V.g.bond Editorials

(Continuid from Page 9) credit to grease the skids with. He keeps on saying it. Mr. Roosevelt must agree with him, or Jesse wouldn't be saying it. He knows that if you take a broke sawmill man who has been keeping his mill running and his men employed almost by necromancy, and you tell that man that he must increase his cost of producing lumber about one-third; unless you also do two other very definite things IMMEDIATELY-you have simply ordered the closingof asawmill.

Those two things are: first, you must show that broke sawmill man where to get the money or credit to operate with at this high cost; second, you must show the consumer where he can get the rnoney or credit to build with so that he will havg some incentive and abiiity to buy that increased-cost lumber. And without those two additional sslvisss-unless you arrange so that the mill man can mill and people can buy-you are very likely to defeat the,pur' pose of the NRA by closing a sawmill and putting men out of work. They weren't making rnuch pay, it's true, but they were eating.

I'm just using this broke sawmill man as an example. The same conditions prevail in all lines of industry and business. Jesse Jones knows these things, because he's a business man, and not an economist. (If you've gathered from these remarks that I don't think much of the advice of professional economists, you're keeping right up with me). And Jesse wants to do something about it. *** on the need for financial help for all concerned. "\Me're doing it the hard way," is what the man in the street says about it. Jones wants to start doing it the easy way-with mone''

All practical thinkers seem to concede that recovery without building industry revival, is impossible. A cartoon depicting industry generally as a motor vehicle stalled because of four flat tires that are titled "Building", has made a hit, and tells the story. As long as building remains flat, the vehicle will not progress much. And building lags. Costs under codes have advanced. Advanced costs have been met with reduced demand. Markets have weakened; which bring reduced production allowables; which reduces employment; which reduces buying power. New sources of building credit-not purling springs but huge reservoirs-are needed if the building industry is to rise.

Retail Dealers Will Benefit From Downtown Exhibit of Redwood Septic Tank

Many thousands of people have seen the display of the Palco Redwood Sectional Septic Tank in the large window of the Building Material and N{achinery Exhibit at 557 Market Street, San Francisco. in the last tu'o rveeks.

This exhibit is a part of the merchandising plan of The Pacific Lumber Company for its Palco Redwood Pre-Fabricatecl Proclucts. and the Sept.c Tank is the first of the series.

With The Codification Of Industry

If Jones had been mapping the NRA program he would have the cart and horse position reversed from its present situation. He would have put the credit-creation or moneyinflation or whatever money-relief program Mr. Roosevelt is eventually going to decide upon into effect COINCIDENT some time later. If it had been possible for Government to put its wage and employment codes into effect, and at the same time develop the money and credit to finance them-Boy ! Instead of saying, "I believe NRA will succeed," as we are today, we would be saying, "The big show is over," right now.

The Recovery Program aO**Ot operate without cash and credit. Mr. Roosevelt himself assures us of that, so there's no argument. Finding the money route was inevitable when the thing started. The earlier the money route is discor-ered and decided upon, the earlier recovery will comc. THAT is why Jesse Jones keeps on harping

Prominently displayetl in the u'indou' is a list of dealer clistributors in the Northern California territory. Judging by the interest displayed by the public it is safe to predict that many inqu:ries for these tanks will be received by clealers as a result of this exhibit. Many inquiries have already been received by the company from those who have responded to the invitation to go inside and get copies of the tlvo illustrated pamphlets rvhich explain the function of the septic tank and shorv how easily it can be assembled.

The rugged -qtrength and simplicity of design of the fullsized two compartment septic tank shorvn in the display compel the attention of passers-by, and many prospects for rlealer sales of this product rvill uncloubtedly be uncovered by this merchandising effort.

Spends Vacation In Colorado

S. J. Hatharvay, manager of the Sunkist Lumber Co., Monrovia, Calif., has returned from a vacation trip spent in Colorado. His family accompanied him on the trip.