Upson Company Growth

The Upson Company, Lockport, New York, makers of Upson willboard, his just increased its authorized caPitalizition from $2,000,000 to $5,750,000, according to advice from Albany, New York.

Since Upion Board is well and favorably known throughout the lumber and building trades, this increase in capitalization has created considerable interest and comment' It indicates the sttccess of the Upson Company in the rnanufacture of its rvallboard products.

The Upson Company is known as one of the largest prgducers oi wallboaid in the country. It likewise has the reputation of making one of the best-if not the bestwillboards on the market. It has always been a claim of the Upson Company, in fact, that it makes the highest quality wallboard, selling it in the highest quality way, on a policy of consideration for the dealer at all times.

Thi Upson Company rvas incorporated in 1910. For more than two years the co;poration conducted a long series of experiments to be assured that their product rvas right and would give lasting satisfaction to the buyer.This teit of time was necessary, according to one of the officers of the company, because it was proposed to incorporate several new qualities in the new product, IJpson Board. The officers of the little company that so bravely started out in the face of severe competition, therefore, wanted to be certain that the products was right in every way. At that time the company was housed in a small rented plant and had but $25,000 for its entire capital to cover the purchase of machinery and necessary inventories.

And ir Boston toq Superior Brand ()ak Hoors

Another notable example showing the high type of building in which "America's Finest" oak flooring is servinc America's leading citizens in enhanc- ing and beauti{ying

This exclusive apartment located on aristocratic il?i"1lt"3i?:;,, "."r.", is floored throughout r-ith

SUPffi"ffi" Wmqia& Fiurer;t"

If, catering to the exacting taste of those who occupy apartments of this character, it is imperalive that every detail of the decorative features be the acme of perfection. Thuj from coast to coast, Superior Brand Oak Flmring i,s becoming more and more relied upon to insure the maximum in beauty and utility. through its matchless uniformity in color and individual superiorrtv rn manulacture.

SHALL WE QUOTE NOW?

SUPERIOR OAK FTOORING CO. HELENA . ARKANSAS

Yet the company has constantly grown. Determination and perseverance to produce a quality product that would "make good" was the reason, and during the few years elapsing since 1912 rvhen lJpson Board was first placed on the maiket, the Upson Company has grown, until today 'it is one of the two largest producers of wallboard in the country.

The success of the Upson Company, in fact, proves the old adage that "quality wi'ns-it always wins," or, as the Upson Company says, that "the little difference in price does not measure the big difference in quality."

Engineers declare the Upson plant to be one of the largest and finest of its kind in the world. It is composed of fifteen large buildings of the modern daylight type. It covers approximately 16 acres.

From $25,000 to $5,750,000 in a little mcire than ten years represents progress ! E,specially lvhen that progress has been made in a quiet, conservative way, without undue publicity or trumpeting of horns. For the Upson Company has not only made a quality wallboard which has created, a splendid reputation the world over, but it has also been successful from a financial standpoint.

c. s.

C. S. (Clifi) Estes, has returned from a east. Mrs. Estes and Cliff on the journey.

Estes Returns

with J. O. Means of Los Angelen, delightful month's trip through the their oldest boy, Bob, accompanied

Once Again, Mr. Retailer, We Say To You-

BAISAM-lT00[

Thir is a profitable Side Line made from lYood fibrer. For Sound Insulation, BALSAM-WOOLin laboratory tests against leading commercial insulations-excels all com- petitors. (Many of whose product costs far more than BALSAM-WOOL!)

The following table shows relative conductivity of sound transmitted by various insulators as against BALSAMwooL.

INSULATOR 7o Sound Stoppcd

BALSAM-WOOL-IA in. thicL 59Vo

InrulatorNo. l. 53Vo

Ineulator No. 2l

InrulatorNo.3| ......:. 1|-Slqo

Inrulator No. 4 |

Inrulator No. 5 i

Inrulitor No.6 j ' 37'1lVo

Building Papeel laycr EVo No Inrulation OEo

NAMES AND LABORATORY REPORT UPON APPLICATION

Speci/g BALSAM-WOOL For Sctis/action

The Wounded Customer

When a customer comes in a shop with a complaint, he is Wounded. If you treat him rudely or suspicious- ly he is killed.

Every retailer should know this fact and teach it to all his sales people-that a customer with a complaint must be treated with extra courtesy and friendliness.

A complaint-bringing customer is hurt. He needs "First Aid to the Injured."

He has already had one crack from your shop, or thinks he has. If you give him another crack, he is lost to you forever.

A complaining customer is at the crossroads. Where he goes, depends on how you treat him. He will become either a dead customer or a live and lojral one.

So, make sure that you have a Red Cross system in your firm, for the special treatment of wounded customers. Don't knock them on the head, as most shops do, when they come in wounded.-The Efficiency Magazine.

Times are getting better. Yes, and competition for the congumer's dollar grows keener. The sales appeals of non-essentials are almost irresistible. The number grows. The building material merchant who does not make full use of every art of publicity and salesmanship to the best of his ability will be HOPELESSLY OUTCLASSED.

THIS IS A SELLING AcE.-Western Retail Lumberman.

LONG-BELL ISSUES BOOK ON LAWN FURNITURE

The Long-Bell LumberCompany has just issued a beautiful illustrated thirty-six page booklet, "The Book of Lawn Fnrniture."

