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Going after this built-in business -tu

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The wisest heads in the lumber business agree that the lumber dealer who survives the present changes going on in the industry must become a mcrchant.

The 'Built-in" business is one of the fundamental features of a lumber merchandising plan. It is a leader that helps to carry with it the staples of the lumber line. It gives the lumber merchant the same selling advantages that leaders give to merchants in other retail lines.

Hundreds of lumber dealers are already established in the "Built-in" business and they are far along the road ahead of their competitors who are running the old time yard and waiting to see how things work out.

PEERLESS Built-in Furniture provides you with a complete "Built-in" line, It is a line that has been carefully developed out of years of exclusive "Built-in" experience, a line full of talking points and selling features, Investigate it fully. Write for a PEERLESS representative to call on you.

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26O8 San Pablo, Berkeley, California

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