GOOS UETEER & Box G0.

Lumber Yard Cross-words

This popular indoor sport started in the first lumber yard and most all of the succeeding yards have kept it up ever since; only they don't cdl it "cross word puzzles," they call it "selling building material"" fi-"tyll-1Q".

Perhaps the reason why more people play more of these puzzles in the newspapers than they do in the lumber yard is because the definitions furn'ished by the newspapers :rre so much more intelligent.

The trouble with most of the definitions supplied by the lumber yard conveys too little meaning to the layman, as a rule.

As an example, let's take a glance at a few definitions, using A to designate what the lumber yard calls a thing, and B what the newspaper cross-word would call the same thing-so that the public would understand it.

A-u2x4 t6".

B-Nice, long lumber, suitable for hundreds of purposes in construction. Often used where 8-foot would do just as well at smaller cost if the carpenter would specify the shorter lengths.

B-Nice wide boards. Good width for making shelves, fower boxes, seats, etc., and for dozens of purposes around the house. A fine thing to have at home on a dull after-, noon, you can do so many n€cessary things with it.

And so on throughout the lumber yard stock The item as it is known in the yard may mean very little to a lot of people to whom it would be very interesting and useful, both if they had it cross-worded to show what it was good for to THEM.

To so cross-word your stock that each item means more to the potential consumer than it does in your own lumber terms, is a big idea in merchandising.

In other words, translate your lumber terms into the language of buildings and building things which are desired by men and women.

Cross-words of this kind do not "pazzle". They explain.

E. H. NORTON RETURNS FROM PRINCE EDWARD ISLAND TRIP

E. H. Norton, of the Norton-Phelps Lumber Co., with yards at Los Gatos, Twin Lakes, and Aptos, has returned from a three months' trip to Prince Edward Island. He made the trip east through the Panama Canal, where he made stops in several of the South American countries. He returned west via the Canadian Pacific Railroad, making stops at Winnipeg and Vancouver, B. C.

Niel Carmichael Passes On

Niel Carmichael, prominent and well known Peninsula lumberman, and Vice President and Secretary of Hubbard & Carmichael Bros. of San Jose, died a few days ago at his home in San Jose. Mr. Carmichael was associated with the lumber business all his life and was connected with the firm of Hubbard & Carmichael Bros. for thirty-seven years. He had a host of friends among the lumber fraternity of the state.