Southern Capital Buys Billion West Coast Lumbermen's of Redwood Association Plans Advertising and Market Extension

The biggest Redwood timber deal in some time was consummated ten days ago, when the Finkbine Lumber Company, of Jackson, Mississippi, veteran manufacturers of Southern Pine, purchased over a billion feet of virgin Redvvood in Mendocino County, California, from the Cottoneva Lumber Company. It is reported that the price paid was in the neighborhood of $2,000,000.

The Finkbine Lumber Company is still operating in Mississippi and will for several years to come, but for some t:me have been planning to invest in the West. They ghose Redwood because of the rapid disappearance of Cypress timber in the South. and the ease with which Redwood replaces Cypress in the markets that have been accustomed to that great wood. The fact that Redwood has of late been entering the Southern States in considerable quantity, shows which way the wind is blowing.

It is reported on excellent authority that the new owners will immediately begin the development of the property, building a thirty mile railroad to cut into the timber and bring out the logs, and a big and modern sawmill plant to transform the logs into commercial lumber.

The Finkbine interests are progressive and excellent people in every way, and will make a splendid addition to the lumber colony of California.

The subject of advertising had a large place on the day's program of the meeting of the West Coast Lumbermen's Association July 31.

President Kingsley urged the necessity for getting an aggressive advertising and market extension campaign under way as early as possible, but made it clear that this must be financed for this year by voluntary contributions.

H. B. Hewes of the Southern Cypress Manufacturers' Association read a paper telling about the wonderful results obtained by his association by their advertising campaign conducted over a period of many years.

M. B. Nelson, president of the Long-Beil Lumber Company, Kansas City impressed on the members the necessity of educating the consumer as to the value of fir lumber, and assured them that an adequate amount of money spent in advertising would surely bring results.

Charles S. Keith, president of the Central Coal & Coke Company, said that in his opinion west coast lumbermen should start an intensive selling campaign, backed up with advertising and grade marking, and related instances where branded lumber had brought more money in English markets than unbranded lumber of equal quality.

CAI.IF'ORNIA IS BUYING

BETTER SHINGTES!

WE KNOW!

WE'RE SELLING LOTS OF'EM.

We are not only finding a growing market for clears, but we are doing a constantly growing business in Perfects, Perfections, and some Royals and 24inch shakes as well. California is waking up and will soon be consumer of a large better shingles. Wb a of volume know!