, and come out with heads erect, and colors flytng.
Better days are coming to the lumber industry of California. The Lord has blessed this territory as he has no other. That the lumber industry should be long in the dumps is unthinkable. We can all do som:thing to help bring better times along.
Let's just understand that the working days have come again to the lumber industty. We need courage and cooperation in this industry, and we need it badly. There is nothing the matter with building. The trouble is all with lumber. The cement busiqess in Califoria is in wonderful shape. So is the brick business, and the tile business, and the stucco business, and the roofing business. Everything is all right except lumber.
Let's think it over. We're selling plenty of lumber. Let's get something for it in the year to come !
Gordm Gmt'r &rru printing
Dtccrcd uodcr dircctfon a I thi Nrtioul Coonittcc -'Slvc Oldlma*lcr" Fuod
[f.rgg"a old frigate shewaswhetr off the hostile Barbary Coast, she won independence of the Seas for American ships. The ravages of time wore down her stalwart oak frames. A nation of patriots, aroused, declared "Old lronsides" must live forever as a visible expression of our greatness on the seas.
U.S.S.'Cozsritulian," better knon as 'Old honsides," n'as the pride of Uacle Sam's iafantNary. Iaunchd ia 7797, it soott stncL tettot in the hcarls of s*atthl phat6 of the seas yho interfeted ilth the liberties of a peaceful people. Thc funds fot rchabilitation pqe raked latgeb b contibations fiom school childten the conttty orc4
Millioas thk year arc tkuliling a stitrirg drama of Ameican hlctoq thrcugh the Patamornt fiIm *Old ltorasidar.." It's sotth seeing.
The world wiur scoured for the timbers of rehabilitation; the demand was for wood everlasting. Naturally the Charles R. McCormick Lumber Co. takes pride in being selected to supply the new timber strength of "Old fronsides." In McConnick Mills at St. Flelms, Oregon, wefe cut 15O'OO0 feet of Douglas Fir, consisting of 7 and,8 inch vertical grain, longJength clears for decking and ceiling and s€lect structural timbers. The entire order was transported aboard the Steamer "Chas. R. McCormick" to the Boston Navy Yard.
Shipbuilders, glorying in their task, are now at work. The new "Constitution" will imFress the millions with the heritage of strength there is in our great Vestern Forests of Douglas Fir.
vln Appreciation by Ghas. R. llcGornlck
By R. A. Long Chairman of the Board of Directors, Long-Bell Lumber Co.
I am decidedly optimistic regarding the future of the lumber industry. Perhaps this optimism is due to my long and intimate acquaintance with the industry; but even when I try to view it from the standpoint of the lay mind, and compire ours with other great industries, my optimism does not wane. And why should it wane ?
There have bgen many false rumors circulated which are unfavorable to the lumber industry. Those who accept such rumors as being sound perhaps have been misled by certain statistics. Statistics are like knowledgenot enough is dangerous.
Briefly, the success of any industry depends upon the manner in which that industry can adapt itself to fundamental economic principles, some of which are:'
1. The needs of the people;
2. The wants of the people (there is a difference between needs and wants);
3. Population;
4. Per capita wealth;
5. Transportation and distribution facilities;
6. Labor;
7. Source of supply of raw material.
Of course, the economics of the lumber industry is a subject which cannot be covered in one short article; consequently I am passing up the first six principles just stated by saying that all of them, generally speaking, are favorable to the success of the industry.
And what of No. 7?
The source of supply for any industry is like the keystone of a great arch. If our forests should be taken away from us suddenly, and the lumber supply of our nation cut oft, the effect would be immediately disastrous and farreaching. Every man, woman and child, and every industry, would suffer; and in all probability the final outcome would be little short of national disintegration.
Space does not permit giving the statistics necessary to illustrate the above statement, but let me quote briefly from Nelson Courtland Brown, in "Forest Products-Their Manufacturg xnd fJgs"-
". Shelter-next to food- is the most important commodity in human economy. According to Fernow, over one-half of our population live in wooden houses and two-thirds of the population use wood as fuel. Besides wood, which constitutes a large part of the total utilitarian value of our forests, they supply the following:
Bark for tanning, medicines, mattings, etc.
Resinous products, such as turpentine, rosin, tar, pitch, etc.
Chemical products, such as wood alcohol, pyroligneous acid, charcoal, creosote, etc.
Seeds, Oak and Beech mast, walnuts, chestnuts, etc.
Pasture, especially in the West.
Game and fish (of great importance).
Recreation and health, summer playgrounds, etc.
Fruits and berries (of minor importance).
Moderation of temperatures and climate.
Regulation of the water flow, prevention of erosion, etc."
A glance at the above uses of the forest and a consideration of the vast number of persons directly and indirectly dependent upon the lumber industry and those industries affected by the utilization of our forest products make it easy to realize why the future of the lumber industry is'a subject of national importance---+specially in the face of rumors questioning the life of our lumber supply.
Lumbering is one of the great primary industries of our nation. Like agriculture, mining, fishing and herding, it is close to nature and is largely dependent upon nature for its sources of supply. The secondary industries, such as manufacture, commerce and transportation, depend upon the primary industries for their source of supply.
Industries, and especially the primary industries, have been and always will be subjected to the criticism of conservationists and various other factions from time to time. And frankly, I am of the opinion that while some of these criticisms and attacks may hurt us at the time, eventually they will benefit us. 'Whenever we are falsely accused, it is human nature to exert every effort to prove to the world that we are right; if we are justly criticised, and if we are broad minded, we will take steps so as ,to profit by the criticism.
Many criticisms are the result of too little knowledge of the business, industry or person we are criticising; and when the subject under criticism is of national prominence and importance, it behooves the criticised to give the public the true facts of the case.
We have been told, from time to time, that the end of the supply of such minerals as coal, iron, copper and petroleum is in sight. Perhaps it is, to those who can see far enough ahead; but certain geologists, metallurgists, engineers, and others who should know, tell us that the present generation as well as several generations to come need not worry-that many of the Ueposits being worked now are of sufficient extent to take care of our demands for years to come-that as many more undeveloped deposits are known to exist-that many new deposits are being discovered each year and are being held in reserve-that science is finding ways and means bf reclaiming that which has been passed up as waste-that new discoveries and new inventions are effecting economies and bringing to light new fuels and new means of deriving power-a.nd even synthetic minerals are being made in chemical laboratories.
Now then, if the mining industry is safe, insofar as sources of supply are concerned, I can say most emphatically that the lurirber industry ls safe, and will give a few of the principal arguments supporting my contention.
Of all the primary industries, perpetuation is least aided
by Nature in mining than in any others. Of course, Nature is continually forming mineral deposits, but the process is one which I imagine is at least a thousand times slower than the present rate of consumption. In other words, the deposition of the mineral deposits now being worked occurred during the early formation of the earth. I am told that certain deposits of gold, silver and copper occurred with the cooling of igneous intrusions and following volcanic activity; and other deposits of copper, iron, lead and zinc occurred only after ascending and descending steam and water dissolved the mineral matter scattered through the adjacent rocks and then precipitated it in veins, lodes and bodies. As to coal, it undoubtedly required hundreds of years to convert plant and vegetable matter into peat, thousands of years to deposit layer upon layer of limestone, shale, sandstone and clay upon the peat and convert the peat into bituminous coal; and perhaps a thousand or so more years for metamorphic processes to change the bituminous coal into anthracite.
at a rate almost equal to the present cutting. Due to the progress being made in reforestation and fire prevention, it is thought that within a few years the new growth will equal the cutting, thus assuring a perpetual supply.
In the South the lumberman is adapting some of the cutover land for purposes more valuable than the growing of timber; on other land he is encouraging a new growth and which, before many years have passed, will be ready for a second harvest. On some of.the older cutover land, Nature alone is doing an excellent job of reforesting.
No, there is no need to worry about the future of the lumber industry, especially as to any question of a depletion of our supply of timber, if Man will but aid Nature by harvesting the trees, protect the forests from fire and insects, and reforest where it is practical to do so. And these things the progressive lumberman of today is doing. He is working hand in hand with Nature, doing all he can to learn her ways and needs in order to produce lumber for all time. And the government and the public are co-operating and will co-operate more and more as a better knowledge of both the practical and utilitarian values of our forests become wide-spread.
is slow, very slow, and we peat will be changed into
There are numerous peat bogs scattered over the world instances where the peat today, and we can see ln some is being formed; but the process cannot guess when, if ever, that soft or hard coal.
But in lumbering, as in agriculture, it is different. Here we can see Nature at work, replenishing that which Man takes for his livelihood, and in many instances she has replenished faster than Man could harvest. With agriculture it is but a matter of a few months to produce new crops, instead of thousands of years. With lumbering, Nature requires a longer time, but even then it is but a matter of a few decades to grow harvestable timber, instead of hundreds of centuries. Truly, lumbering and agriculture will be the last, if any, of our primary industries to die, because of depleted sources of supply brought about through Nature's inactivity.
In the above paragraph I said that Nature often produced faster than Man could harvest. When this occurs in the grain fields or in the orchards and gardens, a great loss is incurred. All crops should be harvested as soon as they are ripe. The'results of over-ripening are rot, decay and poorer products, whether those products be wheat, corn, potatoes, apples or timber.
In the Pacific Northwest there is a magnificent stand of excellent lumber-producing trees and many thousands of them reached maturity years ago. They are being harvested, and, in most instances, in a thoughtful, painstaking and farsighted way.
On the floors of these forests of the Pacific Northwest which contain nearly one-third of all the standing timber of the United States, and lying dormant in the moist duff, are millions of seedlings awaiting the sunlight to warm the ground and hasten germination-awaiting that sunlight which will reach the forest floor only after thousands of big trees have been removed. Careful protection from ground fires is all that is necessary to insure their growth -growth which will be rapid. Under favorable conditions, a second growth Douglas fir tree on our company's holdings in Washington attained the following proportions in thirty-five years-height, 95 feet; diameter at base 21 in.; diameter at height of 50 feet above base, 16 inches. It is said that in less than fifty years a second growth Douglas fir forest will produce 30,000 board feet to the acre, a far heavier stand than is common in virgin forests in other sections of the United States.
The original stand of Douglas fir will produce lumber for some 100 years, and today the district is growing timber
Our government and lumber manufacturers are trying to bring about the maximum utilization of the felled tree; and if accomplished, the effort will result in worth-while economy for consumers, dealers and manufacturers. Some marked progress has been make but a great obstacle yet to be overcome is in'the form of an expensive buying habit of the lumber consuming public.
Nearly one-third of the lumber used by the building industry is finally consumed in lengths under 8 feet; ten per cent more is under 9 feet; or, a total of 43.6 per cent of all lumber consumed in building is in lengths under 9 feet. Yet, the consumer, from force of habit, demands lengths of. 14, 16, 18 and 20 f.eet and then, when the lumber is on the job, laboriously cuts it into shorter pieces. The result is waste, not only of the purchaser's money, but waste of our country's timber resources.
Trees cannot be changed-but, we can change our lumber buying habits. The lumberman can get out of a log only that which in it; this results in an accumulation of short length lumber at the mills.
Consumers, to enjoy the liberal use of relatively inexpensive lumber, must use short lengths cut at the mills whenever it not only is logical but less expensive to do so.
To reap the maximum benefits of a permanent supply of lumber we, the manufacturers of various species of lumber and the retail lumber dealer must cooperate in promoting the uses and advantages of wood. Lumber substitutes have, in certain instances, cut in on the lumber business, not because of merit but for the reason that the substituter manufacturers have given the public more information about their products than we have about our own. People are not buying any material or product these days becadse of sentiment-they want facts. And I am ashamed to say that we, the lumberman, not only have failed to provide the public with sufficient facts, but we have failed to inform ourselves as to the many advantages of lumber and lumber products.
But, we are coming out of it. We may still cling to the sentiment and romance connected with lumberjng; but we are now making strenuous efforts to avail ourselves of all possible information regarding otlr products so we can give reliable advice to the public as to the relative merits of the various species of wood and the advantages of wood as a dependable building material. The lurnber rnanufacturers and various associations are doing much to educate the public and will do much more within the next few years; and the retail lumber dealers are showing that spirit of cooperation in this campaign which will, without a doubt inmy mind, place our time-old and time-honored industry upon a permanently sound and profitable footing.
For the first time in history the lumber production of California went over the two billion foot mark in 1926.
But it will be very much different, indeed, in 1927. The available figures indicate that there rvill be a large reduction this year,
The advance production of 1926 over 1925 rvas very slight, since the 1925 totals hugged the trvo billion mark very closely. In that year the cut rvas:
Redwood
White Pine ,
Sugar Pine
White Fir ,.
Douglas Fir
All others
Total .
The figures fior 1926 are as follows:
It will be seen that the total production of California in 1926was just 195,201,000 feet over 1925.
Redwood production in 1926 exceeded that of 1925 by only about thirteen million feet.
White Pine production in California rvas 11,038,000 feet less in 1926 than it was in 1925, while Sugar Pine prodnction increased in 1926 over 1925 just 53,46O,000 feet. This lvas a record production of Sugar Pine.
White Fir production in 1926 was 14,000,000 feet more than in 1925, and Douglas Fir production rvas about 11,000.000 feet more in 1926.
White Pine production in the Klamath Falls district advanced sharply however, in 1926, the 1925 total for that territory being only zLI,482,OW feet, and the 1926 production 410,943,000
Redrvood production in California for the first five months of. 1927 was at a rate considerably below the rate of cutting of. L926, the total cut for the first five months being 186,000,000 feet, as compared rvith the total year's produc: tion of 502,000,000 tor 1926.
White and Sugar Pine production, however, takes the biggest reduction, the figures so far this year running only about 6/o of the production figures for the same time last year.
Continuing at this rate, the lumber production of California lor 1927 is going to fall short of the 1926 figures by something like half a billion feet.
Nature sems to have favored the Sugar Pine and California White Pine in the Westwood district. Whether it is the volcanic soil or some peculiarity of climate, the pine in this locality is extremely light, soft, bright and even textured.
Quality ic enhanced by Red River milling, drying and manufacture. This extra quality-gradc for grad*reduces working-up costs whether by hand or by machine. Sold in 43 eat st 4E States to those who figure "Cost" instead of "Price."
MIXED CARS, prls plant operating the year'round produces evcrytfiing in remanufactured itws a9 well ar lumber stocks. Sash and Doors, Plywood Veneers, Laminated Doors, Cores and Stocks" Pattern f*rmber.
Manufactur"rg Doalcrc, Brokersi consider the many angles by which you can profit by this exceptional service. Order a trial car today.
'"lt's soft," said Paul, "lt's wide and it's dty."
of White Pinc for Over Half a Cantury"
By Arthur H. Hood, Cady Lumber Corporation, El Paso, Texas, Snark of the lJniverse, Concatenated Order of Hoq-Hoo Written expressly
for the fifth anniversary number.of THE CALIFORNIA LUMBER MERCHANT
Industries, concerned with the production of raw materials, such as steel, cement, coal, brick, oil or agriculture, lack the appeal to the imagination of the public that is the glory of the lumber industry.
Like the seafaring man, another product of the great outdoors, the lumberman carries an indefinable something about his person, that is a mark of his profession-the expression of the Personality of his Industry.
The circumstance that lumber is produced outdoors does not explain this fact of industry personality. Other industries fin<l their products on the mountains, and carry them to the uses of rrran on the rivers, but there is a virility and ruggedness to the lumber industry that is not found elsewhere.
Perhaps our distinction arises from the fact that we lumbermen deal in living, growing, self-perpetuating trees, and there are moqe sights and sounds and smells in the production of lumber than other raw materials possess. The tang of the pine-scented breezes, the rush of the mountain streams, the strength of the towering trees, the majesty of the virgin forests, the crash of the falling timber, the whirr ahd song of -the mills, the infinite detail of translating the forest giants into homes for the families of men, are all permeated and colored rvith the fragrant odors and sheen of the wood itself-all of these become a part of the distinctive personality of our industry.
Consider the lumberman ! Whether he is a timberman, logger, producer or distributor he stands, as a type, broadshouldered; manly; strong hands showing the marks of axe, saw and splinters; clear eyes facing fearlessly the exigencies of time and circumstance; a sportsman; a good fighter, not gloating in victory, nor whimpering in defeat; clinging to old traditions, old methods and old friends; slow to accept the new; loyal to his company, his mill, his yard and his coworkers; independent in thought and action; seeking but simple objectives, like health, happiness and long life; craftsman-woodsman-timberman-forestergood citizen-he stands among his fellow men-a Personality !
Tenacity is not the least of his attributes. Once a lurnberman, always a lumberman-is perhaps more true of ours than any other industry. The fact that there are comparatively speaking fewer failures and at the same time fewer great fortunis in the lumber industry than in other businesses indicates the conservatism and stability of thought among lumbermen.
Truly the lumberman and the lumber industry have Personality !
And the. lumbermen sense this personality among themselves without admitting it. There is a deep fraternal spirit among lumbermen, born of mutual trials and tribulations as inuch as muttral joys. They know they are brothers without talking about it.
In fact that's just the trouble with our industry. The lumberman and the lumber industry are like a marvelous orator who has the personality and power to sway the minds of millions-but has never been on a platform.
It is our plain duty as lumbermen to capitalize our industry personality-to make full use of the powers that are glven us.
There are literally untold sermons in trees, and the first one is that the use of wood means the preservation of our forest crop.
Added to our personality as lumbermen.and our personality as an industry we have the best sales argument of any industry in creation. Why the bi-products of our industry are beauty, comfort, relaxation, reireation and continuous service !
When will we awaken? We have startet to arouse ourselves among' a little g'roup of men in the lumbermen's fraternity of Hoo-Hoo, but we have scarcely scratched the surface in utilizing its possibilities.
Hoo-Hoo, with its membership of industry executives and leaders, its unique rites and insignia, its nine-fold ties of brotherhood, its distinctive black cat pin, its .service organizations reaching from Montreal to San Diego and from Florida to Vancouver Island, stands today a giant industryservant, employed but a fraction of the time.
Hoo-Hoo is more than a lodge, more thah a fraternity, more than a service-club, more than a group of men with a common philosophy or a common bond of thought-it contains the best of all of these 3nd msls-it adds to these the personality of an industry, the lumber industry. The black cat pin speaks for the lumber industry and for that alone. When a lumberman sees that little black cat pin on the lapel of a stranger, an immediate bond is established, enabling him to grasp the other's hand or slap him on the back without hesitation or reservation. The black cat pin for lumbermen is an immediate starting point for conversation, acquaintance, friendship, confidence, mutual interest and understanding.
Every Hoo-Hoo should wear with pride this lumber insignia that speaks of a lumber consciotrs'ness, loyalty and unity which are inherent parts of the PERSONALII'Y Ofr OUR INDUSTRY.
OW much better to have your cus' tomers say, "That was fine siding you delivered"than to have them only hall pleased. 'Weyerhaeuser improved cedar siding wins praise every time lrom contractors, carpenters and those who know lumber. Even thce who buy lum' ber only rarely cannot miss the extra fine appearance oI these neatly trimmed, securely tied bundles.
The extra quality is in the lumber itsell, in the workmanship and the way it is put up.
Expert sawing, neat trimming, correct seasoning and careful surlacing result in a product LOOV1 usable. This is further guaranteed by rigid grading, rechecking and inspection. To each bundle is attached a colored label bearing the Weyerhaeuser Bran4 the grade mark and the trade mark.
A trial order in a mixed car with other popular Snoqualmie items will prove all the above claims. See the Weyerhaeuser man.
Sizes: Bevel Siding, r/ ir,ch by 4, 5,6 8 and 1O inches; Bungalow Sidng, /a inch by & Io and l2inches.
Vc7erbacaser Impmnd Cedar Siding is anotberfeetan of tbc Weycrbactscr Pbs-a bryitg al oentagetbat bcrcfits eaerl dealcrutbo rses it. Ash tbe Veyerbaetset man.
A few of us are getting a bit fed up on the criticism that is being heaped on the California Market. Trv and find a market report from a producing section of the Northwest which does not read about as follows: "Export demand improving due to revival of Japanese buying. Middle West Yard Stock-demand fair, price on mixed car orders firm. Atlantic Coast demand increasing-prices firm. California market demoralized due to heavy shipments of transits and large amount unsold lumber at San Pedro. Prices unsatisfacfory and mills not inclined to take cutting accottnt of unattrictive prices offered."
Sure the prices are unattractive. A large portion of the lumber shipped to California could not be marketed tc' advantage elsewhere.
Did you ever notice that it is easier to get good California Oranges in Chicago than it is in Los Angeles ? Th9 lower gradei of -oranges have to be sold somewhere, and the best place is close to home where the transportation cost is not but of balance with the value of the prodttct. The price received by the growers for these low grade oranges is probably unsatisfactory; but they are darn iucky to h,ave a large consuming population at their door to use them.
So are the Lumber Manufacturers of the Northwest fortunate to have the great and growing State of California close enough so that the low cost of water transportation will allow them to market a lot of lumber that used to go into the burner in the old daYs.
About the transit shipment and unsold lumber bug bear(The California Wholesaler is blamed for this,one). Who does this hurt? It is a real service to manufacturer and retailer alike. It allows the manufacturers to cut their logs to the best advantage to meet the requirements of the higher priced markets, knowing all the time that the California whblesalers will have ships calling almost daily to remove from their docks any side cut accumulation. It is hard to find a mill now with more than a rveek's cut of lumber on their dock and it is harder to find more than a day's loading of California stock at any one mill. The California wholesaler takes this stock as fast as it accumulates and pays cash right now for it (and maybe you think some of those mills don't need it.)
This picking up of random stock as fast as it accumulates naturally brings about transit shipments. Lots of this stock isn't tallied until it's ready to load. Try to get an order from some of our retailers for a few thousand feet of 1x3 to l2xl2 clear, and one, two and three common fir or hemlock. They will tell you "come back my boy when the stock is loaded and you have the manifests and I'll see if there are anv items, I- can use".
tfie wholesaler performs a real service by taking this stock and then marke.ting each item to the best advantage.
Manufacturer, Wholesaler and Retailer alike all cry about unsold lumber at San Pedro. The retailer particularly is all wet on this point for several reasons:
Land for good lumber yard sites in a large City becomes more and more valuable as the population increases. To operate economically a yard must keep its fixed investment down and turn its stock quickly. Having stocks of lumber on hand at San Pedro allows the Retailer to opeiate on less ground. It allows him to carry less stock, get quicker deliveries. It allows him to look at stock before he buys to assure himself he is getting stock that will suit his trade. fn general the practice of carrying unsold stock at San Pedro has reduced the fixed investment of the Retailer and his cost of operation-
If the wholesaler has any kick coming practices he had better talk to himself as system.
about these tlvo he invented the
The Wholesaler is responsible .for one of the bacl conditions that exists in the California market and that is the over abundance of tonnage. During the last ferv years the United States Emergency Fleet Corporation has been disposing of certain classes of steel vessels to any one who could use them. They have sold vessels costing to build from $500,0@.00 to $1,000,000.00 at ridiculoysly lorv prices. The coastwise wholesalers have been exFrimenting with different types of these vessels for several years. Some of them have worked out satisfactorily and others have not, but in the meantime there has been an oversupply of tonnage operating on the ioast.
This situation will no doubt adjust itself, but in the meantime during this so-called experimental stage the result of the oversupply has caused about a forty per cent reduction in transportation charges from the Northwest to California. This saving brought about by competition has been divided between the manufacturer and retailer. The competition between carriers to get cargo has caused the bidding up of the mill price and the resulting competition to sell the cargo has reduced the selling price.
The methods employed by all three branches of tl,e lumber business on the seasf-1\{anufacturer. Wholesaler and Retailer are far from perfect, but there is no reason rvhy we cannot improve our situation ourselves instead of sitting around praying for snow, fire, flood, earthquake and the merger.
In the meantime why squawk about the California Market ? It is the greatest single consuming market that the Northwest has and takes the largest variety of lumber products and is within one thousand miles of the source of supply with cheap water transportation.
Let's quit knocking the California Market and get a better price by serving it more intelligently.
Slowly, gradually, with much effort, slips backward, standstiils, and agiin the movement forward, still slowly like a great long heavy freight train, with only- one e^ngine pulling] so hal the Modein Merchandising idea. finally started, with Jack Dionne as the engineer, doing the thinking, the pirlling, the puffing, the scolding, the p.reachine and- the coaxini until-like the heavy freight train, the M"odern MerchandGing of Lumber Movement is getting somewhere, and like the freight train gathering momentum as it moves along.
'This Modern Merchandising is really a "thing of beauty and a joy forever," and from a woman's view-point it really is a pleasure to shop for a home now.
In this day and age when woman has everything done for her, with-the leasl possible effort on her part, the washing, the ironing, the cleaning, cooling, refrigeration, all by putting in a plug or pressing a button, -when the store winiows ire fillad with so many lovely things to take the eye, and the mone)r, the lumberman must have something with which to compete, or he is "left out in the cold," and the house-wife passes him by.
And this is where the idea of selling the completed home, makes otit of lumbermen, Building Material Merchants; and out of the old lumber yard the Building Material Store. Since it is the woman who really wants the home why not beguile her, intrigue her, make her have the "just must have it" attitude by showing her the things you have to sell, rather than keeping them all hidden and out of sight where she can't see them and want them.
A few years ago, here in Porterville, we were so enthusiastic ovei the Modern Merchandising Idea of using a Display Room that we built one in back of our office, taking pari of our Door and Sash Room to do so. But that {is- play loom could only have one window in it that could be seen from the street. You see we had the "fever" then and
we still have it. Right now, as I write this, we are doing some remodeling. In fact we are moving our disqlay room right out in froni on the corner, and moving our office back. We are putting in large display windows of plate gl5.s, lnd we will also hive large eleitric lights, so that this Display room can be a silent Jalesman, not only daytime but nights as well, and I'll wager there will not be a Mercllant i"
line of business that will have more people admire the display in his show room than there will be people who will admire the Building Features in ours.
And from a manis view point, this may all seem just an artistic hobby of a wornan, but when the male members of the firm are perfectly willing and ready and really take as much interesl in it as do the non-male members, there surely must be something more to it than just a hobby. There's got to be a PROFIT.
Againlrom a woman's view point the methods. now used to attract a customer, the Advertising, the Display Room, the Plan Service for both the inside and the outside of a home, the interest, the enthusiasm and everything else is so far superior to the old time way that there really isn't any comparlson.
But anyway here is one of the "Female of the Species" that is just absolutely sold on the Modern Merchandising Idea, and she thanks Jack Dionne, from the bottom of her heart, for all his thinking, his pulling, his puffing like the old engine, his scolding, his preaching, and his coaxing, until we like that slow moving freight train, are gathering momentum and are finally getting somewhere.
To Jack Dionne, we give our thanks and our sincere best wishes for many more long years of successful Modern Merchandising Ideas, to be poured forth to all we Building Material Merchants from the pages of The California Lumber Merchant, and as the publication starts on the journey of its sixth year, we know we are not going to be disappointed.
The Sacramento Valley Lumbermen's Club held their annual picnic and ladies day at Del Paso Park, Sacramento, Saturday, June 18th. Lunch was served in one of the pavilions at the park, and the afternoon was giveh over to games of various sorts. Baseball was one of the main ieatures of the afternoon with Mr. Walden, presiilent of the club, acting as umpire. About forty-five to fifty gathered to spend the day. Following is a list of those present.
C. H. Terret, Chas. R. McCormick Lumber Co., San Francisco.
O. F. Folsom, Cetotex, San Francisco.
H. M. Isenhower and wife, Holmes Eureka Lbr. Co., Sacramento.
J, F. Holmes and wife, Woodland Lbr. Co., Woodland.
F. V. Holmes and wife. Holmes Eureka Lbr. Co., San Francisco.
E. S. McBride and family, Davis Lumber Co., Davis.
J. M. Montgomery, Silver Falls Timber Co., Stockton.
W. A. Walden and daughters, Home Builders Lbr. Co., Gridley.
W. N. Baker and wife, Friend & Terry Lbr. Co., Sacramento.
C. D. LeMaster and family, Secy. Sacramento Lumbermen's Club, Sacramento.
G. N. Whiteside, Hobbs-Wall Co., San Francisco.
Jo F. Sheppard and wife, Friend & Terry Lbr. Co., Sacramento.
W. F. Knox and family, Pioneer Lbr. Co., Sacramento.
Walter Miller, Knox Lumler Co., Sacramento.
Si Perkins and wife, Sacramento.
G. M. Cornwall, The Timberman, Portland.
L. A. Mclntyre, San Francisco,
W. A. Glenn, Coos Bay Lumber Co., San Francisco.
W, E. Dopkins, Hamniond Lumber Co., San Francisco.
W. H. Woods, "The California Lumber Merchant," San Francisco.
exists for a thousand homes, the speculative builder has his innings.
Building booms bring cheap construction. When a demand a hiE Rows of cracker boxes spring up like mushrooms, high prersure salesmen rush prospects to the subdivision, homes are sold for a few hundred dollars down. The thing is always 6ysrdsn6-[6o many houses are built, they are built too cheaply, and too many people who cannot buy are persuaded to move in. The depression follows, when unsold hornes are dumped at what they will btiog, when dissatisfied buyers move out, when moneyless buyers sacrifice their equity.
This cycle has repeated itself so often that home buyers have begun to understand. It is getting harder to convince a family with only $50o.fi) that they should own one of these cheap homes. They prefer to wait until they can build to suit, and build well
Statistics support this. Building, during the first quarter a{ lg27 compared to first quarter 1926 fell ofr 5/r. Yet the consumption of California Redwood, one of the finest materials that can be built into a home, actually increased l4%.
This trend toward better construction is the best basis for sound growth and proaperity. [.et's help it along by carrying on hand and advocating qualrty grades of lurnber and improved patterns of siding- (Anzac and Economy).
. A. l. Russell
When the Santa Fe Lumber Company, new orvners of the old L. Anderson Company yard at Martinez, California, get through with their changes and improvements, the result is going to be one of the keenest and most attractive retail lumber plants in the whole state of California, according to the present plans of A. J. "Gus" Russell, head of the Santa Fe.
The yard is being renovated and modernized throughout, new lines of stock installed, and plans are being completed for an office that will be one of the most attractive places in the beautiful old city of Martinez. It will be inodern in every way. The plans are being made by Floyd A. Dernier, of the Lumbermen's Service Association' Los Angeles. They call for two display rooms in the'nerv building. One room will display a modern kitchen and porch, with buitt-ln features, futniture, etc., and, the other display room will be a model living room. The rest of the olftce building will be both practical and attractive.
The new ownels started their local campaign with a rush by inaugurating something Martinez had never seen,
namely, a Red Tag Sale that lasted a week, beginning June 15th. All the bargains-were marked rvith a Red Tag, and specially priced, and scores of odds and ends of building material were disposcd of. The old yard and sheds rvere more than fifty years of age, and contained many interesting odds and ends of building material.
The Red Tag Sale was advertised by a red and black dodger that was printed and distributed round town, and also by big display ads of an interesting and punchful character that ran in the two local daily papers.
The dodgers that were mailed out to the local trade were accompanied by a very handsome home boosting insert, "Artistic Homes," showing eight attractive home plans.
The Martinez Lumber Company is being managed by an old Santa Fe Lumber Company man, Clarence Elsworth, who is a fine retiil lumberman, and a most progressive building merchant. Everything is being installed and planned at Martinez to give the building trade plenty of trhink about, and the new stocks installed, there will be another very live retail lumber institution in California.
The California Redwood Association, delighted rvith the results of the Redlvood educational contest rvhich they bonducted last year, announce a second, and far greater contest of the same sort, and for the same Purpose.
Last year the Association offered prizes for the Redrvood salesmen who would turn in the best information and experiences regarding nelv and interesting uses -of Redwood. The result was the gathering together of a huge budget of useful and practical ideas concerning Redwood use that has given not only the Association, but Redwood dealers and salesmen alike, much material for use in boosting the sale of Redrvood this year. They considered the contest a great success.
The last year contest was for California Redwood sales-
Andy Donovah, Los Angeles representative for HobbsWall & Co., is back at his desk again after several days' trip to the company's San Fran'cisco office and their mill operations at Crescent City. He accompanied J. M. Hotchkiss and G. N. Whiteside to the mill. He rvas ver;r much impressed by the Redwood Highrvay, and reports that conditions at the Redwood mills are very satisfactory.
men only. The new contest begins July first, ends December 31st, takes in the entire United States, and offers trvo sets of prizes, one for Redwood salesmen, and the other for Redwood dealers. There will thus be no competition between the dealer and the salesman who calls on him.
The Association wants ideas, suggestions, experiences, and practical plans, for extending the use of Redwood. Photographs will be strongly credited in judging the contest. Every lumber dealer who handles Redwood, and eviry salesman who sells Redwood, is urged to enter this contist.
There rvill be many prizes in each division, but the first prize in each will be $100 in cash.
There will be more about this in the next edition of The California Lumber Merchant.
W. A. Pickering, of Kansas City, President of The Pickering Lumber Cornpany, which has huge milling and timber interests in California, has arrived in Santa Monica, California, accompanied by his family, and will spend the summer there.
YOU, TOO, uiII appreciate the unilormls high guality of our product and the corccientiotts seroice ue haoe rcndercd Calilornia dealers for sixtg-four gearc.
"Ilcnow of no other wood that would hive stood up so well under similar conditions since,, as yoq will see, none of the corner joints have opened and there -are no_splits. (The house is *ven years old).
Years of experience in painting have mnvinced me that Redwood is more economicll tban white wods beceuse of its superior paint holding quality."
It is a long call from a kite string and a bunch of keys in Philadelphia to an electrically driven seven band Redwood sawmill in California.
As electricity has illuminated the pathway of progress, those manufacturers of lumber who have been alert to safeguard their employees, eliminate waste and prepare their product more thoroughly and economically, have turned to the electrification of their plants as a means to accomplish these results.
Probably the greatest exponent of progressiveness, as exemplified by plant electrification in California, is The Pacific Lumber Company of Scotia, in Humboldt County. The Pacific Lumber Company, organized in 1869, for many years moved their lumber in the rough to the lower coast for refinement and distribution. With the coming of the Northwestern Pacific Railroad to Humboldt Countv in 1912, The Pacific Lumber Company built at Scotia i large planing mill and factory in order to prepare their products for use at the source of supply, thereby eliminating the freight on waste.
The motive power for this factory was electric motors, practically all of the machines being driven by individual motors; the power for the motors being furnished by steam turbines in the general power plant at the sawmill.
The operation of the factory with individual motor drives proved so thoroughly satisfactory that in 1920, when Mill A needed reconditioning, thd engineers of The Pacific Lumber Company conferred with the engineers of the General engi con Electric Comoanvpany, the conclusion being to completely electrify Mill A.
In addition to the reconditioning needed at Mill A, it was found that the steam supply was becoming inadequate owing to the fact that The Pacific Lumber Company was diligently keeping pace with every progressive step in the "curing" of their lumber in order that it might reach utility destination in the highest state of preparation and, in addition to the other economies to be effected by electrification, was the saving of steam.
With plans completed, the change from steam drive to motor drive was made as rapidly as possible, each machine in Mill A being individual motor driven, each motor being equipped with the most advanced motor control.
Each of the three band rigs are driven with a three hundred horse-power 600 r.p.m. 2300-volt reversible motor, the motor control being of the automatic push button type, arrangecl so that the motor could be reversed for plugging service to stop the mills in order to shorten the time in changing saws.
When The Little River Redwood Company get through with the new retail yard they are building, erecting, and creating at Madera, California, there will be something entirely new under the sun, and there is no doubt about it. It will be an entirely all Redwood yard. Nothing but Redwood is being used in the entire construction of sheds, offices, furniture, etc.
Even the big timbers that make the foundation for the sheds and offices, are of Redwood. The floors are of Redwood blocks laid on end. The roofs are of Redwood
All live rolls, conveyors and other slorv speed machines are driven with motors of high starting torque, the motors l>eing reversible with push button type starters; Falk redrrction gears were used to reduce the speed from 1800 to 1200 r.p.m. at the motor shaft to the slow speed of the driven machine.