It is being mailed free to retail dealers throughout the countrv. Mr. Paul E,. Kendall, Advertising Manager for the Long-Bell Lumber Company, in commenting on the book. said:

"We began featuring larvn furniture in the Long-Bell Plan Service as early as August, 1921, following 'ivith several other plan sheets at later dates. We found that these sheets rvere so popular and so many of them r,vere used by retail lumber dealers that lve believed a complete book on lawn furniture t'ould be u'elcome, and so early this year we began the lvork of havinq pictures taken of pieces of larvn furniture used to beautify home grounds.

"As far as we know, this is the first complete book on lawn furniture that has ever been put out, and its thirtvsix pages shorv nearly one hundred designs, and offer a very wide choice of garden seats, fences, trellises, pergoias, and other items. Home o\\'ners the country over are becoming more and more interested in tl,e use of lawn furniture, and in the larger cities there are now firms that specialize in the building of lawn furniture, u'hile even the best and biggest furniture houses are selling many pieces built either of Pine or Douglas Fir, "As many prospects as there are home owners" is a good way to describe the possible market in selling larvn furnitnre, and the sale of materials for the building of these pieces offers a great and grou'ing fiel{ for the retail lumber dealer.

NIany of the designs are most attractive and rve feel that a person in looking over "The Book of Larvn Furniture" is sure to see one or more fiieces that would "be iust the thing for our place."

Herman Rosenberg On Trip

N{r. Herman L. Rosenberg of the Hipolito Company, Los Angeles, accompanied by N{rs. Rosenberg, left Los Angeles on the 7th, for an extended combined business and pleasure trip, taking them to most of the principal cities of the east and the south.

"Modern Conveniences" Make UP Large Percenta$e of Home Costs

An interesting tabulation has been made by the.-9gpoer and Briss Research Association on how the building ; dollar is spent. It is based upon construction costs of :nine housei varying in price from $9000 to $23,000 and averaging $15,000.

The tabulatioh does not indicate whether the nine houses are of lumber, brick, or other co'nstruction. They may be of various types. Cost of materials is included under the appropriate items.

The table is of special interest as showing the large percentage of the cost of the present-day house that goes into "modern conveniences." Not many years ago such items as plumbing, except perhaps for-a-kitchen sinkheating, electric wiring and fixtures were unknown-to say nothing of landscaping and architect's fee-and screens, if used. rvere home-made.

The lumber and the masonry are not as important in the increased cost of homes, even as compared rvith many years ago, as are the "modern conveniences" without which ferv homes rvould norv be built. With the money paid architects and for landscaping, these make up, it rvill be noted, nearlv 30 per cent of the cost of the present $15,000 house.

GRADE MARKED LUMBER AN IMPORTANT STEP TOWARD "CERTTEIE{D HOMES"

Horv the movement for the standardization and gradem4rking of lumber rvill assist the movement now being advocated among realtors for "certified" or "pedigreed" homes, rvas set forth in an interesting manner by I. Sidney Jenkins, of Louisville, Ky., president of the Kentucky Real Estate Commission, in an address at a recent meeting held in l,ouisville by the lumber and building interests, to promote standardized and grade-marked lumber as recommended by Secretary of Commerce Hoover and as put into effect by the Southern Pine Association.

Mr. Jenkins' subject was "Better Built lIomes" and he spoke from the standpoint of the realtor, touching upon poor construction and the need for more care and attention torvard the quality of materials used in building.

Van Arsdale-Harris Lumber Company, San Francisco

These splendid viervs of the large plant of the Van Arsdale-Harris Lunlber Company,.San Francisco, rvere taken just recently and give a very good irlea of the size and the ge-neral lay out of this progressive institution.- The upper left picture-shorvs-an interior view of one of their sheds and the opposite l'ierv is the main offices and rrarehouse, taken from the outside. 'I'he lotve'pictute is their main sales rooms, shorving the saiers aucl ohice for.:e.

Heavy Mill Construction Details

Any building material. say the engineers of the National Lumber Manufacturers Association, is entitled to be judged on its results when used according to the best principles and practices. fn connection with the Association's recent publication of a series of plates giving details of heavy mill construction, these engineers point otlt many mistakes in such construction. Use of the plates which are issued for free distribution to the building trades and professions will, it is believed, insure the proper utilization of wood in heavy mill construction. For example. it is a rather common thing to put steel caps on top of wooden columns. It is stated that this is an error. becanse in a hot fire the cap rvill fail before the column r.vill crash. A concrete cap has been designed for topping columns nnder load that rvill not fail before the column itself. This cap has been patented, but the ownership of the patent has been assigned to the public. Although there has never been a heavier demand for any of the construction series than this, the National Lumber Manufacturers Association, Washington, D. C., still has a few copies of the first edition available for the use of those rvho are interested in correct mill construction.

..WHO IS THIS TALKING?''

Of all the wrath invoking, curse provoking questions that come over a man's telephone that question is the "cat's meow."

We have just hung up the receiver mad clean through because rve had to spell out our name a couple of times to a short skirted bobbed haired little damsel who demanded that information before she would tell us whether Mr. Smith rvas in.

"Is Mr. Smith there?" asked we.

"\Mho is this talking?" rvas her answer.

It doesn't make any difference who is "talking" nor how unimportant is the man you are calling-if he is that kind of a man who trains his "secretary" to answer the phone in that manner.

But we are living in the days of KING REAI ESTATE and his subjects must proceed with caution. They hardly dare to use a telephone. Somebody might be listening in and steal their mustard. Don't think yorl can get a real estate broker to give you any information over the telephone. He wouldn't tell you his name if it could be avoided.

Any individual able to put a telephone receiver to an ear ought to know that the decent thing always is to answer first the question asked by the party who calls. If Mr. Smith isn't in, it is easy enough then to find out who called, if the name is worth having.

"Who is talking? BAH ! *-&( !!