If customers count . we'd like to ta,lk with you

fTfJFIrNr in tetms qf cusie6slsI when you think of roofingfor after all the amount of roofing business you do, will depend upon the amount of satisfaction you deliver to your customefs.

This is an elementary business fact. For roofing business like every other kind, must depend for growth on the delivery of maximum value at minimum cost, particutarly in these days.

To produce roofing that will do this, it takes decades of roofing experience, modeni manufacturing facilities, quantity production, ample resources.

These are assets possessed by EL REY. These are assets that enable EL REY dealers to secure and develop more profitable roofing business to successfully meet competition.

EL REY ROOFINGin quality, basic materials, line, balance and colorprovides a combination in roofing value for your customer and yourself, that you cantt afford to ignore, if you are to get your share of the roofing business in your community.

As.a matter of good business, dontt you think you ought to get ALL the facts? Yours for the asking, wit{rout the slightest obligation.

For Nine Years We Have Been Advertising

RED CEDAR SHINGLES

CREO.DIPT SHINGLES

LONG LYFE SHAKES

AND NOW WE FIAVE ENLARGED OUR PINE

Department

AND PLACED SAME UNDER THE ABLE MANAGEMENT OF FREDERIC S. P^A,LMER

The Same Quality of "SUDDEN SERVICE" That Has Always Characterized Our Business Wiil Be Delivered in Pine Also!