Terse and Interesting Facts

A. C. PEMBERTHY BECOMES EXCLUSIVE REPRESENTATIVE OF DEFIANCE IN SOUTHERN CALIFORNIA

Art C. Pemberthy has resigned his position as Sales Manager_ for the Slide LumbJr Company to become exclusive Sales Representative in Southern California for The Defiance Lumber Company, of Tacoma, Washington. He has opened an office at 624 Petroleum Securities Building, Los Angeles, and is actively in charge of his new positron.

Defiance has heretofore been represented in this territory by Clint Laughlin, rvho also handles a number of other Iumber accounts. The decision of Defiance to greatly increase its shipments into this territory necessitatAd the full time attention of its local representafive, so the very valuable services of Mr. Pemberthy were secured, and he will give his entire attention to the handling of the three or more million feet which they will ship into this territory every month from now on.

Mr. Pemberthy has earned during the last five years a most enviable reputation as a wholesaler in Souihern California. EIe has had about six years' experience in the Iumber game in this territory, and has steadily climbed the ladder during every year of that time, until-he has come to be looked upon as one of the most able men that ever sold wholesale stock in this territory. fn securing his services, Defiancq showed its customary good judginent.

S. F.. WHOLESALER SENT OUT GOOD PIECE OF'MAIIr ADVERTISING

An interesting and clever piece of mail advertising recently went into the mails from the office of F. B.-Macomber & Son, San Francisco. It was a lesal lookine folder, the outsidi printed "Summons, Court 6f Inquiri. San Francisco, Cal., U. B. Pleased, Counsel',, and bbre'a bright red seal. The inside was also worded legal fashion, and was in the form of a special inquiry as to *hy the recipient did not buy lumber-from the settd.r. It w;s an attractive piece of advertising.

N.L.M.A. MAKING REMODELING FIRM

The NationalLumber Manufacturers, Association is. having Jnaqg- a remodeling film, for educational purposes. It will show a_farm hogse, before remodeling tikes p.lace,. and then goes through the various scenes of iraking the old home new qloqg the best thought in remodelin! lines. "Transformation't has been sugge-sted for the nami of the film.

Douglas Firtree Found 1024 Years Old

Older than any living thing in the Northwest today, according to-forest service repoits, is a huge Douglas fii'tree rece-ntly discove_red near Mlneral, Washington.

The tree is 15.4 feet in diameter, and 48 feet in circum- ference. fts age is estimated at L,024 years.

ATLANTIC GAINS, CALIFORNIA LOSES IN LUMBER SHIPMENTS THIS YEAR

According to figures issued by the Pacific Lumber Inspection Bureau for the first six months of. 1928, the Atlantic Coast showed an increase of 13.4 Der cent over the first six months of. 1927, while Californii showed a slight decrease of 1.5 per cent.

The total water shipments for the six months from the Pacific Northwest amounted to 2,XJ1,831.000 feet. of which 1,M6,624,W went to the Atlantic Coast, and 780,630,0CI to California, while Japan, showing an increase over last year of 27.9 per cent, crowded California with atotal of 510,388,000 feet. Foreign shipments from the Northwest showed a total gain of 11.9 per cent, in spite of heavy percentage losses into Australia and South America.

J. C. GRTPPER GONE TO NORTHWEST

J. C. Gripper, well knov,,tr Los Angeles lumberman, is taking a three-months' business and pleasure tripin Washington and Oregon. Mr. Gripper il making the trip by automobile and is accompanied by his wife.-

ADVERTISING PAYSBUILDING.AND.LOAN SAYS BUTLER

Aberdeen, Wash.-Spasmodic methods and "rubber stampl' copy are responsible for the failure of newspaper advertising-to.produce results, Monroe Butler of Los-Angeles, told 25O building-and-loan executives from eleven weitern states'who are attending the Pacific States Savings and Loan Conference here today. Butler is director of-public relations for the Pacific Coast Building-Loan Association p_f Los Angeles and building-and-loan"consultant for the Curtis Advertising Service of- Los Angeles. He was formerly field representative of the nationil educational organ- ization of the building-and-loan movement.

West Coast Lumber Bureau Moves Toseattle

Longview, Wn., August 21.-PreDarations now are being made to move thJoffices of the West Coast Lumber Bureau, which have been located here since the first of last October, to Seattle. The Bureau has been consoli. dated with the West Coast Lumbermen's Association. fol- pryi"g action taken by officials of the two organizations in February. The Bureau's personnel, which Las been carrying on field work,-and publicity and advertising, in the interest of Douglas fir, \Mest Coast hemlock, Wes-tern red cedar and Sitka spruce, will continue these activities as departments of the Association. According to present plans, the Longview staff ofthe Bureau will be located !1, the -new quarters of the re-organized Associati on, 364 White-Henry-Stuart Bldg., Seattle, by the firsi of September.