A populor 4-SOUARE item with Gosl-cutting feotures!

O The big swing in archirecture is back to Colonial -a style that creates and maintains its own market.

]n this market, however, and for some time to come, demand fbr beauty and quality of exterior is tempered by the desire to lower construction costs on the job.

Weyerhaeuser 4-seuARE siding is made for that exact situation. Siding indeed was the first 4-sguer.n item developed, so great was the need for a uniformly good stock that would reach thi job in perfect condition, and then lend itself to the tigbt accurate asrembly required for the exterior.

As the pictures above iliustrate, this is a "pride" item for any retailer or contractor to furnish and firmly fixes in the home on'ner's mind the quality materials that have undoubtedly been furrrished for the balance of the job.

Cost cutting on the job begins at the Weyerhaeuser mill of origin when the stock is thoroughly seasoned, cut to exact precision lengths, then micrometrically sguared-all of which eliminates much unnecessary end-cutting to provide clean, bright and full square ends to weld in the weather-tight overcoat that siding should provide lor the house. i-sgvanr siding, properly seasoned and accurateiy joined gives the painter a surlice to cheer about, takes priming and finishing coats that justify the pride of his master brush. And -lgrnsrnlsl this-all this premium quality at ilo ?remium in eort.

Cost cutting does not end merely in the time saving or the providing ofa tighter sheath for the exterior.

So why not use the best!