The use of these gears effected economies in space and installation and gave a drive of the highest efficiency.
The reciprocating steam engines were replaced with a General Electric 2000 k.w. condensing steam turbine.
With the completion of Mill A electrification, it was found that the production had been increased approximately fr/o and in addition the steam consumption was only 75/o of the old reciprocating steam engines. The operation of the mill required only half of the turbine capac- ity leaving the other half to be transmitted to Mill B to assist in carrying the load of the factory and remanufacturing plant.
The electrification of Mill A made an old mill into one that can continue to operate efficiently for many years.
With the ever widening national and international clientele of The Pacific Lumber Company and the growing demand for a finished product, it has now become necessary to materially increase the number of "curing" rooms; this installation requires additional quantities of steam.
With the electrification of Mill A, the steam consumption was so markedly less that it was quite reasonable to conclude that electrification of Mill B would affect steam cdnsumption sufficiently to take care of the additional curing rooms. Therefore, early in the year The Pacific Lumber Company engineers in conjunction with the engineers of the General Electric Company, made a careful study of steam conditions at Mill B, the conclusion being to electrify Mill B.
There will be some 140 individual General Electric Motors and 6O sets of Falk gears.
The power unit will be a 5000 k.w. General Electric condensing steam turbine and each of the four band rigs will be run with a 300 horse-tr)ower General Electric motor.
With the completion of Mill B electrification, The Pacific Lumber Company will have one of the largest and most complete electrically equipped plants on the Pacific Coast.
With this work completed and the installation of 75/o more "curing" rooms, The Pacific Coast Lumber Company will have fortified their position to promptly serve their clientele with thoroughly cured Redwood lumber and lumber products.
shingles, half an inch thick at the butt, and nailed with pure copper nails that should last forel'er.
The furniture for the office is being built at the mills'of the company, and will be entirely of Redwood. The display room in the office will show a lot of attractive built-in features for homes, and all these things will be made entirely from Redwood.
In fact, there will be nothing but Redwood in sight when they get going. They expect to have the buildings completed by July 15th, and begin installing their stocks. It will be an architeiturally attractive, handsome plant throughout.
It is being built and will be managed by Jim Chase, head of the retail department for this concern.
-4r€ built to stay straight and true for a life time. They are a combination of two exceflent woods. The core material is of Grade A soft wood, locked together and glued with water-proof glue, making a perfect unit that cannot twist, warp or pull apart. Bataan and Lamao Ma. hoganies from the Philippines are used for veneering.
The stiles and rails are made from
/s" ibbon figured veneers. The panels also have sliced ribbon veneered faces.
These door faces are produced exclusively by us and are positively free from worrn holes and other defects found in Gum, Oak and other domestic woods. Here are doors that not only look well but which are built so that you can recommend and guafantee them to any customer.
One of the mightiest and busiest lumber institutions in. this whole world is the lumber harbor of the City of Los Angeles. From a mere armful of lumber, loading and unloading with crude facilities just a few years ago, the lumber department of Los Angeles harbor has grown into a great industrial center, where hundreds of vessels that carry nothing but lumber and forest products unload the timber harvests of the Pacific Northwest, and pile them at this entry to the great consuming territories of Southern California and Arizona.
A look at the accompanying pictures, most oI them tal<en
by airplane, gives a very comprehensive idea of what a monster industry this has grown to be. Huge yards, docks, storehouses, miles upon miles of railroad, scores of great power contrivances for lifting, pulling, handling lumber, and broad stretches of land upon which this wealth of lumber is continually piled and unpiled.
There is stocked at the Los Angeles docks an average of about 175,000,000 feet of lumber, the largest storehouse being the great Hammond yard which generally stores about sixty million feet of lumber and timbers.
(Continued on Page 33)
THREE STEAMERS UNLOADING AT THE HART.WOOD DOCKS
AIRPLANE VIEV/ OF THE GREAT HAMMOND YARD WHERE 60,000,ooo FEET OF LUMBER IS CONTIFTUALLY 6N HAND.
BACKGROUND
THE BIG BLINN YARD.
FOREGROUND McCORMICK'S GREAT YARD. (AIRPLANE vrEv.)
TRIANGULAR YARD
$ THAT OF LEFT SIDEBANNING PUBLIC LUMBER DOCKS. (AIRPLANE vrEw.)
(Continued from Page 30)
And theso are busy institutions. Note the action shown in some of the accompanying pictur.es where boats are unloading their great cargoes. There is no busier place in California than those lumber docks.
And note in what volume they unload these stocks of materials cut from the great timber storehouse of the Northwest. Here are the figures for the past twelve months, the last month, June, being estimated:
The lumber yards, docks, and facilities at Los Angeles harbor have been growing steadily with each year that passes. Not only the products of the mills of the Pacific Northwest, but also our own Redwood products from Northern California are brought to this harbor in boats, and unloaded at these docks. There are many millions of feet of Redwood stored at the harbor. Union, Albion, and Hammond have solid Redwood yards, while others carry both.
In the accompanying pictures please note the difference between the appearance of the Redwood and Fir in the airplane views. The Redwood piles are black as coal, while the Fir are light by comparison.
The lumber harbor is always a scene of the greatest activity since a part of the cargoes go directly inland, while the rest is piled and stored for shipment.
By Ed. A. Nicholson Pacific Door & Sash Company, Los Angeles
(Being the first article Mr. Nicholson ever rvrote for a lumber journal.)
Jack Dionne came in to see me the other day, and this is rvhat happened.
"Hello, Jick Dionne," I said. "Hello, Ed," he came back, "How are things going rvith you ? I am getting oll! my anniversary numbel, and thought maybe 1'ou rvouE like to get in an "'ad," as you always h-ave done. -Besides, I rvanted to have a talk rvith you ibout conditions in general, and the millwork industry in particular." "Come over here and take a seat where we will be more comfortable," I said.
After being seated he said, "Well?" and I returned, "Yes, well-what do you want me to talk about?" "Oh, anything," said the genial Jack. "Don't you know, Jack, the people, the purchasing public, don't know mqch about our game, and you as a publisher could do a great work in educating them. For instance, what do they know about wood? They seldom see it in its unfinished state, and after it is painted it all looks alike to them. Even if they did see some very high class, well figured hardrvood finished in thg natural, they wouldn't know whether it was Birch of Mahogany, Oak or'Walnut.
"That isn't the only thing about our industry they are not acquainted with. They do not realize its importance in the workaday world. They know more about the machine they drive than about the house they live in. They care more about the color of the dress or suit they wear, than the kind of doors and windows and trim of their home. They know little or nothing of the great captains of industry in our game, unless their names appear in the societv column. What does the world know about our Harry Mcleods, Henry Pattens, Frank Currans, Charley Lynches, T, L. Elys, and many others I could mention, who are managing some of the large retail organiZaiions in our midst; men who are doing a real service to humanity in supplying shelter in one of the most highly competitive markets in the world, where quality is of the highest, and variety of material furhished is greater than in any city of the union ?"
"Say, Jack, has it ever occurred to you that the mills in Southern California are in a class by themselves when it comes to furnishing variety? We have to please architects from all parts of the country, and they in turn have to satisfy the fancies and wants of people from all parts of the world. We use a greater variety of il'oods, a greater variety of design, and all of the very highest quality. For example, take the Roosevelt Building on Seventh and Flower, all finished in American walnut, you might call it the King of Woods. In many cities they would use gumwood, and stain it to resemble walnut. Go in and see that job, Jack. It's a credit to any mill. Or for that matter, go.into any of our finer buildings and you rvill see the
highest grades of milhvork furnished in the country. I often li'onder if the material dealers themselves appreciate the high quality of millwork done in this vicinity?"
"But what of the future, Ed; what is the ansrver?"
"A hard question, Jack, but I see too much individualism and not enough cooperative effort. The steel industry is run by two or three men, and they have made rvonderful progress, while the woodworking field is composed of thousands of men who have their own pet ideas rvith no thought or little thought of the big viewpoint of the industry. We should consolidate or amalgamate. so that the waste would be taken out, and we in California should seriously consider this question for I believe this state will become the mecca of the millwork field. The hardwoods on the shores of the Pacific Coast, the Philippines,- fndia, Australia, Siberia, Japan, Alaska, and Central America, should meet the soft pines of California and be made into furniture, panels, cabinet work of all kinds, doors, and interior trim. You know, Jack, our soft California Pine is one of the best woods for cores in veneered work that is known. Our geographical position, ourclimatic conditions make this state of California the logical place to produce the woodwork of the world in veneered form. The veneered door in panel or slab form is the door of the future. Veneered inside trim is not an impossibility but very probable. Our domestic hardwoods are getting scarcer and it will not be long before they will have to be supplanted by other woods, and on the shores of the Pacific grow some of the finest woods, easily worked and with modern seasoning kilns can be made into many articles to serve mankind. Another advantage we have is that we have enticed to our shops many fine mechanics who work under the favorable conditions of the American plan or open shop with a 3OGworking-day year, living in the main in single dwellings, many of which are owned by the workers. Witness the result of their labors in the plane, "The Spirit of Saint Louis," the two planes our army fliers took around the world, and the automotive racing cars.
"Now, Jack, is it unreasonable to think we have the best of it in the rvoodworking field, for in short we have the raw products, the men, and the best living and rvorking conditions on earth."
I stopped for breath, and Jack horned in, "Well, Ed, you have made me a picture' I haven't thought of before. and I wish you would write it for me for our annual Birthday Number. f am going to tell you a story, and beat it."
So he told me the story about Big Boy. Get him to tell it to you, reader.
"So long, Ed."
"So long, Jack."
And THIS is the article he asked me to write.
SUGAR PINE VENEERS . WHITE PINE . WHITE CEDAR - SPRUCE HARDWOOD FLOORING PANELS
I.A,MATCO PANEIS USED IN COL. LINDBERGH'S PLANE
Our battery of modern kilns, operated rurden the direction of an experienced kiln engineer, rlluret our trade of a complete stock of correctly searoned hardwoodr to meet the climatic- conditions of Southern Califonfa.
By C. J. Hogue, Field Manager, West Coast Lumber Trade Extension Bureau, Seattle, Washington
California, as 1r'e all knorv, has been and still is, one of the best customers of the Douglas fir mills represented in the West Coast Lumber Trade Extension Bureau. She has built a finished civilization almost over night. She has needed, and the mills of the north have fur.nished, millions and billions of feet of building material. California, doing things in a hurry, has become a different market with demands and expectations all her own. Her trade with the mills of the north has been a demand-for a service needed -rather than a matter of selling by the mills. Thus, over 50 years, California has sent to the manufacturers of Oregon and Washington for "Oregon Pine" and never have they failed her, either in quantity rvanted or in shipping stock at the prices offered.
Because of this situation, which seemed so satisfactory to both California and to the mills of the north, all trade promotional activities of West Coast mills have either passed up California or they have given but little attention to that state. "California," $re said, "knows as much about our products as we do; let us go somewhere else and educate people on the use of our woods." This has been the policy whether outspoken or not, in the past, born largely out of California's habit of knowing just what she wanted and buying it on her own idea of terms and specifications.
Lately retail lumber dealers in California and mills specializing in that trade have asked the Bureau to go into our sister state to the south and do some trade promotional work for Douglas fir, West Coast hemlock, 'Western red cedar and Sitka spruce. As the Bureau is the servant 6f its member mills and the retail lumber dealers who use their products, what these two groups want we will try to do. Just now we are completing a survey, authorized by our Board of Trustees, of the California lumber marketing situation and when this is completed plans for a comprehensive lumber selling campaign in California rvill be submitted to the Board for approval.
Our study of building and lumber selling conditions in California now under way by Mr. R. T. Titus, Bureau field engineer, is bringing out sorne interesting and important facts regarding the sale of lumber substitutes especially in the territories adjacent to San Francisco and Los Angeles. It is quite likely that these facts will be the basis for any campaigns undertaken by this Bureau and its member mills and that our objective will be to hold for lumber the place it has always held in the esteem of California builders, and to win back any advantages recently rvon by the ardent wooing of lumber substitutes. Anything done by ,the Bureau, at arry time, in California or elsewhere, will be directly in the interests and with the approval of the retail lumber dealers most concerned. We plan, rvhen we go into that territory, to have the unified support and cooperation of retail dealers and insofar as .we can to work in close harmony with the state and regional dealers' associations.
The general and approved plans of the Bureau for this year include educational meetings during the late fall, winter and early spring, to be arranged by the Bureau in many
sections of the country. These meetings rvill be called for retail lumber dealers. lumber salesmen. architects and engineers, and later on we expect to have special sessions for contractors, carpenters and others directly concerned with lumber distribution. It is quite likely that a series of these meetings can be held in California early in the fall, provided always that the several associations of retail lumber dealers in that state wish to cooperate in the matter.
Technical and popular information which will aid dealers in the sale of lumber for particular building purposes will be the keynote of these regional meetings. A careful study of the marketing problem throughout the country has convinced us that lumber sales have suffered because dealers, architects, contractors, carpenters and prospective home builders have not had sufficient information about the use of wood. In the past 10 years there has been an enormous amount of technical building information disseminated to the general public, to dealers, architects, engineers, contractors and carpenters and a great part of it has been either anti-lumber or it has been of such a nature as to educate the prospective builder and his advisers away from the use of wood in construction. To overcome this, primarily, is one of the major policies of this Bureau's advertising and field work campaign and these regional meetings will be one of the first steps in bringing the full advantage of the technical information in the possession of the Bureau to the retail tumber dealer.
National advertising was the predominating part of the Bureau's first year, from May 1926, to May, 1927. Field work, by trained engineers and lumber salesmen, chiefly an educational effort looking toward the increased sale of our West Coast woods at the earliest possible moment, will be the outstanding feature of the second year's Program. This drive or campaign will be technical for architects and engineers and practica! for retail lumber dealers. It utill be led by the best men the Bureau can secure and a group of men fully qualified to do this work is now on the staff of this organization. Beginning in September for the next year's preliminary campaign, they will be available for use in California at the request of groups of retail lumber dealers.
The Bureau's work is young yet and we have had much ground to cover in a short time but we can now----on short notice-marshal field staff, advertising and publicity for what we believe will be the most effective work in stimulating local and regional lumber sales. This service, soon to be augmented by the campaign of the National Lumber Manufacturers Association trade promotion campaign, is at the command of dealers in California. The Bureau' anxious to aid in the proper sale of West Coast lumber, will welcome any suggestions that interested retail lumber dealers in California may care to make. We will be with you soon-going strong, we hope and believe-and we want to be prepared and we will need all the cooperation that progressive retail lumber dealers in that state can give tts.
The horizon is rapidly clearing for the pine industry. The barometer is rising and from all directions come indications that a sound stabilized market is not far distant.
The industry entered 1927 with large stocks and prospects of large production. The first few months developed a pessimistic attitude which might have resulted disastrously had not the leaders taken time to analyze the situation and apply correctives.
On January l, 1927, there was on hand in the pine region of California and Southern Oregon nearly one billion feet of lumber, of which over three-quarters was uncovered by orders-an advance of approximately 175 million over January L, 1926. On May I, 1927, the total stocks had been reduced over one-quarter and the amount for sale nearly 4O per cent, so that on the first of May, 1927, there was actually several million feet less lumber available than on the same date in 1926.
How was this gratifying result accomplished? Simply by each individual manufacturer sitting down and studying the situation as applying to his owfi operations and applying the obvious remedy, curtailment of production. Some mills cut off the night shift. Others went on a fiveday week and still others delayed starting up after the winter shut-down. A few steamed right ahead in spite of the perfectly apparent warnings of over-supply and weak market. Fortunately, the total volume produced by these unique economists was so small that it did not materially affect the situation. The net result is shown by the sfatistical position in rvhich twenty-two of the leading pine oper-
ators found themselves on Mav 28. 1927-the latest date upon which authentic informaiion is available. On that date, these mills had produced 41 per cent less lumber than in 1926, had shipped 49 per cent more than produced, and had accepted orders 48 per cent greater than their production since the 1927 operating season started. Boiled down, the answer is that there is not so much lumber available in the pine region as there was a year ago.
What does this mean in actual dollars and cents since, in the last analysis the lumber industry, like all others, must translate its business'into profits or losses?
At the beginning of. 1927, the pine industry was faced with a falling market and if it had not reduced its production a further decline would have been inevitable.
By reducing its stocks tfie industry not only stopped the slide but actually created a demand which resulted in prices generally higher on June lst than on January 1,1927.
The largest increase was in Factory grades, varying from $1.50 to $3,00 per M although Selects also showed some gain. No. 3 and 4 Common boards responded from $1.00 to $1.50 and No. l and 2 Dimension from $.50 to $1.00. Box advanced nearly $2.00. B&Btr. and C. bevel siding and No. 1 and 2 Lath increased slightly. Cedar pencil stock, owing to increased pencil factory capacity, went up over $5.00. A few grades have just about held their own. None have slumped appreciably.
All in all the pine lumber manufacturers in California and Southern Oregon have met a difficult situuation wisely and have laid the foundation for a satisfactory operating year.
Interviewed in Berlin, Clarence Chamberlin, the second aviator to cros! the Atlantic from mainland to mainland, expressed doubt, according to a NEW YORK TIMES cablegram, as to whether all-metal planes, such as are prevalent in Germany, were superior to machines with wooden planes for the wings.
"'We can re-cover our wings rvith cloth from time to which makes them practically new, while once the metal is worn out you must build a new plane,' he said to the German correspondents.
"'But isn't there greater danger of fire with wooden planes?'one asked.
"'Chamberlin smiled and
"'When gas blows up it's hot, no matter whether you are on metal or wood."'
It reflects great credit on the material with which men have almost universally framed-if not enclosed and covered-their houses, that not only Chamberlin's, but also Lindbergh's plane are of wooden construction-and are the most powerful planes with respect to relative weight-lifting capacity that the world has yet produced.
Aeronautical engineers say that even in the United States a drift in the last three or four years toward all-metal has been evident. Whether this is a sound tendency, or merely a fad will be revealed as a result of the serious attention the advantages of wooden construction will receive in consequence of its triumph in the "Spirit of St. Louis" and the "Columbia."
ALWAYS AT YOUR SERVICE
LOGS AND SAWS
WAITING TO SUPPLY
NEEDS
United States Congressman Fritz Lanham, of Texas, far and away the most accomplished story teller in either House of Congress, likes to tell the story of the group of fariners, gathered around in the country store, who got to discussing liquor, liquor drinking, and finally the question of whether or not the liquor habit could be cured. Various opinions were offered, and finally one old farmer spoke up:
"Well, they do say, that there is a cure for the licker habit. Over in the next caounty Silas Simmon's boy Zeke has been drunk fer the last three years, and Silas heerd of a sure cure fer the licker habit, an' gave it to Zeke. They
took the insides of three green gohrds, an' two pounds of green tobacco stems,'an' they put 'em on the stove an' biled 'em till they come to a simmerin' stew. They run the licker off of this stew, an' ihey served Zeke a pint of it suddenJike, airly one mornin'."
"Well" asked one of the listeners, "did it cute Zeke?"
"They can't tell ft," replied the first. "ft was three weeks ago they give this stuff to Zcke, an' he's jest gittin' so now that he can hold on his stummick a bit of water biled or the white of an egg. An' every time he sees a green gourd or a piece of tobacco stem he gits that excited they think he's got Saint Vitus Dance."
As a fire prevention measure, the San Francisco headquarters of the United States Forest Service announces that on and after June 15, smoking will be prohibited in all national forests in California, except at improved camps and places of habitation. In the Eldorado, Stanislaus, Sequoia, Inyo and Mono National Forests the "no-smoking" order will apply only to areas around 7,500 feet or less Jn elevation and not to the high Sierra region. fn southern California, the Angeles, Cleveland, San Bernardino and Santa Barbara National Forests are already closed to smok- itg. This regulation will remain in effect until the fall rains eliminate the fire hazard..
, Careless smokers, according to the district forester, are the greatest of the many firi menaces to the fields and forests of California. Burning matches and tobacco thrown aside last year by thoughtless smokers started no less than 826 brush and forest fires in the state and caused untold damage to timber, watershed cover, grazing land and farm crops and improv,ements. A number of these fires swept over more than 5O,000 acres, burned several resorts and mining towns and also caused loss of human life.
"f "T a smoker myself," said Mr. Show, "and fullv appre- ciate the solaee of a good cigarette or pipe. But i firhly
believe that where the preservation of the valuable timber forests of the state is at stake, personal pleasure should take second place. It is not the purpose of fhe Forest Service to attempt to restrict the privileges of smokers and we welcome them to the national forests with the hundreds of thousands of other people who annually come to these great summer reclreation grounds. But if they smoke in the forests they must learn to smoke only in such places as are designated, that is, at improved camps and places of human habitation.
"In 1926 we had 'no-smoking' regulations in force in m?ny natiohal forests of the state and through the fine spirit of cooperation on the part of the public we were able to materially reduce fire losses from such causes. But there were some people who insisted on smoking even in hazardous fire areas. fn one national forest we had 108 court cases for violation of the 'no-smoking' order, with fines ranging from $10 to $50 and totaling$Z,t<O. The protec- tion of our forests and watershed brush fields from fire during the dry summer months is at best a most difficult problem, and we look to people who enter these Federal areas for business or pleasure to consider seriously the fire prevention regulations in force and conduct themielves accordingly."
Hundreds of lumber manufacturers throughout the coun- tjy are usrng "Duralastiq" manufactured by The Gorton Company, Portland, Oregon, for general waterproofing purposes.
Among the California firms using this material for waterproofing dry kilns, roofs. etc., are: Standard Lumber Co.. Standard; McCloud Lumber Co., McCloud; Pacific Lumber Co., Scotia; Michigan-California Lumber Co., Camino, and Sugar Pine Lumber Co., Fresno.
The Simeral Lumber Co., Pasadena. announces that after Jy"_9_6t their-office and yards will be located at the junction of Walnut Street and Huntington Ave. Their telephone number Colorado 2665, remaihs the same.
The Sterling Lumber Co., has made a management of their yards at Mountain lst and Mr. Ray Peil is now in charge.
change in the View on June
An Address Delivered by Mr. Charles S. Keith, President Central Coal & Coke Co., Kansas City, Mo. P,resident Oregon-American Lumber Co., Vernonia, Ore., Before the Twenty-Second Annual Convention Oregon Bankers Association, June 3 and 4, 1927 -Gearhart-By-The-Sea.
Mr. Chairman and Gentlemen:
A year ago I agreed, if conditions would permit, to address you on the subject, "The Lumber Industry, the Proposed Consolidation, and the Relation of the Industry to the Northwest," which I am discussing today. Circumstances arose that prevented my doing so then.
I am glad to have the opportunity to discuss with you some of the problems confronting the lumber industry. The lumber industry's problems are not only the problems of those engaged directty in the industry, but they are also the problems of those who are, in whole or in part, dependent upon it in its various phases, to-wit: Conservation, Utilization, Employment, Consumption, Taxes, Banking, Merchandising, and Transportation. O,ur problems are those which affect the investment of those engaged in the industry individually; the Community, which is dependent upon the industry for support; the State, through the exploitation of its natural resources; and the Nation, which is dependent upon the industry for the product, to house its people, to maintain and to build its railroads and shipping facilities. The prosperity of the Community, tfue State, and the Nation is intimately related to the success of this enterprise.
I welcome this opportunity to discuss before you today these matters, in the hope of a broader understanding of the industry's problems.
I will treat this subject principally from the point of view of Fir, which is the dominant wood on the Pacific Coast, and only from the point of view of the Fir producing territory. Fir is probably the best general utility wood that grows in the American forests. lt is equal to any such wood for any purpose, and superior to other woods for specific uses. It can, and does, displace more competitive woods in consumption than any other wood. As an alt-purpose wood, it has no equal, yet it is the most abused of all woods, and this is principally due to one of its greatest merits, i. e., it will not sap stain and discolor. Consequently it can be, and has been, shipped and used in its green state, resulting in an unfavorable reputation. It has only one real competitor in general consumption, and that is Southern Pine. Southern Pine is a fast depleting industry. Fir must replace it. We have been disappointed in the expected decline in Southern Pine production. In anticipation of this reduction, quite a considerable development has been made in thr Fir region. In 1919 a very careful survey was made of the Southern
Pine industry from the Virginias to Texas, including the entire territory of Southern Pine production. Each county or each parish of each state was visited by trained men, and each and eyery sawmill in the district was surveyed. Some 5400 plants were found and studied. From the report of this investigation we concluded that the production 9f Southern Pine would decline 50 per cent by 1925. In the year 1923 we discovered that the Forest Products carloadings in the Southern Pine territory had increased rather than decreased. So, another survey was started in 1923, and finished in 1924. In the second survey, we found 12,063 mills, 451 of which produced approximately 9 million feet of lumber, or 56 per cent of the total, and the rest of the Southern Pine production was produced by 11,612 mills. The small mills produced 44 per cent of the total production. The development was due to the fact that as the prices for lumber in the South increased, timber which was not considered merchantable in 1919 came into production through the medium of these small mills. This character of production reached its peak in 1925. From the survey of 1923-24, it was concluded that if Southern Pine production decreased geometrically with the deptetion of mill owned timber, by the end, of 1926 there would have been a decline of 3,732,000,000 feet of production. But the engineers making the study reported that this would.not occur, inasmuch as the small mills had only reported the anrount of timber they presently owned, and that they could secure additional woodlot and cutover timber, and so, many of these mills would continue their life indefinitely. Recently it became necessary to make another study of the situation to determine what has actually occurred and what its probable effect on Fir would be. We studied the carloading figures on Southern pine, published by the American Railways $ssociation and the Interstate Commerce Commission, the Government reports on production, and data from other sources. Here we found that the year 1925 showed an increase over 1924 in Southern Pine production, instead of a decline, but that the year 1926 indicated a decline of 1,765,000.000 feet from 1925. The year 1926 was the first one in which Southern Pine production actually declined since the study made in 1919. Every year from 1919 to 1925, production increased. A thorough investigation of current production through competent sources in the South developed the further fact that we could anticipate a decline in 1927 of two billion feet lrom 1926. Last year the Southern Pine production of our Kansas City group declined 14 per cent, as against
1925. This year our estimate of production shows a 23 per cent decline. Production to date shows a decline of 24 per cent. Further, we found that large iryrills are now in competition with small mills in the purchase of cutover and woodlot timber; and that many small mills were going out of production. The thought I am trying to convey to you is this: The anticipated decline in Southern Pine production may have resulted in the development of West Coast production in advance of actual requirements, and it may have caused some over-production. I am not prepared to admit this conclusion, however. The study of the mills in production in 1923 and. 1926 on the Coast indicate that notwithstanding the construction of such new mills, the total increase in capacity production was only 65 million feet per annum. Many mills had ceased production. It was developed further that there is 505 million feet of production on the West Coast which is idle from financial or economic causes, and which could be brought into production should markets expand or values increase.
Building in the United States from 1919 to 1926, during this period of expansion of lumber production in the South and West, has been increasing each year, the year 1926 being the greatest year in volume of building contracts for construction in the history of the United States. The building contracts let for the first four months this year are withirL l% per cent of the same period last year. The expansion in building in this period has not only absorbed the increase in production but also the liquidation of lumber stocks since 1923.
We have been led to believe thbt the production of the West Coast is very flexible, and that it could be readily increased 25 per cent to 30 per cent. Experience has demonstrated that this conclusion is in error. The. greatest period of stimulated production was that of the year 1923, the year of the Japanese disaster. We thoroughly investigated the expansion of production following the earthquake. To do this we studied the operation of 101 identical plants in Oregon and Washington, producing approximately 50 per cent of the total production of those two states, for the period of 8 weeks prior to and. l0 weeks subsequent to the Japanese earthquake. The figures disclosed an actual expansion in production of l.4l per cent, instead of 25 per cent or 30 per cent. During this same period, this percentage of increase, as applied to the total production on the West Coast, indicated a total increase of 39 million feet of production. Taking the years 1922, 1924, and 1925, the third and fourth quarters thereof, we found that the Japanese consumption in the fourth quarter of the year generally exceeded that of the third quarter by 47.7 per cent. dn application of this percentage to the third quarter of 1923 indicated that the excess amount of business from Japan over normal in the last quarter of. 1923 was only 43 million feet. Consequently the re-allocation of distribution meant that Japan took only 4 million feet off the general market, in addition to the increased production. At that time the market psychology was very strong. Everybody concldded the Japanese earthquake would bring about greater demand for our products, and prices would go higher. The manufacturers were encouraged to ask higher prices for their product. This psychology, together with the small diversion of a portion of production from California and the North Atlantic Seaboard, resulted in substantial increases in prices, which were disproportionate to the actual relation of supply and demand.
An analysis of the situation as to why we did not secure a great deal more business from Japan disclosed the fact that the country was naturally disorganized and normal business was dislocated by reason of the disaster, which transferred consumption from normal requirements to that of rehabilitation. Subsequently Japan did not take lumber for rehabilitation in addition to its ordinary requirements, and only took 43 million feet more than its normal and natural requrrements,
As I view the situation, the difficulty on the West Coast is not a question of over-production, because at the end of practically every year we have found the stocks approximately the same as they were at the beginning of the yedr. In other words, the trade has taken practically all of the production. T'herefore, there has not been, in fact, any substantial over-production, if any. The difficulty is not so much a question irf over-production as it is a question of merchandising. The merchandising situation has been affected first, by preparation. Fir lumber 'has not been prepared in a comparable way to that of its competitor. There is a lack of uniformity in grades. There is also improper distribution, resulting in over-selling congested markets. Consequently, low prices have been developed in such markets, to which freight rates were added when quoting delivered prices to other markets. This has adversely affected the whole realization structure.
Another factor that has entered into the problem of merchandising is that fact that we have had a decided economic change in methods of doing business. The difference in time of transportatinn has resulted in traffic moving to destination in l3lrdays at the present time, as compared with 60 or 90 days prior to 1923. This. change in transportation time has operated to release to consumption a great quantity of stocks in transit in the United States. In order to visualize the effect of this change, we must know that practically 120 million feet of lumber is put in transit each day. That is, it is loaded and shipped, and is represented by accounts receivable. Consequent-
ly 30 days of such shipments taken out of transit resulted in the release of between 3 and 4 billion feet of lumber to consumption, and was equivalent to an increase in production to that extent. But it went further than that. Stocks of lumber in the distributors' and consumers'yards throughout the country, built up in anticipa- tion of delay in transportation, had to be liquidated. When the time of transit was reduced, naturally the retailers' and consumers' stocks were liquidated in proportion to the new time. So we have had liquidation, first, in lumber in transit, and, second, in surplus retail and industrial stocks. The third effect has been the release of hundreds of millions of dollars of capital employed in the industry. 'fhe buyer is now able to anticipate his requirements 2 or 3 weeks, instead of 3 or 4 months. He now buys as his trade requires it. Consequently we say he buys from hand to mouth. He buys in.smaller quantity and more frequently. Many only buy when they l-rave made a sale. There has never been a time in the history of the industry rvhen the consumer worked so close to production as now. This condition has accentuated the problem of seasonal demand. The experience of the industry is that 80 per cent of the current production of lumber is consumed in January, February and March; that 125 per cent of the current production is consumed in April, May, June, and July; and that for the balance of the year, consumption 1nd supply are practically stabilized. This necessitates new methods. The Fir industry has been in the habit of selling against production, and not against stocks. In other words, sales have been made, in many cases, 60 to 90 days in advance of production. This, because the buyer was forced to anticipate his requirements in that way. Today lre is not required to so anticipate his needs, and consequently sates must be made against stocks rather than production. The value of service is .being daily accentuated. There must of necessity be some reservoir to provide for the fluctuation in seasonal consump- tion. This means the provision of facilities to carry stocks in periods of seasonal under-consurnption, with which to meet demand in such periods oJ over-consumption. Not to exceed 30 per cent to 40 per cent of the plants on the West Coast have such facilities. Recent figures showing stocks on hand at 98 companies, totalting 860 million feet, disclosed the fact that l0 companies had 500 million feet of stock. Consequently, mills that have no such facilities are of necessity either forced to curtail in such periods or to sell their lumber on an unwilling market, with the natural consequences of each. The cost of adjusted production can easily become al great as the decline in market values. Taxes, insurance, and interesl never cease. Idle day labor is always present. Administrative and sales organization must go on. The sum total of these costs is very great. As an expedient, such adjustment is justifiable; as a common tliet, it should be avoided. It will never be possible efficientlv to conduct the business unless the product is pioperly preparecl, -and runless sales are made against stocks, and not againt production. It has been my experience that whenever a season is started with low prices, low prices generally prevail throughout the year. Notwithstanding the thought that has existed that prices of lumber on the Coast have been affected by competitive prices of Southern Pine, the figures show that Southern Pine prices have declined 82c since 1923, as compared with the decline in Fir prices in the same period of $8.37. In other words, the decline in Souttrern Pine valrres has been only 10 per cent of the decline in Fir, or, to put it another way, Fir prices have declined, so far as Southern Pine is concerned, when we consider the dual proposition of the small mill, as well as Fir, competition. Fir has declined $7.55 more than justified by its competition. The industry and the community have suffered an unnecessary economic waste. It would seem that Southern Pine prices would have declined in greater amount. Had the West Coast industry been in position to prepare its product properly for the market; had it been in position to store lumber in times of under consumption, to sell against in periods of over-consumption; and had it been organized to sell its product to the trade direct, I am lree to say that I believe prices of West Coast woods would have increased instead of declining. Had Fir not declined, Pine woutd lrave advanced.
These conditions are fundamental. There is a feeling that the drying-of West Coast lumber for the trade is too expensive a propo- sition for the industry to undertake; and yet, in our personil experience, we have found that this is not true; that thiJ lumber can be manufactured and prepared in this manner, just as cheaply as otherwise, with less degradation than air drying, arrd compared to qemi-dry or green lumber, with a saving of approximately 15% p_er cent in freight rates. Degradation in air drying, aciording to Government tests, range lrom 17 per cent to 80 per cent, with piob- ably an average of 4O per cent. Whereas, our own experienie in kiln drying is less than 4 per cent. For the product prepared as the trade wants it, the trade is willing to, and has paid more than' our competitors' prices.
There is another factor in this situation that we should not forget, and that.is, whenever an industry does not prepare its producf to meet the consumer's requirements, it is inviting the competition of other woods and substitutes, and is literally diggidli its own grave. :.
We recognize the danger of substitute gompetition. The wortd
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has been familiar with the uses of wood since the dawn of history, and it has been used by all peoples through all ages. 11 is oniy in the last 20 years that the advent of mineials in d-ompeti[ion witir wood has.been so- pronounced, and this has been pariially due to the fact that we have not turned oui our producf in thi proper lnanner for such uses. The effect of the speiulative buildingin ?he last five years,- _wherein poor construction and poorly prepa"red and rnterior materials has been used, will be felt very greally in the future, unless something is done now to overcoire-the -situation by education of the industry and the public. We have also paid the penalty of the so-catled fire preventioh campaigns conducted'by the insurarce 6omp-anies. To my mind these cimpaigns have -been waged.largely for the -purpose of directing pubfic ittention away trom the tact that it is paying exceedingly high insurance rates. Most fires are caused from conients and nil con-struction. ln 1922, according to a survey of the engineering department of the Nationai Lumber Manufacturers Association, the reported fire loss in the l]lit^.4 Stltes was 9405,000,000, or approiimately g1.75 to each S1000.00 of insurable wealth. This same source aiso says that the tre_nd of fire loss has; slowed up steadily for the last seieral years.
