Your Business'Needs Exercise

A lot of trouble in this world is caused by what the doctors call an "anaemic" condition-run down-sort of weak and wobbly. It's a shape that's easy to get into, and hard to get out of. I-lnless yor; have the constitution to build on, you don't get out at all. It's just a case of "send flowerg".

That's the way with men. And it's the same way with business. It's easy to get into slack habits, careless habits, bad habits-and so hard to break them. A little carelessness in handling an order, the wrong stuff is delivered, or it gets there late, or it isn't just right some other wayand you've lost a customer. Then you have the job of getting him back.

It takes constant care to keep your own health or that of your business, from getting anaemic. The best remedyor preventative-is fresh air, and exercise.

And those things are just as good for your business as they are for your body.

Fresh air in business ? Sure ! Fresh IDEAS, fresh METHODS, fresh WAYS.

And exercise in business ? Sure ! Keep your business moving. Keep the stuff coming in and going out. Keep it "turning over". In that rvay you keep it healthy.

Your business is like your money in that respect. Money, you see, is simply the wofking power of a specific piece of paper or metal.

Credit is not money. It is merely the belief we have in what cash-in-the-bank is able to do when it gets to work.

The only difference between money and materials is the convenience with which cash is handled.

When the money you expect to receive in return for the goods you give, is loafing, when it is not working for YOU -when your customer holds it out under the guise of an "open sqsgsn1"-1hen your business suffers from lack of nourishment and becornes anaemic.

Your goods and the other fellow's money are two essential halves in a deal in lumber. Each stands exactly upon the same footing. Both are "things" and both are earning or losing "interest", "profit", t'hire" or "keep", or whatever you want to call it-every minute of the.day. When your customer wants $100 rvorth of lumber, give it to him in exchange for $100 in cash, or its equivalent. If he wants $100 worth of lumber and $10 worth of time, give them to him, and charge hirn $110.

In that way you exercise your business, and your money: ll tonior* doors are nout being manafactrred of l\PbilippkeHarduood as uell ar of Dorylas Fir

This is one of the most beautiful o f Philippine woods and is ideal for cabinet and trim purpores. It is identical in appearance and usie to Tobasco Mahogany and coneiderably cheaper.