4-Square Lumber Sales Show Increase

The September sales for 4-Square lumber more than doubled the September 1930 figure, according to the recent statement of F. K. Weyerhaeuser, President of the Weyerhaeuser Sales Company, to the American press.

In commenting further on this announcement, Mr. Weyerhaeuser went on to say: "The reason for this remarkable increase can be attributed in a large measure to aggressive advertising and selling methods which have made the American public conscious of the need for precision-made lumber which makes for better construction. This interest in better built homes has been greatly intensified through the introduction of a new framing lumber this spring. The results to date substantiate our hopes that this new merchandise, if properly publicized, could be successfully sold in the present market.

"The analyses of September 4-Square sales show also that this month's figures are 72 per cent higher than any previous month since this line of lumber products was introduced in 1928.

"For a ten month period, ending October lst, the 4Square sales show a 63 per cent increase which is due in part to the addition of the 4-Square framing stock introduced last spring. The sales of 4-Square finishing items, which have been marketed for over three years, have increased 23 per cent during this period."

To those members of the industry familiar with Weyerhaeuser activities, this announcement will be interpreted as the successful conclusion of a September sales drive. As announced to the Weyerhaeuser Sales Company representatives just prior to the first of September, this contest with appropriate prizes was open to all district offices from coast to coast.

The winning district office was New York, under the direction of Max Williamson. Second honors in the 4 Square contest went to the Philadelphia District, under the management of C. M. Cooke, with L. W. Rick's Pittsburgh District a close third.

This announcement follows closely on the heels of the Weyerhaeuser decision to further the theme of better construction in their national advertising. The two selling weapons-advertising and field salesmanship-have apparently worked hand in hand in the furtherance of the ,lSquare program.

As pointed out in the statement of F. K. Weyerhaeuser, the results of this contest are significant for three reasons: First, national advertising, if properly utilized in selling efforts, can sell merchandise in the present market. Seconly, the public as reflected by dealer experience, is responding to the war cry of better construction. Thirdly, the introduction of Guide-Line Framing has been enthusiastically accepted by the retail trade even in the face of a seemingly price market.

E. L. Clark Appointed Manager

E. L. Clark, of the Sun Lumber Company, has taken over the management of the company's yard at Oxnard, succeeding Bruce Watt, who has resigned. Mr. Clark has been connected with the Sun Lumber Company at Ventura for the past six years.

Max Cook In Southern California

Max E. Cook, farmstead engineer, manager of the Redwood Farm Structures Bureau, San Francsico, left October 26 f.or a three weeks' field trio in Southern California.