repeat business))

serys W. GIENN SwnnT, presid,ent, Harris, McHenry & Baker Company, Elmira, New York

"f would call 4-Sguare a business builderrtt lVIr. Sweet saye. '6Anything your crrstomere like is going to bring them to your yard more frequently. Our customers like 4-Sguare and that mearrs repeat $ueinsgg. Our contractors came to the yard to see 4-Square when we took it on. They liked it and told us so. Now they are asking for it. We are sending 4-Square to practically all our jobs now.tt

\zEARS ago the makers of I 4-Square Lurnber realized the fact that the way to take some of the kinks out of the retail lurnber businesswas notto preach about ssbetter methods of doing businessrt'but to give the dealer a product and a plan that he could put to work-a product in which the lurnber u ser could h av e confidcnce and that, as Mr. Sweet says, would get them 6tasking for it.tt

4-Square Lumberis the result of this vision. ft is rrot a cure-all for t:he iIIs of the lumber business. But the experience of hundreds of progressivelumberdealers is proving that it is going a long way toward healing sorne of the ttsore epots" for dealers who are prepared to back up with actiott their belief in the quality uay of doing businesg.

We suggest that you address our nearest branch office or inquire of our district representative for full details of the 4-Square Plan.

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