In other words, the fire toss at its maximum in the last siveral years was $1.75 per- $1000.00 of insurable wealth, and yet the rate of fire^insurance will average about $1.75 per $i00.00,-making the cost of insurance more than ten times the fire loss.' The lMest Coast Trade Extension Bureau has undertaken to promote the use of its products, as has the National Lumber Manufacturers Association to promote the use of w-ood. As yet, so far as they have gone and are going, these campaigns are inadequate, as cofrpared with what our competitors_are doing. Generilly'speakingl the consumption 9f qny product in general use, should progress pibpo.- tionately with. the in-crease _in population and with the changed standards of living. - Notwithstanding the fact that the population of this cou-ntry has -increased substantially since 1909, consumption of softwood lumber has declined 6.4 per cent. At the same timi this has_ taken Olace in total softwood consumption, the consumption of Southern Pine and Fir has increased approximatety lO per ient, while that of Fir itself has increased 87 per cent. So, while-we have held our own in consumption, so far as volume is concerned. as compared with previous standards, we have not progressed as we should have. I 6gure that the consumption of lumber in the United States should have been in 1925 approximately 73 billion feet, as asainst aoproximately_39 billion feet produced. Ilowever, had consump-tion bein as great as 73 billion feet annualty, the forests of the Uniied States
could not have supported such increased production. So, the tumber ildustry as a whole has not been substantially hurt by reason of this situation. Regardless of the inroads substitutes havl made, or wilt make,.these inroads will not be as great or any greater than the depletion of the timber supply. From-a study of'thi present supply of merchantable Southern Pine and Fir timber, privately o*ned, in the South, Oregon and Washington, and all of the iimber in British Columbia in the Fir belt, we found 455 billion feet. Present consumption is approximately 25 billion feet per annurn. So, such timber will only support present production approximately l8 years. Government owned timber in the same belt in Oregon ind Washington will add 182 billion feet, which will add only 7 years' life. (Jneconomic taxation is an urge to production, causing timber to be operated in advance of its requirements. This results in a tendency to over-production; destructive competition; lowering of values; and causing low-grade timber, after being felled, to be left in the woods to decay or burn because it will not pay the additional cost of manu- facture. Proper economic laws taxing output, rather than timber, would remove the urge of taxation on production and permit such timber to come into production when it was needed. Iligher values would permit the manufacture of this timber into lumber and would result in greater utilization. But no tax. either on income or on output, should be adopted by any one State in advance of its adoption by other states in the same producing territory. If such tax were assessed in Oregon and not in Washington, the producers in Oregon would be at a decided disadvantage in competition with the producers in Washington. Further ufilization of the production through the use of odd lengths and odd widths, and closer refinement, would have the tendency to increase the life of the forest and reduce the cost to the consumer. Therefore, it is in the interest of the public that our forest be consumed at no greater ratio than at preseni, and effort must be made to increase the utilization of forest and mill waste.
The National City Company made a study of the economic situation in the Fir, as well as the whole lumber industry, and their report is, in part, as follows:
"The lumber industry as a whole is not a 'dying industry' in the sense that its chief asset (that is, standing timber) is likely to decline ,rnaterially in value or to fall into disuse at a rate faster than the supply of lumber will decline through exhaustion of the raw material.
"That the industry as a whole is a very much disorganized industry-many species of lumber-thousands of small producers-a high percentage of non-integration, particutarly in the Pacific
Our secretary, Mr. Ftank M. Vise, who for years was closely associated with the lumber business, is especially equipped to handle your problems and give you expert advice and senrice"
Ground Floor-Roosevelt Bldg.
Notheast Corner 7th and Flower Streetr ' Loo Angcler TRinity 9121 Completc
Northwest, and geneially among the small producers throughout the country, resulting in clashing interests, lack of cohesion within the industrr and the near impossibility of arguing successfully a community of interests'-destructive competition between species, between.regions, and even, as in the Pacific Northwest, profit-destroy- ing c<irnpetition between producers, big and small, of the same species in the same region-variability of lumber and near impossi- bility of its standardization-amazing number of items produced and complexity of markets-lack of market knowledge among producers-non-develppment of an adequate marketing technique with the result that lumber is sold mostly through intermediaries whose interests may not and frequently do not run parallel with those of the producers-an industry composed of individualists-an industry which, by and large, has done no advertising and no trade promotion- al work,
"The- Douglas Fir industry in particular is unquestionably in a state _of overproduction, which, however, could be materialty modi- fied if the lumber were properly marketed-emphasis has been and still is on the production side-no leadership-apparently insufiicient financial reserves to permit of the flexibility in operations which a close adjustment of production to demand would require-onty a few of the very largest producers have selling organizations, distributing yards, etc -generally a hodge-podge of grades, sizes and methods of preparation.
-- "Douglas- Fir, an excellent ltr,mber as lumber, very nearly the best, if not the best, general utility of all-purpose lumber in the United States, and with only one real competitor, that is, Yellow Pine, which has reached its peak in production and promises to fall off so rapidty in supply that, competent authorities estimate that within the nexl ten years it will all be required in the South.
"Douglas l.'ir, the last great stand of virgin softwood timber in th€ United States capable of being manufactured into a high quality, all-purpose timber-no threat of serious competition from the coming-into-development of new areas and species within the United States.
"At present and for the past three years a decidedly unprofitable industry-throughout its history as an important industiy it has been relatively u_nprofitable. _This general lack of profits due mainly perhaps to conditions already enumerated, but partly also to thi fact that Douglas Fir producers have crowded the future somewhat and.opened lp a vast.new timber region and created a great, new lumber supply somewhat in advance of its time.
"Douglas Fir lumber has been introduced and its qualities are now fairly well-known to the important lumber-consuming regions of the
United States and to foreign markets as well. No matter how donc and at what cost to the industry this difficult, costly, long-time job lies
is an indictment of the industry by an independent and unbiased source.
In giving consideration to the broader aspects of the economic situation and what can be accomplished through collective and cooperative effort, or in the absence of it, by a consolidation of sufficient production to stabilize the industry, it is necessary to consider what economies could be created, what improvements could be made in the market, and also the effect of any expansion in demand or value of the production by reason thereof. The question is, Would such an expansion tend to increase production? I think the analysis made from the point of view of expansion in production from present units, following the earthquake in 1923, provides that answer, Naturally there would be no immediate incentive to provide new facilites for production, in face of the present unprofitable conditions in the industry. It would, at least, require a full year of profitable business, to cause the desire to provide such new facilities to germinate. From our own experience, it took us practically four years to provide our present production at Vernonia. It requires a close, comptete study of the timber situation to select the tracts which it is desirable to develop. There is such a great variation in quality of timber and in logging conditions, great care rnust be exercised. It required a year of close study of plans and methods of preparation, kilndrying experiments, and other matters, to reach a conclusion as to the character of plant we should develop. It also required a year to build the plant, and six or eight months to bring it into efficient op- eration. So, the immediate effect upon production will not be great. The provision of additional facilities for present operating units, so as to provide greater production, would not, in our judgment, be a great factor in the situation. Mills might be able to start a night run, or additional runs, but in order to do so they would have to provide facilities to produce logs; provide yarding, drying, planing mill, and shipping facilities; provide housing for their employees, and other facilities. We figured in our operations that if we should decide to go to a ten-hour operation, instead of eight hours, it would require capital expenditures of $4,250,000, to provide the additional caparity and timber to support it; $1,250,0O0 would be required for facilities and $3,000,000 in timber to justify the expenditures for facilities. When confronted with such a heavy capital expenditure, naturally there is no great incentive to make the installation, as the market might be gone before the facilities could be provided. There-
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'Thisbehind."statement, gentlemen,
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fore, they will not, in my judgment, be provided. After a sufficient period of profitable operation, undoubtedly there will bc considerable expansion in production, but before that time elapses, the production of Southern Pine will have so greatly declined that all the additional production will be necessary. The second step in this study is to see whether or not the consolidation would provide any more revenue through increased values and reduction in costs. The question led us to make a study to see how much more we could secure for Fir lumber than we are now securing. We naturally concluded that as Fir lumber during the year 1923 was sold for $7.55 lesser differential than in 1926 as against Southern Pine, that what had been done could be done again. We came to the conclusion that if the lurnber was dried and properly prepared for the market, and shipped by rail, savings of 15% per cent in freight rates could be made, and that we could recover $10.55 without affecting competition with substitutes. If lumber was standardized to the American standards of sizes, vr'ater rates would be reduced l0 per cent. Second, we made a complete study of grade production from the logs in the South and those in the West, with the result that we came to the conclusion, after allowing for the differential of $7.02 in freight rates and an average of $3.00 lower price, $10.07 could be recovered due to the larger production of higher grade lumber with the logs in the West. We then undertook to find out the prices at which our lumber was being sold to the public by the retailers, as compared with Sbuthern Pine. Very much to our surprise, we found the Fir lurnber with the limited exception of timbers and flooring in some sections, was sold at identically the same prices, grade for grade, and item for item, as Pine to the consumer. We also found that the trade generally preferred Fir to Pine, because the natural qualities caused it to be more merchantable than Pine. A general investigation with the trade developed the fact that Fir lumber was being purchased by the retail dealer for $11.00 to $23.00 per thousand feet less than Pine delivered. In other words, the retail distributors are making all of the profit in the Fir business. Consequently, we concluded that the prices for our product coutd be increased as aforesaid without raising the cost to the consumer.
Generally speaking, the thought is prevalent that most of. the Fir lumber moves by water, and yet in 1926 the sales reported by the Davis Exchange in Portland, arnounting to 2,122,964,000 feet, showed the following distribution:
Most of the lumber, whether moved by rail or water, is sold through jobbers and brokers, who have no interest in the lumber, except the brokerage they can make. At least 85% of the product is sold in this manner. There is an indirect cost of selling the product in this manner which amounts to from 5% to 7%. We have found instances where large manufacturers on this Coast were declining to sell their product to the railway cornpanies who were discounting their bills, because of the time it took before they could get their money, and they preferred to sell to the jobbers, paying them their commission, as well as 2% tor cash, notwithstanding they would have secured their money from the railway companies in two to three weeks. Our own experience shows an average of only 39 days for outstanding accounts.
ln our investigations we found that the industry is not overcapitalized, but is under-financed. An investigation of 24 s-elgcte-d cornpanies showed that their total capital assets were $143,50O,000, wittr $23,708,000 funded obligations and $15,340,000 current obligations. These courpanies generally had the timber on their books at the March l, 1913, value, or cost, if acquired subsequent- to M,arch 1, 1913. There was easily $200,000,000 of value in their assets instead of the book value of $143,500,000. These companies, on the basis of the reasonable property value, owed only l8l7o of their capital assets, which would seem to p9- 3- -v-er-y sound situation. But their current assets v/ere only $18,382'000; while their current liabilities, $15,340,000, leaving only $3,042,000 of net working capital. In other words, they are in the position where they must force their product on the market to meet payrolls and other current expenses.
In the first eight months ol 1926 these companies shippe-d 1,285,000,000 feet of lumber, on which their gross profit was $5,487,000 before depreciation, depletion, and Federal income taxes or interest. The plints were on their books at a cost of $1.80 per thousand, and iheir interest was $1.24 per thousand, and their total conversion, $4.27 per thousand, so that they had $1.23 per thousand for
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Manufactured by
Frmes shipped miled up complete, ready to *t in tmitim ln wall. Quutity muufacture enablec u! to $ve Eoney for the bulHer c ontractc.
P,lNn Srogtora\&NEER in OAK
Qrartctd white Hain whitc WatnutBIRCH
Philippine-Llalngnny
rvreH&erw a.
White ?dnr
RED GUM
Au&ndFMd !)nrehctedORE G ON PINE
Once the splendor of aBaronial dining room, or the richness of wood,wain, scotted living rooms was a luxury. Now, with plywoods, beautifully patterned in grain, and perfectly matched, there is found a rcal economy to-all who build for permanent beauty.
Also
Setd for Price List
gSS-g6Z sourrr ALAMEDA sTREET
Tclcphonc TRinitl cr57
' Mail,ingAddrcrr.'P. O. Box95, Arcade Station
I.oS ANGELES.CAUFORNIA
(Continued from Page '16)
timber, which was on their books at $2.60, showing a net loss of $1.37, or $1,760,450 for these eight months. We know this situation can be changed by proper financing, by provision of proper facilities, by complete study of markets, and by proper organization of the industry to sell and distribute its own product. The lumber industry in the past has made its principal profits through appreciation in timber values. We hope the time will come when it will make some manufacturing profits, as well as profits through appreciation. Appreciation in timber is not an accident, It is the result of the operation of the law of supply and demand.
There is a direct relation between timber depletion and timber values. There are no authoritative figures on the standing timber in the United States as of 1909-this because each earlier estimate had been made on the then merchantable timber. Other timber became merchantable subsequently. Therefore, it was necessary for us to take the best authorities' present estimates, and add the production by years to 1909, to arrive at the total amount of standing timber as of that time. We found through this process that the total arnount of standing timber in the South in 1909 was 382,779 million feet, and in 1926, 156 billion feet. In other words, in the South there has been a 6A7o depletion in that period. From these figures we found that for each one per cent of depletion, values of the remaining stand actualiy increased 20c per thousand feet. We weighted the value of standing timber each year, with the values of such years as disclosed by such authorities as James D. Lacey & Company of Chicago and Lemieux Brothers of New Orleans, and assumed that all timber was worth the yearly value of mer.chantable timber. We recognize the method was not altogether correct, because each subsequent year has seen timber come into production that was previously not considered merchantable timber, but for the purpose of developing the ttrpught it was proper to use these figures. Through this process we'have found that the present stand of timber in the South, being 4ffo of the original stand in 1909, has a value 53Vo greater than the total stand in 1909. In the same manner we found that the total standing, privately owned, timber in Oregon and Washington, and all the stand in British Columbia, in 1909 was 430,851 million feet, and that as of the first of 1926 the total stand v{as 299 billion feet. Weightiqg this standing timber for each year on the values reported for such year, we have found that the value of the 1926 stand was 68Vo more than that of the original stand in 1909, notwithstanding a depletion ol 3A.2/o of the original stand. Again, we must recognize the fact that all of the timber in the West in these years was not of equal value, but again
for our purposes the 6nal result is the same. The point I want to bring out is, notwithstanding the bad current showing of the industry, there are great possibilities from the economic viewpoint in the future, by reason of depletion and its effect upon the remaining timber values. T'his makes it a sound proposition, not only from the point of view of future possibilities, but also the possibilities of financing. It is easy to forecast the approximate future value of timber, predicated on past experience. This prediction will work out substantially. All other sections of virgin timber of the United States have been retarded in value by the development ol new tinbered areas. This will not occur so far as fir is concerned. because it is the last stand of virgin timber remaining in America, This economic condition will prevail whether the consolidation is effected or not, but it will be crystallized earlier if such a consolil dation is effected than if the industry continues along its present lines of business policy. While those engaged in the industry may recognize the necessity of changing rnethods to meet changed conditions in the business, they find themselves individually unable, for financial and other reasons, to make erffective such changes. Consequently they will continue their present methods, hoping that some day they will be in position to correct thorn. As a result losses will continue, timber will be liquidated without its proper return to those engaged in the industry, and without benefit to the Northwest. Therefore, the consolidation could do many things that the individuals in the industry apparently are unable to do, and it could do it now instead of some time in the far distant future. Before stating what the consolidation coutd do in the way of accomplishing the desired ends for the betterment of the industry and helping the Pacific Northwest, I wish to pause for a mornent on one point, and that is, I want to say there never was any other regional timbered area of the United States that enjoyed the same opportunities of distribution of its product as the Northwest Pacific Coast. The Northwest has access to every port in the world; by reason of the quality of its timber it can overcome any freight difterential that now exists, and market its product profitably in every state in the Union, whether it is a lumber producing section or otherwise.
In order that we may have a summary of the situation from a disinterested source, I desire to quote the conclusions of the National City Company's report on what a rnerger could do:
"What a carefully put together, financially strong, well managed large combination of Douglas Fir producers might be expected to do:
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The Origtnal Plast lc, Sraterproot Portland Genent Beeaure of unrlvated rtrength, plartlctty ind water' proofnGssr Monotlth has been chocen tor unuiu.l typcr of constructlon - lncludtng ltghthorseq rce walll, olt retcryolrc, brtdgeq rwfunrnlng 1roo|r and publtc nonu' rnent$ The rane quatltles tnakc lt unequaled tor honeq hotelr, churcher, cchoole, ltbrartet-anJ tytrc of butldlng
DTANUFACTUNTTD FBOM BASTC PATTNTE Wdte for boohlet
6*-ffii:*o{,ffi;*'
No Lumber in the Pacific Nort carefully, efficiently or thoughtfull market than West Oregon Produc to the last thought in loading and skillful and deliberate attention, tot may be unsurpassed and its conditi ments go to California from 1000frb.
In the world's most efficient plan incomparable Super FiniSh, and ot products, dry or green, are careflull the most modern methods.
tly to MakeWest ard of Excellence dged.
-8. D. Kingsley
west is or could possibly be more manufactured and prepared for . From the selection of the logs hipping, WestOregon Fir is given re end that its quality and character most satisfactory. Our water shipf deep water docks at ourown mill. ng mill we prepare for market our er high grade products. AII our manufactured and graded under
(Continued from Paee 48)
:'(a) Hire capable technicians to study ways and means of bettering the efficiency of the logging and manufacturing operations and to study by-product possibilities, to the end of utilizing profitably the existing enormous waste of wood, both in the forest and at the mill.
"(b) Establish and carefully adhere to a simplified set of grading rules-possibly the adoption of the American Lumber Standard grading rules would be sufficient.
"(c) To build up good will value through the careful manuiacture and seasoning of the lunber product; through the elimination in whole or in part of the wholesalers and the establishment of direct contacts with the retail lumber dealers and the large individual consumers; through advertising; through trade-marking and through grade-marking.
"(d) Make a comprehensive study of markets, domestic and foreign, and act on the findings of such study,
"(.) Possibly establish distributing yards in California and on the Atlantic Seaboard. Certainly establish selling offices and an adequate sales organization.
"(f)- Work toward a position of leadership in the industry so that there would be a strong tendency for the rank and file to heed its recommendations, follow its action, and adopt its practices.
"(g) And, most important, pay interest, sinking fund, and principal on its obligations and realize increased earnings for its siockholders."
io retur! to my own thought in the situation, there is one point more that I want to discuss before summarizing my conclusions as to what the consolidation could do. That is, I want to emphasize the soundness of timber securities. Timber seaurity issues, property set up, with the proper sinking fund provisions applying to the timber as cut, using the sinking fund for the purpbie oi retiring funded obligations, together with the increasing value of standing timber, results in a constantly increasing ratio of property value to funded debt. There is no other security within my knowledge that equals the security of a timber issue, providing it has been properly set up. The 6re hazard, is the only hazard we have on the Pacific
Coast, and it is infinitesimally small when we compare fire loss to; property value. The figures developed from the actual fire losses, as feported by the Forestry Departments of the States of Washington and Oregon, indicate thit the average annual fire loss is .OO0l93%. A fire loss might be considerable on any one property, but w-hen spread over the total prop€rty value, it- is veiy small. The fire losses of a company, such as the proposed contolidated company, with its properties scattered from California to British Columbia, would be so diluted that it would secure the industry's average annual expectancy in this regard. Therefore, I wish to say that I do not believe there is any real hazard to such a security frorn such fire losses. The company could set up .00027o for fire losses and would be in a position to meet any average yearly expectancy with an ample reserve.
To summarize the situation as I see it:
First, the exp€cted decline in Southern Pine production, anticipated in l9l9 to occur in 1924, began to materiatize substantially in 1926, and will be continual from now on;
Second, with normal consumption the present capacity of West Coast production is fully employed, and can only be substantially increased through the provision of new facilities and new timber;
Third, since 1923 Southern Pine prices have declined 82c per thousand feet, and Fir prices $8.37. The difference between the declines in the two woods can at least be recovered;
Fourth, additional values can be secured through proper pr€paration of the product for the market;
Fifth, by shipping dry lumber, l5.39Vo of the rail freight rates can be saved, and by manufacturing lumber according to American Lumber Standards, water freight rates can be reduced l0/o;
Sixth, by careful grading of the product, Fir lumber can be made comparable with other woods, and higher values can be secured;
Seventh,-savings can be created in administrativg manufacturing, and selting costs;
Eighth, while direct sales costs would probably show an increase, the direct sales costs which the industry now stands could be saved and an actual reduction in cost of sales could be made. and the full amount of sales price received;
Ninth, sales resistance could be greatly decreased and values could be materially increased, as for instance, by contracting with large industrial consumers to furnish their entire supply of lumber. such as the United States Steel Corporation does now with the car
companies, harvester co:mpanies, and others; guaranteeing them price protection for a year. This would not only result in better values and lower sales cost to the lumber company, but would also operate to stabilize those great consuming industries which are on a competitive purchasing basis and assure deliveries, whereas quotations are not now always protected;
- Tenth, further savings can be made through re-allocation of timber to nearby mills, thereby reducing towage and other transportation charges;
Eleventh, savings can be created through concentrated purchase of supplies;
Twelfth, through the control of a large volume of traffic, the proposed corporation could naturally command more respect from the carriers, and should be in a preferential position when figuring on material for maintenance of ways and facilities;
Thirteenth, shipping. The ownership and control of a substantial portion of the shipping now included in inter-coastal service would place the new company in a commanding position to work out traffic agreements with other shipping companies, resulting in greater revenue and preferential rates. Shipping could be reorganized to provide for shipments on package basis, rather than on cargo basis;
Fourteenth, there is a potential power in the new company through trade-rnarking and grade-marking and advertising its product, guaranteeing and certifying to the public its grade and quality, to establish a good will in the trade which would be measured in differential of values as against the product of its competitors;
Fifteenth, the company, through the ownership of distributing facilities in large centers of consumption, acquired through the consolidation and otherwise, would be in favorable position to provide for the trade's requirements from the tree to the dealer and/or industrial consumer;
Sixteenth, if the company so desired, it could enter into the foreign markets and establish the same character of good will as it could establish in the domestic markets;
Seventeenth, the new company, through ownership of standing timber and control of standing timber back of it, would be in a position to reap the benefits of the natural increase in the value of standing timber owned and controlled;
Eighteenth, the company could, because of its size, afford to enter into the field of chemical and engineering analysis to utilize its woods and mill waste, as well as its power adv3ntages. With mills scattered from California to British Columbia, it could readily untilize the waste which goes into its burners, under its boilers. to manufacture power to be sold and distributed in its territory, as
well as the manufacture of newsprint and kraft paper and other by-products. .The cement, steel, and other industri6s in competition with lumber have demonstrated the value of such studies and development flowing therefrom;
Nineteenth, the company could promote the utilization of odd Iengths and odd widths of lumber in American consumotion. the same as they are being used in foreign countries. Such utilizition alone would develop a saving of its forest products to the extent of a-t least l@o without additional cost to the company, lowering its production, costs and extending its life. Lower costs,'greater itilizatjbn, and extension of the industry's life would riatuiaiiy lower the ultimate cost of the consumer.
So, in summing up the possibilities of the situation, such a corpor- ation under_present changing economic conditions in the industry, with control of a substantial portion of production; with propii policies and facilities for manufacture and preparation; witli con- trol of shipping and distributing facilities; -wiih a well-organized merchandising department for the purpose of marketing ils own produc-t, coul4 secure, in my judgment, not only savings in the cost of manufacturing and marketing, but could at least restore the business to the basis of 1923. With Southern Pine depletion and the expansion of demand from this source, and through increased populatioh, its business would naturally expand and should constantly_grow more profrtable. During the period of development of its business, ,the corporation would be able to take a com:manding position in the trade and develop a good will in advance of new production, which should make its business continuously prosperous.
In conclusion, I wish to add this further thought: I consider a consolidation of West Coast lumber producing interests at this time an economic necessity from the point of view of the industry, and also frocn the viewpoint of the communiy. There are many other things that could be said, but, because of shortness of ti,mi, I shall leave unsaid.
I wish to urge you to persuade, not coerce, your clients and friends to enter into the consolidation progr;un, and if they will not become a part of the consolidation, to co-operate with it so far as they can legally thereafter. When the final financial set-up is completed, you may be assured it will be sound. lf and after you have investigated the company and satisfied yourselves, and agree with us, as to its soundness and the soundness of securities, we wish to urge you to recommend to your friends and clients the purchase of these securities as a safe investment.
FELLOW LUMBERMEN:-Those of you who have Sons, will doubtless be disappointed if they do not become "Chips Off the Old Block," and take up the burden where you leave off.
Also, you are undoubtedly laying away a few cool, hardearned dollars, which you are figuring on using to put the boy through College, lvhen that time comes along. It makes no difference whether you are in the best executive position in the world, or whether you are just growing up with your organization, as your boy is growing up with your family. You are probably a graduate of the school of "hard-knocks," and proud of it !-but you are saying to yourself : "Well, I did not have much education when I was a boy, but I am going to see that the young man gets "plenty," and the best that money can buy."
You are all settled on this !
Have you ever tried to figure what course you are going to have the boy take, when he is ready to begin his instructions on how to be a "Chip Off the Old Block?"
You know he cannot go to a College of Lumbering;there are none; so why not give him the nearest thing to it :-
and at the same time, have him specialize in lumber. Your first reaction to that, is: FORESTRY-WHAT IS FORESTRY" anyway ? How does that fit into my business ?
Twenty years ago, if you had asked that question, you would have been correct in saying: "It is only slightly associated with my business, and mostly in a negative way. I am interested in the product of the forest rather than the growing of it." Eighty per cent of the first Forest School graduates probably considered Lumber, and things Lumber, askance. and I am sorry to say that some still do. In the
early days of Forestry, the schools rvere defining Forestry as that art or science which has to do with the raising of repeated crops of timber on any given site. For the first fifteen years of the existence of the profession in this country, the Foresters turned their energies to that end, with the result that most of our technical graduates entered the U. S. Forest Service. and carried on the duties of administrating National and States Forests.
But time moved on;-so did Forestry. It soon became apparent that Forestry really embraces more than the mere growing of Trees, and that it should include among other things, the utilization of the products of those trees; i.e., the harvesting of the logs; their conversion into lumber; its grading, seasoning, fabrication, preservation and marketing. This conception of Forestry at once broadened the field of usefulness of the Forest School graduate.
So about 1912, we find Forestry defined as that science which has to do with the growing, preservation and utilization of trees, for commercial, recreational and aesthetic purposes.
The new definition was brought about by a few Professors in the newer and larger Schools. In passing, we want to mention that the quality of instruction in Forest Schools today is equal to that offered by other Professional Schools, such as Medicine, Engineering and Law. Forestry Professors and instructors have always been proud of the men who take instruction under them, and they have always cautioned their men that they were in a new profession, and must do their best to maki their way in that profession. Colleges are measured by the graduates they turn out, the graduates who succeed well; are the "high-priced sales."
With the new definition, College Faculties said: "Let us build men to fit the definition, and in the utilization end, let us give special instruction in:-
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The convenient facilities of Truck Tire Service play their part in making these Goodyear records possible, and account, in no small measure, for Goodyear popularity in the Los Angeles lumber field.
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Forest Engineering, including Surveying, Cruising and Mapping;
Logging Engineering;
Lumber Manufacturing, including Seasoning, Grading and Shipping;
Lumber Salesmanship;
Wood Technology, including the properties and uses of wood, and kindred lines.
The College Faculties also taught their men that even though they had had all the technical training that it was possible to get in four years, the graduates had only the first principles of the business, and when they actually got bn the job, there would be plenty left to learn. They therefore, advised their men to forget the "Sheep's-skins" and "to go to it"; even forget that they were Foresters, if necessary, but get into an associated line of work, and possibly in fifteen years, they might get somewhere in their organizations, and by that time, they would be able to use the technical knowledge which they had learned years before, to good advantage to themselves, and to the organizations of which they were a part.
What is the result of the new training in Forestry?
On the Pacific Coast, and in the South; in fact, all over the United States, there are many large Lumber Companies which have one or more technical Foresters in their employ.
Forest School graduates are found in charge of Lumber Manufacturing Departments; Retail and Wholesale Yards; lumber Trade Associations; Lumber Trade Journals; as Sales Managers, Buyers and Inspectors.
Forestry did not make these places for these men; the men made the places for thentselves.
Forestry training is one of the weapons at their command !
In the May 15th issue of the "California Lumber Merehant," a prize was offered by Gus Russell's outfit for the Retailer who could answer fifty-six questions on Lumber. Possibly many of the readers of this Magazine looked over that list of questions. Did you ever stop to figure how many of them were FORESTRY QUESTIONS? Over half at least, and I venture to say that the Lumber Association men, many of whom are Iiorest School graduates, were instrumental in compiling that list, and al.so in assisting to answer many of the questions for the contestants.
A Forest School senior could probably have answered seventy-five per cent of the guestions in one hour, and he rvould have known right where to get the answers to the balance. Knowing the answers to some of the questions is not absolutely essential to making a success in the lumber business,-6ut KNOWLEDGE IS POWER. The forestry training gives the novice in the lumber business a running start over his competitor lacking such a training, the rest depends upon the man himself.
What is your son going to learn in a forest school?
l. A lot of : Mathematics, Chemistry and Physics, English-and-a Foreign Languageall apparently far removed from the lumber industry. Mastery of English is a most valuable as'set to anyone.
2. Considerable of: Forest engineering, zoology, botany, pathology and entomology, wood technology, dendrology, Silviculture and protection.
3. All the available book data on lumber, its manufacture and uses, and field trips into the lumber regions during the college course and vacations.
4. How to speak in public.
5. How to get along with the other fellow, not only in class-room, but also in the woods, and this is a big part of life's battle.
6. A profession which is demanding an ever increasing arhount of attention, not only from people interested in lumber, but from the general public.
There are at least fifteen forest schools today in the United States, all giving four year courses, and some six year courses, leading to the degree of Bachelor of Science in Forestry, and Master of Forestry, and conservatively speaking, there are approximately one thousand men now taking this course in all of these schools.
If by chance, the lumber business which you have so carefully built up, or of which you are a part, should ever happen to go bad, remember your boy with a forest school education will be none the worse off in the profession should he go back into it, having once completed his course in forestry, for both work hand-in-hand.
Therefore, as Forestry is not only a professional course, but such a good all-round general course, your son is certain to gain from it much that should help him be of more value to you in your business;
SEND YOUR BOY TO A FOREST SCHOOL and have him specialize in Lumber.
The Pine lumber formerly rafted down the Chippewa River from Wisconsin and delivered along the Mississippi is conceded to have been greatly improved in texture by reason of "water curingtt or the leaching out of the resin and gummy substances occurring while the lumber, or logs, were immersed. Such lumber brought a price premium.
Lumber cut from 'dead heads" or sinker logs ealvaged from river beds and reclaimed in cleaning out old mill pon& has always Gommanded a premium by reason of its water curing. Water cured lumber is whiter, softer, and more pliable. It is easily worked; takes paint better and holds it longer; it is the delight of the pattern maker and woodworlrer the world over.
The MADERA SUGAR PINE COMPANY both water cures and waches its lumber. Buy its famous
MADERA SUGAR PINE
A True White Pine (Pinur l.ambertiana)
MADERA SUGAR PINE COMPANY, Madera, Calif., U.S.A.
Thir unique cquipment at our Madera plant warhes every board top and bottom under 8o pormds prelrufe. when you say your lumber ttcomer clean" from Madera? you tell exact truth. This illurtratlr our decire to ahvayr give our patrons tfie wodd's bert lumber.
On Saturday, June 18th, The Sun Lumber Company, of Beverly Hills, Ventura and Oxnard, California held an open air picnic and annual celebration. The picnic place was in a beautiful grove near Camillo, about half way between Beverly Hills and Ventura. The Sun Lumber Company was the host of the occasion. The guests and participants were the employes of the Company and their families, and there were two hundred men, women, and children at this very sprightly gathering.
Such food and drink were furnished as is seldom seen at an affair of this kind. There was nearly a pound of wonderfully baked ham for every guest, as well as a lavish supply of other foods and delicacies without stint, and the gang put in a very happy day. There were games and races, with suitable prizes, and the grove rang with laughter and shoutS. There was a big baseball game between the Northern and Southern departments of the firm, and Beverly Hills won by a score ol 7 to 2.
The affair was typical of a very remarkable and interesting lumber concern. Since its advent in California in the early part ol 1924, it has been busy establishing a'fine place for itself in the lumber industry of the state, and helping to build lumber history by fine practice and splendid merchandising. The spirit of the Sun Lumber Company is of the sort that naturally begets admiration, and secures cooperation.
Frank N. Burnaby is President and General Manager. He bought the yard at Beverly Hills in February, t924, and immediately made tremendous changes in its entire arrangement, equipment, and operation. He built a new office right in the yard. The previous one was some distance away. He installed a big electric hoist for handling the lumber, and installed a carrier for hauling it about the yard. He changed the method of piling the lumber, and of stocking, preparing for market, and shipping. It costs fully $2.50 a thousand less to handle lumber in that yard than it used to do.
The mill is modern, efficient, and a money-maker. Most retail mills are not. Twelve million feet of high grade lumber is carried in stock at this yard, consisting of Fir, Redwood, Cedar, White Pine, Sugar Pine, Oak, Gum, Mahog-.
any, etc. It is located in the very heart of Beverly Hills, and a big fleet of motor trucks and trailers furnish the best of delivery service. They sold and delivered .twenty mil'lion feet of lumber out of that yard last year. The plant and yard covers eleven and one-half acres.
The new office is attractive on the outside, and a beauty within. It is all done in Southerh Gum of the curly variety, there are half a dozen glass-encased private offices, big sales, accounting, and display rooms, and ah altogether remarkable office, blending efficiency with attractiveness.
In the spring of 1925 Mr. Burnaby established his first branch yard at Ventura, eighty miles north of Beverly Hills. on the Coast of California, in a lovely and fast growing community. He placed Mr. L. R. Byers in charge, and that gentleman has made a splendid success of that opera- tion. It is one of the most punchful and at the same time highly attractive retail lumber plants in the entire state of California, as will be seen in the accompanying picture. This yard is close to the docks at Ventura, and most of their supply of lumber and all other materials carried in stock, are delivered by water. Tr'elve miles south of Ventura, at Oxnard, they established a small lumber sup- ply yard, as an adjunct to the Ventura yard.
Attractive architecture, attractive buildings, thoughtful arrangement, has made the yard at Ventura one frequehtly admired. They carry in stock besides everything in the lumber and shingle line consumed in that territory, a big line of side lines which they display very attraetively in their modern sales and display room inside. For instance, the outside of their counter is paneled with handsomely finished wood, each panel of a different wood or finish, thus attractively displaying the stocks they carry, and their appearance when finished. They sell and display built-in fixtures and furniture, hardware, and many Sorts of building material other than lumber and shingles.
The general slogan of the Sun Lumber Company is "The Very Best in Lumber." At Ventura they have added: "Serving All of Ventura County."
The Ventura plant covers seven acres, stocks three million feet of lumber, and operates a fleet of trucks that deliver all over their territory. The sales and display rooms
are comparable to the finest in any retail lumber plant in the entire country. Mr. Ernest L. Vehlow is Assistant I\fanager of the Ventura plant.
Mr. Burnaby is ably assisted in Beverly Hills by a splen<lid organization of efficient men and women, headed by a particularly useful and capable man, Mr. E. C. Jamieson, rvho has the title of Sales Manager.
The spirit of the Sun Lumber Company has attracted general attention and admiration ever since it started. There is a square deal for everyone, buyer, seller, competitor. and all. F'rank Burnaby has been in the lumber business all his life, and is noted as a square shooter, and his organization reflects that attitude admirably. He believes in cooperation, believes in giving good service, selling good goods, and getting a good price for them. If all the lumbermen in Califor nia rvere Frank Burnaltys, this rvould be the most prosperous industry in the state. His business code has been published in these columns previously, and the entire organization practices the code.
