SURE! SELL PAINT!

By Jack Dionne

Should the small torvn lumber dealer sell oaint ? Should he?

Should a fish srvim? A bird fly? A winner brag? A golfer cuss ?

Why CERTAINLY !

As the nigger said-"That's whut he shouldn't do nothin' else but." Study it for yourself, and see if there is a flalv in the stone-a. fly in the pudding.

The lumber merchant of today is interested, not only in the building materials that go out of his place of business, but IN THE SATISFACTION OF THE CUSTOMER.

And the satisfaction of the customer of course lies in getting the right kind of home, barn, or whatever building it is he buys the material to construct.

Sure ! We all agree on that ! Then, what is the use of the dealer securing for the customer the right boards, the right finish, the right siding, ceiling, flooring and rvhat not, and delivering them with pride to the fellow who is going to use them, and then take a chance that a bad paint job, or a lot of poor paint, will destroy entirely the appearance of the finish job?

Because you know beyond a doubt that the best lumber

C. D. Johnson lumber Corporation

TOTJDO, ORE.

and the best shingles that you can put into and on a building can be despoiled e,ntirely of their merit by poor paint or poor painting.

There's just as much sense in the lumber dealer selling the materials and not the paint, as there would be in the clothier selling the suit but not the buttons.

The paint is nothi,ng more or less than an inseparable part of the building materials as they are used.

All building material exposed to view or to the weather, should be painted. And it should be painted correctly and intelligently if it is to have its full span of life, and give satisfaction from an appearance standpoint.

And POOR PAINT and BAD PAINTING won't do.

The lumber dealer should sell the materials for a home, or a barn, or shed, or whatever the use may be; he should know all about the use to which it is to be put, and should make it his business to sell the right sort of paint for the job.

He should go farther. He should be prepared to recommend and secure for that customer a dependable and able painter who can be depended on to put the paint on right.

and extent of our plant-with largest capacity, namely, 47 M pet hour, of any car-and-cargo mill in Oregon, Cargo and rail shipments of Soft Old Growth Yellow Douglas Fir and Sitka Spruce. VeeLly sailings to California ports; packaged lumber sro$'ed even lenghs and widths. Cdifornia lumbermen are erpecially invited to virit our operationr when motoring North thir rummer via the C,oart Highway. Toledo ir jurt 9 miler eaat of the Coact Highwav in direct route to Port. land-arl for Dean Johnrcn or Bob Richardson.

Your Customers are Hearing Ahout the Fastest-Selling Tropical Hardwood.

The force of 10,000,000 individual advertising messages is behind your sales efiorts in behalf o{' Philippine Mahogany. Stock this wood, tell your customers about it, and cash in on the advertising which is appearing in leading magazines such as Ameriean Home, Architectural Forum, American Builder, Yachting. Write for

Conversation

Quality is the life of conversation; and he is as much out who assumes to himself any part above another, as he who considers himself below the.rest of society. Familiarity in inferiors is sauciness: in superiors it is condescensicn; neither of which is to have being among companions, the very word implying that they are to be equal. When, therefore, we have extracted the company from all considerations of their equality or fortune, it will immediately appear that, to make it happy and polite, there must nothing be started which shall discover that our thoughts run upon any such distinctions. Hence it will arise that benevolence must become the rule of society, and he that is most obliging rnust be most diverting.-Richard Steele.

Fooltsh Questton

The transport was shoving off for the Orient. Two little flappers were waving goodbye from the dock.

"I think it's a shame." said one, "to send all those nice Marines to China. What will they do there?"

"What'll they do !" replied the other. "Ain't you ever been out with a Marine?"

Education

The more a man is educated, the more is it necessary, for the welfare of the State, to instruct him how to make a proper use of his talents. Education is like a double-edged sword. It may be turned to dangerous usages if it is not properly handled.-Wu Ting-Fang.

A Courteous Cop

Her car stalled at the corner and the traffic light changed red, yellow, green; red, yellow, green, etc. The polite policeman stepped up beside her car and said, "What'sa matter lady; ain't we got any colors you like?"

