LUMBEN

FRO'II{ RELIABLE MILIS ONLY

Cargo and Rait Shipmenb

..OVER 30 YEARS IN LUMBER AND LOS ANGELES"

Oak Floors " made" these homes

Theexterior beauty of these homes is carried into thc interior through tbc use of "Perfection" Brand Oak Flooring, Yqg q"l depend upon "Perfection". fn three modrn plants operated by skilled-_lumbermen, only the frnestoak is selected, After.propei seasoning and kiln-drying, it is perfectly milled and matched' so thai it lays smmtf, and s-tays smooth. ft is gra{ed and handled so carefully that upon arrival anywhere,.it is always in perfect condition, Leadinglumber dealers gladly leature this nationally advertised brand. There's a s-ize and grade for everystructure, new or old. Write today for {ull particulars.

ARKANSAS OAK FLOORING CO., Pine Blufi, Ark t

Brand Oak Flooring,

RED CEDAR LUMBER MANUFAGTURERS TO COMBINE ACTIVITIES WITH WEST COAST LUMBER BUREAU.

The membership of the Red Cedar Lumber Manufacturers Association, rvith headquarters at Seattle, has voted ,to discontinue the advertising work being carried on by the ,association, recommending at the same time that indi:vidual members join the West Coast Lumber Bureau to get advantage of the field work, advertising and publicity program of that body. Several cedar manufacturing mills were already members of the Bureau, and a number of others have joined since the cedar association discontinued its activities.

LOS ANGELES HOO.HOO CLUB

The Los Angeles Hoo-Hoo Club resumed their meetings at the Elite Cafe on Thursday, September 15. President R. W. Byrne presided.

The annual election of officers will be held at the next regular meeting on September 29. President Byrne appointed the following to act on the nominating committee: Jack Thomas, chairman; Ken Smith, Frank Connolly, Harry Hanson and Ed. Martin.

DIRECTORS OF CALIFORNIA !\IHITE AND SUGAR PINE MANUFACTURERS ASSOCIATION MEET AT McCLOUD

McCLOUD (Siskiyou Co.), Sept. 19.-The California White and Sugar Pine Manufacturers Association held its monthly directors' meeting and continued its golf tournament at McCloud on September 16th and lTth as guests of the McCloud River Lumber Company.

The meeting was held on the afternoon of the 16th and problems of the lumber industry were discussed. In the evening the lumber men were entertained at the guest house of the McCloud River Lumber Company, where a buffet supper was served.

Consolidated Shingle Mills Of British Columbia Launch Advertising And Merchandising Campaign

The Consolidated Shingle Millsof British Columbia, Limited, are launching an advertising and merchandising campaign for edge-grain shingles and the first advertisement to the general public, building trades and lumber dealers will appear in the Saturday Evening Post, House & Garden, Canadian }Iomes and Gardens, American Builder, National Builder and Lumber lournals of this month. Color pages are also included in ihe plan to feature the beauty of the all shingled home.

The Consolidated Shingle Mills, Limited, is the affiliation of a group of British Columbia mills who have adopted rigid grading rules carried out by inspection and identified by the trade name "Edgwood."

The name "Edgwood" will appear on every bundle of the Consolidated Mills' shingles as well as the manufacturer's own brand.

The purpose of this advertising is to establish in the minds of the consumer and building trades the merits of Red Cedar Shingles as a whole, and "Edgwood" edge-grain shingles in particular.

The points that are being stressed in the advertising copy are the insulating properties of Red Cedar shingles, the economy of edge-grain cedar shingles laid, the enduring qualities of Red Cedar shingles for exterior building uses ind the fire resisting qualities of. 5-2 "Edgwood" shingles rvhen laid because they stay flat and snug on roofs and sidewalls.

Considerable dealer helps and literature are included this advertising plan as well as territorial sales drives the re-roofing business

New Planing Mill At Marysville

in for

Louis Rockholt, foreman of the Swift Planing Mill, recently destroyed by fire at Marysville, ha-s-opened.a mill for himself ai +ZO ?lumas St., that city. Mr. Rockholt is associated rvith Libby Stone, for twenty years an employee of the Swift mill.

WHO ORDERS THE HARDWOOD FLOORING whcn your firm needr flooring? I am equippcd- to givc you catirfaction with E. L. Bruce Company'r Oak Flooring and Brucc Ceda'line.

"Pcrronll, prompt and accurate rervice." lVe delivcr anywhcre.

Lor Angeler Phone GArficld 721)6 Paradcna Phone Wakefield 1634 24f N. Allen Ave., PASADENA, CALIFORNIA