Firms like the Sun Lumber Company help 'make the Iumber business more useful, more prosperous, and more appreciated
The Trade Extension Committee of the National Lumber Manu.facturers Association has announced the appoint- ment of an Advisory Council on Trade Extension ivhich is to fill the function of keeping the Trade Extension Committee -and the management of the trade extension wor! fully advised of the views, wishes and suggestions of the lumber industry regarding the trade promotion effort now being inaugurated. The membership of the Committee is made up by the regional associations and states.
The California Redwood Association and the California White and Sugar Pine Manufacturers Association are represented on the committee by the following:
California Redwood Association
Johnson, Union Lumber Co., San Francisco, Calif. Hammond, Ifammond Lumber Co., San Francisco,
Hotchkiss, Hobbs-Wall Lumber Co., Fife Bldg., 1 St., San Francisco, Calif.
Guild, Finkbine Guild Lumber Co., San Francisco
$. !.-Cole, Little River Redwood Co., Crannel, Calif.
R. F. Hammatt, California Redwood Ass,n.. San Francisco, Calif.
Fred Holmes, Ifolmes-Eureka Lumber Co.. San Francisco. Calif
Henry Hink, Dolbeer & Carson, San Francisco Calif. California White & Sugar Pine Mfrs. Ass'n.
California:
W. J. Walker, Red River Lumber Co., 307 Monadnock Bldg., San Franciscrr, Calif.
D. H. Steinmetz, Pickering Lumber Co., Crocker lst Nat'l. Bank Bldg., San Francisco, Calif.
J. M. White, Weed Lumber Co., Weed, Calif.
R. D. Baker, Lassen Lumber & Box Co., 405 Monadnock Bldg., San Francisco, Calif.
B. A. Cannon, Sugar Pine l,umber Co., pinedale, Calif. .
C- Stowell Smith, Califor. White & Sugar Pine Mfrs. Ass'n., 600 Call Bldg., San Francisco, Calif.
Oregon:
A. J. Voye, Big Lakes Box Co., Klamath Falls, Ore.
W. E. Lamm, Lamm Lumber Co., Modoc Point. Ore.
I who dream of slender masts against a crested sea, Sit upon a stool and add up figures in a row. Count the cost of cigarettes and sugar-cane and teaI, who long to take a ship, and go, and go, and go! Gold of Montezuma and the shade of southern palms Grinning idols hidden in the shrines of Yucatan, Beggars at the temple gates who stretch lean hands for alms, How I want to see them but I know I never can.
I who long to hear the winds that lash the angry skies, Hear the feet of shoppers and the bang of trolley cars, Checking rows of figures till they dance before my eyesI who lo'ng to sail a ship, and steer her by the stars.
-Gwen Bristow.Tradition is not a fetish to be prayed to-but a useful record of experience. Time should bring improvements'but not dl old things are worthless. \Me are served by both the moderns and the ancients. The balanced man is he who clings to the best in the old-and appropriates the desirable in the new-Richard Steele.
George Meredith, the Eaglish author, loved to make plays upcnr words. Richard Le Gallienne says that seeing an empty wine bottle on the table, Meredith spoke as follows to the house maid:
"Mary, you behold here a body from which the soul has departed. A body without a soul ! Mark it there, empty and useless, of no value to Gods or men ! Once full of genial fire, golden warmth for heart and brain, alive with inspiring ichor, the Hymettian fount of noble talk and soaring thought, the elixir vitae of wit, making of man's dull brain a thing of magic and dreams, lifting our dull mortality into the highest heaven of invention ! But behold it now, a hollow, echoing shell, a forlorn cadaver, its divine life all poured out of it, no laughter in it, no wisdom, no human kindness in it, any more forever. What shall be done with it, Mary? A body from which the soul has departed! What do we with such? What is there to be done, but to hurry it out of sight of gods and men-mournful reminder of feasts that are at an end, and dimming candles-."
A college student rose from his table in a fashionable dining room and walked toward the door. He was passing the house detective at the entrance when a silver sugar bowl dropped from his bulging coat. The guest glanced calmly at the officer, then turned with an expression of polite annoyance toward the occupants of the room.
"Ruffians!" he exclaimed. "Who threw that?"
-Stanford Chaparral.
I believe with all my mind and heart and soul that Coleridge spoke only sober truth when he said that a mother is "the holiest thing alive."
Men often ask one another, "'What would you wish to have said of you in the end?" I have but one answer. I would have it said of me that I lived as my mother wanted me to live, for I can conceive of no higher destiny for a man than always to have been faithful to the ideal image of him that lives forever in a loving mother's heart-the heart that outweighs the ruriverse.
I stand beside the tomb of the Unknown Soldier who sleeps withirr this hallowed gtound. Though we know not his name the sacrifice that he made at his country's cdl in the bloom of his young manhood, has left in our heart's memory an incense sweeter than all the perfume of Arabia. FIe, too, let us remember, had a mother who had guided his tender feet in infancy, and whose prayers had doubtless followed him through all the days of his young life. The heroism that he manifested on that blood-stained field of battle where he died, was the masculine counterpart of the heroism that his mother displayed in bringing him into life. Let us then on this day, remember them together-the Unknown Soldier and the Unknown Mother-hero and heroiqe of our national life."-(From the Mother's Day address of Hon. James J. Davis, at Arlington Cemetery, May 9, 1926.)
So little a thing, that tiny fash of fire, When for a moment like a fower you swayed, Frighteqing us both, and were a shaken maid Under the urge of half-revealed desire;
So little a thing, so little a thing and gone. The brave eyes cleared, you gave a stifed laugh, Letting me know there was no cup to quafr, And I went out to walk until the dawn.
So little a thing, so brief a bliss, and yet
I shall not find the same lilt in a song
Nor even win the power to forget
By any magic that creation knows:
Slave to a memory my whole life long, That you'd forgotten ere the white sun rose.
-Lupton A.Wilkinson in Vagabond.
The chief objection to short cutg to success is that the average man gets lost on the way and never arrives.
A very wise man, in the tivilight of his life, once remarked, "I was once young and am now grown old, and my life has known many troubles, most of which never hap- pened." When I have finished my little discussion today, man)' of you will probably apply that comment to the condusion which I shall draw, and no doubt some of you will think that, like Don Quixote, I have co'njured up dragons from rvindmills and am tilting at them with a lanci of satire.
There was a time, not so long ago, when business men and bankers were somervhat diffident in speaking of or writing about general business conditions, but of recent years no such diffidence is apparent. Self-appointed economists have sprung up by the thousands, and each morning's mail brings to my desk, and to yours, learned discussions on the present business situation and with very positive prophecies as to the future. One can find a solution of all our economic ills by carefully reading all of these utterances, which are coming off the printing presses in ever increasing numbers, many of rvhich represent exquisite examples of the printer's art.
I can probably not add one iota to rvhat you already know, but you have asked me to speak to you. I have some thoughts on the current business situation, and I must express them. I shall discuss very briefly certain credit phenomena as I react to observation of their progress. I shall touch lightly on banking credit which is the only phase of credit which I can lay any pretense to knowing much about. Naturally, my comments on banking credit, for that reason, will be liinited, and I shall hasten on to a discussion of other phases of credit in which I can give my remarks freer rein.
It is my belief that a vast amount of bank credit is disbursed without intelligent analysis of the use to which the credit will be put or the ability of the-borrower to liquidate the credit u'ithin the terms of the obligation. If it were otherwise, we would never have bank failures,l and we do still have them in rather staggeiing numbers,l I do not subscribe to the belief that bad business conditions or crop failures in any given community are anything more than contributory factors to bank failures in such communities. I believe that too liberal an extension of credit to customers on the part of any bank, anylvhere, any time, made without due regard to the ability of the customer to repay the debt created within its terms, will inevitably lead to trouble for the lending bank and disaster for the borrowing customer.
Show me a community whose bank or banks always follow ultra-conservative policies, and whose bankers have the reputation of being cautious and close, and I will show you a community whose people are prosperous, happy and contented. Show me a community whose banks follow a pol- icy of lending to every one in the community merely to meet individual desire for credit, and I will show you a community without moral stamina, a community whose people have lost'the ability for self-support, and a community existing in an actual, though not always an apparent, state of insolvency. I shall say no more on that score as this audience well know what I am talking about and many of my auditors are, perhaps, thinking way beyond me.
Let's look at credit situation from another aspect. 'We have in late years installed different kinds of credit ma-
chinery that I am frank to say, in its workings and rarnifications, leave me entirely bewildered. I don't even pretend to understand all the details of some of these operations, and I can only, in considering these matters, try to stay close to elementary things and think only of credit fundamentals.
There lvas a time rvhen office buildings, hotels and large apartment houses rvere built by men, or associations ot men, nsing their own money. In those days sometimes it became necessary for such enterprises to borrow money by giving first mortgages on the property. The operations were fairly simple. They only embraced contact between, at the most, several persons. f can understand that sort of operation-it is simple and it appeals to me. I can analyze it, know where it begins and where it ends. But there has come another day. Some financial genius discovered that first mortgages on real property could be split up into many parts and, under the name of "bond" or "debenture," could be sold to people from the Atlantic to the Pacific, from the Great Lakes to the Gulf. Of course the people who bought these atomic parts of first mortgages never saw the building that the mortgage was issued against; never saw the city in which it was located, but that made no difference because at the time they bought their bonds or their debentures the construction of the building had, perhaps, not even been started, nor grottnd broken. All of that was to go concurrently with the reception of their money in payment for the bonds.
Don't misunderstand me. I do not mean to say that these bonds may not represent, in most cases, a solvent investment on the part of the purchaser. I am merely calling to your attention that where such buildings are fabricated there goes hand in hand a pyramiding of credit transactions. It seems to me that these transactions must carry some overhead-that somewhere, somehow, a price is being put upon this thing above and beyond the actual cost of construction.
Flave you ever thought as you traveled from place to place and stopped at hotels constructed within the past few years, that you were entering a mortgaged building, that the bed you sleep in and the plate you eat from are covered by a mortgage that has been broken up and scattered throughout the nation, to that great army, the investing public?
Again, I see another aspect of the credit situation, a very important one, agricultural credit. Important,. because it affects directly so many people and indirectly our whole population. It has been well recognized for a good many years by men in every walk of life that something' needed to be done for agriculture and the persons engaged in that occupation. This general thought has more or less of late years crystalized into the one idea that what the farmers need is more credit, easier credit and cheapercredit. I submit that that sort of thing is paradoxial, that there can be no easy credit which is cheap, that the easier the credit, the higher its ultimate cost.
I submit again that we are on the wrong trail entirely; that maybe the farmer, as a class, has had the doubtful enjoyment of too much credit, and, perhaps, the credit extended tg that industry has somewhat exceeded the ability of that industry to take care of its obligations so incurred. From my view, there seems to be no dearth of credit agencies anxious and willing to extend all kinds of credit to the
agricultural industries in this country, but I do not believe that there is any sound reason to extend credit promiscuously simply because the applicant happens to be engaged in the business of farming. There are in every section, in every state and in every community, without respect to what the crop results may have been during the past year or years, a large number of men engaged in the business of farming amply able to take care of any obligation incurred, and those men are not now nor have they in the past experienced any trouble in securing such credit accommodation as they needed in the conduct of their affairs. There are also very many persons engaged in this business of farming who may at this time be experiencing great difficulty in securing any sort of credit for current operations. I think, perhaps, in many cases those men have been given an overdose of credit in the past, and those liquidated debts are still on their shoulders and in the minds of credit agencies.
I say to you again in this connection that bad conditions and crop failures do not break farmers-they only eliminate that class of farmer who has been unable in the past to accumulate enough to carry him over the lean season and who is already saddled with debts which he could have liquidated in years of good crops and high prices. These men are paying the pricre of credit, although they are, perhaps, not as much to blame as the person or the credit agencies who, in the past, burdened them with debt and failed to enforce liquidation when the borrowers were able to pay.
There is another phase of credit activity that has in recent years grown to enormous proportions. I am speaking of credit obligations issuing from political subdivisions, States and counties, districts and municipalities.
Every citizen worthy of the name takes a natural praiselvorthy pride in his State, his county and his home town or city. He is ambitious for progr€ss of his own community and r,vants the public improvements of his locality to equal or excel his heighbors' accomplishments. These ambitions and desires find expression in the construction of modern streets and highways, and in the erection of beautiful and expensive buildings, such as city halls, court houses and auditoriums.
All of these things satisfy our civic pride and make our country a most desirable one from a standpoint of convenience and comfort;'but along with the satisfaction of these desires comes the accumulation of a tremendous public debt. In accomplishing these improvements we are, in so many instances, going far beyond our current public revenue and setting up bonded debts which in their very terms obligate repayment, in large part, by generations yet unborn.
No doubt, in many cases, before the bonds now issued have matured the improvements purchased with the proceeds will have lost their usefulness and have passed completely out of the picture. This is a phase of credit that bears a direct relation to every human bein$ in the United States and it behooves every one of us to give the most
careful attention and study to every new issue of such public debt. This sort of credit is very easy to obtain and if used extravagantly and carelessly will impose a burden upon production quite beyond any corresponding econo'mic value and, maybe, beyond the capacity to repay.
I suppose every business man or banker that discusses credit during these days must have something to say about installment credit. I am, of course, familiar with that school of thought which looks upon installment selling as a great curse. That other school of thought that sees in installment selling only an unmitigated blessing is also well known to me. I am likewise familiar with the class which considers installment selling sound enough in principle but greatly abused in practice.
Personally, I have no fault to find with the principle of installment buying and selling if the same credit test is applied to each specific sale that should be used in any other sound credit transaction. I mean the matter of selling only to solvent people with the obvious and known ability to liquidate any indebtedness incurred within the terms of the obligation. I know this, that many men of my association are carrying in their daily work a great burden of debt incurred by their inability to resist every passing desire to enjoy every comfort and most of the luxuries of life, to be paid for out of their future income. I don't believe that any individual can, over a long period, be prosperous, happy and contented with the spectre of debt always with him, and often before him.
The accumulation of personal debts leads to all sorts of demoralization in the moral fibre of citizenship. I have never known a case of a crooked clerk or official of a bank that did not start by going into debt or a desire to live beyond his means, and then the incurring of the debt, and later embezzlement, use of his employer's funds, punishment and disgrace-the price left for somebody to pay.
Of course, you understand in my consideration of these things, there is an entire absence of the Pollyanna attitude. My inherent dispositiotr, ffiJr' life's training and association have been along conservative lines and with conservative men.
Not long since f heard a definition of credit, which greatly impressed me, and here it is: "Credit is exactly like morphine; in the hands of those who understand its dangers as well as its benefits, in the time of emergency, it is a most helpful and useful invention, but either credit or morphine used habitually leads inevitably to the gutter."
You may have formed the opinion in liste.ring to me that I think at the present time, the year of our good Lord, 1927, that the United States of America is fairlv well saturated with credit. If you have formed that opinion, you have gauged me correctly. If you have formed the opinion that I believe, in a general way, there has been and i5 still too much disbursement of credit in every line of endeavof, you are again entirely right in your conclusion.
The use of credit is constructive, helpful and useful-a blessing to mankind-the abuse of credit is destructive, harmful and useless-leads invariablv to economic disaster.
At the regular monthly meeting of the San Fernando Lumbermen's Club on June 8, the following officers were elected to serve for the coming six months: President, W. Packman, Hammond Lumber Co., Van Nuys; Vice President, T. Nelson, Patten & Davies Lumber Co.. Reseda, and Secretary-Treasurer, Jack H. Fairfield, Hayward Lumber & Investment Co.. San Fernahdo.
The San Fernando Lumbermen's Club was formed in 1924 and, meets the second Wednesdav of each month at the
Black Cat Cafe, San Fernando. At its meetings, special speakers address the members on subjects of real interest to the lumber trade. Ladies' Night is held twice a year and is generally a dinner dance which are not only greatly enjoyed by the ladies but also by the lumbermen themselves.
The San Fernando Club is a very progressive organization and its membership includes the lumber dealers in the San Fernando Vallev.
By W.K. Kendrick Sales Manager, Valley Lumber Co., Fresno, Cdif.
This green lumber thing has become a fetish with me. I consider it a business crime to put green lumber of any kind into the permanent construction of a building. It has been done for many years, but that is no excuse for its continuance.
Candidly, it is a marvel to me that lumber, as a building material, has held its position as well as it has. No other commodity has been manufactured and sold with the application of less merchandising intelligence.
Day after day we are bucking up against college bred substitutes manufactured by the best of brains and machinery, and advertised and sold by some of the best merchants in the country.
Against that we have been pushing the product of mills that are turning out their lumber under the same conditions, and in the same sizes and grades as did their predecessors of many years ago.
, My own connection with this company has been a matter of approximately seventeen years. During that relatively b.rief period I have seen the transition from the rag end of the days when we received an appreciable amount of our lumber in the rough by horse drawn wagons from the mountains 60 miles or more east of Fresno, down to the present time of the modern building material business furnishing almost everything entering into the construction of a home.
It is only in the last two or three years that this matter of the desirability of dry lumber has been seriously considered. It seems to me that the lumber manufacturer'of the past has operated with the idea in mind of shipping his common lumber green from the saw just as rapidly as he made it, so that he might get it off of his hands and, usually, take the bill of lading down to the bank and get as large an advance on the car as he possibly could. If he was obliged to pile up some of this lumber in the yard and dry it even slightly, the only reason in his own mind for doing so was because he could not sell it promptly or he thought tha! perhaps he could save some underwiight on a long freight haul.
Seldom, if ever, did the manufacturer take into consideration the fact that the dealer and the ultimate consumer would desire dry lumber and that the shipment of such material would be of benefit to the lumber industrv. This is evidenced by the fact that this common lumber which the manufacturer piled up to dry was almost invariably surfbced before piling. As a result, when it came out of the pile and was finally shipped, there was a great deal of variance in the size of the finished product and also many of the knots had a tendency to project anywhere from a sixteenth of an inch to possibly au eighth of an inch above the surface of the piece.
Just now I cannot call to mind any other material of wide use or distribution being turned over to the retailer in a condition as unfit for sale or consumption as green lumber. Candidly, the manufacturer i4 many cases seems to have taken the stand that his only obligation is to reduce the log to approximate sizes and ship it along to the retailer and let the latter worry about getting the material whipped into such a shape that it could be used by the ultimate consumer.
I repeat to you my sincere belief that it is the job of every manufacturer of lumber to so produce and finish his material that when he ships it to the retail lumbermen that it will be immediately in a condition permitting it to be sent on to the job and uied in the constiuction of"a permanent building.
It may be that such an apparently revolutionary change in tactics on the part of the manufacturer will require him to slightly increase the price of his commodity. If so, the manufacturer, through his various associations, will have to get into that frame of mind where he can oVerlook a slight increase in cost in dollars and cents and visualize the greatly increased value of his product and the much better name that he will help build up for lumber. If lumber is in disrepute with any portion of the building industry it is not so much because it is lumber as it is because of conditions under which lumber is manufactured and sold.
Now here is what I have found out about the cost and nuisance of handling green lumber in our own business here in Fresno. As you know, we have a rather hot climate, particularly in the summer time. It is absolutely impossible for us to bring in a carload of surfaced or sized Douglas Fir Common lumber green and pile it solidly into our storage bins. If we did so, the least it would do,.would be for all of the sappy pieces to develop mould and turn black. If left very long, it would eventually rot right in the bins. From a purely lumber handling viewpoint, this condition could be obviated if business were brisk and the stock was turning over rapidly. But remember that would not change the fact, that the customer was receiving something which was not properly usable in a permanent structure.
As a consequence of the above tendency we have two alternatives, namely, either buy air-dried or kiln-dried common Douglas Fir, or buy green lumber and stick it up on arrival and dry it before piling solid in the bins and sending out to the jobs. Here is our experience with these two alternatives-
During the past year or two we have endeavored to buy air-dried or kiln-dried Douglas Fir Common whenever possible. We have not been successful in carrying a complete line of it on account of the present price structure covering wholesale shipments of kiln-dried and air-dried comrnon. In other words, the only mills now shipping such material do not operate on the basis of-the West Coast Price List, but issue their own price list, generally from a sales office in the middle west.
These price lists are rhade up, apparently, on the basis of surplus or shortage of stock. If the mill happens to have on hand quite a surplus of any given size or length, then, a relatively low price is made on that particular item. If there is a brisk demand for any given item with only a moderate supply on handt..then the price of that particular item is inflated until it is out of proportion to other lengths. Therefore, it has been possible for us to buy odd lots of only such items as were in excess of normal stocks at the mill and therefore carried a moderate quotation. Under these conditions we would be able to furnish a man say, ten; twelve and fourteen foot dimension but perhaps not sixteen
(Continued on Page 66.)
Irrmber Producdon in tfre Terar Territory ir shrinking r"pidly.
Texas is the fastest growing Consumer of weEtern lumber.
Perhaps we can help you sell your stock in this territory. Write us.
Are yor getting your ehare of thir growing replacement?
WE ARE WHOLESALERS. CAPITAL AND SURPLUS $I,OOO,OOO A GENERATION OF SUCCESSFUL BUSINESS BEHIND US.
W. H. NORRIS LBR. CO. HOUSTON, TEXAS
(Continued from Page 64.)
eighteen and twenty foot in dry stock. It is not satisfactory to furnish part of the lumber dry and part green.
This air-dried or kiln-dried lumber which we did buy was not, of course, bone dry. It is not desirable that it should be bone dry. Presumably a moisture content of anywhere f.rom l5/o to l8/o or possibly up to as high as 2O/o, on leaving the mill, is satisfactory. It should be dried sufficiently so that it can be piled solidly into the bins on arrival here, and also dry enough so that no further appreciable shrinking in size will take place. Even if it were dried down to as low as l0/o moisture content, the lumber would absorb moisture from the atmosphere here in the spring and winter which would probably bring it up to t1/o, or more. Please notice that no excess handling charges would be involved in bringing in this kind of dry lumber from the car into our yard and piling directly into the storage bins for resale.
Now let us go to the more common method of buying green Douglas Fir, for shipment direct from the saw.
This stock would arrive in Fresno possibly in a box car, but more likely in a gondola or flat car. When it left the mill it was at least bright and clean and theoretically full size. On the way down from Oregon the car would probably go through various kinds of weather for a period ranging from eight days to fourteen days. During that time, it would come in contact with rain and sun and smoke and cinders and when it reached Fresno all of the outer courses and edges exposed to the atmosphere would be in a beautiful black and air checked condition. As yet the sappy pieces in the car would hardly have time to take on mould and commence to turn black.
It has not been our policy for several years to p,tt r,tifr lumber solidly into the storage bins. We would either stick it up on an outside bearing and let it dry for sometime or we would stick it on the truck bed orwagon bed at time car was unloaded and then dump it in the yard under cover on some trestles and let it stand for a week or so before piling away into the bins. Even then it would not be sufficiently dried to avoid turning black.
Remember that nearly ail of this 2 in. Common lumber is from the so-called "side-cut." This results from squaring up the log and inasmuch as most of this type of lumber comes from either Red Fir Logs or Bastard Fir Logs of a moderate size, sap wood is liable to predominate. Doubtless these sappy pieces will contain a moisture content of. 4O/o or more. Piled solid it doesn't take long for mould and fermentation to set in.
Even after we have dried the material as above outlined, the result has not been satisfactory. There would be considerable downfall in the shape of degrade and there would also be a pronounced variation in shrinkage. No two of the
G. R. Bleecker, San Franciscq California representative for the Eagle Lumber Co., has left for the east on a month's vacation where he will visit with relatives at Marmora, Canada. This will be his first trip home for several years and he anticipates a very enjoyable vacation visiting with his relatives and old friends.
Floyd Dernier, Lumbermen's Service Association, Los Angeles, has returned from a three weeks' trip calling on the retail lumber trade in the Sacramento Valley, Sah Joaquin Valley, Coast Counties and Bay D'istrict territory. He reports a very successful trip.
pieces would shrink exactly alike. A 2x6 might reach our hands lfu in. thick by 5/a in. in size. After even partial drying there would be considerable variation from these sizes. This you will appreciate is quite serious in floor joists and in studdings where the lumber should be accurately sized.
It unquestionably costs us more money to handle this green lumber than it would dry lumber. Also, after we have spent our time and money doing this handling the finished product would not be as satisfactory to either us or the consumer as the lumber which reached our hands drv in the 6rst place.
To me the desirability of dry lumber is so apparent, that the repetition of the above arguments seems entirely superfluous. It looks so simple that it seems as if the manufacturer should have appreciated it many years ago.
The operators of the Mountain Pine Mills here in the San Joaquin Valley have bgen aware of the desirability of dry lumber for many years and have been in a position to supply it to us. In fact, the two features of dryness and plump sizing have been of great sales value to the Mountain Pine Mills and they have now quite thoroughly sold the idea of their product throughout this district of California. For ordinary house construction Douglas Fir has almost lost out in this territory. The local Mountain Pine is doing the work very satisfactorily and by reason of its dryness a great deal of the trouble of shrinkage in houses has been obviated. There is no use in telling you that green lumber put into a house will eventually cause it to shrink with a consequent opening up of millwork and cracking of plaster. It has gotten so that many of the architects despair of getting the proper kind of lumber in the proper condition for their jobs, and consequently they are turning to other materials which are sold and even guaranteed under well known trade names.
I have written more than I intended on this subject. You can whittle it down as you see fit. The sum and substance of it is that we prefer dry lumber for two reasons.
First, because I feel that only dry lumber should enter into a house or other permanent structure.
Second, because dry lumber is more economical and satisfactory for a dealer io handle and will permit the carrying of smaller stock.
There are legitimate places where green lumber can be used. For instance, form lumber in pouring concrete structures. Here there is no particular advantage in having lumber dry. Doubtless there are many other places where green lumber can be used just as well or even perhaps a little bit better than dry lumber. But green lumber should not be used in any permanent structure where its eventual shrinkage or tendency to develop dry rot will militate against the value cjr life of the structure involved.
Mr. Frederick Klapproth and daughter Dale Klapproth, from.Chicago, were recent visitors in San Francisco. They spent some little time motoring in Southern California before going to San Francisco, Mr. Klapproth was formerly vice president and general manager of the Chicago Box & Crating Co., and was president of the Chicago HOO-HOO Club during 1926.
Mr. and Mrs. E. M. Tilden left Oakland Tune 8th for Alaska. They went by train to Seattle and fiom there by boat via the inside passage. Mr. Tilden is president of the Tilden Lumber Co.. Berkeley, The Tilden Lumber & Mill Co., Oakland and the Pacific Tank & Pipe Co., Oakland.
to congratulate
and through it Jack Dionne and Ed.
on the success and progress shown in the y".t in"t completed, of each year since the first edition was put before the lumbermen of the W
CONSIDER RED$VOOD FOR WALL PANELING, CASING AND BASE: REDMOD lS r@o
HEART in the Clear
REDWOOD IS SUFFICIENTLY SOFT to lend itsetf cspeially to sandblast and carving treatmeng well exemplifid, by elsewhere in this iseuc.
President of American Can Co., ehown
REDWOOD IS SUFFICIENTLY noil: and EcrewE vften properly applied.
REDWOOD MAKES A when tftoroughly cued by modetn scientific meailr to the prolrer moisture and built-up beams a possibility.
REDVOOD IS THE and paint treatment. It akes and hol& the paint because of its celluler ftutc.
REDV/OOD'S OF COLOR produced by a clear wax finigh cantrot be duplicated, and yet is
finish of tfie hatdwoods, can ptoduce a variety of novel finirhcr and takes a
than inferior trim and less than woods having but a few of its advantagea.
COLONIAL SIDING OF REDVOOD IS THE BEST EXTERTOR \trALL COV. IN THE LONG RUN.
"Behind the Scenery," that cartoon in the Saturday Evening Post of June 4th, this year, portraying the auto tourist marveling at the picture of nature's beautiful trees purposely allowed to grow on specific highways, while behind the scenes the lumber baron struts through wasted loggedoff land with all the lust of a gormandizer, is a direct challenge to the lumber fraternity and a damnable prevarication, at least as far as California is concerned. Here is rvhere "lfoo-I{oo" can do its part in righting the distorted minds of these people who do not understand the real service that the lumberman pays to citizenship.
During American Forest Week, so proclaimed by the President of the United States, and the Dominion of Canada, Hoo Hoo in California has endeavored through the press, in addresses by Hoo Hoo members before various service clubs, through the Boy Scouts, over the radio, and before many other audiences to stress on fire protection, to tell how manufactured lumber serves us in all our daily needs, arrd to show that trees mature like any other growing crop which needs to be harvested, and that the lumberman is taking care of posterity by reforestation as an assurance against total depletion notwithstanding the fact that we have millions of acres of trees in National Forests.
Brother Wirt at the Scotia Nurserv told the writer that the two Redwood Nurseries rte .p.trding about $150,000 a year on reforesting Redwood, Port Orford Cedar, Sitka Spruce and Douglas Fir. This is something worthy of advertising by Hoo Hoo for this expenditure, to take care of futnre ages, is voluntary on the part of the Redwood manufacturers.
Not to be outdone, our White and Sugar Pine manufacturers are logging carefully to protect young growth and are making every effort to fight the ravages of forest fires. These woods propagate themselves.
Too bad that our message did not reach the ears of the Curtis Publishing Company at Philadelphia. However, we must leave it to our Hoo-Hoo friends in Pennsvlvania to spread the gospel there that Hoo Hoo and the lumber interests are friends of the forest.
The trip of Snark of the lJniverse, Arthur Hood, through California is now a matter of history. He confided in me that nowhere in his entire trip was he welcomed and entertained as in California.
Our main office is in St. Louis. They give us the skeleton or frame of the organization to work with. What we get out of it is dependent on what we put into it. It is therefore very important that our vice-gerents and club officials shall be leaders and imbued with the spirit of the possibilities of a united lumber industry. I ask you to look over the names of the follorving vice-gerents as an
answer to Hoo lloo success in California during the past year:
Butte County District. ..William B. Dean
Mt. Shasta District. Clifford T. Kernohan
San Joaquin Valley District. ....W. P. Johnson
Sacramento Valley District. ..Walter N. Baker
Stanislaus District. R. L. Ustick
Sierra District. ......J. N. Boshoff
San Francisco Bay District.9 ...Robert S. Grant
Los Angeles District. .W. B. Wickersham
San Diego District ...Jerry Sullivan, Sr.
Coast Counties District...........Albert L. Hubbard
San Bernardino District.... ..Harry IJ. Newton
Riverside District. ....J. Wesley Shrimp
Susanville District. ..Wm. C. Graf
Hilt District. . ....A. E. Stonehouse
Quincy District. ....Wm. Stoddard
llumboldt County District. ..J. H. Quill
No organization with purely selfish motives can prosper. The Christmas parties by the Los Angeles and San Francisco Hoo Hoo Clubs to orphan children prove the spirit of our order.
As this paper goes to press another epoch in California Hoo Hoo history is set by a big Northern California Concat at Burney Falls. This is one of the beauty spots of Shasta County and a favored recreation ground for tourists. To the boys at Westwood belong the credit for this idea and program; and this article would be amiss without some mention of their activities. During the past year they have taken over the Westwood auditorium in which they are now putting in balconies by altering the roof. This will give them a seating capacity of two thousand people. At this auditorium they sponsor educational programs and furnish entertainment-the revenue from which they use for such purposes as financing children's playgrounds. Their poster-
"We are friends of the Forest. Are you ? Hoo Hoo helps prevent fire."
was designed by Bill Laughead, a member of Westwood's Hoo Hoo Club and is printed at lhe Red River Lumber Company's printing plant. The Barbecue at this big Northern California Concat is being held on the Red River Lumber Company's property and the feast provided by them. Mr. and Mrs. Fletcher Walker take an active interest in Hoo Hoo activities and are loved for their ministration to Westwood's sick and needy.
A review of only a few of our activities shows that not only does Hoo Hoo provide a common meeting ground for friendly play, which after all is important to all lines of industry as an eliminator of friction, but that it also provides (Continued on Page 71.)
I'UST read the Six Poin* of Su|eriority on the I following page and you'll see *hy this "best J seller" is such a hit with the building public ...why it gives the dealer a bigget opportunity to speed up his turn over. .. increase his profits and add to his list of satisfied customers.
Standad Indittidaal
7. Double Thiclcness
over the entire r,oof surface PLUS a 4r/z in. heaillap assures absolutely \VATER.TIGHT PROTECTION !
reqrriring a pr-onounced shadow.line, in addition to the rus. ged texture of rock surfacing, this new ehingle fills the bil'i!
becauee, {ue t9 its massive size, fewer shingles are required, fewer nails to hold them and llss hbor to-apply theia--
surfaced with Green, Red, Gpldeq.brown,_Blue.black, Light Blue, file Red and CopperBlend nonfodlingY"n iiiiii ...the hardest, most pemanently colored r.tt?."ing th"r. iJ
because it is doubly thick and heavily surfaced with crush, ed Yoeemite rock, it senres for years ri,ithout .*p"ne"...lrot even for paint or stain!
Endorged by qh" National Board of Fire underwriters.. every-bundle bears the Class "C" Label permitting from 5 to t7l4% lower insurance rates on both h6use ara-8""t""t*
The milhvork situation in the Northern section of California, I have found after a careful sllrvey, to be practically the same throughout; individuals,-in some portions seem to think that thdir conditions are difierent and harder than olh.tr, but this is not true, because competition- in this rvhole section right now is very keen, everyone being anxious to land orders.
Cutting and slashing prices, as i-" being. done norv, does not create more business; and taking orders at or belolv cost to create volume will not produce profits'
In the Bay Counties in 1926 *e *e.e handicappe9 Fy Jh: carpenters' .ttik". When this was settled we had looked forward to better business in 1927, but so far this year the volume of millwork business is belorv that of 1926, and' at a lorver price; so you can. readily see how the operating statements are going to read.
However, within the last month there has treen a noticeable increase and I believe that the balance of the year may be up nearly to our previous expectations.
In canvassing the architects, they are optimistic and all seem to have some work in Progress.
There seems to be plenty of money in the banks, but at Dresent they are oltei cauiious with their loans, which is iue, naturaily, to the many vacancies in flats and apartments, and the number of unsold homes.
Collections in general are very slow, .and it seems that the Millman is a--bout the last one to be paid; everyone seems to think the Millman can wait; they do not seem to realize that millwork is a combination of lumber plus labor, both of which must be paid for immediately.
I am pleased to read that the lumber industry- is to start an advertising compaign to sing the praises of wood. I
(Continued from Page 68.)
sreater possibilities. A united lumber industry under the Bunr,.. of Uoo Hoo could be of great political and economic value to further legislation favorablC to our industry' It could further the sile of rvood products through thinking rvood and advocating wood products. "Nation's Business" cites: "What good is a trade association? Good enough to delav the salJof Dodge Brothers to Dillon Read & Company until the bankeri could be assured that membership in the National Automobile Chamber of Commerce could be transferred at once from the old company to the new one. To make that change certain, a hurried meeting o{ the directors of the Automobile Chamber was held in Buffalo at the home of Ah'an Maculey, president of the Packard, who was ill in bed. In fifteen minutes the thing was setiled, and the negotiations were on their way ag{1' Big things are trade issociations and growing bigger' Oil,
do hope that the milhvork industry rvill j.oin h-ands. rvith them, because, as has been truly said, the millwork industry is the largest single outlet for lumber.
The encroachment of wood substitutes and of the specialty manufacturers are making a serious problem -for the planing mills. In the Past rnost of the work rvas let to a ntitt ai a full mill bid, but now it is being split up. This, I believe, is a detriment to the game and also to the contractor if he is sincere rvith himself, because anyone can realize a condition of three or four millmen on the same job, one passing the buck to the other whe-n things are. not iight, atrh the lontractor is paying for. the loss of time. Separation of millwork makes an unbalanced plant.
I am glad to say that through the medium of the Millrvork In-stitute of- California, the mill-owners have been brought closer together and that most of them in this section ire now usin-g a uniform system of accounting, which means all talking the same language in discussing costs, etc.
Group composite statements are now being made and sent to the niembers so that they can analyze them and compare them with their individual statements. Such cold facti, as seeing figures in the red, rvill naturally make prodtrcers realize that they cannot sell below cost.