Full many a rnortal young and old ffave gone to their sarcophagus

From pouring water icy cold

Right down their $rarm esophagus.

When a firm, decisive spirit is recognized it is curious to see how the space clears around a man and leaves him room and freedom.-John Foster.

WHEN EARTH'S LAST PICTURE IS PAINTED

By Rudyard Kipling

When Earth's last picture is painted, and the tubes are twisted and dried,

When the oldest colours have faded, and the youngest critic has died, We shall rest, and, faith, we shall need it-lie down for an aeon or two, Till The Master of All Good Workmen shall set us to work anew !

And those that were good shall be happy; they shall sit in a golden chair; They shall splash at a ten-league canvas with brushes of comet's hair. They shall find real saints to draw fromMagdalene, Peter, and Paul; They shall work for an age at a sitting and never be tired at all !

And only The Master shall praise us, and only The Master shall blame; And no one shall work for money, and no one shall work for fame;

But each for the joy of the working, and each, in his separate star, Shall draw the Thing as he sees It for the God of Things as They are !

Thrifty

An old lady who was about to die told her niece to bury her in her black silk dress but to cut the back out and make herself a dress.

"Oh, Aunt Mary," said the niece, "I don't want to do that. When you and Uncle Charlie walk up the golden stairs, I don't want people to see you without any back in your dress," to which the old lady replied, "They won't be looking at me. I buried your Uncle Charlie without his pants."

From Habit

Preacher: "Rastus, do you take dis here woman fuh bettah or worse?"

Rastus: "Pahson, Ah shoots the works."

Parson Simpkin Reunion to be Held

Septemb er 26

The seventh annual re-union at Parson Simpkin Sequoia in Calaveras State Park will be held on Sunday, September 26 at 2 o'clock P.M. George M. Cornwall, 1937 President of the Parson Simpkin Memorial Association has secured as speaker Professor Emanuel Fritz of the Forestry Department, Universitv of California, and consulting forester of the California Rcdwood Association. Prof. Fritz ivill tell of "The Life of the Redwood Forest." There will be a soloist, community singing and other interesting features. 'I-his annual tribute to the memory of Hoo-Hoo's late Supreme Chaplain and field officer is an indication that lumbermen do not forget the Parson's unwearying efforts to help the industry by promoting the spirit of friendship and co-operation.

Central Valley Hoo-Hoo Club No. 62, O. V. Wilson, president, will hold their first rneeting of the fall at the Big Trees Hotel, 6:30 P.M., Saturday, Sept. 25 at dinner, followed by an infcrmal program around a bonfire. Last year's meeting at the same place was a big success. Lumbermen, their families and friends are cordially invited to participate. The entire hotel has been engaged for that evening, and the overflow will be accommodated at Dorrington hotei, about four miles distant. I'hose desiring leservations should write O. V. Wilson. Central Lumber Co., Stockton.

Those who drive up for the Sunday Memorial service rvill find the Park authorities have provided lunch tables, piped water, barbecue pits, and all conveniences for a delightful picnic outing in one of California's most beautiful mountain parks, 75 miles east of Stockton, reached by a bighway as smooth as the roads in San Francisco's Golden Gate Park.

A. W. CLARK VISITS NORTHWEST

A. W. Clark has returned to Los Angeles after a very pleasant trip through Northern California and Oregon. For many years he was connected in official capacity with The Diamond Match Company as production man. He severed his connection with them at Chico, California, in 1906, and went to Oregon. He built the Wauna sa'ivmill in 1910, and sold it to the Crossett people the next year. While at Wauna he is credited with having devised the first lumber carrier of the sort now in common use on the Coast. Mr. Clark visited Portland, Chico, and various other lumber points on his recent trip.

LEONARD HAMMOND IN SOUTHERN CALIF.

Leonard lfammond, of San Francisco, president of the Hammond Lumber Company, spent several days visiting his organization in Southern California last month.

WITH RODEO LUMBER CO.

Chas. Rickley, formerly connected for a number of years with the Mission Lumber Co., Sonoma, is norv with the Rodeo Lumber Co.. Rodeo.