I feel that the term "Milhvork" should be changed to "Building Woodwork," so that anyone rvill then know that the froducts of a planing mill are more than just planing and ripping lumber.
I am glad of this opportunity of expressing a f ew thoughts through your valuable journal, kno-wing that it will "reach a great- number of lumber manufacturers and users.
gas and coal are fighting for the job-o! heating the country. Electric refrigeration and ice are fighting for-the job of cooling it. Wood and sheet steel, cement and structural steel ire at grips, white lumber and lumber suubstitutes are calling out the reserves."
I say that the lumber executive and most particu-larly the manufacturer who does not see the value of Hoo Hoo and better still who does not make it his business to make Hoo Hoo serve this end is alone worthy of the condemnation that this cartoon in the Saturday Evening Post portrays'
Let us endeavor during the coming year to increase the scope of our activities and make our goal a united lumber industry. Joseph Cailyo, former Premier of France,-in an article btt hi" iemediei for the European chaos, adopted Beniamin Franklin's slogan in uniting the colonies, "IJn-ite or die-" Like Cailyo I believe this advice is still adaptable to us.
Boards like these do not come by accident
Somewhere back of them there is a glorious tree; numberless operations by skilled men; a knowledge of proper drying; and a purpose and intent to make them as perfect as is possible.
If you will look closely at the ends of the boards in the middle stack of lumbei you will see the little diamonds enclosing the trade-rnark of HDE, the mark put on every stick to assure you that back of that stick there is a pride in production and a guarantee of fitness for its purpose.
By C. H. White, White Brothers, San Francisco
- Philippine hardwoods have found great favor in Amer- numerous and are in actual use no defect because the filler ican markets. The most popqbl-is what has been known and finish cover them up. Philippine Mahogany can be for twenty-Jea-rs or Tore ai Philippine M-ahogany. This obtained in a grade which is pialctically frie ito- fit u term usually is. applied to. a mixture 9f T{ngqrle and. needle holes; tliat is, within a ldeway of -5 or 10 per cent, Lauaan. They belong to the same family (tht Diptero- but vast quantities have these holes.' carps) and- merge- into one another in appearance, iolor, In ordering either grade, the matter of needle worm holeg texture and grain in such a manner that in the Manila mar- should be definitely Jtated. In addition to "First and Secket-they_are clrasled togjther as Philippine JVfahogany. onds" one or the other of the following clauses should be The Federal Trade Commission is -at the prelenl time used to avoid any misunderstanding:making investigations into the right of dealerl and manuractur&s
as
worm holes (not over 5 to Mahogany, _inasriuch as thise woods ilo not belong tb'the Mahogany family. A complaint has been made to t-he com- "Fine needle wormy." mission that the use of the word Mahogany in this con_nec- The National Hardwood Lumber Association Rules prolion.deceives the pu!_liq and injures the business of those vide for these two grades. dealing.in genuine Mahogany.- To-our minds this is ari The only difterenie in quality between these two grades academic g{istion only and will undoubtedly be settled in is in the number or qualiiy of needle worm holes. -They due time. The fact of its being taken up -by the United are both F, A. S. as iar as defects other than those menStates Government shows, however, the iirportance which tioned are concerned. The difierence in price, however, Philippine -hardwoods are assuming in thi woodworking is gfeater in proportion than the difiereirce itt quality. in$s-!fY 9f th-e country. - Whiie the needle'*ottt holes are no defect, inasm'uch is PhiliPPine Yqhgg.""y comes in two- shades of color- they are obliterated by the finish, they do reduce the price called Red and White. A better naming would be Dark and F. A. S. Fine Nei:dle Wormy Philippine is one oi the Red and I ight Red. The light colored or pink wood can cheapest of hardwoods. be stained to exactly_ the sam-e appearanci as the Dark For all ornamental purposes it finishes up practically as Rqd-_and is cheaper. It also takes a fine walnut stain. well as the stock whiih ii free from needl" *otttt", .t a it . Li\e. a great.many tropical woods, Philippine Mahogany is gaining great favor and being extensively used ior fur- is subject to the attack of worms. These worms, fiow- nitire, houJe trim, store and offi-ce fixtures, sash and doors ever, make only the finest pin or needle holes, are not very and other cabinet purposes.
The East Bay {oo-Hoo Club held their meeting at Oakland on June 17. Milt Hendrickson was the chairman of the day.
Professor Earl G. Linsley, of the Chabot Observatory, Oakland, was the speaker 6f the dav, Professor Linsldv is a very able speai<er and gave an excellent address on Astronomy. The attendance prizes rvere won by Milt Hendricksoh and J. E. Neighbor.
Among the visitors at the meeting were Robert S. Grant, vicegerent snark of the Bay District and J. M. Montgomery of Stockton. Mr. Grant suggested that e concatenation be held in Oakland in the near future, the date to be decided on at an early date. Announcement was made that the arrangements for the annual Bay District Hoo-Hoo were well under way.
The next meeting will be held on July 14.
Mr. and Mrs. Gus Russell, of San Francisco, started north on June 25th for a delightful motor trip. They rvent up the Redwood Highway, then over to the Pacific Highway, and will visit the towns, cities, and sights of interest all the way up to Canada. They will be gone about three weeks.
"Bill" Dunning, of the Little.River Redwood Company, and."Brtzz" Chamberlin, of .W. R. Chamberlin & Company, have been away from San Francisco for two weeks, fishing artd rusticating in the High Sierra.
It occurred to The California Lumber Merchant to conduct an investigation of its own for the purpose of discovering how big a customer of the oil indus[ry the lumber industry of California actually is. We went into the investigation little dreaming how deep a well we were digging into. The facts and figures are almost amazing in their size and suddenness. This is SOME customer of the oil merchants. is this lumber industry.
Read for yourself, and see. It's well worth the time and effort. Here are the facts:
The Lumber Industry is the third largest industry in the state of California. Employes over 25,00O people.
There are 381 billion feet of standing timber in the state. There is more standing timber in California than any other state in the Union, except Oregon.
Total consumption lor ?50 planning mills in the state for the year L926:
50,000 gals. of automobile gas.
LLZ,fuO gals. of mill oil.
15,000 gals. of cylinder oil.
177,56 gallons.
. Automobiles
_- (Exclusive for lumber business-not pleasure)
Wholesale and Mill Representatives-There are about 1,000 automobiles used in the state by wholesale and mill representatives calling on the retail and industrial lumber trade.
Each salesman averages 2M miles per month-most of these men cover the country territorv.
Machines averaged 15 miies p.t gillon of gas or 146 2/3 gallons of 'gas per month. Oil consumption is ll gallons
(Retail Lumber Yards, Sawmills, Planing Mills) per month'
6,500 trucks are used in the lumber industry..__There are
t'* cars per month 146'666 about 900 retail lumber yards, 250 planing mills and 100 saw mills. The number'or-rl*t
96 per ccnt of the total lumber production.
Retail Lumber Salesmen
There are approximately 900 retail lumber yards in Calion and Gas consumption per Month ror an Average i:Ua
a totar Yard For October, 1926
Each salesman alerages 1,000 miles per month-mostly Gas Oil for city travel. Machines average 15 miles per gallon of Gal.
gas or 6 2/3 gallons per month. Oil consumpticin is ll
Average truck consumption per month
Total gas consumption per month, 6.500 trucks .1,475,5n
Total oil consumption per month. 6,500 trucks
Sawmills
2000 barrels of fuel oil was consumed by one mill in the state during the year 1926. This mill cut about 6O,000,m0 f.t. in 1926. Approximately 2,000,000,000 ft. of lumber was cut by the mills of the state during 1926. 10O mills cut 96 per cent of this total cut.
(The mills are also large purchasers of oil and gas for carriers, tractors, etc.)
Plaping Mills
'Total consumption for operating an average Planing Mill operation during 1926:
20O gals of automobile gas.
450 gals. of mill oil.
60 gals of cylinder oil.
When this investigation was made a few months ago, there were at that time 140 vessels operating in the Coast wide. trade transporting lumber into California Ports.
125 vessels carry lumber from Washington and Oregon.
15 vessels carry lumber from California ports.
During 1926 over 2,000,000,000 ft. of lumber imports arrived in California ports by coastwise vessels.
Average vessel uses:
871 Barrels of Fuel Oil per round trip while travelirg.
17 Barrels per round trip while in port.
lf Banels tubricating Oil per month.
5 Gallons Cylinder Oil per month.
30 Gallons Kerosene per month.
(Continued on Page 78.)
It takes real courage and foresight to dump all your eggs in one basket. Thatts what wetve done.
For almost a quarter of a century this organization has been built up to serve the California Retailer only.
'We know our onions as only specialists can.
Our foresight has been proven by our success. Our business has grown year by y..t until now we are doing one of the largest wholesale businesses in California.
We have demonstrated our faith in the growth of California.
STEAMERS
"Claremont" "Solano" "Hartwood" "Willapa""San Diego"
"Avalon" "Ouinault"
"P6itrt Loma" "Point Arena"
Control of our product from the w o o d s through manufacture and distribution to re' tailer,
_ Casual glance at the June 4, 1927, statistical report of the California Redwood Association discloses the following relationship between actual production, orders and shipmlnts for the first five months ol the current vear:
Orders .... 33% above aciual production
Shipments 22% above actual production
Assuming that actual production for 1927 (to the date me-ntioned) is about l5/o below normal, due to extremely unfavorable weather conditions through a long spring season, then the relationship betrveen normal production and actual orders and shipments is, apfroximately:
Orders .. . 18% above normal production
Shipments 7/o; above normal production
A cautious conclusion based on the above might well indicate a trend toward that stabilization which reacts to the advantage of every retail yard and its customers, including the ultimate consumer. I use the expression "trend', ad-visedly-for no industry can most prohtably serve its customers and the ultimate consumer if it is under-producing for extended periods, any more than it can hope io remain financially -sound if it continues to over-produce for any great length of time.
That the.present condition within the Redwood industry has come about in the face of slight decline in total voluml of construction (and particulariy in residential construc-
tion) is, of course, highly gratifying, and that it been accompanied bv a "softening" of the market well, it seems to me, for the policies of the Redwood the cooperation of the Retail Yards and the merits rvood "that lasts."
has not speaks Mills, of the
Comp_arative figures for fifteen identical Mills, for the pe.riod January 1 to April 30, for the past four years, is as follows:
In other words, Redwood stocks are reduced and sales by the retail yards are greater, a position which is due, in nb small measure, to the loyal cooperation and support given by the yards to the advertising-and trade promotion "work undertaken by the California Redwood Asjociation.
_We hope this work is well begun: believe our Member Mills want it continued: we are convinced that, carried on steadily, logically, thoroughly and with cooperation all along- the line, it rvill show- increased profits for every branch of the lumber industry that manufactures and sells California Redwood.
(Continued from Page 76.)
Total Consumption For 140 Vessels Per Month (Vessel makes lrf round trips per -o"f;?r.,, Fuel Oil (traveling) ........1
Fuel Oil (in port)
Lubricating Oil
Trucks: Total gas consumption per month, 6,500 trucks, 1,475,500 gals. Total oil consumption per month, 6,500 trucks, 39,000 gals.
Sawmills: 1 mill cutting 60 million ft. of lumber in 1926 purchased 2000 barrels of fuel oil. The total cut for the industry in t926 was approximately 2,000,000,000 ft. of Redwood ahd California White and Sugar Pine and other spe- cies. The mills are also large purchasers of oil and gas for lumber carriers, tractors, etc.
Planing Mills: 25O planing mills in the state during 1926 used approximately:
50,000 gals. of automobile gas.
1l2,5ffi gals, of mill oil.
15,000 gals. of cylinder oil.
Automobiles: (Whotesale, mill and retail er salesmen)
Gals. Gas
Wholesale
Total consumption ..506,ffi g,ffi
Lumber Vessels: Total consumption for 140 vessels per month:
Barrels
Fuel Oil (traveling ....18,375
Fuel Oil (in port) .... 3,570
Lubricating Oil .. ZIO
Gallons
Cylinder Oil 7W
Kerosene +,m
(Lumber vessels alone consume275,ffiO barrels of fuel oil per year.)
Note:-The above figures are based on the best available information and from actual figures obtained from lumber dealers and other official "ourcis.
Millions of feet of lumber always on hand at Los Angeles and Terminal yards . . . a constant supply of stock from Hammond sawmills cutting Douglas Fir and Redwood to maintain this supply, are factors in your favor when you buy from Hammond's.
Supplementing these stocks are those of Domestic and Foreign Hardwoods, Ritter Oak Flooring, lash and
doors and a mill plant equipped to produce interior woodwork of tnrly Hammond quality.
And where you find superior construction, there you will find the products of Hammondts, in homes, apartments, office buildings, industrial plants and in the ships that sail the seas. And there is a definite service behind these products that is readily identified by the exacting customer.
Rough Lumber
Finish Lumber
Millwork, Sash and Doors
Hardwoods (Domestic and Forcign)
Hardwood Flooring
Builders' Hardware
Composition Roofing
Stucco and Cement
Paints
Sand
Rock
Gravel
A few days ago the writer heard a man say that the average retail lumberman is a fool. He was referring to the fact that when business gets a bit quiet the average lumber dealer begins to cut prices as if that would stimulate a demand for more lumber. I would not say that they are all fools, but some of them appear to have become somewhat unbalanced at times.
Lumber is a very small part of the cost of construction and if it were donated fiee of charge and delivered on the job it would be impossible to increase building industry in the community IA/o over normal. This being the case, why cut prices ? If it were possible to increase your volume of business only enough to take care of the loss resulting from the cut, you have made nothing for yourself, but have left a condition in the community that will be hard to overcome when you desire to get back to normal profits. IJnless you can materially increase your volume and at the same time hold your overhead down, there is no dane reason for cutting prices. This you cannot do.
The time for price cutting is when business is good. Then you can afford it, having a large volume at a small margin of profit. But to cut prices when business is slack is the leight of folly. You have a small volume, your percent of profit should be greater because your overhead remains about the same under both conditions. A man in business is certainly entitled to a legitimate profit under all conditions. The retail lumber business is such that no rne dealer or group of dealers in a community can create a demand for their merchandise by reducing their profits. It cannot be done in that way.
Wherr the electrical engineei wrote his little booklet, "Power on the Farm," he did not expect every farmer who read his booklet to buy a Westinghouse motor, but he did expect to create a desire on the part of the farmer to use more electricity on the farm and- this desire would create a demand for more electrical equipment and by this increased demand he would get his share of the incieased business.
The lumbermen must work along the same lines. They must create a desire on the part of the people to own their homes. This can best be done by co-operation and pulling together. Each one will get his -share bi ttte increaied de"mand for building material. We believe that the new slogan, "Build A Home First," will prove to be a great stimulus to business. The automobile manufacturlr has this slogan, "Two Automobiles For Each Family.' To overcome this extravagant luxury we must resorf to the sentimental, the most sacred place on earch, "F{ome"; not a
two or three room apartment, but "Home," "Home Sweet Home."
The Central California Lumbermen's Club caught the inspiration and was the first in the West to initiate a campaign using as a slogan "Build A Home First." Details of this czimpaign were turned over to the Hoo-Hoo Club of Central California to work out and put over. On June 6 all lumb.er yards, planing mills, building and loan associations and realtors opened up a new era of co-operative advertising by placing steel signs, stickers and posters on buildings, trucks and cars. This campaign may cost the club h thousand dollars, but it is expected that the increased demand for building material will many times cover the cost.
Another thing that will tend to increase business is "Know Your Stuff." It was at a meeting of the Central California Lumbermen's Club that "Gus" Russell decided to conduct a questionnaire contest on the lumber industry. This contest created quite an interest throughout the entire state and showed many of us that we do not know our "Stuff" as we should. We trust that some one will follow this good example and put over another one next year.
Salesmen of structural steel go direct to the architects and show the advantages of their material. Salesmen of lumber substitutes are advertising to the limit and co-operating in every way possible to aid the retailer in selling their product, but where is the manufacturer of real lumber that gives a "Whoop" for the lumber dealer after he gets his check for the last car load?
We must know the merits of what we sell and sell on merit and not price alone. The principle of price cutting is wrong and when the retail lumber merchant can set a legitimate price on his merchandise and then have the backbone to demand that price he will get some self-respect, and the lumber industry will be placed upon a higher plane and sounder basis. His business will carry more dignity and he will be more highly respected by his fellow men.
Nothing can please a contractor more than to get the lumber dealers to "Fighting." He will "Peddle" bids and tell a few lies and when the lumbermen fall for his ingenuity, he will laugh at his success and lose confidence and respect for the poor "Sucker." Merchants, bankers, plumbers, painters, contractors and all other crafts 'have their own organizations but let two lumbermen be seen upon the street together and the passer-by will say, "Luml>er Trust," "A raise in price of lumber," etc.
Men of the retail lumber business, let's awaken, shake off our lethargy and rise to the opportunity and stand back of the product of the forest. Boost our own business and demand a fair price.
In addition to Workmen's Compensation and Public Liability, let us explain our five-point Automobile Coverage for your individual pleasure cars' your salesmen's cars and trucks. Full coverage for all automotive equipment in a single policy at Substantial Savings in cost.
Western lumber has found a wonderful and fertile new field during the past three years-and particularly during the last eighteen months-in the great Southwestern and Middle Western territory, replacing the product of a great list of Southern Pine mills, which, during that time, have cut their last log, and gone out of business permanently.
The great flood of western lumber that has been going into Texas, Oklahoma, and Kansas, for instance, growing bigger with each season that passes, is easily understood when the casualty list of Southern Pine mills that formerly served that particular territory, is considered.
In order to catalogue this situation, The Gulf Coast Lumberman, of Houston, Texas, has been for the past three years, listing the mills as they pass and go, and recapitulating the totals. It is amazing to note that the figures furnished by that publication show that since the first of January, 1924, there have g'one out of business for good in thc three states of Texas, Louisiana, and Arkansas, Southern Pine mills whose total volume of production amounted to 4,625,W feet of lumber DAILY. All these mills catered to the Southwestern territory, and their passing marked the passing of exactly that volume of lumber removed from Southwestern competition.
This list is composed only of major sawmills. No little mills are included, although a large number have gone out of business in the period mentioned. While there has been some starting of small mills in that territory during that period, The Gulf Coast Lumberman estimates that the small mills that have gone out of business more than cover 'the volume of small mills that have started. so that there has been absolutely not a foot of replacement of this great volume of lumber that has disappeared.
This list does NOT include any territory east of the Mississippi River, but strictly Southwestern mills that engaged in Southwestern competitive markets.
It is interesting to note that all the mills that have been built in the west by Southern lumber operators during the past three years:will not produce anything like the volume of lumber that has gone out of business down in the Southwest alone, the casualty list in the Southwest being more than sufficient tg cover all Pacific Coast production that has started during the samb length of time.
And it has opened a prosperous and valuable territory to the markets of \Mestern Lumber, that means much, and
will with every season that Passes, mean more, to the Western manufacturers. More Southern Pine mills will close with each coming season, leaving still more business for the Western mills to supply.
The following is The Gulf Coast Lumberman list of Texas, Louisiana, and Arkansas mills that have cut out and quit for good, since January lst,1924:
The Los Angeles Hoo-Hoo District staged a successful Concatenation at the Riva Ranch, Ventura, on Saturday afternoon, June 18. During the afternoon there were several exciting horseshoe contests with Frank Burnaby, the Beverley Hills retailer, winning the playoff from Robt. McKee of the San Pedro Lbr. Co.
The Concatenation was staged outdoors at 5:30 P. M. The "Nine" in charge of the initiation was made up as follows:-Snark, W. B. Wickersham; Senior Hoo-Hoo, James Jenkins; Junior Hoo-Hoo, M. G. Coe; Bojum, F. M. Slade; Scrivehoter, Russell Edmonston; Arcanoper, M: Landam; Jabberwock, J. E. Cole; Custocatian, Frank Connolly, and Gurdon. W. W. Wilkinson.
Following the Concatenation, there was a barbecue beef steak dinner served in the grape arbor. About 50 attended which included a large delegation from Los Angeles.
The folowing Kittens were initiated:
Walter S. Riley, Peoples Lumber Co., Ventura.
Walter Long, Peoples Lumber Co., Ventura.
Sherman S. Karns, Peoples l-umber Co., Ventura.
Ernest L. Vehlow, Sun Lumber Co., Ventura.
Charles E. Bonestel, Peoples Lumb_er Co., Ventura.
Edw. L. Clark, Sun Lumber Co., Vehtura.
Dewey L. Thompson, Hull Bros., Lumb_e_r Co., Fillmore.
Benton G. Brown, Peoples Lumber Co., Ventura.
Russell M. Castell, California Lumber Co., Montebello.
By E. D. Tennant, Secretary, Los Angeles District Lumbermen's Club
The annual birthday number of California's own lumber trade paper finds association activities in the Los Angeles and surrounding territory progressing favorably. The majority of dealers are earnestly striving to stabilize trade conditions by building up on a co-operative basis of mutual confidence and understanding which, with a normal amount of business, will assure at least some return on their investments.
Their efforts are handicapped, however, by reason of the time worn methods of some dealers who still believe that price is the only selling argument and that it is each man for himself without ever a thought as to the destructive effect their worn out business policies are having on their own budihess and the retail business trade in general. The go-it-alone dealer has not yet realized that "The individual in business no longer fights a gorilla warfare," as Merle Thorpe says in a recent issue in the "Nation's Business"-" Washington.
The above quotation very aptly sums up the principal idea behind present day successful business methods. The leaders in all lines of merchandising realize as Mr. Thorpe further states "The great new force is group endeavor; the individu.al is pooling his resources with others in mass activity."
The majority of dealers in the Los Angeles district and in fact all of Southern California fully agree with the idea expressed by Mr. Thorpe and are making steady progress toward putting them into effect. ft is true', conditions are not as ybt whag they ought to be from a profit making view point, but had- it not been for steady co-operative efforts of "cii'tre association members, there would be complete chaos in the retail lumber business throughout Southern California with tremendous losses incurred by the dealers and with the only result that distrust and animosity between competitois would have been intensified and the work of ovbrcoming the many difficulties connected with the retail lumber business in Southern California made irnpossible of accomplishment, beyond the doubtful possibility of eliminating a few financially weak firms amongst the surplus yards.
Anv measure of success that some individual firms who ate nbt working in harmony with their competitors may have had in recent years has begn due entirely to the fact that the majority of dealers were protecting them by striving to keep the retail lumber business at a stabilized'level and but for the destructive price cutting sales methods of individual firms, mahy thousands of dollars legitimate profit would have been saved for every one in the business.
There are dealers who have not as yet realized that old established business firms using old methods of doing business, are, under present conditions, rapidly lossing trade; that the idea any one firm in the retail lumber business can buy cheaper, sell cheaper and do business cheaper than the average experience of his competitors is simply a de-
lusion; that the man engaged in business today must be alert as never before; that a business policy depending on price as a sole sales argument is as dead as a "dodo" as far as building up a profitable, permanent business is concerned.
Why is it that in spite of repeated disappointments and repeated failures to build up a profitable, permanent business by means of indiviriual cut price methods, some still persist in thinking they can be successful by going it alone without trying in any way to co-operate for the common good?
The main reason for above futile ideas lies within the individual dealer himself. He is either laboring under the delusion that he is smarter than all his competitors and cah make money selling below their cost; is too set in his opinions to adopt new methods and admit he is wrong; or is in nine cases out of ten excusing himself by blaming the other fellow for his unwillingness to co-operate.
Who is the other fellow? How many dealers stop to think that to his competitor, he is the other fellow? The most needed thing is some real honest self-analysis on the part of every dealer of both himself and his own organization as to whether or not he himself or his firm is free of the faults he blames the other fellow for. Does he make sure his own firm is not so full of worn out habits and dry rot that it is driving customers away? Can his firm really sell lumber on an even break? Has he spoiled his trade by being willing to give concessions in price? Is volume his principal object in selling? Has he got too much money invested for the volume of business he can secure on an even break to carry his overhead? How many stop to think before blowing up over some real or fancied wrong?
Rumors never built up any business. Do they get the facts and make sure they are right themselves before blaming the other fellow ?
The lack of individual analysis of both self and organization on the part of a number of Southern California lumber dealers is monthly causing the loss of thousands of dollars legitimate profit and is holding the retail lumber business, especially in the Los Angeles district, down to a basis r,vhich does not net a fair return oh the investment. There are, of course, several other important factors such as over expansion of yards and equipment, manufacturers and wholesalers using San Pedro harbor as a dumping ground, etc., but if each dealer will adopt a policy of running his b'usiness so that he can and does respect the rights of others; learns as every successful business man is learning that he must be a good competitor himself before he can expect the other fellow to be one-then, and then only, will we be able to tackle the other problems and overcome them.' ? , 'r
The good will and friendship of a dealer's competitors is (Continued on Page 88)
The Associated Lumber Mutuals are your companies, organized and operated by lumbermen to serve the lurnber industry. Our first service to our policyholders is to provide the most efrcient cooperation possible toward fire prevention. If all such efforts fail and 6re does come, the policyholder muet be protected against loss. Our retources guarantee payment of Ioss and we have a reputation for fair adjustments and prompt payment of claims. The third consideration is the cost of this service. Dividends to policyholders represent an approximate saving of 40/o in insurance cost.
YYhrtcvcr englc you conridcr-rcrvicc, protcction, cort-it witl pey eny lumbcranan to carry hir inrurrncc vith thc Arocirtcd Lunbcr Mutuetr, lVritc to rny of our comprnicr bclow for furthcr infonnrtion er to thc rdventrger our policicr oficr to you.
Northweetern Mutual Fire Association, of Seattle, Wagh.
Lumbermens Mutual Ineurance Co. of Mangfield, Ohio.
Penneylvania Llmbermens Mutual Fire Insurance C-o., of Philadelphia, Pa.
Central Manufacturers Mutual Insurance Co., of Van Wert, Ohio.
Indiana Lumbermens Mutual Insurance Co., of Indianapolis, Ind.
The Lumber Mutual Fire Insurance Co., of Boston, Mass.
' Magical beauty of the far east, tender blue of Oriental skies,"vagrant breezes heavy with -the pungent odors of sandalwo6d, frankincense and myrrh, a spacious caravansary containing two or three hundred looms, eighteen or trventy boys Fusily working at each one, and a master *"u,r., singing the pattern. That is the romance of modern rug making in lands beYond the sea.
-alifornia, "lying down the middle of the world," radiant splendoi o1 ttler sun drenched skies, tang. of spicy breezes, majesty of mighty forests-; racuous, roaring voiccs "i t"-U.t riritts, quiet-industry of rhen and women in offices, and warehouses; homes-springin-g up -as. though.by masic. barren wastes that are transformed into thrttty torJns'and teeming cities, and a Master Builder singing the pattern. Thaiis the romance of the lumber industry in our California of todaY.
'Tis a wondrous task the lumbermen of California have in hand, for in it are to be found rnore opPortunities. for true service to the state, the community, and the individu4l, than in any other department of human effort.
Of first importance to us all are the homes of the land, the schools, flaces of amusement, and factories of our advancing civiiization. We are no long-er content with a buildin? which merely sports four walls and a roof, we demand-comfort, utility, and beauty in every building fjom the stately sky-scrapei to the humble kennel in which Fido spends his hours of ease.
Few of us can even hope to become Master Builders' The clear vision which enables one to comprehend the wonder and beauty of the pattern and to see the task as a completed whole is a rare gift possessed only by the mo-re favored ones of earth; but each-one of us may.listen to the song-each one in his appointgd place may strive to understand, and so build his little part in so fine a manner that it witi be forever worthy of ihe excellence and glory that is to be.
Our place in the great scheme may be a very small.rretr att insignificani otte, but it need never be.-ignoble, if we will bu1 realize that even the humblest builder can make the structure stronger and more beautiful by his faithfulness and earnestness,-or mar it by his weakness and inefficiency. As the individual weaver heeding the- song of the masier weaver creates in his little corner of the priceless tapestrv, the exquisite palmette, or the perfect -lotus bud, so the lumbermln, true to the song of the Master Buiider, may build worthily, build truly, remembering that,-
We celebrate today the birthday of the California Lumber Merchant, the pattern song of the Master Builder, Jack Dionne. Trvice each month, during the short years of its existence it has come into our homes and offices, singing the pattern and affording us fair glimpses of that rvhich may-be attained to if rve are true to the dreams and ideals of its founder.
It comes with its rvealth of invaluable information, its practical suggestions, its kindly rebukes for our shortcomings, its plani for civilized competition and workable business ethics. It comes with its bits of sentiment, touching the heart lnd quickening the sensibilities; it comes with its dreams and ideals, its ilean humor, its brotherly humanities; and sometimes through the power of its inspiration we catch fair glimpses of a gleaming structure made by human hands and hearts and brains, a temple wondrous to behold-a dream come true-the lumber industry functioning worthily, harmoniously; efficiently, wisely, humanely.
The California Lumber Merchant is the voice of the Master Builder singing the pattern of obstacles overcome, littleness, jealousy, greed, and unfairness vanquished, of comforts, luxuries, conveniences and beauties that are to be. Singing the pattern of Better Homes in which love and faith m-y dwell, to which little children may come, _in which character may grow strong, and all the shining virtues may bd developed, from which men and lvomen may come foith to bless the world with their knowledge, kindliness, and courageousness. Singing the pattern of worthy deeds, true servile, tolerance, generosity,-of all that makes life fairer, more endurable, more beneficial. Singing the pattern of cooperativd. effort, intensive labor, brotherly alliance, right thinking a'nd right living'
And the song has "mad"i: a. differ." The leading lumbermen of California, together with many of the rank and file are awake to the responsibilities u'ith which they are entrusted. \Me are almost to a man finding that our industry demands the best that we can bring to it. The Mr. Pips are fading out of the picture and their places are rapidly being filled by keen eyed, alert minded men, wise in their own generation, filled with the "will to do," and ready to ser"e, to work with intelligence, to learn a little every day.
And the song of the Master Builder
May quicken each weary heart,
And the blocks we bring to the temple
Of the whole be a worthy part;
For the structure is more than the pattern
As
(Continued from Page 85)
iust as valuable an asset to him as the good will and iriendship of his customers. He requires both in order to make his business a success.
Given a continued fair volume of business, Southern California dealers will eventually put the retail lumber birsiness
on a proper dividend paving basis because the majority of them are determined to do it. Just how long it will take depends entirely on the length of time it will require to either educate or for the bankruptcy courts to force the individual dealer to see that his hope for future profits lies in co-operative activity and not in lone handed haphazard effort.
"All are architects of fate, Working in the walls of time, Some with massive deeds and great' Some with ornaments of rime."
Doors and Sash
Standard Screens
Veneered Doors
Highest Grade Finish
Fir, Pine, Hardwood
Cabinet Work Door and Window Frames
Manufacturere and Dirtributorr of MASTERBILT & EUREKA BUILT-IN FT'RNITURE
.WESTERNER" COMBINATION
SCREEN DOORS
.\IIONDER'' DOORS
DIXIE DOORS
REX DOORS
BEVERLY DOORS
PHILIPPINE MAHOGANY DOORS
Diversity of stocks of highest quality, which enables the dealer to place his millwork problems urith us with con6dence.
Manufacturing of all materials-stock and detail-within your midst. A California Product for California Dealers.
No quantity too large or too small.
Eight factories to serve you. Los A . g e I e s, Hollywood, Pasadena, Burbank and Long Beach.
Years of association and personal contact with dealers in building materials and with lumbermen in particular convinces ire that individu'ally they rank as high as the men engaged in any other line of business. On the whole they are good citizens, good fathers, good neighbors :rnd good business men. And in providing materials of which our homes, our schools, our churches, our commercial edifices and our industrial plans are constructed they render a real service to society and contribute markedly to the sum of human happiness.
Under the highly competitive and complicated conditiohs involved in modern merchandising every line of business has its own probtems ancl difficrrlties and the builclirrg material and lumber business is no exception in this regard.
As an outsider looking in, I am fully persuaded however that despite the general high ch,aracter and ability oJ thq men englged in if and despite their honesty and sincerity of purpose-, the business as a whole is hot on a plane in keepins-with its importance in our commercial life, nor does it -compare favorably with many other lines, where- the character of the personnel is no higher, if as high, obviously it is beyond my humble abilities or those, of any other ordinary inaiviauit to offer a solutioh of the many and vexatious problems with which the retail lumberman has to contend. Nor is there any panacea.
It occurs to me howevir that it can do no harm even if it does no particular good, to look at ones own business for a moment br two through the eyes bf another. In making note of my impressions with any suggestions that may be ofiere{ 'piease-be assured that it is done sympathetically, with no desire to be critical, but with a sincere desire to be helpful. Also in doing this I trust I shall escape the usual fate of he who mixes into ahother's family affairs.
As I see it, the fundamental weakness of the retail lumber business lies in the fact that the corner ston*the entire foundation of its merchandising structure is Price. No more uncertain or insecure foundation was ever placed under a business or a building and when to this is added the difficulty of determining grades and qualities- and especially by the liyman, a condition is developed that is ideal for one given to "tricky trading'."
- The growing, and as I believe, sound Practice.lj Srade markin! lumber helps much in this regard but will not of itself crire the evil, more, much more than this is necessary. First of all, the emphasis must be taken off price- The people who use lumber must be educated to the fact that a iatisfactory transaction in lumber involves more, vastly more than the price paid,-that it includes, not only the quality of the miterial, but its suitability for the purpose for *tti"tt it is to be used. the time and conditions of delivery, a real human interest on the part of the dealer-in other words, genuine friendliness-which .expresses itself in a sincere iesire to be helpful, through expert counsel and in other ways.
There are so many things of interest to the buyer which might be featured, that price in large measure would be losl sight of or at least be made to assume a position of secondary importance.
If a rigid, 6pen and above board, one price system can-
not be adopted and adhered to under present conditions, there is nothing to prevent individual concerns, local groups and associations of lumbermen from eliminating the price appeal in their advertising, publicity and sales arguments, sulstituting therefor the many and various other important features in which the consumer should and could be interested.
A definite plan carefully worked out along this line and consistently followed up would I am sure yield splendid and satisfactory results. But this idea cannot be put over in a day. The old "price" system has been in vogue so long that time and patience, plus an intelligent campaign of education will be necessary to supplant it.
Lumbermen should quit telling the public to "get prices elsewhere, then come to us" qtressing instead, the idea that if they come to them first there will be no necessity to go elsewhere.
I am'not slrong on so-called psychglogy-in selling,- but ordihary common sense tells me that if I talk price and advertise price and my saleimen talk price and my competitor talks price ahd my truckmen talk price, then price becomes the dominant, if not the only factor considered by the customer.
But if price is to become incidental or secondary, then prices must not only be fair and reasonable, but the entire iystem of pricing must be simple and understandable to the ordinary buyer and must be open to him,
In other words prices should be set down in plain figures as to each item, with quantity or other discounts, (if any) shown and they should be arranged so that any customer of ordihary intelligence will know what they mean. In addition to qubting pr-ices per thousand feet, unit prices should be shown on staple and standard items and the buy-' er should not only have the privilege of looking over the list of prices but should be encouraged to do so' Time was when the lumber business was located in "alleys" and "down by the tracks." It is now out in the open, conven'iently situate.d in handsome quarters on or.lr best and most prominent streets. But in all too many cases lumbermen -till "go up the alley" to figure prices.
ThJ mvitery should be taken out of the lumber business by abanioniiig the crude, cumbersome and antiquated methods so long in use.
In almost any oqher line a man with -no kn-owledge of the merchandisd may purchase with a feeling of assurance, the goods will be plainly marked as to price and the qualitv will be easily determined. Can the ordinary citizen not fimiliar with himber go to the average lumber dealer and puichase intelligentlyind withconfidence? Does he know lhat the price quoted him is the same as -given the man before him or the one that cornes after him ?
A woman going into a store to purchase furnishings, for a room or foi a hbuse is not given a "lump sum", but each piece is plainly marked and the total cost is the sum of the various items. Moreover the ordinary shopper may go into any reputable store anywhere and buy, socks, shirts or shoes--hats, handkerchiefs or hairpins-rugs' rocki n g chairs or rice----candy, carpets or candles with complete confidence that prices and values are right and the same as
give-n others. As I see it tl.rere cah be no argument as regards the n-ecessity for improving conditionJ in the retail lumber business, nor can there b-i any question as to the importance of price and the other factbrs mentioned in bringin! about this much to be desired condition, but the situation must be faced intelligently and courageously.
Some individual lumbermen of my acquaintance recog- nize the soundness and value of a one price system and have met with reasonable success operiting along such lines, wlrile others simply make a stib at if and when a competitor is reported to have cut a price then all bets are off-the fear of losing an order punctures their courage and breaks down their witl and they meet the reported iut, or better,-forgetting that there are worse things than losing an order or even an account and that reported "cuts" are not always actual cuts, but many. times are the tricky and dishonest methods of conscienceless buyers.
To permanently improve conditions in the lumber business we must develop the will, the courage and the conscience'of the men engaged in it. There mtist be more confidence.in the word 6f-an tronest competitor than in the statement of a tripky customer, there must be a broader foundation of common honesty throughout the entire industry and Principle must be set above Profit.
-!ve-ry ma_n in every organization should be impressed rvith the policy of his company and the why of it and there should be courage on the part of the management to criticise and condemn a transaction not abscilutely straight and gle?n, no matter how large or how small or how muth pro- fit it may mean to the company.
One- little thought in closing: To build up an organiza- tion that will work with you to raise the itandards ahd place your business on a sounder, better and more profitable basis, plain everyday honesty must permeate the -entire in-
stitution. It is just as important that we be fair and honest with our competitors as with our customers, with our salesm€n as with our stockholders, with the men from whom we buy as the men to whom we sell. Commercial honesty cannot be.operated on a fifty-fifty basis.
If we encourage or permit our employees to lie or mis-, represent fo,r us v/e may mark it down as a sure thing that they will lie and misrepresent to us when it seems to serve their purpose to do so. I think it was Josh Billings who said "Train up a child in the way he sfiould go, b-ut first go that way two or three times yourself".
If we are not honest in our buying we will have difficulty in being honest in our selling and -especially wiil we hat'e difficulty in securing and maintaining the respect and loy- alty of the men associated with us.
Honesty and fair play is not a theory or a form of expression_, but is a principle that should be carried all through our business and should be the yard stick applied to every business transaction.
I have known and khow some lnen of high personal character and high business standing'who woild not do a dishonest or an uhfair thing with a customer or an employee yet who do not hesitate to take advantage of a questionable offer made by a salesman.
I guess I am old fashioned but I cannot differentiate between the mag who pulls a crooked deal and the one who profits by it kqowingly. The law places on a parity the man who steals and the man who knowingly accepts stolen goods and society approves its dictum.
To stabilize the lumber business or any business there must be. straight thinking ahd intelligent planning, but this will avail nothing unless backed by common honesty and consistent courage, with principle set above profit.
The culture of a people is the measure of a nation's spiritual growth. No cultural influence is so great as that of the homes in which people live.
For hundreds of years discriminating people have sought to express in their homes that striving for higher and better things by making them more beautiful, more comfortable, more livable. Architects and decorators have reflected this desire for more beautiful interiors in their most skillful work. Bearrtiful woodwork, of course, has been the inspiration, seeking always to develop new graces and charms, that to the atmosphere of home comfort may be added a real appreciation of the beautiful.
Almost every conceivable medium has been used to express this beauty. Yet, today, as yesterday, really fine interiors have been achieved largely through tl,re tuse of fine woods.
The modern tendency is tolvard plain paneled hardwood surfaces used widely in the past ages.and preferred today. This preference is due not alone to their economy of first cost and upkeep, but to improved methods of treating these fine rvoods to bring out their natural beauties of color, pattern and design.
Due to the ever increasing scarcity of American hardwoods in the commercial market the building industry has of later years effected economies by the use of plywood, and have found that better results and more pleasing effects are obtained by its use than were even possible with solid woocl.
Plywood is a term applied to any commercial hardwood which has been sawn, sliced or rotary cut into thin layers of from l/20th to I/I6th of an inch in thickness, and built up to the required body by plies cementecl together into one homogeneous panel or form. In this way thousands of feet of uniformly figured material can be secured from the same log, making it possible to carry out a wall treatment for rooms of large area in which the characteristic figure or pattern is continuous, duplicating itself around the entire wall.
Veneered panels, contrary to public
opinion, are know to be substantial, beautiful, and as lasting as solid wood. A veneered panel, sanded smooJh, but unfinished, is a beautiful thing in itself, of dignified and aristocratic looking figure or grain of velvety smoothness, and in a great variety of shades. When finish is applied, the velvet becomes satin, the color is enriched, the warm tones in the natural wood brought out, and the effect produced appeals to lovers of beautiful interior woodwork by the luxury and sumptuousness of its appearance.
The most used form of built-up plywood is that in which five layers are used, known as five-ply veneer. The core, as it is termed, or center ply depends as to its thickness and construction upon the thickness desired in the finished panel, and the hanher of its preparation depends upon the
purpose to which the finished panel is to be put. For ordinary wainscot or door panels a rotary veneer of some light tough wood, such as Basswood or Poplar is most frequently used. In a 3/8th inch panel this will run about l/4 ol an inch thick. When a table top is to be constructed sawn lumber is utilized. Narrow strips of 3/4 inch lumber are glued together on the edges until the desired width is secured. This, after proper seasoning, is surfaced to an even thickness. With the core prepared, rotary veneer usually l/2Oth of an inch thick, is glued to it on either side, the grain in this veneer, called the cross banding, running across the grain in the core. To this is glued the face veneer, th.e grain running across the grain in the cross banding and parallel with the grain in the core. The strength of a piece of ply wood is much greater than a solid piece of hardrvood of equal thickness; it cannot warp, crack or split, and its beauty is much greater due to the fact that only figured logs are cut into veneers, logs that are too valuable to be sawn into solid lumber.
These points in favor of plywood, in addition to its infinite variety of grain and figure, making possible perfectly matched surfaces, is fast becoming a recognized factor to those who build for permanent beauty.
Standardization has also brought the very choicest woods down within reach, so that the home builder, the architest and contractor no longer regard the panel interior as a luxury but a lasting economy in decorative walls.
Wherever possible it is advisable to so design a room that stock sizes of panels may be used. These sizes are easily obtained by applying to your local distributor, rvho endeavors at all times to keep a sufficient stock on hand. in the various kinds of commercial wood in sizes that can readily be adapted to your requirements. In this way the cost of paneling will be kept down to a minimum.
Another point in favpr of a good interior trim beside the sumptuousness of its appearance is its investment possibilities. Experience has proven that a panelecl room is not onlv economical in the long run but a distinct asset if the home is built for resale or for renting. This is important, as paneled rooms with plywood command a higher cash realization value, and will add much more to the sale value of a home. or even an apartment, and will mean an increased rental value far in excess of the investment it represents.
What we have said about homes and apartments applies with equal fqrce to hotels, office buildings and store display rooms. Year after year economy, with beauty, durability and low maintenance cost have been sought after in the interior trim of the larger and finer types of this kind of constrnction and many of their problems are today being successfully solved by the ttse of plyrvood panels.
In fact, we are the genuine "Service Department" for the small dea_ler. Carrying in stock as we do everything for the building trade, and having these great stocks always ready for prompt moving by car or truck, we make it possible for the small dealer to give wondirful service to his trade, and yet keep down his investment, his insurance, and his overhead.
By Miss Eda Dernier Lumbermen's Service Association, Los Angeles
When the wise old Greek, Themistocles, uttered his famous remark to the effect that he could not, like most Greeks of that day, play upon any stringed instrument, but that he could "tell you how to make a city grow," he meant, f am very sure, by the active and intelligent use of a good plan service. What else?
And previous to 1492 the people in the Old World were like old fashioned lumber dealers, until Columbus came along with A PLAN and showed them how to find a New World. It was THE PLAN that did it.
In the good old days of our forefathers, when they were building the foundations for this great nation on our eastern shores, they built their homes substantially and soundly. Why? They hadn't a PIAN for building comfortable, attractive, practical, step-saving, bright, ventilated HOMES.
It's the PLAN that makes the home. And it's the lumber dealer's plan that puts him in touch with and in cooperation with the home builder and prospective builder, and makes it possible for that dealer to furnish that prospect not just building materials, but BUILDING SERVICE.
It's pretty hard for a lumber dealer to really furnish modern building service, without PLANS. One man's lumber is pretty much like that of his competitor, and so is the' rest of his stock of materials. There isn't much in the line of service that can be furnished in just raw materials.
But when you translate those materials into terms that mean something interesting and attractive to the builderterms of modern HOMES and other attractive and useful buildings-then you have something REAL to furnish in the way of SERVICE that you can spell with capitals.
A retail lumber business without a plan service is a good deal like a typewriter without a ribbon-it doesn't register very clearly. And a retail lumber plan service that isn't pqt to practical and active USE, is like a typewriter with a good ribbon and in good running order that is locked in a safe and the combination lost. It doesnlt help any.
There is no use having plan service unless you use it, and let your trade know all about it, and have it act as
the tie that binds your business with that of your trade. Nothing in this world is any good unless you use it, and a plan service is about the least.
But when you DO use it, you have a great servant working for you. And the returns that servant brings to your cash drawer depend almost entirely on the quality and quantity of effort you make. Only that, and nothing more. A plan service is no Aladdin's Lamp that you can rub and wish. You CAN, but the wishes aren't likely to come true.
You don't rub and wish, rvith a plan service. You THINK and WORK. Everybody in your town must know about your plan service, what it is, where it is, how at' tractive and useful it is TO THEM. USEFULNESS for the other fellow is the test.
A good plan service in your office, and a good plan service firm at the other end of the line ready to give you genuine service with your plans, is a great asset if you use it. There is nothing that will impress a prospect more than to discuss a home with him one day, showing him the picture, etc., and spread the detailed blue prints and plans before him the next day, giving all the details. It payspays-pays !
I rvould like to urge every retail lumber dealer in California to give more thought, more attention, more activity to his plan service, to the end that it may prove a great and good servant in his house.
The architectural beauty of California is founded on the rvonderful PLANS that are to be had, enabling the erection of a variety of beautiful buildings, and getting away from the commonplace. It has lifted California to the top of the world in a building way.
ft means as much to the lumber dealer. Without plans he is a wood yard man, to whom the builder comes last for a close price on raw materials. With plans, he is a building merchant, furnishing beauty, and attractiveness, and comfort, and satisfaction to his people in the shape of well PLANNED buildings.
Truly, the plan's the thing !
All delegates not accompanied by their wives will be housed at the PACIFIC COAST CLUB. Those bring- inp' their wives will be taken care of at THE gR-Eefen"S HOTEL, which is within four blocks of the Club. _. The ladies, as well as the men, will be provided with 'iggest cards" according them all'privileges of the Club. All should register at the Club immediatEly upon arrival.
Thursday, July 2gth
9:00 A.M.-Registration of delegates and their wives in Club Fover
9:30 A.M.-Directors Meeting in Room 2.
10:30 A.M. to 12:30 p.M.-Gineral Business Session in
12:4O
1:00
1:00
1:00
2:30
5:00
7:00
Main Librarv.
P.M.-Inspection of -Club.
P.M.-Buffet Luncheon for the men in Sunset Room.
P.M.-Luncheon for the ladies in'Tea Room.
P.M.-Committee Meetings and Luncheon in Rooms 2 and 3.
P.M. to 5 P.M.-General Business Session in Main Library.
P.M. to 6:50'P.M.-Metamorphosis (See Brownie or Tom Merrell).
P.M.-Informal Banquet, Entertainment and Dancing, in the Sunset Bqnquet Hall for delegates and their ladies. The banquet and ""rrt"._ tainment will be of a hieh order. Music will be furnished by the Cl-ub's-broadcasting orchestra.
Friday, July 29th
8:00A.M.-swimming in the Club pool or Surf, as pre- ferred.
9:30 A.M.-Breakfast in Tea Room.
l0:30 to 12:30 P.M.-General Business Session in Main .Library.
1:00 P.M.-. Buffet Luncheon for the men in Sunset Room.
1:00 P.M.-Luncheon for the ladies in Tea Room.
l:00 P.M.-Committee Meetings and Luncheon in Rooms 2 and 3.
2:30 P.M. to 5:00 P.M.-General Business Session in Main Library.
5:00 P.M. to 6:50 P.M.-Brownie and Tom Merrell will hold a "session on the roof."
7:00 P.M.-Smoker for the men in the Tea Room. There will be music, boxing and wrestling bouts, and other requirements for a real party.
7:00 P.M.-Dinner for the ladies in the Sunset Room. (The ladies, and those delegates who do not smoke, will be furnished with admission tickets to all concessions along the "pifts"Long Beach's amusement pier.)
Saturday, JulY 30th
The entire day, as well as Sunday if desired, will be given over to relaxation. Select your choice from the following: Golf, at the Virginia Country Club, Long Beach.
Tour of Long Beach.
Harbor Boat Trip.
Boat Trip to Catalina Island.
Train or automobile trip to Tia Juana, Mexico. Boat trip to Ensenada, Mexico.
JULIUS BACK Preridcnt .4,. A. DERRY, Jr. Sccy.-Trcer.
PERCY D. MARKS Vicc-Prcridcnt
California Sugar and White Pine Hardwoods Spruce
Three Ply Fir Panels
Office and Yard
2055 East Fifty-First St., Los Angeles Telephone Mldland 1286
MIC SEZ:
Along the line of Standard Trade Practices it might be well to incorporate a few ideas of what Sash & Door service meanE. At the present time we will go as far for one China Closet Door, as we will for a list of Sash & Doorr for a ten room house, and at the end of it all there isn't a dime in it. It is up to us to educate the public in knowing what they want, and how to order i! or make a charge for such service. Both will be hard to do, but it is hard to make money now days .ny way boys, so take your choice.
"Greedy competiton are the cause of unfriendly competitive relations and t'he creatorc of unsound conditions." Food for thought-it ir indeed true. Every one must eat and every factory must lrave a job now and then. We believe that the t(xtner dl the operators, both large and rmdl, recognize the fact that every one must have romething and discard the idea that all of the business belongs to him, that much cobner will we have harmony and make a profit on our investment.
A rtory is told of Peruvian Mules. At night when dl the herd is together in their urual resting place tfiey are gattered in a circle with their young in the middle. The guard of the herd pacec arormd the outside of the circle and should a wild animal appear on the scene the guard brayr, at which signal all the herd putr their heads together. In thic poaition with the south end of the mule exposed any animal in the world ir defied to attack. That is what we need gmtlemen, let's get our heads together, cooperate and be good competitort.
ttThe way to get good competitors ia to be one.tt
Estab[shed in 1885
Congratulations and best wishes to Jack Dionhe and his merry crew on another year's successful voyage of his wonderful ship, "The California Lumber Merchant", loaded with a rich cargo of food for thought to the lumber trade, which he serves so faithfully and well.
S. S. Daisy and S. S. Cricket.
"*&
'd469-
Representing the E. C. Miller Cedar Lumber Co. of Aberdeen, Washington.
Manufacturerr of Western Red Cedar and worked to onden Finest of cedar timber. Most modern and efrcient of mills. This cedar lumber will hit you right. And Miller ahingles-yotr have lrrorrn their quality for years.
They are alwayg ready to lend a willing and helping hand and are beloved by every one in the lumber fraternity. Truly an exemplification of the Rotarian motto "He profits most who serves best".
Congratulations and best wishes we say from HooHoo Club number two.
Sincerely, Bobbie
Byrne.Mr. W. H. Wood, of San Francisco, well known member of the Hart-Wood Lumber Company, was a visitor in Los Angeles for several days recently. Ife is now spending a vacation at 'Wauwona, California, indulging regular rounds of golf, and getting away from business for a while.
Andrew P. Nelson and Albert C. Nelson, who with their father operate the San Pablo Lumber Co., Richmond, left June lfth by auto for Trlew York, by way of the Pacific Northwest. They will sail from New York for London, July 23rd. While in Europe they will visit all the principal points of interest. They do not expect to return until October.
Mcnbcr Celifornir Rcdwood Auocirtion
OFFICES:
SAN FRANC}IICO
Crockar Buildirg
Pbonc Suttcr 6170
LOS ANGELES
Lrnc Mortgagc Bldg. Phonc TRinitv ZIn
MILLS: FORT BRAGG Cdiforaii
Adcqurtc rtora3c rtocl rt Srn Pcdro
By F. Pean Prescott, President
F. Dean Prescott.
The club has held five meetings during the year. It is the policy of the Club to hold at least two meetings a year which will be followed by a social event such as a dinner dance or picnic, and the ladies are always invited to these special events.
In the business sessions of the Club there has been much discussion concerning the subject of Trade Ethics. Considerable discussion has been held over the subject of Reforestation. Also of Fire Prevention, particularly in the Forests. We have carefully considered the subject of Uniform Lien Law, as the subject was presented to us through the California Retail Lumber Association by their representative here at our meeting on October 9th, L926, and again at our meeting on February Sth, 197. This club did not recommend indorsement of the Uniform Lien Law for the reason that Attorneys in this State have advised that our present Lien Law is better than the lJniform Lien Law.
The Annual meeting of this Club rvas held on the sth of February and celebrated the establishment of the Club for 31 years. As far as we know, we are the oldest established Retail Lumber Club in the United States. At this meeting in February, retiring President Elmore W. King, was appointed a delegate to attend the Western Retail Lumber Convention held at Tacoma, Washington, in February 23rd, to 26th, 1927. The new officers elected at the Annual meeting are as follows : F. Dean Prescott, President; S. P. Ross, First Vice-President; Chas. Schaffer, Second VicePresident; Frank F. Minard, Secretary; Ben , Maisler, Treasurer.
The First President of the San Joaquin Lumbermen's Club was F. K. Prescott, who is now an honorary member of the Club and still living in Fresno, having retired from
A wedding of much interest to the lumber trade was solemnized in San Francisco on 'Wednesday, June 22nd., in the old Mission Delores. The bride was Miss Genivcve Nicholson, daughter of Ed. Nicholson, of Los Angeles, head of the Pacific Sash & Door Cor.npany, and the groom Mr. Kenneth L. Shipp, of Oakland, California, proprietor of the California Builders Supply ,Company, of Oaklaiid.
The wedding yas solemnized by Archbishop Hanna, and mafly of the relatives and friends of both bride and groom journeyed to San Francisco for the wed ing.
the active lumber business over twenty years ago. F. K. Prescott is the pioneer organizer of the Valley Lumber Company, having started in business in Fresno in 1883 organizing the Valley Lumber Company in 1889. F. Dean Prescott, who was elected President of the San Joaquin Lumbermen's Club February Sth, 1927, is the oldest of his two sons, and now occupies the position of Vice-President and General Manager of the Valley Lumber Company.
The San Joaquin Lumbermen's Club has assisted the Hoo-Hoo Club No. 31 of Fresno in entertaining Snark of the Universe Hood at a big meeting in Fresno on March 22nd. They also assisted the Hoo-Hoo Club in putting over a big prog'ram in Fresno in connection with "Friends of the Forest 'Week."
During the past year the Club has lost by death three of its staunch and loyal members, Arthur W. Heavenrich of Madera, who had been a member of the Club for more than fifteen years, and Charles M. Cross of Merced and Joseph G. Martin of Fresno, who have.been in the Club for twentyfive years. The latter being Treasurer of the Club at the time of his death.
The Club held a very interesting meeting in Yosemite Valley on June llth, convening at Camp Curry at lunch at 1:00 o'clock. One of the principal talks listened to with much interest at this meeting was that given by George M. Cornwall, relating his observations an'd experiences on a recent trip to Australia and the South Seas; also a talk by Reginald T. Titus, Field Man of the West Coast Lumber Trade Extension Bureau. An attendance of more tlian sixty was recorded at this meeting.
The Club is in prosperous condition and functioning in splendid shape.
P. C. MoNevin, General Sales Manager for The Pacific Lumber Company, spent several days in Los Angeles recently, conferring with A. L. "Gus" Hoover, their Southern representative. Mr. McNevin made a most optimistic report on conditions in the Redwood market in all territories, and declared it as his opinion that,this excellent situation is the. direct result of the fine efforts at better and wider merchandising and closer cooperation in business, that the Redwood men have been making for the past two years under the banner of the California Redwood Association. He could see nothing but good times ahead for the Redwood business.
'We can furnish any assortments of widths and lengths yru require, from our Vernonia, Oregon Mill, as every length and width of yard stock is separated in all grades.
There is no necessity of taking chances on a random assortment when you can get exactly what you need to round out your stock or fill a special order. Then too, our stock ic kiln dried.
Let us quote on your requirements
During the past year that the California Retail Lumbermen's Association has been promoting the idea for furnishing Grade Cdrtificates through the retailers to the consumer, I can say that the certificate is now in use in about 35 towns of the state. As to how the individual retail dealers feel regarding this plan, I have no late information.
I do know that some of the dealers are having quite a little success and I imagine those dealers are the ones that are .pushing and selling the idea to the public. This certificate will be of no assistance to the retailer who simply has it and makes no effort to use it. In our experience, the dealers here in Whittier rvho are using the certificate are having very good results. One builder alone in selling the last two houses built, claims that the certificate was a very deciding factor in making the sale.
There has been a great deal of interest displayed through all the country from the retail trade regarding the certificate, some retail organizations going so far as to make application to the California Association for permission to use the certificate through theirrorganizations. _The idea has been presented to various Building & Loan Associations and also to their state association, which passed a very strong resolution endorsing same and recommending that
For the past year Mr. W. C. Connor has been stationed in San Francisco as Pacific Coast Agent for the C. & E. I. Railway Company, which system he has been connected u'ith for the past twenty-three years.
Mr. Conner has been taking a very active interest in HooHoo matters, and it may interest the California Lumber trade to know that Mr. Connor has been a very active and loyal Hoo-Hoo for the past twenty-eight years and during all that time has been very actively identified with the lumber industry.
He came from*fouston, Texas, where he has been in the railroad business all of his life, and he joined Hoo-Hoo in that city in 1899. His Hoo-Hoo Number i.s 6948. The well known sawmill torvn of Budconnor in East Texas, was named after Mr. Connor by the well known Texas lumber magnate, John Henry Kirbv, and for many years Mr. Connor was one of the best known Hoo-Hoo in Texas. In addition he is a very likeable and worth while gentleman, and is delighted in keeping up his lumber associations.
their individual members make it one of the requirements for a loan.
We also know of several instances where this certificate has been used in settling questions of grade between the contractor and architect or contractor and owner. As this is purely a voluntary question between the state association and the individual retailer, the issociation has no available funds for publicity purposes, which throws the burden of publicity on the local dealer using the forms. I am strongly of the opinion that if the retail dealers who believe in the idea would collectively raise a publicity fund to be expended through some one source that it would be but a very short time until the public would be demanding a certificate instead of the retailer trying to sell them the idea.
It is also a very strong argument that a retailer can use in making a sale, getting away from the old, time-worn question of price, which is about the only selling talk that the retail lumber industry has ever used with the public. I believe that it is time for the retail lumber dealer to awaken to the fact that he owes an obligation to the p,ublic to sell them material best suitqd for the use to which it is to be put, rather than to sell it on a matter of price alone.
J. Walter Kelly. salesmanager of the Chas. R. MeCormick Co., San Francisco, has just been made district direc' tor of the Pacific Coast district of the National Association of Railroad Tie Producers. His district covers Washington, Oregon and California.
The following record made by West Oregon Lumber Company, Linnton, Oregon, manufacturers of the famous West Oregon Super Finish, was recently brought to our notice, and it is so remarkable that we merely reproduce it without further comment:
Total cut 1926 . .B0,144,139 ft.
CarShipments.. ..1214
TOTAL CLAIMS ,.....$I22
Averagepercar ....10c
Cars of Finish .. .442
CLAIMS ON FINISH ... ... .$6.40
As pa r t of its program tr ers to c oopera t e in carryin t he staff members of the Utilizat ion of the Departn a number of conventior quantity surveyors Mr. 1 Committee, delivered an ac. annual meeting of the Ame veyors in Washington , D. 1 outlined the Committee's pro_ construction industries and !surveyors could save their clie1 money by specifying short-len!:. ber and otherwise take advantal ommendation as a means of effeL omy in the use of wood. While tL this cou ntry are still struggling to 1 he said the principal European countr. a service for many years and the high , zat i on in effect in those countries must le to the attitude of the quantity surveyors fying cons u mers. While the average laym ways be in a position to appreciate the finer , struction design, a demonstration of the savin 5 and cents as a result of following the Committe1. mendation, will appeal to all of them, and the CJ. · surveyors, keeping i n close touch with the program, will b e i'n an excellent position to rende r this service.
On behalf of the Amer ican Institute of Quantity Surveyors, Mr. C. L. Weeks, the"Chairma n of the Conventi on , requested that the members be kept informed in regard to the Committee's work, and the wholehearted co -operation of the Institute was pledged.
-90 Percent or More Red Heart
-100 Percent Oil Content
Genuine Tennessee Aromatic Red Cedar, accurately manufactured, tongue and grooved and end matched Costa no more than unknown brands Made by George C. Brown & Co , Memphis , world's largest manufacturer of Tennessee Aroma.tic Red Cedar.
Sealed in double-face fibre board cartons against dust, dirt , dampness or damage in shippin2' or storage.
For cir rn lar and quo t ation addr ess:
.• at • other
• is one of · forests, one 1ng enterprises
.:ave one use for Jr flooring, one use used in the make up \ vainscoting in our kit< are used for shelving in Jrs of ironing board cabinets
'b reakfast nooks, also for fixing 1, for counter tops, show windows, ture frames, display tables, drawer JOttoms and how many of us on seeing foom, dining room, office or reception room ..i walls and ceiling have not marveled at the .rects?
., my contention that the panel manufacturers have
.:1rely overlooked their largest and most feasible agencies for getting their product before the consumer-that is, the retail lumber yards. I have also cpme to the conclusion that the retail lumbermen are now passing up a very profitable part of the lumber business that by all means belong to them. It is surprising to learn how many of the retail yards stock wall board, patent shingles and other material to take the place of lumber, and these various materials are selling. When you go into the retail yard office and show any signs of interest, you will find that they are prepared to give you all kinds of folders, pamphlets, and other forms of literature telling you why you should use these products. Most of this literature is supplied by the manufacturer free of cost to the retailers, and the cost of same is charged to sales extension work.
On the other hand, it is surprising to learn how few of the retail yards stock laminated panels, and those that do stock them, as a rule, have no literature of any kind describing the various uses to which they are adapted, and furthermore many of the salesmen are not familiar with the grades and uses of laminated panels so that they can talk intelligently to prospective customers.
, elief that if 25 per cent of the retail yards .:>tates were to stock and display fir panels , year the panel plants of the Pacific Coast overtime to fill their orders and on a basis instead of on the basis they are now op-
.l'n the past laminated panels have not been available to the retail yards in such quantities and at prices that would make it advisable for them to stock them, for the reason that very few retail yards could afford to purchase a full car, and only distributors in the larger cities carried them in stock and then if a retailer wanted a few thousand feet of panels he must buy from the closet panel distributor and pay the "lei" freight on same. The r ·esult has been that when the retailer had a call for panels he would take the customer's order and send it to some distributor to fill and many times the retailer was not familiar with plywood gradeii and could not intelligently discuss the requirements of his customer. As as result the customer would abandon the idea of using panels.
..
For many years we had only three grades of Fir panels; namely good two sides, good one side and drawer bottom grade. These grades do not correspond with lumber grade term s and the retailer, carpenter, contractor, or home builder is at a loss to know what grade will be adapted to his requirements. There have been many changes recently and most plants now offer in addition to the above grades a No. 2 Clear and Better two sides panel and a No. 2 Clear and Better one side panel. These grades correspond to our No. 2 Clear and Better or "B" grade lumber. The No. 2 Clear and Better two-side panels are graded from both sides and are suitable for use where the both sides would be exposed. The No. 2 Clear and Better one side being graded from the best side and suitable for use where should be shipped in the same car with green lumber and the retailer, carpe nter and contractor are familiar with and correspond to the grades of lumber he is using. I have always contended that the grade "drawer bottom" was misleading and that not over 5 per cent of the drawer bottom grade panels that have been sold in the last decade were t1sed for drawer bottom purposes.
The problem of supplying the retail yard without excessive cost has also been simplified to a very great extent, as they can now buy mixed cars of house doors, garage doors and panels, also many shippers are able to furnish panels in mixed cars of lumber; shippers, however, must use caution when shipping panels with lumber, and so load them that the panels will not be damaged by the lumber while the car is in transit. I do not believe that panels should be shipped in the same car with green lumber and
(Continued on Page 105)
Dealq Selb fil'Iore fuIatcrialEl Rey Guaranteed RooG are built up with two or. more layers of roofing and of asphalt, topped with gavel. This makes rwo or three times as much material as is used with a single layer rcof -at the same time giui"g correspondingly gtflite.f, value to the owner.
Contra&or's Work Standardi<ed-El ReyGuaranteed Roofs are all installed according to specifications prepared by us. This saves the conrra&or the bother of working out specifications of his own-it simplifiees and sandardizes his work-and it places the final responsibility for the quality of the roof upon us.
Oynq Guaranteed Satisfaetion-The owner knows that, for a period of ten or t\^'enty /a6, depending on the type of El Rey Guaranteed Roof sele&ed, he is absolutely assured of a good roof. Back of that guarantee is one of the oldest and largest roofing conceffrs in the west. Stocked ,utith the complete El Rey line, you dre InE dred to Tnovide material for any kind of asphalt raf-smooth or slate surface or shingles. Witefor prhes and full particularc.
The Tenth Annual Convention of the Arizona Lumbermen's Club meeting June 17, 19, and 19, was a most successful affair. There were one hundred and twenty-five delegates and their ladies, representing Arizona, California, New Mexico, Texas, Washington, and Oregon, present.
The first day of the Convention was held at Flagstaff, and sightseeing excursions to the various wondeiffi?hd about Flagstaff were made. A journey was made on improvised observation cars---{ars usually used in transporting logs to the mills-to a logging camp fifteen miles southwest of the city of Flagstaff- Here the delegates received a real taste of the lumberjack's life, both as to work and to a chuck dinner. After the meal, demohstrations in sawing and cutting were made and several impromptu contests between the California and Arizona delegates utere participated in. Later in the day the party came back to Flagstaff to witness operations going on at the Arizona Lumber and Timber Company mill. And the first day of the convention was ended with a dinner and dance at the new Hotel Monte Vista.
The second day of the convention was held at Graqd Canyon, the visit6rs going there from Flagstaff in sffit pElffian cars,,arriving in time to eat breakfa3t at the El Tovar, and afterward convening at the Community Hall, where Mr. Emil Marks of Lowetl, Arizona, gave an appropriate and forceful speech.
Mr. Marks brought out three main points of interest in his talk. First, the Lumbermen's Club breeds organized friendship, harrnony, and profit. Second, the Lumbermen's Club means protection to its members, protection which can only be assured throui;h such an organization. Third, a Lumbermenls Club is capable of stimulating and encouraging the usage of lumber over other building materials. Mr. Marks, who is president of the Lumbermen's Club, put across some vital facts. He seemed.very enthusiastic about the work which has been accomplished by the association and urged that the members employ the same policies in their daily life that they do in meeting their custom. ers, Another remarkable and stimulating address was also given on the second.day of the convention. Mr. Arthur A. Hood, assistant to the president of the Cady Lumber Corporation of El Paso, Texas, which corporation also has mills located at Flagstaff and McNary, Arizona, held the close attention of the delegates while he spoke on "'What Price Profits?" Mr. I{ood told the convention that he had been a retailer for over fifteen years and that he believed he knew some of the problems that confront the yard man in his dealing with the manufacturers, wholesalers and the buying public.
"The retail business, like all other businesses, runs in certain definite cycles," said Mr. Hood. "fn fact it runs in four distinct circles and back again, from demoralization, cooperation, exploitation, and disintegration. 'We are now recovering from one of these cycles, and in this, it has been from a period of demoralization to a period of cooperation."
Mr. Hood emphasized cooperation and its benefits. "By example and through education show your non-cooperating competitor the desirability of affiliating with your group," said the speaker.
Mr. Hood's Daily Dozen for Languid Lumbermen are worth repeating here:
l. Locate one new prospect for a house or barn or other major r'equirement and lay plahs to develop the sale.'
2. Have at least one mutually helpful conference with building contractors or mechanics.
3. Make at least one personal call on a prospect suggesting his use and need for your materials and attempt to close the sale.
4. Write at least one personal jective.
5. Make an extra effort to sell vard.
letter with the same obthe oldest stock'in the
6. Locate at least one new use for your materials and take steps to develop business in that item.
7. Plan a display or an improvement of a display which will visualize to the public a use for your materials.
8. Create and start in motion an advertising or sales scheme which will bring new prospects into your vard.
9. -Overcome each temptation to cut a price to get business.
lO. Perform some community service which will make you and your company better known and liked.
ll. Say or do something favorable to, for or about- your competitor.
12. Follow through and bring to a successful conclusion unfinished business from yesterday. If you feel strong and need a couple of extra exercisos here's a couple more:
13. Collect the oldest collectable accounts.
14. Figure out a way qf lowering expense. Finally, repeat all exercises as often as you have time between sunrise and sunset, and weigh the profits before and after taking.
The next speaker was E. V..Tennant, secretary of the Los Angeles Retail Lumbermen's Association. He gave the delegates a highly interesting talk and narned his topic "Organization."
.The keynote of this instructive address can be summed up in this simple yet effective and timcly sentence: "You've got to have the friendship and_confidence of your competitors as well as the confidence of your customers if you are to succeed in the industry."
"unless you can help your competitor make mo4ey," said Mr. Tennant, "you cannot make money yourself."
On the second day the officers of the Lumbermen's Club were elected. &_I4. McCalS' general_!q?gg!:L-eflhc,-.E'oxworth-Mccalla, was made president. John 'Wood, viccpiaSru;ttfthi Bisbee Lumber Companf, Lowell, Aiizona, who held the office of secretary-treasurer during the past year, rvas chosen for vice-president. A resolution wcnt into effect to do away with the office of assistant secrelary and combine the offices of secretary and treasurer into one. R. E. Baker, who has been assistant secretary during the past year, is slated for the permanent position referred to in the resolution.
The new directors are as follows:
Irving Jennings, President Jennings Lumber Co., Douglas; Frank Edens, President Edens Lumber Company, Cottonwood; J. R. Halstead, Vice-President.of the J. D. Halstead Lumber Company, Phoenix; W. A. Lamphrey, President Pima Lumber Company, Tucson; J. H. Mulcachy, President Mulcachy Ltrmber Company, Tucson.
By the third day of the convention all business had been transacted, and the time was spent in taking in many wonders of the Grand Canyon. Special pullmans were again put into use in taking the delegates home on Sunday.
Arirong the Los Angeles lumbermen who attended the convention were: Ed. Culnan, Frank Curran, Roy Stanton, Leslie Lynch, H. F. Bowles, Paul Hallingbn Hal Bailef, Ed Tennant. E. U. Wheelock and Ted Lawrence.
Mr. and Mrs. W. R. Spalding, of Visalia, California, are planning to start in November for another round the world trip. They have made such trips several times before, and are seasoned travelers.
Mr. and Mrs. G. M. Harrington and daughter are expected home during the early part of July after having spent a several weeks' pleasure trip in the east and north. They went east via the Grand Canyon to Minneapolis and are retufning by way of British Columbia visiting Banff, Lake Louise and Vancouver. Mr. Harrington is a partner of L. W. MacDonald in the firm of MacDonald & Harrington of San Francisco. He rvill visit their Portland office on the rvay dorvn from the north.
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I have ahvays refused to ship panels in the same car with commoh or green lumber, confining panel shipments to straight cars or mixed cars with door, mouldings, finishing lumber, door and window frames and sometimes with flooring, ceiling, siding and other items of upper grades of lumber.
Our ability to ship mixed cars has been aided a great deal in the past few years by the "milling in transit" privileges that have been put into effect by the Coast railroad lines, as this gives us many facilities for assembling material of several different kinds for shipment in the same car.
I believe that if retail lumbermen will give a little study to the beauty, adaptability, and many fine lualities of Douglas Fir panels, then ascertain how easy it is to secure them in quantities such as they can handle, they will real-
"lfere you are folks. Lots of news for little money. Great work you fellows are doing. My chaps could hardly keep house or run a lumber yard without your valuable journal."
ize that they have been overlooking a very good chance to.increase their sales and profits.
The many improvements in glue have helped to make panels desirable for many uses that they formerly could not be used for. The use of Casine Glue has made it possible to manufacture a panel that is almost waterproof. Automobile manufacturers have taken advantage of this and are now using panels for running boards, floor boards, seat bottoms and many other uses.
Retail lumbermen who have already been stocking panels, are finding that their uses are increasing very fast, and in addition to the thin panels they originally used, they now have a demand for heavier panels. When you take into consideration the fact that you can stock three-fourthsinch laminated lumber in widths up to 48 inches without fear of splitting, checking or warping, it is then easy to see why this class of lumber has become so popular in localities where it is now being used.
Probably one of the best knorvn and most outstanding concerns in the local flooring field today is the John Johnson Flooring Company, located at 6812 Santa Monicj Boulevard, in the City of Moviedom, called Hollyn'ood.
_ Organized something over twenty years ago, the Johnson Flooring Company's rise to fame has been rapid. During that time they have built up a business in both the retail and wholesale fields which is nothing short of astounding, which is the direct result, according to company officiali, of their policy of quality materials, square deiling, efficient service and protection to the dealer. Today the John Johnson Flooring Company can look rvith pride on theii materials and installations, which include some of the most prominent residences and business structures in this section of the country. Among these might be mentioned Grauman's new Chinese Theatre in HoTlywood; the pretentious Janss residence in fashionable Holmby Hills;-the administration building at Bel-Air, one of Los Angeles' most exclusive suburbs; the Los Angeles Knitting Mills at Hollydale, and the new high school building n-orv being constructed at Torrance.
It was not so many years ago, as time is counted, that John Joh_nson, head of the company which bears his name, heedin_g_Horace_ Greeley's adviCe t6.the youth of that day, came West to Los Angeles. John was young, aggressive, and filled with that indomitabie spirit of deteimiii'tion for which the Swedish folk are so reputed. Of money he had little, but--he-did possess the determination to make good. Incidentally he tobk his first job in a laundry.
But the cleaning of clothes was not for John. He aspired to.greater things and eventually the ofportunity pre- sented itself to him to become associated -rvith a-titail lumber concern which eventually developed into a partnership.
As time went on and business prospered, John Johnson decided to strike out for himself and thus the John johnson Flooring Company in Hollywood rvas inaugurated, a busi-
ness that today is one of the most outstanding in the industry and which numbers among its clientele wholesale and retail customers throughout all of Southern California.
Until two years ago, the business of the company was retail only, but officials of the concern, forseeing the need of a complete organization in order to meet the demands placed upon it, entered the wholesale field and the success which they have attained in this short period is fitting evidence of the high regard in which the organization is generally held.
The photographs which accompany this article will reveal, in some measure, how ideally equipped the company is to take care of the requirements of their hundreds of wholesale and retail customers. In addition to a commodious warehouse and fleet of delivery trucks for fast delivery service, the John Johnson Flooring Company maintain one of the most attractive .and best equipped offices to be found anywhere, with a corps of office assistants and a sales force schooled in all matters pertaining to flooring problems.
The company not only supplies everything in the way of flooring materials, but also are equipped with men and facilities to make expert installations. In addition, they operate a department devoted exclusively to the cleaning and resurfacing of hardwood floors which, incidentally, has come to be one of the most important phases of their business.
Both John Johnson and F. M. Connelly, General Manager of the company, are alive to the value of sound merchandising methods. Nothing in the way of new equipment or developments in the industry escapes their notice, for they have found that with each step of progress which they make in the development of the business, they attain better results. The company is a consistefrt user of and firm believer in sound, constructive advertising and, according to Mr. Connelly, they attribute to this sound merchandising and advertising policy much of the company's success,
and F. M. Connelly, there are several other good men and true who have served the organization well over a considerable period.
The John Johnson Flooring Company can lvell be proud of its progress and the outlook that the future holds in store for it. It will continue to grow, as it has in the past, strictly along the path of service. It has played, and undoubtedly rvill continue to play an irnportant part in the commercial and industrial development of Los Angeles.
Connelly, who has had years of experience in the lumber and flooring business, came to the John Johnson Company trvo years ago as General Manager. Frank Connelly is so rvell and favorably knorvn to the trade that we feel any introduction here would be superfluous. For a number of years he was in charge of the Flooring Department of the Woodhead Lumber Company and left that concern rvith an enviable record to take over the duties of General Manager of the John Johnson Flooring Company.
In addition to John Johnson, President of the concern,
It was more than luck that was responsible for ers spared no effort to secure those materials capable they were to be used.
With the strength of steel and the lightness of aluminum, Lamatco 3-ply B, C. Cottonwood Veneer Panels were just the material of the kind that could stand the terrific strain of varying temperaturesfog, rain, sun and wind. The Ryarr Airlines Co., of San Diego, California, uses Lamatco in their planes, but the above telegram tells us that the gigantic
OUR SAN DIEGO AGENT WIRES AS FOLLOWS:
"You zuill be interested to hnozo that Lamatco 3-Ply B. C- Cottonwooil Veneer Panels zaere used in the construction of CaP!. Lindbergh's Rlan-built rnonoplane."
the success of this epoch"making flight. The designof meeting the phenomenal conditions under which
task of conqueriug air and distan-ce was accomplished in a machine in which Lamatco was used in construction.
Lamatco, tried and proved on steamships, automobiles and a hundred other difficult uses, is now proved beyond all doubt to be superior for all uses to which any veneer panel or wallboard can be put.
Manufactured by
_ By reason of overprbduction, impfoper advertising and the practice of faulty principles of merChandising, the Sugar Prne producers have in recent years absolutely failed to enjoy rvhat is due them, by virtue of the splendid quality of their output. Their light has been as a,candle hidden under a bushel. A realization of the necessity for vigorous sales promotion work and a carefully thought out pl-an for merchandising their product has now dawned upon them, and much greater attention is certain to be given to these matters than they have ever before received.
No one interested in the marketing of Pine lumber can travel through the East without being impressed by two things:
(l) The identity of Sugar Pine has not been definitely established in the eastern markets and its true value is not fully appreciated.
(2) Eastern lumber buyers are very loyal to the wholesalers of their section, and mill-to-consumer plans of merchandising will not prove popular.
Early settlers in those sections in which Sugar Pine grows noticed that, in drying, a fine powdery substance, sweet to taste, sometimes appears on the surface of Sugar Pine lumber cut from butt logs. Moreover, in deep flre scars, small globules of this white, sweet-tasting, sugary substance sometimes form. Due to this peculiarity of the wood, it was given the local name of "Sugar Pine." Botanically, as well as physically, it is a true White Pine.
Had Sugar Pine been introduced into eastern mdrkets as California's White Pine, it undoubtedly would have been very readily accepted by Eastern users. By reason of its name, it has been to a large extent more or less generally regarded as some strange sort of Pine, differing from the White Pine to which the Easterner is accustomed. That this is the case is not strange when the history of Pine is taken into account.
In the order of its introduction, Pine appeared to the users of lutnber in this country in the following order: New England White Pine, New York and Pennsylvania \,Vhite Pine, Lake States White Pine, Canadian White Pine, and Idaho White Pine.
With the East educated to the idea of White Pine lumber, Sugar Pine producers overlooked a wonderful opportunity in not selling their product as a White Pine. Instead, they permitted Oregon and Washington to appear on the market with a Western Yellow Pine, paraded under the name of Western White Pine, and a similar species of Yellow Pine to be sold from California as California White Pine (Trade Name). Up until very recently the eastern market has not known Sugar Pine as a true White Pine, and generations of the advertising of the virtues of White Pine lumber have been lost to Sugar Pine by reason of the name it chances to bear.
No rvood so completely and satisfactorily supplied the needs of home builders ahd the varied requifements of the trade as the Eastern White Pine (Pinus Strobus). The magnificent forests of White Pine, first exploited in the northeastern states, then gradually westward into the Lake States, are now largely a memory, and it is no lohger possible to take care of the demand for this premier of soft woods. Fortunately, however, nature has proved, on the Pacific Coast, a wood fully measuring up to the standards established by Eastern White Pine, and waiting, not to displace it, but rather to continue it in those markets, and for those uses where soft, easily worked Pine is best.
Sugar Pine (Pinus Lambertiana) belongs to the White Pine group, and botanically and physically closely resembles its eastern relative, the famous White Pine (Pinus Strobus). It has a wood which is soft, straight grained, and equally as durable as the Eastern White Pine. Innumerable examples can be found of split Sugar Pine shake roofs which have withstood the rain and heat for over a half century. Such disintegration in the roof as may be noticed is never due to rot; for the shakes will continue to turn water until wofn away by the attrition of wind and rain.
For pattern purposes, the genuine Eastern White Pine which grew in the region of the Great Lakes, and further East had no equal. It was very soft in texture, so much so, that it has always been called "Cork Pihe." There is now so little of this type of timber from which to produce high-grade pattern stock that it may be c-onsidered as almost extinct. What is available cannot be had at anything like reasonable prices. From the standpoint of the pattern maker, however, there is nothing particularly alarming about this situation, because Sugar Pine timber produces high grade, soft, straight-grained lumber, in every way suited to pattern purposes.
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beoutify these hotnes
We are specialized Wholesale Dealers in these quality Productg.
Cedar Shingles
Redwood Shingles
Redwood Shakes
Redwood Ties
Redwood Posts
The texture and pattern of "Perfection" Brand Oak Flooring make possible a finish that is seldom found on any other flooring.
You can depend upon "Perfection." In three modern plpnts operated by skilled lumbermen, only the finest oak is selected. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays smooth and stays smooth. It is graded and handled so carefully that upon arrival anywhere, it is always in perfect condition. Leading lumber dealers gladly feature this nationally advertised brand.
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Write today for full particulars.
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White Pine
You can't improoe either our grades or our seroice. Make us prooe it.
The American Can Company recently completed beautiful new offices in the Hunter-Dulin lSuilding, in San Francisco, and when it came to decorating and finishing tire interior of their offices they looked about for the most beautiful effects that human ingenuity could devise. They decided on Redlvood.
When the decision reached the ears of the general architect of the building, he demurred, feeling that just plain Redwood would be out of place in so beautiful a suite of offices. He was overruled by the officials of the American Can Company, and the r,vork of clecorating and finishing their offices was given to Mr. James W. Rainey, from the office of W. Horace Austin, in Long Beach California. lVIr. Rainey drew the plans and designs for the paneled walls, and he collaborated with the greatest living expert in Redwood finishing and decorating,- Mr. L. S. Stockford.
The accompinying photograp'hs give some idea of the result, although it requires the close evidence of sight and touch to fully appreciate the wonderful effects achieved. For many, many experts have already declared that these are the most beautifully and artistically and attractively decorated and finished offices in San Francisco.
The rvalls are covered rvith Redr,vood from floor to ceilitg. The character of the paneling may be noted from the pictures. The panels are edge grain, figured, kiln dried Redrvood. They were treated lvith iron and acid stain, oiled, filled for color, shellacked, glazecl, and waxed. The designed parts of the panels are sand blasted and hand tooled for relief carved effect. The unrvorked portions of the panels have a wonderful Old ltalian Walnut finish, rvhich is lovely to look upon, and rich as rvalnut in its appearance, yet softer in its luster. To the touch these panels are soft and smooth as velvet. The sand blasted designs are rvonderfully done, and the entire efiect is to make one entering one of these rooms fairly gasp rvith surprise at the soft, lustrous beauty of the walls.
Walnut has been eclipsed, improved upon, super-beautified, and the cost is about one half that of Walnut.
It is a genuine tribute to the qualities of Redwood that a concern like the American Can Company, rvho were interested only in the effects achieved and not in the cost, should choose Redwood for their beautiful offices. And it is a
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California has been the most backwaid State to take up stained shingles; principally because it has been what is known as a cheap shingle market. The consumer, builder, architect and lumber dealer have been satisfied to use the cheapest grades of shingles because that's what they have been used to using.
Until the last few years when certain companies in the stained shingle industry through advertising and sales worked gradually educated the people to the advantages and economy of using the best grades of shingles, in California the most common practice of treating shingles was to apply a brushcoat of anything that rnasqueraded under the name of shingle stain, after the shingles had been laid.
The shingles general used were ilZ Star-A-Stars, which were often times shipped into that market green, watersoaked and full of sap. This grade of shingles will not accept a stain, either by brushcoating or dipping, which will last over three or four months. The stain cannot penetrate the shingles for the pores of the wood are already full of water or sap and then, too, this grade is largely flat or slash grain.
At that time 90 per cent of the red shingles used were of the cheapest grades, but with the case of the Star-A-Stars, which we all know, is a very poor grade, the name is very misleading and a large number of architects, contractors and speculative builders not familiar with the grading rules, thought that a Star-A-Star was ohe of the best shingles you could buy.
If this is true of people who make building their business you can easily understand that the layman who knows nothing about building materials would haturally think that a Star-A-Star was the best shingle that was manufactured. What do you think his line of thought wis when the shingles on his roof began to curl and split and leak? He wasn't aware of the fact that this was all he coulcl expect from the cheap grade of shingles that he used ahd the cheap price, which he paid for them. All he knew was that they were wooden shingles and that they had failed him and that in his opinion a wooden shingle roof was about the poorest roof you could put on.
Of course, in every locality there are people who care nothing for quality but buy their materials on price only, but we know that the large majority want quality. The A,merican people are the greatest body of quality buyers in the world and it only requires an educational program to convert California into a splendid market for the best grades of red cedar shiggles,
We are doing our best to do this, not only through our advertising but through personal calls on architects, contractors, speculative builders and lumber dealers, educating them to the advantages and economy'of using 100 per ceht vertical grain, all clear stained red cedar shingles.
The result is that today Southern California, especially, is rapidly changing over to a 5/2, lCI per cent vertical grain, all clear shingle market, the Star-A-Star is dying out. Three years ago 90 per ceht of our shipments into the California market were 6/2 XXX, 100 per cent clear and vertical grain, today 90 per cent are 5/2 XXXXX 100 per cent clear and vertical grain.
The demand is constantly developing for the large 24 inch Royals, both for roofs and sidewalls. Of course, these shingles and all the shingles that we make are 100 per cent vertical grain and all clear. The Royals measure fu-inch in thickness at the butt. On sidewalls they are laid '10 inches to the weather and on rools 7f inches to the weather. When they are applied with a good nail, 50-years is a conservative estimate of their life.
Every lumber dealer, if for no other reason than to protect his own industry, should lend his heartiest co-operation to educate the people to use the best grades of red cedar shingles.
Not only in California but throughout the United States, very determined efforts are being made by certain agehcies to prohibit the use of wooden shingles. At the present time an ordinance excluding the use of wooden shingles in San Francisco is before the City Couhcil and unless extreme measures are taken this ordinance will be passed.
If the best grades of wooden shingles had been used in San Francisco, there would be no cause for an ordinance and the enemies of the wooden shingle would be unable to point to old shingle roofs that are curled up and split, as fire hazards. For a shingle that is 100 per cent vertical grain, will not curl-it will lay flat and snug and it is, therefore, not a fire hazard'
The lumber dealer who thinks that it won't make much differehce to him if they do prohibit the use of wooden shingles is mistaken. These people are not going to stop at wooden shingles, if they are successful in having them ruled out, their fight is against lumber and all its allied products.
The May issue of the Southern Lumberman carried the following irticle, which is very much to the point.
"While the lumber industry is congratulating itself over the fact that it is. just preparing to lauhch an extensive bnd' expensive campaign for the purpose of increasing the use of lumber and other forest products, it might be worthwhile to notice that a movement is on foot to raise a fund of $500,000 for the field work of the National Fire Protection Association. The resounding title of this associatioh might indicate that its purposes are public spirited and worthy of general support, but the fact is that ohe of the principal objects of the association is the advocation of anti.shingle ordinances all over the country. Secretary Wentworth of the association is one of the most notoriously biased enemies of shingle roofs and is the proud author of the slogan: "Wood shingles are not a roof covering: They are a crime."
Of course, everybody who has looked into the matter 4t ' all is aware of the fact that wood shingles are responsible for a very inconsiderable part of the nation's fire loss and that more thah 96 per cent of the fires originate in the interior of buildings. The anti-shingle propaganda, however, sounds plausible and it is astonishing how easy it is for the itinerant propagandist to incite cities to the-enactment of anti-shingle. ordinances.
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W. L. Forsythe, Vice President and General Manager of The \Mestern White Cedar Company, of Marshfield, Oregon, accompanied by Mrs. Forysthe, spent several days in San Francisco during the early part of June. Mr. Forsythe called on the Bay District trade with V. A. Dimmick of the Dimmick Lumber Co., who represented them in California.
rhe wes-c' Br",*IJHiLllTl. just compreted installation of an incinerator and slow speed blower system for the Yuba City Box Co., at Yuba City, California. The principal feature of the job is that it is all overhead and above the floor rvhich is a great improvement over the old installations.
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It might be argued that the manufacturers of lumber are not vitally concerned in the welfare of the shingle manufacturers, but this is a narrow and shortsighted way to look at the situation. The entire lumber industry should, simply as a matter of principle, resent the persistent efforts to restrict the use of any forest product, particularly by unfair means. Aside from this, it is easy to see that if the antishingle zealots are successful the day may not be far distant when they will undertake a similar campaign against any form of wood construction. The lumbermen should look out for these attempts at discrimination wherever they spring up and should be particularly on guard if the proposed fund of $500,000 is raised."
Lumbermen can prevent these people from getting a foothold in their community, in the form of an ahti-shingle ordinance which may later develop into a strangle-hold on your business by selling the best grades of wooden shingles, with rvhich no fault can be found.
RHINELANDER, WIS.
ln "Robbine" Flooring you are a$ured of thc very 6nest that has ever been, or ever will be produced. Our geographical location, ttre modern machinery in our mill, and the type of men who make our flooring, all go to make thie statement possible. "Robbins" Maple and Birch Flooring is the best.
Southcrn Cdlfornir:
C. J. LAUGHLIN, CCil PctroLur tl*urltic B|ft., Lo. AlgGlo
Qnarter arrd three-eighths inch 3 Ply-18,24, 30 and 36 inches wide to 84 inchec long-all grader
One-eigh'th inch clear rotary cut veneer, 18 to 48 inches wide to 86 inchea lo,ng Manufactuned by the coos
Nrthm Califorde:
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The sale of lumber not a White Pine as a substitute for the Eastern White Pine, and the selling of a true White Pine under the name of "Sugar Pine," are responsible for a great deal of confusion in the minds of eastern bu-v-ers as to the true character of California Pine. Some think California lumber an unsuitable substitute for Eastern White Pine because they have purchased under the name of "California White Pine, (Trade Name)", a product rvhich is not a true White Pine, and they are unwilling to consider a trial of Sugar Pine as White Pine because of the experience they have had in using what is called California White
Pine (Trade Name). From the standpoint of the Sugar Pine producer, an intensive educational and advertising program in the interest of California's true White Pine (Pinus Lambertiana or Sugar Pine) is a vital necessity.
Production
While it is true that reports indicate that the California mills are at present producing to normal capacity in order that they may give such lumber as they do cut full advantage of summer drying weather, expressed intention indicates that not less than 3O/o less lumbenvill be produced this year than last.
A survey of the last 90 days'production shorvs that 153,000,000 less was produced than for the same period last season. On the other hand, 20,000,000 feet more lumber rvas sold and 25,000,0OO feet more shipped. This would seem to simplify the problem of marketing California lumber to the extent of 178,000,000 feet, and should do much to reduce such evils as attend overproduction.
From time to time efforts have been made to establish mill-to-consumer plans of merchandising western lumber. These have. been successful only in part because it is the custom of the trade to buy through established eastern wholesale lumber dealers. Producers find it very much to their advantage to avail themselves of these channels of lumber distri-bution
More of a disposition on the part of the distributor to co-operate with and loyally serve the producer, and less of an inclination on the part of the manufacturer to recognize other than reputable, high-grade representatives, thoroughly ttnderstanding the problems of distribution and in every way qualified to sell, will make for a much better condition in the industry generally. To put it plainly, overproduction has tempted many of the manufacturers to offer their stock to incompetent and irresponsible Toms, Dicks, (Continued on Page 129)
We are prepared to design, manufacture and erect complete exhaust systems with results guaranteed, by mechanical air engineers.
Our references will convince you in advance that we understand our business.
time, but they have been supplanted by trucks for delivery purposes and Ross carriers and "Jitneys" for yard work. A monorail system is used for loading trucks and assembling material for running in the mill.
The mill capacity has more than been doubled since the start of this yard, and flooring, redwood and rough dry sheds have been added, enabling a complete stock to be carried from which shipments to inland points, via the Southern Pacific, \Mestern Pacific and Atchison, Topeka and Santa Fe Railroads, can be made. Dry kilns, loading and_unloading devices have been added also to speed up production.
The yard ends in a thousand feet of wharf, located on the Oakland Estuary, where the company's boats, the M. S. Lassen, S. S. Shasta, S. S. Siskiyou, S. S. Olympic, S. S. Cascade and the S. S. El Capitan, as well as other vessels bringing in lumber can dock.
In the summer of. I9CF, the E. K. Wood Lumber Company, realizing the possibilities of the East Bay District, moved their San Francisco yard to what is now the Oakland yard at Frederick and King Streets. Mr. Geo. Waddell was made manager of this new venture.
When business was first started in this location about thirty million feet of lumber was handled, of which the greater part was shipped to interior points by railroad. In the year 1926 over fortv-two million feet of lumber was handled, of which less fhan two million was shipped out by rail.
At first horses were used, both for yard work and delivery, as many as thirty-four having been at work at one
This yard is a_ branch of the large organizatjon of the sarye_napf, _oryni1S large stands of timber in Washington and British Columbia, and operating two sawmills in Washington, one at Hoquiam, the othei at Anacortes. A mill was operated in Bellingham until 1925, when it was destroyed by fire.
Mr. A. M. S. Pearce came to Oaklancl from the Los An99199 yard- to -take charge of this yard in 1918. Mr. James McNab who is now assistant manager came into th-e emp.loy of E. K. Wood Lumber Complny in 1916. Mr. M. Cattran, superintendent has been wlth ihe firm since 1910. * A distributing yard is maintained at 1298 Hopkins St. in Berkeley, and a sales office at fr63 Webster Sf.. Oakland. both of which are under the direction of Mr. Pearce. About one hundred and seventy-five persons are employed in all.
INCORPORATED
BLOWER SYSTEMS DUST AND SHAVING SEPARATORS
FANS AND EXHAUSTERS
SHAVING AND SAWDUST INCINERATORS
HEATING UNITS FOR COMMERCIAL DRYING SYSTEMS
PAINT SPRAY BOOTHS AND VENTILATING STACKS
GENERAL SHEET METAL WORK AND LIGHT STRUCTURAL STEEL
More than 300 attended the annual Picnic of the California Retail Lumbermen's Association at Ganesha Park on Saturday, June 11th.
One of the features of the picnic rvas the First Annual Retail Lumbermen's Golf Tournament, which was held on the beautiful course of the Mountain Meadows Country Club, Pomona. 3O lumbermen participated in the tournament and the tee off was begun promptly at 9:00 a.m.
Following luncheon at the picnic grounds, the afternoon was spent in outdoor sports which included running races for the girls and boys, ladies' races, nail driving contest for the ladies, men's bald headed race, tug-o-war and baseball game. It was a bad day for the wholesalers as they were defeated by the retailers in the tug-a-war, and were also on the losing end of the baseball game, the retailers winning 5 to 2. Chas. Curran acted as master of ceremonies of the sports events.
Following the field events, the winners of the golf tournament were announced as follows: First low gross, Frank Burnaby; second low gross, R. A. Emison; third low gross, R. G. Holden; fourth low gross, B. Anawalt; First low net; A. H. Hoel; second low net, D. McCallum; third low net, D. H. Fickling; fourth low net J. L. Tomlinson; fifth low net, C. Suiter; sixth low net, R. M. Holmes; seventh low net, Earl Vickery; eighth low net, W. R. Vanderwood; ninth low net, William Wright; most pars, S. J. Hathaway; highest net score, D. C. Essley; and highest gross score, C. L. Wallace
Rob Witter, president of the East Los Angeles County Lumbermen's Club, presented the prizes to the winners in
ENGINEERS end MAilMACruRERS SLOW SPEED BLOWERS AND EXHAUSTERS, COMPLETE DUST COLLECTTNG AIR COOLED SYSTEMS BURNERS STACKS AND @NVEYORS
the golf tournament. The following donated the prizes: first low gross, loving cup by the California Retail Lumbermen's Association; second low gross, J. W. Koehl & Son; third low g'ross, Standard Gypsum Co.; fourth low gross, Universal Silica Stucco Co.; First low net, loving cup by "The California Lumber Merchant"; second low net, Hipo- lito Co.; third low net, Buttress Manufacturing Co., and highest gross, Pioneer Paper Co. The Glendale Lumber dealers donated the prizes for the fourth, fifth, sixth, seventh, eighth and ninth low net scores, greatest number of pars and highest net scores.
To win permanent possession of the loving cups presented for the low gross and lorv net scores, these prizes will have to be rvon twice.
Everybody pronounced the picnic a big success and a delightful day was had by all who attended. The members of the East Los Angeles County Lumbermen's Club acted as hosts during the day and saw that everybody was well taken care of and had a fine time.
The committee in charge of the arrangements included: Chas. Curran, Curran Bros., Inc., Pomona, chairman; Bob Witter, Hammond Lumber Co., Pomona; Gerald Curran, Curran Bros., Inc., Pomona, and S. R. Larrabee, California Portland Cement Co., Pomona. The committee in charge of the golf tournament included: Gerald Curran, S. R. Larrabee and Walter McDonough, Hammond Lumber Co., Los Angeles. J. E. Martin, "The California Lumber Merchant," acted as referee, and Earl Forseman, professional, $4ountain Meadows Country Club, supervised the handicaps and rules in the tournament.
If you have not tried the Planer Saw -*131 nsnr smoothcutting saw for woodwq1!s1s - you are missing an opportunity. This saw cuts almost as smoot'hly as a planer knife, rips and cross-cuts equally well on hard or soft wood and stands fast hand feed.
Specify the Planer Saw when you want better service.
the market for durability, service and performance
Gerllnger Lunber Garrler lf,odel HS
We'll stack up the GERLINGER LUMBER CARRIER against any HYDRAULIC other canier on Gompare These
The Gerltnger HS:
Hydraulic Liftfaster than any other lift
Red Seal Continental Motor Roller Chain Drive
Large Oversize Springs
Steel Wheels-Cushion Tread Tires
Guaranteed Forged Niclcel Steel Forks
Ability to Lift Itself Out of Holes
Cam and Lever Steering Gear
Deflectors and Continuous Shoes
Heavy Reinforced Frame
We have a FREE ADVISORY SERVICE whereby co-operation is afforded to mills in establishing the most efficient yald layout and the least wasteful operation system. 'Write direct to any of the distributors below for this FREE ADVISORY SERVICE.
(Mr. Wise was formerly connected with the lumber business for many years, and prior to his association with the United States Building & Loan, was sales manager for the Patten & Davies Lumber Co.).
On the evening of January 3, 1831, thirty-eight sturdy citizens of the city of Brotherly Love, Philadelphia, met at the public-house of one Thomas Sidebotham, which still stands at 4217 Frankford Avenue, to discuss rvays and means of acquiring homes of their orvn. Thrifty, homeloving, industrious, the will to provide more than a bare living for their families was there; but striving alone, as individuals, the way was difficult.
At that meeting, an agreement was reached, similar to the English home-building clubs of the time, which bound each one of them to pay five dollars on each five hundred dollar unit subscribed for, and three dollars each month thereafter until the total savings, plus accumulated profits would amount to five hundred dollars. In those days, this sum was sufficient to purchase or build a home suitable for men of their means.
The Board of Trustees, thirteen in number, served without compensation, and the Secretary used his home for his office, and was voted a salary.of fifteen dollars PER ANNUM. Ten years later, this was increased to twenty dollars yearly.
Thus at least two of the fundamental principles of building and loan were established. Fiist, the encouragement of thrift; second, economy in the operation of the association, itself. These principles, improved upon and refined, of course, still remain as two of the foundation stones of all modern associations.
The members of that first group never dreamed of the extent to which their idea was latei to be developed. They made no provision for the continuation of their savings and loan plan after the expiration of the original agreement. The only solution was to draw up another pact and start over again.
At any rate, the building and loan idea was born, limited in scope though it was. And it did not take men long
to find rvays and means to broaden the practical application and working of the original plan.
I shall trace the development through all of its various interesting phases up to the modern association, of which the "United States" is a splendid example. Instead of one plan which all must follow, we now have half a dozen, some of which is suitable to.the needs of everybody, whether he has one dollar a week to save, or one hundred thousand dollars to invest for a long term.
Instead of the necessity of waiting for enough money to accumulate in the treasury before obtaining a loan, hundreds of thousands of dollars are now available at all times.
The fundamental accepting of moriey from savers and investors on the one hand, and loaning it out to borrowers on the other hand, now requires many and varied facilities. Modern associations like the "IJnited States" provide these and render a highly specialized service meeting a special need in a way unequalled by any other type of financial institution.
Although the Early Building and Loan Associations firmly established the cardinal principles of thrift, economy, and systematic saving, their structures were necessarily crude. Prior to 185O they were loosely organized and seldom incorporated, usually conbisting of not more than one hundred carefully chosen friends or acquaintances.
The saving members went along together, saving equal amounts each week or month, until their savings and profits amounted to a definite pre-determined sum of money. The borrowing members made their loans as rapidly as the accumulation of treasury funds would permit, and immediately began systematic repayment, also on a weekly or monthly basis, as the case might be. When the loans rvere finally paid off, the borrowers recei'r'ed their cancelled mortgages and the savers received the money they had paid
(Continued on Page 127)
By H. P. Dixon, American Door Co., Los Angeles President, Millwork Institute of California
The Millwork Men of the State are to be congratulated on the fact that for over three years, through the many local and inter-district troubles, they have kept friendly contact-through the medium of the Institute.
They have succeeded to the extent, that practically every Millman of any consequence is personally acquainted with the other California operators. They know each other well enough to appreciate and regpect the individual knowledge and technical experience and they now stand ready to collectively study and solve the problems that modern industrial progress creates.
With the background the founders of the Institute built and the fine spirit of cooperation that has developed-the members are now ready and anxious to accomplish-and "action" is their watchword.
They have planned a research study for the purpose of engineering the Industry in the State-to anticipate the future, and to act in advance of the application of the economic law. This will give the consumer a higher qual-
ity of workmanship, design, standardized service and an efficiency only possible through cooperative comparison of method.
The law- of diminishing returns, the study of balanced return and Industrial enlineering can be s6lved only by group action-and the figures and technical detail necessary can come only through cooperative action.
By July a committee will have a program to submit to the Conference on this subject outlining the preliminary steps, with the subsequent move and the necessary technicians. It is hoped that the action taken will make it possible to submit at the November Conference-data of such character and guidance that the State Organization will lead the way for others and possible for the National Association of Millwork Ooerators.
Events are proving that those far-sighted men of the Industry who forsaw that lumber-whether rough or fabricated-was more or less a co-related Industry, were really
(Continued on Page 132)
The lumber operators in California are amongst the most progresve in the countrv. when considering their drv kiln facilities for sea-
when their dry Jor
sive in the country, when consrdenng tor sonins their lumber cut. Notwithstandins the sunshine which pre- soning their lum sonrng lumDer cut. 1\otwltnstanolng tne vails ill over California, the modern mills have found dry kilns a
distinct advantage in connection with their operations, and are-all installing the most modern and effiqient dry kilns obtainable. Several larce hills in the Redwood section have taken advantage of the recint lutl in the tumber market and are now making extensive alteratigns and, improvements for seasoning a larger percentage of their lumber cut.
Moore's Internal Fan system of kiln has been installed by many of the large pine lumber operators during the past year or two. Moore's kilns have been found particularly adapted for drying California white and clear pine lumber which has tendency develop to brown stain, in case too fast temperature schedules are used. The Sugar Pine Lumber Company. Fresno, California, have found that it is practical to season high grade sugar pine in their Moore's Internal Fan I(lns.
and Sugar Pine lumbei. By employing an efficient internal fan recirculatins svstem, a large volume of air can be handled in these Moore culating Kilns utilizing a low m, motor horse power input. With a large air rercitv. it is possible to secure lumber drying on very low circulating capacity, possible temperature schedules, closely approaching outside air seasoning, es- temperatule peciatly during the first part of the kiln drying period. These low pecrally the qrylng perloc. I nes€ Iow iempeiature sihedules are particularly of benefit in seasoning shop and clear oine lumber which has a tendencv to develoo degrade due
The large redwood mills who have installed Moore's Internal Fan ' System of kilns have found that it is practical to season heavy r9$wood lumber, which heretofore has not been permitted to be kiln dried because of excessive degrade due to "collapse" which has followed when this heavy lumber has been dried in ordinary type dry kilns with less circulation. They also can secure improved quality of qua drvinq on their licht stock. on shorter drvins schedules. drying on light stock, drying
The Moore Dry Kiln Company has developed special type kilns for ktlns tor the Hammond Lumber Company, Samoa, California, and The Pacific Lumtrer Co.- Scotia. California. These kilns were designed for hand- Lumber Co., Scotia, lins lumber packages which are delivered to the kiln by monorail sys- teri. Because of difficulties in building tapered in monorail rre tne Klrn Dy tapered tem. of packages, which are stacked on the green chains, a kiln design has been worked out which has eliminated the use of the central flue. By a new arrangement of Moore's Interrral Fan Kiln (covered by pat-
ents and patents applied for) a circulation has been developed which carries thi air acroii the fuli width of the load. By having a reversible motor installation, the direction of the air can be changed across the load. This kiln system is proving much more practical from the lumber standpoint and is also giving a more rapid and controllable circulation and drying rate than any other type of kiln that has been used in the past. ln order to make the kilns stand up under moistyre and tannic icid, which are liberated from the redwood lumber during the drying process, and also meet the salt water conditions which obtain at Samoa, the fan duct system has been built of reinforced concrete and special aluminum fans have been furnished. The Pacific Lumber Cohpany, Scotia, Calif., are also converting 19 of their old tvoe kilns into Moore's Reversible Circulation Internal Fan Kilns. - The large sawmill operators in California have been paying more attention to improved lumber handling systems for reducing costs of stacking and unstacking lumber for the kilns. The Moore Dry Kiln Company, who are western agents for the Leitelt Iron Works, Grand Rapids, Michigan, are supplying Leitelt Lumber Lifts with special appliances for stacking and unstacking dry kiln truck loads of lumber. The modern trend of stacking lumber for kilns is to flat-stack the lumber.
The larger mills are fnding it a paying investment to install the most modern and efficient dry kilns possible for seasoning their lumber. Careful check of kiln drying costs versus air drying costs show that at the larger operations the actual cost of kiln drying is less than air seasoning. The grade of drying that can be secured in modern kilns is also better than can be secured from air seasoning, where drying conditions are not under control as they are in a dry kiln. With installation of labor saving devices in connection with stacking and unstacking lumber, also power transfer cars for moving trucks of lumbet, and charging and discharging kilns, it is becoming more and more evident that kiln drying of a larger per cent of the lumber cut will soon be the practice followed by the majority of the sawmills.
The Moore Dry Kiln Company, operating factories at North Portland, Oregon, and Jacksonville, Florida, have been making careful surveys of the various sectional lumbering regions ol the United States with the idea of developing dry kilns, also lumber handling systems which are most suited for meeting the needs of the millmen. Moore Dry Kiln engineers will gladly furnish you information on modern type of dry kilns.
Although a pioneer in this territory, this firm is continuing to grow. It grows in useful experience, in ability to serve, in knowledge of building requirements and in all those physical and mental things that spell satisfaction to you,
SCREEN DOORS
CHINA CLOSET DOORS
GLASS-LEADED MIRRORS-PLATE
'A Busincg lnrtitution of Trained Spccialirte, Bandcd in Coopcrativc Effort, to Givc the Roteil Dealcr the Highcrt Poriblc Quelity in Serh and Door Productr, rt th c Right Conrirtcnt Priccr, with Intclligcnt Scrvicc.t'
'.A,n Educationrl Organization of Indepcndent Conpct- ing Operatorr, Dcvotcd to Elcvating thc Stetur of the lndurtry and Plcdgcd to Dclivcr to the Conrumcr the High- ert Quelity of Product at thc Mort Economical Cott.o LOS ANGELES
"WHEN WE'RE GREEN-WE GROWWHEN WE THINK WE'RE RIPEWE'RE GETTING ROTTEN.'
Of particular interest to lumbermen is the cohtemplated raise in fire insurance rates on unsprinkled planing mills and furniture factories.
The California Lumber Merchant, hearing of this rerating which will soon go into effect throughout the entire Pacific Coast teiritory, asked C. Q. Brady, Industrial Insurance expert of Los Angeles, if he would explain to our readers the reason for this re-rating and also give the new rates that can be expected. Mr. Brady gladly consented to do this, and quoting from his letter, he says:
"In the insurance field, we classify woodworking plants and lumber yards as follows:
1. Smal[ retail lumber yards with small saw-sheds.
2. Large distributing yards with planing mills.
3. Dry lumber planing mills.
4. Furniture factory and sash door factory.
5. Small cabinet shops.
The rates on the various classifications are based upon the fire experience of the respective risks. Special records are kept for the entire Pacific Coast Division for a certain period of years, and if it is found that the rate on a certain ilassificatioh does not prevent an average underwriting loss, rate revisions are made to reduce the underwriting loss to a minimum, Thus, from time to time. rate adjustments are made, either reducing the rates on some risks, or increasing rates on other risks, so that each classification can approximately pay for itself on losses.
The experience on small retail lumber yards has been quite satisfactory; hence they enjoy a comparativelv low rate. Lumber yards with large planing mills have intro-
duced the hazard of woodworking; therefore they are charged accordingly and the rates on these yards are higher than the ordinary retail lumber yard.
Lumber yards are codsidered a good class oI risk, due to the fact that they generally have lumber well piled and alleys are well maintained between lumber piles.
In the matter of woodworking plants, the experience of all insurance compahies has not been satisfactory during the past few years, and for this reason it was found necessary to increase the rates on this classification. A recent re-rating of unsprinklered planing mills with over five or six woodworking machines, and employing about ten hands will cause rates on these risks to be increased from $1.0O to $1.50, according to conditions about the plant.
The experience on furniture factories has been very poor for many reasons, one of which is the introduction of spraying furniture with paint such as Pyro-oxlene base paints. This form of paint is very explosive and proper spraying booths are seldom installed. Plants of this character can expect an increase in rate from $1.00 to $2.50 according to the conditions existing about the plant.
The rate on small furniture factories and cabinet shops that cannot be classified as large, probably will not be increased at this time, although the experience has not been satisfactory. The greatest hazards of a small cabinet shop is the poor housekeeping. The owners of these small plants generally do not understand the fire hazards within lheir shop, and consequently these hazards are not well guarded.
The best protection for lumber yards and woodworking plants are fire appliances that produce a quenching effect on fire. These appliances are: first. of course, automatic .sprinkler systems, standpipes and hose; 4o-gallon caskets of water and buckets; 40-gallon soda and acid chemical extinguishers, and Zfu-gallon soda and acid chemical extinguishers for small incipient fires.
Periodic inspection of a plant is essential to see that good housekeeping is maintained throughout, and that all {ire appliances are in good order and ready for use."
announces Jhat its culinary department is now under the manageiment of the noted Joe Dier, formerly food chief of the Palace, the St. Francis and the Freeno Californian-assuring you savory menua when you come to San Francisco.
Post Street at Stockton SAN FRANCISCO
RETAIL LUMBERMEN N. H. PARSONS
Do You lcrow who Tcrrecc ll07
ePecializee in aftcr Juac 25 oAK FLOORINC welccficld l6ilr to thc lumbcr tr.d.; 241 N' Allcn Avc' "6ll Parronr-bc har it.' PASADENA CALTF'
FOR WA.TERPROOFING DRY KTLNS, ROOFS, ETC.
of California
Manufacturers of Douglas Fir and Port Orford Cedar Sawmills, Marshfield, Oregon
Dictributing Plant - Bay Point
Annual Production
USERS
Write for Catalog
Manufactured by
5f3-517 North 29th Strcct, Portland, Ore.
The San Francisco Hoo-Hoo Club met at the San Francisco Commercial Club on Friday, June 10. J. Walter Kelly presided over the business session. W. H. Woods acted as chairman of the day.
Fred Roth, Hoo-Hoo state counselor, introduced C. J. Mitchell of the Red River Lumber Co., Westwood, who is also a director of Lassen National Park. Mr. Mitchell extended an invitation to all those present to attend the HooIfoo concatenation at Burney Falls on June 25 and 26.
Geo. M. Cornwall, editor of the Timberman, g&ve an interesting talk on his recent trip to Australia and New Zealand.
2(X),(XX),(XX) Feet
GENERALSALES OFFICE
Bay Point, CaL
San Francisco Sales Office
lfiD Balfour Blds.
JOHN FRENCH
Mr. John French, well known retail lumberman and owner of the Palm Lumber Co., at Palms, passed away on June 2. Mr. French operated the Palm Lumber Co. for many years and was well known to the lumber trade of Southern California.
The Y. M. C. A. Oakland, California, has just completed the remodeling of their building to provide more sleeping accommodations. The hardwood flooring for this work was furnished by the Strable Hardwood Co., of Oakland.
Lunbor Mill WorL Suh & Doon Ndb
Roofn3 Ccuont Phrtor rilell Borrrl
Evar5nhin3 in thc Buildin3 Lllrr
[.or Angeler Ofice, 9"ft,'j."';iil.
Personality in business has been the subject of many talks and miny papers. It is a large subject an4 -cov,els many things including heredity, bodily size and health, menlal strength and agility, environment and many oth-er phases that enter into one's work including even the weather.
One of the basic reasons for the high type of citizenship in California, and the personality that enters into the industrial and commerciai life, both executive and co-worker, lies in the fact that our equable and delightful climate makes for a more cheerful yet ambitious personality.
With the advance of machinery, with the great increased production of industrial processes and the constant- progress in the use of machines and machinery in place o-! men ind women, it would seem that the factor of personality in these affairs rnight be less important than in years past, yet such is not the case.
In the service of the world by all crafts and professions of business, the element of personality now enters as never before and it must be an even finer, more intelligent and more willing human being to take charge of or work with the gigantic motions of present day industry and commerce.
The tremendous programs of serious importance to the civilized world, embracing as they do the employment of vast sums of money in rvhich capital must have its wages as well as labor and management, makes necessary from this industrial standpoint more careful and more intelligent guidance by the human element as an absolute necesiity. Any deflection from a fairly perfect normal in the present day (and increasingly so in the near future) merely becomes more serious in its loss and waste than during the period q'hen operations were smaller.
The above holds true not only in industrial processes but in all other forms of business and professions. For instance in the transportation field, the personality and efficiency of the engineer who guides safely the fast twenty-
hour "Limited" train from New York to Chicago, the greater number of lives involved and the immensely more costly equipment used, must be more keen, more careful, more vigilant than the engineer of olden days who guided the smoky rattletraps of smaller size and capacity on that important journey in a former generation.
There is no more outstanding example of the element of personality as applied to inanimate machinery and the necessity of skill and high character in leadership than the recent heroic flight of Lindbergh, THE EAGLE, to Paris.
It was my good fortune to be in New York the morning of May 21st when he hopped off, for the continent and the world waited with anxiety and suspense for thirty-six hours. Undoubtedly the admiration and the approval of the world goes out to the beautiful and efficient machine, his plane, "The Spirit of St. Louis," that carried him safely on that memorable voyage, but the acclaim of the world from the hearts and the minds go to that slim personality, the lone pilot, Col. Lindbergh.
In present day industrial operations and nearly every field, production is assured by the use of tremendous machines. These require human superintendence and that intelligent direction through the personality of its human attendants in a more intensive manner than ever before is necessary to avoid tremendous waste and inevitable loss.
Even in the retail field where great investments are involved and the great establishments in chains of stores and of banks, the attitude of the persons in charge, both men and women, towards the general public, may mar or make the institution. Years ago in smaller enterprises the boss might be mean and unpleasant to his employees and to the public and still succeed in a small measure. That day has passed. All who serve together must be pleasant, cheerful, willing and thorough; and just as these qualities are lacking in those who are associated together in business, large or small, does business suffer by disagreeable personalities.
(Continued on Page 128)
After having operated somervhat over three years, the MILLWORK INSTITUTE OF CALIFORNIA has become a marked influence for good thruout the millwork industry of the state and nation. Its roster of memberd now contains 147 Active members. located in 43 cities of California; 18 Associate members in 17 other states; and 1 Associate member in Canada. The mere fact that so many of the important millwork manufacturers in Eastern states are paying dues to the Institute for copies of its' circulars and bulletins, is ample proof that its activities are of real consequence to the trade.
Institute headquarters are located at Los Angeles and all activities of a state-r'r'ide character are carried on from that point. Nine local Branch organizations, six of which maintain a full time secretary, operate in the following districts:
M. I. C.-Alameda County Branch, at Oakland
M. I. C.-Humboldt County Branch, at Eureka
M. I. C.-Los Angeles County Branch, at Los Angeles
M. I. C.-Orange County Branch, at Santa Ana
M. I. C.-San Francisco Branch, at San Francisco
M. I. C.-Santa Barbara Branch, at Santa Barbara
M. I. C.-San Diego County Branch, at San Diego
M. I. C.-Sonoma County Branch, at Petaluma
M. I. C.-Stockton Branch, at Stockton
All Branch organizations operate under their own government and determine their own activities but the program of each ties into the general program of the state body.
With this physical strtrcture, which is gaining strength steadily, plus a well defined program of activity, the Inititute is actually carrying out the high mission which it undertook at its inception, viz: "An educational organiza- tion of independent and competing operators, devoted to elevating the status of the industry, and pledged to de- liver to the consumer the highest quality of product at the most economical cost."
Omitting those intangible or indirect benefits which follow as a natural complement in working together for improvement all along the ranks, the specifiC actfuities and accomplishments of the Institute are as follows:
(1) Regular and sustained contact, state-wide in scope, attained thru the tri-annual meetings of the membership, trips of the managing director, and exchange of informition between Branch organizations.
(2) Adoption and use of five Standard Trade Practices. Their observance guarantees to the buyer that his com- petitor is receiving no unfair advantages and that the seller is conducting his business in accordance with recog- nized principles of economy and service.
(3) Compilation and distribution of annual of the industry of the state under the title "The Dollar." statistics Millwork
(4) Compilation of composite costs, credit data, individual cost experiences on a variety of subjects, and other information of general interest. These data and informa-
(Continued on Page 128)
By Carl Crow Editor Crow's Pacific Coast Lumber Index
The Northwest lumber industry is in a norrnal condition which means that prosperity is two jumps ahead of it and the sherift one jumP behind.
To relate events of the first half of this year would only be to repeat practically word for word the conditions experienced in 1926 for the same period. However, g€oerally speaking, the demand up to now has not been quite as steady as it was last year and had it not been for a program of production regulation which has been carried out try a majority of the better mills there is no question but what they would be in a much poorer position than they are now. Prices have at no time advanced, with rare exceptions on a limited number of items, but they have held remarkably firm considering everything and while the regulation of the cut has not resulted in getting any more money for the lumber, it is estimated that on a conservative basis it.has prevented a decline of at least three dollars per thousand feet, rvhich proves that it has been worth while.
If such a thing were possible it would look as though the various markets for the timber products of Oregon and Washington were in league to keep the manufacturers in a state of penury. Like a balky team that never tests its united strength, first one and then another of the major markets takes its turn at going dead, thereby robbing the general demand of the necessary final push to put it up to a point where the mills can have something to say about Prices.
To start out with, the car material demand, while by no means big in the way it is usually measured, was very satisfactory and prices held strong for the first three
months. When the demand for yard stock began to improve a little in April and the situation became more hopeful, new placements of car material commenced to taper off. During this time the export demand had been fairly good, at least from a volume standpoint and the Atlantic Coast had picked up to the point where it was limited only by the available tonnage in which to make delivery. All of a sudden when the combined improvement in domes.tic.retail yard business and the Atlantic Coast demand had been sufficient to offset the lack to car material, the Japanese financial crash came along and for a few weeks had a very detrimental effect even though it was largely psychological. The Japanese were actually out of the market for only a very short time and their new placements began to grow slowly. About this time and up to the present moment the volume of business coming from the domestic yards that are served by all rail shipments thruout the middle west and east showed a slight but steady shrinkage.
Prices on an averag'e, in spite of the constantly shifting consumption, have not been much changed. The Atlantic Coast water demand has been by far the most virile of all the markets this year and prices being received on lumber for shipment there have strengthened and held their ground with little effort. But unfortunately or fortunately, depending upon the point from which you view it, the limited carrying space of the boats running regu: larly in the Atlantic Coast has forced the mills to dump the usual amount of their side cut in California and with disastrous results.
(Continued on Page 130)
(Continued from Page 118) in, plus accumulated earnings. The association then ceased, or terminated.
Associations of this first type were known as TERMINATING. They are now obiolete; and with them have almost entirely disappeared premiums and bonuses for loans resulting from spirited competitive bidding for accumuI,ated treasury funds; membership and withdrawal fees, fines for non-payment of dues, and other objectionable features almost always found in the experimental stages of most everything destined later to become really worthwhile.
The manifold advantages of home ownership, plus the desirability of the habits of thrift, economy and saving, quickly attracted the attention of many others, who wished that they, too, might join an association. So before long, the second or SERIAL type of association was developed. These serial associations were in efiect, a number of 1erminating associations operating under one control by vir- tue of a State charter. They originated in Pennsylvania, still flourish in many states, and are strictly mutual, all profits, .except the legal reserve required by the various states, being equally divided among the shareholders according_,to their holdings. Shareholders are also equally responsible for the obligations and liabilities of the aisociatron.
Under the serial plan provision was made to admit additional grg,ups of members at stated intervals i quarterly, semi-annually, or annually. Each new group subsCribed for a separate series of shares and went along together, more or less separated from the members of other series. The serial plan brought to the Building and Loan Associations the advantages of practically perpetual life, because as each succeeding series was issued, new members with new money- came in to take the place of those dropping out through maturity of their shares, and other causes.
InL873, the PERMANENT Plan, under which the "Ijnit- ed States" operates, was developed. It brings the assistance and services of Building and Loan Associations within the reach of everybody, almost on their own terms, and the largest associati-ons itr ttt. country have been buiit up through its use. The "IJnited States" uses it combined with the Guarantee Capital plan, a Western development, which assures additional stabilitv. and still furthei safeguards the funds of savers and investors.
Every logical development of the combined plans have been included in the facilities provided by the "United States." Services never dreamed of by pioneers are rendered by us every day. But the fundamental principles
You
of thrift, economy and systematic savi4g are the same now as they were one hundred years ago.
The establishment of the first permanent plan associations in Dayton, Ohib, in 1873, 6egan a new era in the Building and Loan movement. Members were admitted at any time, paid in as much as they chose, and made additional payments as often as they wished. Withdrarvals were permitted without penalties, and dividends were fig- ured according to the time and amounts of the various payments. The issuance of so-called "full-paid stock" attracted men of larger means because of its exceptional safety, liberal yield, and the ease with which it could be converted into cash.
Thus the rigid, strict plans previously in vogue lvere augmented by a new and wonderful flexibility which permitted everyone to enjoy the benefits of membership, and to as great an extent as they themselves chose.
But even the flexibility of the original Permanent plan has been'insufficient to keep pace w-ith the ever-groriring needs and demands of the saving, investing and borrowing public.
From the man with a dollar a week to save to the man with a hundred thousand seeking permanent investment is a long step. In between we find those who prefer their income monthly, or semi-annually, or who have funds available for short periods only. The modern association can and does serve them all; in fact, the "United States" offers at least five different types of saving and investing accounts, each meeting a certain need.
Borrowers have their choice of two loan plans at the "IJnited States," and we are norv working on a third. Our Escrow and Collection Departments, unheard of in the early days, are now essential to serve you completely.
Another phase of the modern Permanent plan is its use with the Guarantee Capital Plan, which provides for a permanent fund derived from the sale of Capital Stock, which cannot be withdrawn or impaired in any way, and which must be increased as the Association grb*s, -at times and in amounts specified by law. This fund serves to guarantee the payment of the Association's obligations.
The "lJnited States" offers all the advantages of the Permanent Plan plus the added safeguards, stringth and stability of the Guarantee Capital Plan, but always reiaining the century-old principles of thrift, economy and systematic saving; modernized, more convenient, and contributing more to the happiness and prosperity of Americans than ever before.
can't iob. Not if KEEP a FIRST CLASS he's REALLY first class. man ina second class
The McGill Lumber Company has moved from F,ugen-e, Oregon, to Chehalis, Wash.- This company spe-cia-lizes.in Plaik, Timbers, Joists, Yard Stock and Railroad Material. George B. McGill is president and manager.
(Continued from Page 125) tion are issued in the form of "Information Bulletins" for the specific use of members.
(5j Compilation of a "Manual of Millwork" for the use of 'aichitecfs of which two sections have been published. They are, Section I, Woods-Their Properties and lJses, and'section II, Glass and Glazing. Complimentary copies have been placed in the hands of some eight hundred architects ol the state; all Builders Exchanges have received them; and quite a quantity has been distributed by members to their contractor customers.
(6) A series of Service Bulletins for Architects. These deat'wittr technical millwork information and' are of a character suitable for inclusion in future sections of the Manual. While the sections already published and the service bulletins now out have only striped the surface of the information to be compiled for architects, the efiect of the work is already evident in clearer and more practical specifications, and -there is a considerably improved. relation between the architectural profession and the millwork industry.
(f fhe compilation of a Standard Price Guide coverin-g the entire line of millwork production. Preliminary schedules haye already been issued to the entire industry of.tt-te state and wherever tested have been found uniformly right as to price balance, easily understood, and rapid in their application. The schedules now out are:
Square Head Frames
Shaper Head Frames
Radius Mouldings
Laminated Jambs
Built up Jambs
Turned Balusters and Posts
Casework
Panelwork
Ornamented Flush Doors
(8) Adoption of a system of Standardized Ledger- Accounts. Installation of the standardized system has been carried on as a special service for those members desiring it. It has been aimed to make the work a _local grg-uq aciivity, so that composite statistics could be supplied monthiy. About forty members have had the system installed by Mr, R. A. Niclas, whose experience as- a 9o_n- sulting iost accountant in the .millwork field fits him thoroly for this important work. Four groups-Los Angeles,-Oakland, San Francisco, and Stockton-are receiving composite data each month, covering Capital Accounts,
Harry E. Morgan, formerly general manager of The Whitney Company, Garibaldi, Oregon, is now associated with thl Snoqualmie Falls Lumber Company, Snoqualmie Falls, Wash.
(Continued from Page 124)
Great personalities have gteat followings. Small and meal peisonalities have few friends and except- in rare instancis do not rise to a plane in life which would insure them the greatest opportunity to serve others and therefore lead to the greatest happiness.
Sometimes I t6int< to a liige degree business overlooks one.tremendous element in agreeable personality and that is health. No one can radiate the vibrations of a pleasant spirit and generate an aura of good rvill which is contagious if si& in body and mind. The foundation then of Juch a personality ai is necessary to-guide the tremendous afiairs in the prlsent is health- This foundation should be zealously guarded, and if in danger, greatest care should be taken tb regain the necessary health which makes a pleasant world.
'
These ideas to the intelligencia who in their darkness of despair, belittle all the wfiolesome efforts of those who try to make the world better and happier, will seem- trite and bromidic. But many of us belidve the old world is a place worth while living in. It gives us our share of- joy ind sorrow, of despair a-nd hope, but notwithstanding these conflicting emotions it does nol deserve destruction. Those who subsiribe to this doctrine, who like the beauty of the sunshine, the mountains, the oceans and the plains,.are the ones whose personalities are most important in the ever increasing selious and important affairs of life.
Sales, Earnings, Turnover of Accounts Receivable, classified Manufaciuring Costs, and Commercial Costs segregated as to Warehousing, Administrative and Selling, and belivery. Recently thJ composites have been- developed to produce a separite Gross Profit on Lurnber Yard operations, Millwork Department, and other departments. The composites show peicentage ratios as well as dollars and centi, so that they are truly a barometer of the condition in each local market.
From this digest of activities, it is evident that the Institute program has made noteworthy progress and that .as it ilevelops there will evolve a cooperation with the industry briilt on sound Standards of Practice and the Right Price. Both of these are necessary to the success of every industry and they likewise sum up everything-r9quired..-.
The members of the Millwork Institute of California will meet in Tri-Annual Conference, at the Pacific Coast Club, Long Beach, July 28-3O. Almost everyone in the millwork field in the slati will be present to lend impetus to the . program. Watch for another bound forward.
(Continued on Page 114)
and Harrys. Small factories and retailers have been bothered to death with innumerable sales calls bv individuals of this type. The wrong impression concernin! surplus stocks has been created; the buyer has become somewhat confused; and the market his been constantly upset by the offering of lumber at any price which will allow salismen of this type any profit whatever.
Consumers and retailers desire constant, personal contact with representatives of reliable firms who understand their problems. They wish relief from the necessity of correspondence at long range concerning technical matters about which they have not time to post themselves fully. They wish someone to represent them in the adjustment of differences. Appreciating all this, the right sort of a wholesaler becomes a student of the lumber market. He is at all times prepared to give the buyer any information he may desire regarding production, available sources of supply, prices, or advice as to when and what to buy. Finaniial assistance is also sometimes rendered. It is, moreover, never any part of his plan to solicit patronage of the buyer's customers. The bond such business relations establish is still further strengthened by the fact that the distributors are, within certain limits, "home folks" to the consumer. The eastern business man is by nature conservative and disposed to deal only with firms of which he has cohfidence, born of long and thorough acquaintance.
The Sugar Pine producers have learned by experience that they do well to ally themselves with concerns of the kind described, in order that they may enjoy the benefits of the wholesalers'knowledge of the trade and its requirementf,, and derive such advantage as accrues to them by reason of the principles of honesty, responsibility, and fair dealing held cohstantly before them by the officers of the National-American Wholesale Lumber Association.
THE modern\ilrayto eell casework is to handleitcom, plete, just as you would doors.You never sell jtut the naterial for a door-why sell just the material for all new builtin conveniences? Sell tlen complete" The Prrnr,rus line of built in furnitr,re consiste of more than 80 diferent units. Every one oftheo is popular ahd a god seller. We give exclusiveagencies.
(Continued from Page 126)
The time was when California was generally conceded to be the bbst market the mills in Oregon and Washington had and those concerns that were in a position to put their stock into the Bear State advantageously were looked upon as being fortunate but that condition no longer exists. California has all this year, especially so at the present time, been the poorest market the fir mills have had. A combination of too many boats and too many mills that are so arranged and equipped that they must put their side cut into the water markets regardless, have been the ruination of the California market, for no one can deny that from a footage standpoint the amount of lumber being consumed in California is satisfactory.
It will be seen that not only once but several times during the past few months, the stage has seemed to be all set for a combination of circumstances that rvould put the market on its feet when for no apparent cause whatever one of the major fields rvould take its turn at lying'down for a rest.
As usual the greatest burden of the unsatisfactory conditions has fallen on the mill operators. Sensing the seriousness of the situation, emplovees of all kinds both in the woods and mills have been more efficient this year than for some time and there has been an extremely small turnover in labor. Men have stuck to their jobs and made a bigger effort than usual to do a good day's work and this has been reflected to sorne extent in the output per man. Man for man the employees of the lumber industry throughout the northwest are a good type of Americans and there is more than the average mutual inter-
est between the man of the job and his employer. No better evidence of this is needed than the fact that even though most of the mills have been running at q loss so far this year, they have not cut wages. But this cannot go on much longer as the load is becoming too great.
What does the balance of 1927 hold? That is something everyone would like to knorv but it is very obscure. Building permits taken out since the 1st of January that have so far not resulted in a corresponding volume of lumber purchases are held out as a promise on account of the unusually wet spring and early summer that caused many building programs to be temporarily shelved thruout most of the middle west and eastern cities.
The crop outlook in some sections, especially in much of the wheat belt, is very bright while is some of the corn country it is claimed that the farmers were unable to get in their fields to do seeding. On an average the best authorities seem to think the farmers rvill have as much to spend this fall and winter as usual. The financial status of the agricultural districts is better than it has been for several years. Bank failures are much less than they were and those that have weathered the period of readjustment are in a position to give reasonable assistance to the farmers, giving ground to the belief that country business will be better this fall than it has been for some time.
The usual mid-summer 4th of July shutdowns promise to be greater this year than they were last. Some rnills will close the latter part of June and remain down until the middle of July and many logging camps will not run at all during July and August but with all that there will likely be enoirgh lumber for everyone unless there is an earthquake some place that'shakes down a city or trvo or a war or a conflagration or-but there is no use to wish for a snow storm this time of year.
Any Size and Quantity Desired.
Boat Shipment to California Ports
So. California Repreoentative Nelgo,n-Weber Lbr. C-o. Ccntrat Bldg. Lor Angeler
None Better on Earth. Any rize or Quantity. Best Stock You Ever Saw.
Boat Shipment to California Ports
That the swing back from metal to wood sash and frames is well under way and likely to become a runaway if properly assisted by the wood pushers, is evidenced by the numerous instances creeping into print every day in some part of the country or another, where the metal was found impractical from a wide variety of reasons. Every time a fire hits a metal frame, and it curls and jams the window, there comes a roar. And every time a fire hits a metal frame it DOES curl and jam, giving fine chance for the kick that is coming.
It is reported on the best authority that in many cities of the North and East they are taking metal sash and frames out of the public schools, and replacing them with wood. They find many objections to the metal sash and frames for schools in northern climates. The metal conducts heat and cold, while wood does not, and it requires much more fuel to heat a building with metal sash and frames than it does where wood is used. Also, it is difficult to weatherstrip a metal frame and sash, and it makes the building cold in winter.
The case of the Staley Manufacturing Company, of Decatur, Ill., who replaced twelve hundred windows with wood sash and frames after trying metal, has been widely published.
It DOES look as though there were a swing back from metal to wood in this particular, and it seems to be a field where some intensive -merchandising for wood might accomplish much.
Roy Stanton, of E. J. Stanton & Son, Los Angeles, has just returned from a business trip .to El Paso. He attended the big Arizona retail convention at Flagstaff, and then went to El Paso where he spent the week, conferring with business connections in that territory.
(Continued from Page 110)
great tribute to Redwood that such marvelous cffects have been secured.
Other beautiful jobs in this beautifully finished, sand blasted Redwood that have been done by these same architects and decorators are:
The Studebaker Show Rooms, Long Beach,
Buffums Department Store, Long Beach.
Office of Robert Dollar Steamship Company, Los Angeles.
The Little River Redwood Company, of San Francisco, have recently done some beautiful office rooms in this same character of decorations that are beautiful to look upon.
(Continued from Page 119) thinking ahead of their time. Far from its being a question as to whether the Millwork Institute is inadequate to solve the problems of its members-it bids fair to become the avenue whereby the problems of mass production, more economical distribution, proper investment, balanced returns, and the co-related fabrication of wood productswill be presented to the members of the Industry withiq the State in exactly the same manner that the technical force of a gigantic corporation presents this information to its Board or Directors.
It only remains to be seen-if the members of the Institute have fitted themselves to make the wise decisions that will make the California entity in this Industry the leading one of the Nation.
The next tri-annual, July 28th and.29'th, promises to be the greatest in attendance, program, and plans for the future. A wonderful variety of topics and reports will be presented. All those interested in lumber in any way are invited and urged to attend.
Melufrcturcr of California White & Swnr Ptnc Milb at Sruenville and Hilt' Calif.
Moulding-Lattice---Cut Up Stock
Thick Pattenr Lurnber
Try a car and you will repcal
B. W. ADAMS, Mgr. Selcr Dcpt. Firrt Netionel BanL Bldg' Sen Francirco.
Vertical Grain Flooring
Vcrtical or Mircd Gr-ain Finith
Vcrtical Grain Stcpping
Thick V. G. Clear K. D. Factory StocL
Vcrtical Grain Shop
AII made from the linest ol
OLD GROWTH DOUGLAS FIR
of soft texture, dried in strictly modcrn dry kitnr
Illlr: Reymond, Werhintton
Salcr O6cc: Garco Bldg,, Pordand" Oro.
WHOLESALE LUMBER
617 Ncvrde Brnlc Buildirg Srn Frrlcirc,c Tclaphonc Kcrr:ay 595
TRUCKING CO.
814 Eart 29th St. - [.or Angeler
Tclcphonc HUmbolt 5175
SPECIAL LUMBER EQUIPMENT
Carload Dirtribution From Orn Orrn Spur Track
Rstc: 82.50 per colutnn inch The Fellow Who Wants to Be Hired
PLANING MILL SUPERINTENDENT will be open for connection any time during late summer or early fall. Age 42, healthy and well known in California. At present in successful charge of Detail Mill operating at good profit, and can produce proof of such as well as proof of profitable mill performance for last 6 years. Health of my wife demands that I locate in citv not situated directlv on ocean water. My experience coiers a period of 2O yeirs and includes estimating, detailing, billing, selling, plant supervision, all in the Detail Mill as it is operated tod4y. Would consider taking on a small lumber yard in conjunction with a mill.
Address Box C-I?J, clo California Lumber Merchant.
If your yard is east or north of Los Angeles, you can get quicker service when you want Hardwood Flooring if you call N. H. Parsons. Phone Terrace 1107, Pasadena, California. 241 N. Allen Ave. "Parsons delivers gooil oak flooring anywhere."
SouthereHARDWOODS--Southcrn
Oak Flooring and M"plc Flooring
1109 Firrt National BaDk Bdlding Telephone Douglar 9117
Polcr-Piler4rcoroted Matcrial
Central Building TRinity 6332
1e20 MACK TRUCK EQUTPPED WrTH ROLLERS, ETC. FOR LUMBER HAULING. EXCEL. LENT MECHANICAL CONDITION, FAIR RUBBER, WILL TAKE $1,2OO.OO CASH OR CON. TRACT. FOR FURTHER PARTICULARS PHONE EMPIRE 3483, LOS ANGELES. ASK FOR HART.
WANTED
A thoroughly competent man to take a financial interest in and complete charge of manufacturing operations of one of the best located sawmills in the Pacific Northwest. Address: F. O.. c-o California Lumber Merchant.
FOR SALE
14 inch Used American Sticker. Healdsburg Lumber Co. Healdsburg, Calif.
The 19? cdido of ABBEY'S REGI!'TER AND YEAR BOOK of thc Wcrtem Lmber Indutry le nw rcady fa dtgtributio Fer hurdnd $vcnty-.llht IrecFllo nora lh.[ l|,t yaafa adltlot. Coollata I|]! rnd !.!r? aaotlon hr| b6r rddad. ' 'lt oadn' .v.tlf bnnoh ot thr Lotdtr!, Lunbc .nd Alllcd ltrdu*rl.t rad ot Th. n6$rq Inoludlnr Btltl.n Colunblt' Alarka PhlllDDhtq ud llrudl. FOR THE SELLER TO THE LUMBER INDUSTRY
It tly.r tic trrm. ol thc mr|!!G?, ruD.rlnt ndcrt, turohrdnt r&!t Datiat !a- ciillo,o$rolty. bD. ol nlll, rnd oontllta lld ol cqllt[ati.
FOR THE LUMBER BI.TYER
It rlwa th. nln. ol ul.r nrnrc.r' .Daclx of rood nurd, dlt llln$ lhlntlag box thdtG ldha md dl olh.t Informatlon nrodttlt to tlrs lrquldlr d o.dtr. 8stlonr 6nrln! bd fTtdlo, ycncr Dlrnt3, 0ttilotll! ,lrntr rrd rhltrtla lllh vlth rqubn.nt la r tatura ot lilr yart'a Doot nEIEtaER AaBEY'8 REGISTER l. i oomC.tr dlnctay of thc Wc|trrr Lr.. bcr lrdudry cdrlrr both lJ|. rnd rmrll oDrrrtlon|. lt lltir 100 D.r 6il no.r tlrms thil sy rlnnd bo|t" Prlo., bound h bluo cloth, 13.50. li onrcctlon ulth Abb.y'r Rrtlst.r (Annual), wc aubll3h Thc Wctrn Lrnb.t Rccl|tcr Quartcrly, th. Duttos o{ whlch l. to brlr! thc Atrtrual uD-tcdrtc 4 tlnu r ycs. 8ub$rlltlon tor both tubllcrilona ts.m Drr y..t THE INDUSTRIAL SERVICE CO. 5tt3 Sherlock Bldg. Pctland Orugo
Thursday Evening, July 7, 1927 Hotel Petaluma Petaluma, California
There will be a big turn-out from Marin, Sonoma and Napa Counties, also a large delegation from San Francisco, Oakland and the B.y District will attend. Parson Simpkin will be there.
Committee of Arrangements: Fred Roth, Bob Grant, Ed. Cavanaugh, E. H. Maggart, Lloyd Harris and "Red" Grimes.
DON'T FORGET THE DATE
July 7, t927
'Tw o Te ars A go the California Redwood As s oci atio n undertook the task of telling the public the Story of Redw99d,-a -story that we knew would solve the problem of demand, once it had firmly gripped the public mind.
-One Tea, 4go a complete advertising campaign, supplementedby new plan books, afarmbuilding series, and a wealth ofinformation on Redwood was offered to the public. Prospects were referred to Redwood dealers, and Redwood dealers to prospecrs.
^ lToday stocks of Redwood are much reduced, prices are firmer, consumption greater. Inquiries are pooring in at the rate of zOOO a month. Scores of dealers have written r1s s-a1ing that prospegts refered to them are increasing their business. The job is well begun-let's complete iC
lYe anant you to sbare this business
Dealers stocking Redwood are supplied withthematerialadvetised, as w-ell- as Tany other helps such as letter inserrs, yard and job signs, technical information, mountain cabin booklet, etc.
_ Use the Coupon below for securing your complimentary copy of the R-rowooo sarns MaNuar. It contains valuable informatiron on dozens of native woods, including Redwood. You need it for reference.
People like to buy merchandise that's guaranteed to gatisfy them. You have no other item in your stock, Mr. Lumber Dealer, with a more unreserved guarantee than the Hipolito Window Screens and Screen Doors.
Every Hipolito Window Screen and Screen Door must be cntirely satisfactory to your customer-otherwise their money baclc or a new screen door. No ifs or ands, and we stand right back of that guarantee.
)IITO the utorld-thatr a lot of tfcreens and tfcreen Door,r - ,rottte day if ute keep at it tue will haae made that manu AH"eh
